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Misty L. Heggeness is co-director of the Kansas Population Center, Associate Professor of Economics and Public Affairs at the University of Kansas, and former Principal Economist and Senior Advisor at the US Census Bureau. She is also creator of The Care Broad, a dashboard of economic statistics built by, and for, caregivers that brings their economic contributions into the fold. Misty has taken all her accumulated experience and woven it with the contemporary music stage, with a specific focus on Taylor Swift and her professional accomplishments. She optimizes this relevant focus for her latest book, "Swiftynomics: How Women Mastermind and Redefine Our Economy." Key things to keep in mind are Authenticity, Reinvention, and Masterminding.

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