Hello!

Today, we speak to Eleanor Pendleton. Eleanor is a mother and one of Australia’s most trusted beauty editors. In 2014, she founded Gritty Pretty, Australia’s first digital beauty publication.

In this conversation, Eleanor discusses the moment she landed her first editorial position at Cosmopolitan when she was 18, the day she quit magazines to launch her dormant Gritty Pretty blog, and the hardest decision she’s had to make in business: closing Gritty Pretty. Eleanor also gives us a sneak peek into her new beauty brand, Haléau.

To support Eleanor, you can follow her on Instagram @eleanorpendleton, and you can check out Haléau right here.

Thank you so much to Target for supporting this episode of Inherited. Target has an incredible collection, full of statement prints, billowy shapes and resort-inspired accessories – all at accessible prices. And shoutout to Selfish Supps, too!

Inherited is hosted by Ruby Hall (@rubytuesday2.0), produced by Annabelle Lee and executive-produced by Lucy Hunt.

If you enjoyed this episode, click ‘follow’ on your favourite podcast app!

We’re also on Instagram and TikTok @inheritedthepod.

We’ll be back with another episode next Tuesday.

Eleanor Pendleton on closing her successful beauty publication for motherhood