In this episode of In The LOOP, Jordan Jo sits down with Jodi Hendrickson—rancher, entrepreneur, and founder of Fringe Scarves—for a conversation rooted in resilience, faith, and fearless action. Raised in the ranching country of South Dakota, Jodi shares how the values of hard work and community shaped her path—from taking bold leaps early in her career to traveling the world on her own. After battling Lyme disease for over a decade, Jodi rebuilt her life from the ground up—and at 44, started Fringe Scarves with just six designs and a vision. What began in a single room has grown into a recognized brand across the Western industry. This episode is a powerful reminder that fear will always be there—but choosing faith, taking the leap, and showing up anyway is what sets your path apart. 🎧 Tune in to hear how Jodi Hendrickson turned adversity into purpose—and built something meaningful along the way.