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In this episode of Industry Innovators, host Aaron Park sits down with Zach Reubini, Head of Growth at HypeLab, to explore how his team is transforming the way Web3 companies advertise and connect with real wallet users.

Zach shares how HypeLab combines AI-driven insights, on-chain data, and smart targeting to make crypto advertising as seamless and effective as Web2 marketing — without losing transparency or trust. He also opens up about the challenges of scaling a startup, what it takes to grow from $1M to $5M ARR, and the mindset behind building a world-class sales and growth team in the Web3 space.

Whether you’re a marketer, founder, or just curious about the future of advertising in crypto, this conversation is packed with insights on innovation, leadership, and data-driven growth.

🎧 Listen now to learn:

How HypeLab is changing the game for Web3 ads
Why AI and human creativity are the perfect mix
The biggest trends shaping Web3 marketing in 2025
The lessons Zach learned building a growth engine from scratch

💡 Subscribe to Industry Innovators for more conversations with tech leaders shaping the future of digital innovation.