In this episode of In The LOOP, Jordan Jo sits down with one of the most respected voices in Western sports media—Kadee Coffman—for a conversation about persistence, opportunity, and building a career in the rodeo industry. Raised on a fifth-generation cow-calf operation in Clovis, California, Kadee grew up surrounded by horses and Western heritage. Her journey began in rodeo queen pageantry, earning titles like Miss California Rodeo Salinas and Miss Rodeo California. When her goal of becoming Miss Rodeo America didn’t unfold the way she expected, it pushed her to rethink her path—leading her to pursue broadcast journalism and eventually a career in Western sports media. What followed was a career built on what Kadee calls being “pleasantly persistent.” From landing her first opportunities with Superior Livestock Auction to stepping onto some of the biggest stages in rodeo broadcasting, she shares the lessons she learned along the way and the mentors—like Pam Minnick—who helped ...