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In this episode of InnoStation, our guest is Alex Berezhnoy, InnoEnergy alumnus and Founder of StoreNow Energy Platform.

Meryem and Alex explore what it really takes to turn energy storage from a promising technology into a bankable infrastructure asset. Moving beyond technical performance, Alex explains why financing, revenue uncertainty, and market complexity often decide whether battery projects get built at all, and how storage is increasingly becoming a market participant rather than just hardware.

The conversation dives into the realities of building storage projects in Europe today, from volatile prices and changing regulations to investor expectations and risk. Alex shares how his own journey from engineering to entrepreneurship led him to build StoreNow as a platform that helps developers simulate, optimise, and financially validate storage projects early, so they are investable by design.

Tune in for a grounded look at storage, markets, and the founder mindset needed to build tools that accelerate the energy transition.

InnoStation Podcast: