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INSIDE CRM with Elsa Dez In this episode, Elsa shares her journey and extensive experience in Customer Relationship Management (CRM). She speaks about her role at Kleinanzeigen, a classifieds platform, where CRM is evolving from marketing to product. Elsa discusses how CRM supports various aspects of Kleinanzeigen's business, including B2C, C2C, and B2B sectors, and the importance of aligning CRM with other business functions for greater efficiency and impact. Key highlights include managing the transition of CRM from marketing to product, the importance of streamlined communication tools, and the approach to effective, non-intrusive customer engagement. Elsa also briefly touches on her personal inspirations, recommending 'Think Again' by Adam Grant for fostering a growth mindset.00:00 Introduction and Background01:21 Elsa's Journey in CRM02:12 Kleinanzeigen's CRM Strategy03:22 CRM's Role in the Organization06:40 Streamlining Communication09:45 Challenges and Solutions in CRM13:42 Final Thoughts and Recommendations

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