Brendan Kane⁠ is a New York Times bestselling author and one of the most influential minds of our time. He is the author of 1 Million Followers and Hook Point. He has helped the largest brands and celebrities in the world reverse engineer how to make content go viral.

In this episode, Brendan joins me to talk about what it takes to make content go viral. Brendan discusses how the world of content creation has changed in the last 20 years and how this change has impacted the way that we communicate. He also talks about how the algorithms that control the reach and distribution of our content are only concerned with retention, and how this impacts the way we should be creating content. Brendan provides examples of how this principle has played out in the success of some of his clients, including Ryan Serhant and Graham Stefan.

In this episode, you will learn the following:

What is the biggest mistake content creators are making that prevents them from rising above the noise?
What are the best content creators doing to keep the attention then we'll talk about getting attention.

In This Episode:

[00:02:38] - Biggest mistakes content creators are making.

[00:07:52] - Example of how niche videos can go viral.

[00:11:49] - What do the best content creators do to keep attention?

[00:12:39] - Tension and release.

[00:15:13] - Physics and virality.

[00:17:25] - Research is so vital.

[00:17:54] - Understanding why things go viral.

[00:22:14] - Gold - level content commonalities.

[00:24:13] - Pacing and sound effects.

[00:25:07] - Effects on the viewer.

[00:28:58] - Creating content that matches your message.

[00:34:43] - Peaking curiosity and yourself.

[00:37:45] - What we got wrong about the algorithm.

[00:41:52] - Biggest social media lessons.

[00:44:07] - The importance of research.

Quote: ‘’One of the fundamental principles that have really changed in content and communication at scale is what we call the generalist approach of how do we make people care about our subject matter, our expertise if they know nothing about us, or maybe they had no interest in what we were talking about before. That is the key to virality. Because the truth is, we are the product of the algorithm. These platforms are not producing premium content to keep people on the platform’’

Resources & Links

Brendan Kane

Social Media:

Website: ⁠https://brendanjkane.com/⁠

Check out Brendan’s books: ⁠https://links.hookpoint.com/⁠

Billy Samoa

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https://www.linkedin.com/in/billysamoa/
https://billysamoa.com/podcast-archive/
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⁠https://billysamoa.com/blog-with-sidebar/⁠

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This is an encore episode and was originally published on October 14, 2022

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