Transcript
A (0:00)
Today on Inevitable, our guest is Augustus d', Orico, founder and CEO of Rainmaker. Rainmaker runs cloud seeding programs, adding particles to existing clouds to encourage rain or snow. Even though it sounds like science fiction, cloud seeding has been around for decades. Rainmaker is trying to modernize the practice and this conversation focuses on two questions. What it takes to prove cloud seeding works in a measurable way and what it would take to scale into a sizable business. We also talk about recent public scrutiny around Rainmaker and what it's like to build in a category that's easy to misunderstand. From mcj, I'm Cody Sims, and this is Inevitable. Climate change is inevitable. It's already here, but so are the solutions shaping our future. Join us every week to learn from experts and entrepreneurs about the transition of energy and industry. Augustus, welcome to the show.
B (1:17)
Thanks, Cody. Psyched to be chatting, man.
A (1:20)
Well, let's take it from the top. What is Rainmaker?
B (1:23)
Rainmaker is a next generation cloud seeding company using advanced weather radar, novel weather resistant drones, and a bunch of fancy software to make it rain and snow more than it otherwise would have, ultimately for the sake of ecosystem restoration, agricultural water supply, urban water supply, and bringing more water to places that need it.
A (1:45)
So the phrase that I think you get categorized into is this category of cloud seeding. Do you consider yourselves a cloud seeding company?
B (1:53)
Yes, we are a cloud seeding company. And that's a pretty important differentiation from geoengineering. Increasingly, people are talking about geoengineering, cloud seeding to some extent, chemtrails, but all too often these things get lumped together. And I think that that's reasonable given that they're pretty frontier technologies or at least they're not talked about much. But cloud seeding is a localized world weather modification technology that makes it rain or snow more. Maybe there's some modes of it that suppress hail, but on a localized county by county basis and relatively briefly have their effects in time. So 90 minutes, a couple hours, you can turn it off whenever you like. Now, geoengineering, solar radiation management, that is a global climate intervention that would dim the sun or at least reflect solar radiation from the planet so such that it cooled Earth down. That has not been around for 80 years. It hasn't been deployed at scale in the way cloud seeding has. Has perhaps more far reaching implications and I think should be regulated a little bit differently. Talked about a little bit differently. And so we are strictly a cloud seeding and weather modification company, not a geoengineering company.
