SHOW NOTES

Geoff Dyckes opens this episode of Insightful Edge reflecting on a recent seven-day trip to Egypt where his new drone was confiscated!

This time, Geoff’s book recommendation is “Factfulness” by Hans Rosling.

Geoff welcomes back entrepreneur and small business mentor John Lamerton to discuss his upcoming book “Retention First”.

John explains the importance of obsessing over existing customers and contrasts relationship-led small businesses with corporates that treat clients as numbers.

Geoff and John discuss referrals, fair pricing, simple follow-ups, and research suggesting retention gains can significantly boost profits.

00:00 Spring and Egypt Trip
01:19 Book Recommendation “Factfulness”
03:50 Introducing John Lamerton
05:11 Writing Retention First
07:10 Customer Obsession - Amazon
11:19 Referrals and Reputation
19:15 Retention Stats and Profit
21:00 New vs Existing Customers
22:29 Serving Not Selling
26:25 Retention Builds Loyalty
30:46 Tips for Founders
36:46 Podcast Takeaways

Useful links mentioned in this episode:

www.dyckesfinancial.co.uk
Contact the host:
Geoff Dyckes: geoff@dyckesfinancial.co.uk

Newsletter sign up: https://geoff-dyckes-financial-consultancy-ltd.kit.com/bb5a3a7550

Book an initial Free 15 mins Introduction Phone Call :- https://calendly.com/geoffdyckes

Guest Info -

John Lamerton - https://www.linkedin.com/in/johnlamerton/

One Percent - https://bigidea.co.uk/one-percent-club/

Book Recommendation

Factfulness - by Hans Rosling