Meet Ernest

Currently leading CRM and Organic Social at Travel Circus in Berlin, Ernest has worked across Singapore, Sweden, and Germany. With a decade in marketing and a mind wired for frameworks, he’s obsessed with turning customer engagement into measurable growth.

In this episode, you’ll learn how to:

Think of CRM as a self-sustaining growth engine
Use race car metaphors to make strategy stick with stakeholders
Balance data-driven decisions with marketing intuition
Choose MarTech tools with a structured, no-fluff approach
Align CRM efforts across departments - from tech to legal

Episode Breakdown

00:00 – Ernest’s international journey and current role at Travel Circus
02:40 – Changing the perception of marketing as a “cost”
04:50 – Attribution, AB testing, and the balance of data and intuition
06:55 – The “race car” CRM framework explained
10:30 – Fueling CRM: people, tech, process, and business goals
13:30 – Turbo boosts: campaigns like Black Friday and Valentine’s
14:45 – Using frameworks to communicate with stakeholders
16:45 – CRM tech migration: switching to Bloomreach
18:50 – Segmentation, RFM modeling, and tool evaluation
21:15 – The NABC framework for evaluating MarTech
23:00 – Why knowing frameworks isn’t enough - you have to apply them

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