Podcast
The Project 24 Podcast
Hosted by Income School · EN
Build a website. Gain a following. Earn a living online.
20episodes
Episodes
Newest firstAll episodes
Episode 330
Apr 800:29:10Tap to summarizeIn this episode, Nathan and Julia dig into the latest YouTube updates, and honestly, they’re still figuring it out too. They talk through semantic search, how AI slop is messing with the algorithm, and why smaller creators are seeing fewer impressions lately. Listen in to hear what’s happening and what it could mean for small creators. Main Topic: YouTube is Changing AGAIN 00:40 Changes & Updates05:45 Lower Impressions/Reach14:35 Mixing Short & Long-form Content15:18 AI18:14 Semantic Search20:58 Recent v Evergreen Content
Transcribe →Episode 329
Apr 100:34:47Tap to summarizeIn this episode, Nathan and Julia share the tools they actually use and love, but they don’t always agree. From editing software to AI assistants, you’ll hear where their picks align, where they differ, and the pros and cons of each. Look for the roadblocks, not just what is going to save you the most time, when you are thinking about where to invest. -Julia Main Topic: Our Top Picks for Gear, Tools and Software 00:32 Editing Tools14:00 LLM & AI Systems22:59 Gear Links and Resources Video Editing & Production Opus Clip — AI-powered clip creation Autocut Pro — Automated editing for Premiere Pro AutoPod — Podcast & video show editing automation Frame.io — Video collaboration and review Riverside — Remote recording platform CapCut — Mobile and desktop video editing Editing Software Adobe Premiere Pro DaVinci Resolve Final Cut Pro AI Tools ChatGPT Claude Gemini Perplexity AI Video Generation Sora — Shut down March 2026 Vlogging Gear Camera: Sony a6600 Lens: Sigma 16mm f/1.4 — Great quality, though it can get heavy without a tripod Lav Mic: Tascam DR-10L Wireless Mic: DJI Mic Mini Mouse: Logitech MX Master 3
Transcribe →Episode 328
Mar 2500:31:42Tap to summarizeNathan & Ricky discuss how being a creator may impact your life outside of your internet business. They talk through the postive and negative effects and ways to intentionally create your persona both on and offline. Fitting in is a great way to go be part of a crowd. It’s not a way to lead a crowd.” – Ricky Main Topic: Does Being a Content Creator Change Your Personality? 00:18 YT Personality Changes05:27 Finding Who You Are Online11:30 Your Anti-Avatar14:22 On Camera Presence19:16 Future & Real-Life26:11 Positive Changes
Transcribe →Episode 327
Mar 1800:38:18Tap to summarizeYou’ve heard “niche down” a hundred times. You’ve also heard “experiment more.” Today we’re explaining why those aren’t contradictions and how you can do both. In this episode, Nathan and Julia break down why most creators are getting slow, unreadable feedback from their content and how narrowing your audience (more than feels comfortable) is actually what gives you the freedom to experiment wildly. We cover the 80/20 rule on YouTube, why a broad audience makes your data noisy, and the simple reframe that changes how you think about every video you post. If you’ve ever felt like you’re posting consistently but not actually learning anything, this one’s for you. Main Topic: Narrow Who 02:16 Taking More Shots10:03 Overlap of Niches19:28 Taste Testing with Your Audience23:10 Consistency27:24 Practical Steps35:05 Niche Size
Transcribe →Episode 326
Mar 1100:24:23Tap to summarizeAs a creator, you’re forced to live on the same platforms designed to distract you. In this episode, Julia and Nathan cover practical tools and strategies to help you use social media and YouTube intentionally so you can create more and scroll less. Main Topic: The Creator Focus Paradox 01:23 Browser Profiles03:08 Feed Blockers08:33 Times & Goals09:44 Homescreen14:45 Up-time & Down-time22:22 Power of Silence Tools & Resources Feed Blockers News Feed Replacer: Replaces your social media feeds with an inspiring quote so you can still use platforms without getting pulled in https://chromewebstore.google.com/detail/news-feed-replacer-inspir/pckaeegmnpnnaihphgembiinmopgdnap Unhook: Removes YouTube recommendations, homepage feed, shorts, and comments so you only see what you came for. https://unhook.app/ BeTimeful: Feed blocker that works across Chrome, Safari, iOS, and Android. https://www.betimeful.com/ Site & Time Blockers StayFocusd: Set daily time limits on distracting sites; once you hit your limit, they’re blocked for the rest of the day https://stayfocusd.com/ Freedom: Block distracting sites and apps across all your devices simultaneously https://freedom.to/ One Sec: Adds a brief pause before opening a distracting app, giving you a moment to decide if you actually want to go there https://one-sec.app/ Tab & Focus Management OneTab: Collapses all open tabs into a single list to reduce overwhelm and keep you focused https://www.one-tab.com/ Momentum: Replaces your new tab page with a daily focus prompt so every new tab is a reminder of what you’re working on https://momentumdash.com/
Transcribe →Episode 325
Mar 400:31:26Tap to summarizeThis week Nathan is in the hot seat sharing his experiences with learning and growing on camera. Listen in to hear what he’s learned along the way and the advice he would give himself now and previously. Main Topic: Take Two: Improving On Camera (Nathan’s Perspective) 01:22 Nathan’s Journey05:19 Batching Content07:26 Variety, Patterns, & Voice12:23 Educational Content15:21 The Real Win20:49 Lessons Learned
Transcribe →Episode 324
Feb 2500:20:14Tap to summarizeGetting comfortable on camera is one of the hardest parts of building a YouTube channel. In this episode, Nathan interviews Julia about the lessons she’s learned, the mistakes she made, and how she’s grown as an on-camera presenter. Next week, Julia turns the tables on Nathan. Main Topic: What We Wish We’d Known About Being On Camera 03:02 First Day Filming 08:10 Editing & Pacing 10:00 Intentional Strategies 13:35 Camera Presence 15:53 Current Struggles
Transcribe →Episode 323
Feb 1800:23:05Tap to summarizeRicky shares his top tier recommendations for books that would benefit content creators. He’ll talk through why this particular book will help creators and the impact it has had on him as a creator and business owner. Main Topic: The Creator Playbook (From My Favorite Books) 01:14 The YouTube Formula by Derral Eves08:45 Sponsor Magnet by Justin Moore10:14 Idea Flow by Jeremy Utley12:42 The 12 Week Year by Brian P. Moran & Michael Lennington
Transcribe →Episode 322
Feb 1100:30:00Tap to summarizeNathan and Julia talk through the real concerns creators have about AI-generated content flooding the internet and why the future might not be as bleak as it seems. This is a conversation about what happens next and how to think about competing in an AI-saturated world. Main Topic: Will AI Slop Ruin YouTube? 01:29 Views & Fears04:55 High Quality AI08:06 Future of AI16:28 AI is Best At
Transcribe →Episode 321
Feb 400:42:01Tap to summarizeWhether you realized it or not, you’re brand is telling a story. Nathan & Julia talk through being intentional and consistent about your brand story message through out your content, comments, and interactions to provide a cohesive connect to your audience. “The way you build a brand that stays is to get people connected with it.” – Nathan Main Topic: How to Write Your Brand Story 00:30 The Story You Are Telling15:09 Three Story Types19:49 Features v Feelings26:38 Applications35:24 Other Techniques
Transcribe →