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INSIDE CRM with Alexander Seiler In this episode, host Jessica Jantzen dives into CRM strategies and insights with Alex, the Co-Founder and VP Strategy Consulting of Sparkplant.io. They discuss the evolution of CRM roles, the importance of integrating different teams, and the challenges of keeping up with the fast-paced development of CRM tools. Alex shares his experiences transitioning from a corporate telco background to leading CRM in various startups and established companies. He also offers practical advice on building an effective CRM team, choosing the right tools, and the significance of continuous learning and adaptation in the industry.00:00 Welcome to INSIDE CRM!00:44 Meet Alex: From Beers to CRM Director01:30 Alex's Career Journey02:40 The Ideal CRM Organisation05:07 CRM Tooling Landscape Evolution12:23 Aligning CRM Teams with KPIs14:11 The Role of CDPs in Modern CRM15:50 Final Thoughts and Recommendations17:33 Closing Remarks

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