Transcript
A (0:00)
Today's episode of in the Mix is powered by Jobber.
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Welcome to in the Mix. Paving the way to insight, education and entertainment in the asphalt industry. Your host, Marvin Joelz, a best of Web Pavement award winner, knows the blacktop community and what it takes to win in this industry. Each episode you'll hear real stories, expert insights and road tested strategies from the people who make up the asphalt world and beyond. Whether you're paving parking lots, ceiling driveways, striping lines, or innovating asphalt tech, this is the podcast for pros who keep the industry rolling. Now here's Marvin.
A (0:53)
Hey everybody. Welcome back to another episode. This is in the Mix and if you listen to my previous podcast, not podcast episode, but the previous podcast, BB I was fortunate enough to have our guest on before where we talk about marketing. And why did we talk about marketing? It's pretty much because if you turned on any type of social media stream and typed in asphalt or seal, coating or paving, you would see his company's videos and I'm really excited to have him back. We're here for another conversation. I was fortunate enough to recently visit and see the facility and just kind of see what they all have going on. See the branding and the marketing up close. Very impressive. We talked about having this conversation and as we have become friends now over the last couple years and if you've been around, you know, BB at all, you, you caught a, a glimpse of Jerry. So Jerry, introduce yourself, the business and where you're at, if you would, my friend.
B (1:45)
Marvin, thanks for having me again, man. It's always great getting to see you in person and then shooting a video. So excited to just hang out today. So yeah, my name is Jerry Sevy. I've been in the industry since I was a kid. I've been doing asphalt for a long time. I took some time off from my 20s, pursued a college education, went into corporate sales, worked for Verizon Wireless for a long time and just felt very unfulfilled. So I went out. Like most entrepreneurs, I timed the market perfect. I started in a year, I don't know if you heard of it, it was called Covid. So that was perfect. While my first child, also my wife was pregnant. So never a better time to start a business, right? So I started in 2020. I started putting the framework together of everything and then I started my, officially my business in 2021. So coming into my fourth season and was very blessed, man. I love our market, I love our team. We're growing exponentially. Very blessed. But that's A little bit about me when I started the business, and then my company, Asphalt Authority, Fort Wayne, Indiana.
A (2:56)
That's the ticket, right? Is Covid is when we were like, oh, yeah, here we go. I feel like. I feel like we did a big burst in. In Covid, too. And it was mainly because I think we were reactive to, like, the anxiety of, like, this could be the worst thing ever, right? Because for us, we've been in business a while. So I really doubled down and focused on, like, dude, we're gonna have to double our sales. We're gonna do all these things, you know, just to. Just to maintain, hopefully get by. And to be honest with you, it wasn't that bad. So the repercussions were we had a boatload of work and had to figure out how to do it all right. And it kind of changed our business model for the positive and whatnot. But, you know, I enjoy following what you guys do on Asphalt Authority and, you know, on your Instagram and whatnot, Facebook pages, TikTok, all that stuff. But you got. You do a really good job as well of posting organic material, organic content about your life and whatnot, whether that's LinkedIn or Facebook, Instagram, whatever that is. And I think that when people connect those two things, you're the owner of Asphalt Authority, and you're also Jerry Sebi. You get this blend of, like, you get to see what they do, you get to see their life, and it starts to give a little bit of glimpse of, like, the person running the business. And you don't always get that with businesses in our industry. I'm one of the guys that posts the business. You know, I have the business pages, but I also post my business stuff to my personal page and my personal life to my personal page on Instagram and LinkedIn and everywhere. And it starts to get you to get to know somebody. And that's the goal, really, if. If we're. If we're being candid about business, customers buy from people they know like, and trust. I don't know if I went out with that mindset, but I know that that's what works, and I just naturally do it. I think that's why there's been success. I think that's kind of why your stuff is successful, but it gives us a glimpse into what your life looks like. Could you give us a little bit more of a peek of just, like, what your average day looks like? You know, because we're recording this at 8am My time at 7 your time. If I'm not Mistaken. And what have you done so far? Like you pop your eyes open in bed, then what happens for Jerry Sevy for the day?
