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INSIDE CRM with Moritz KöllingerJoin us for an insightful conversation with Moritz, a seasoned marketing executive and self-described "marketing firefighter," who brings 12 years of marketing expertise to discuss the critical role of CRM in driving revenue. Currently serving as VP Marketing at Timeless*, Moritz challenges conventional startup thinking by prioritising revenue-generating CRM initiatives over traditional paid media campaigns, sharing practical examples of how focusing on CRM leads to more efficient marketing operations and improved customer acquisition costs through his experiences transforming marketing operations in startups.00:00 Introduction and Background03:15 Marketing Turnaround Strategy07:45 Balancing Short and Long-term Goals12:30 CRM and Paid Marketing Collaboration16:20 Leadership Recognition in CRM20:15 Future of CRM in Marketing Organisations*FYI Moritz switched companies in the meantime.

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