This is part seven of a ten-part podcast series documenting the European Industrial Hemp Association's 23rd Annual Conference in Poznan, Poland, at the Institute of Fiber Plants and Medicinal Medicine, June 10-12.

Beau Whitney is the founder of Whitney Economics, based in Portland, Oregon. He has tracked the economics of hemp and cannabis since 2014, and his data is a fixture at industry events around the world. But he found that the numbers alone didn't always land with audiences.

"When I would start talking about hemp as an automobile part or as a substitute for lithium EV batteries, I would lose the crowd," he said.

So Whitney had a hemp-based spoon made and started handing it to skeptics during talks to show that hemp isn't a drug but a real material. That grew into a second venture, the Everyday Hemp Company, which now makes hemp cutlery, straws, plant tags and a plant-based pallet wrap he calls "planet wrap."

Between the data and the products, Whitney's message is the same on both sides: hemp is a real economy, not a novelty.

Learn More

Whitney Economics whitneyeconomics.com Everyday Hemp Company everydayhempcompany.com

Institute of Natural Fibers and Medicinal Plants (IWNIRZ) iwnirz.pl

European Industrial Hemp Association (EIHA) eiha.org

Thanks to Our Sponsors

Condor Seed

condorseed.com

HEMI — The Hemp Education and Marketing Initiative

thegoodnessofhemp.org

Bish Enterprises — FiberCut Hemp Harvesting

bishenterprise.com/fibercut

1937 International

1937international.com