In this episode of In The LOOP, Jordan Jo sits down with Jessie Jarvis—rancher, entrepreneur, podcast host, and the driving force behind Of The West—for a conversation centered around connection, purpose, and building a life that doesn’t follow a set timeline. Jessie shares how her journey from pre-med to agriculture led her to create one of the Western industry’s leading career platforms—bridging the gap between employers and job seekers through relationships, trust, and a deep understanding of the industry. From navigating expectations to redefining success, Jessie opens up about the pressure to “have it all figured out” and why some of the best opportunities come when you let go of the plan. She also dives into her role as a podcast host, using her platform to amplify voices across agriculture and highlight the people shaping its future. This episode is a powerful reminder that success isn’t about perfect timing—it’s about showing up, staying consistent, and creating connecti...