Join host Seth as he sits down with RaterHQ, also known as Darin Roberge, President of Motor Works Companies, for an energetic conversation blending passion, entrepreneurship, and the evolution of automotive culture. In this episode, you'll hear Darin's journey from a youth immersed in a car- and motorcycle-loving family to touring the country in hardcore punk bands, and ultimately landing in the collector automotive world. Discover how a chance meeting propelled Darin from the music scene into the boardrooms of major auction houses, and how those experiences laid the groundwork for founding Motor Works. Darin and Seth dig deep into:

The parallels between promoting music and marketing classic cars
Navigating industry challenges, from market downturns to the impact of rising interest rates
How Motor Works has grown into a multi-faceted brand serving marketing, nonprofit fundraising, and creating community through events like Arizona Car Week
The role of AI and technology in transforming creative and business processes
Honest takes on industry trends, the importance of authenticity, and why car shows remain a vital tradition

Whether you're a car enthusiast, entrepreneur, or just love stories of reinvention, this episode offers inspiration, insight, and plenty of personality. Plus, get the inside scoop on the upcoming Arizona Car Week—a can't-miss event for auto fans of all kinds. Tune in for authentic stories, real industry talk, and practical advice on carving your own lane—whatever your passion.

*Contact Ed Parcaut:**
- 🌍 Website: [edparcaut.com](http://edparcaut.com)
- 📱 Twitter: [@edparcaut](https://twitter.com)

#InnerEdison #EdParcaut #DarinRoberge #ArizonaCarWeek #MotorWorks #ClassicCars #CarAuctions #CollectorCars #CarEvents #PodcastInterview #MusicToMarketing #PunkRockJourney #CarCulture #NonprofitWork #AutomotiveIndustry #AIInBusiness #MarketingAgency #ArizonaEvents #CarShow #BusinessJourney

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