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In this Book Club edition of the Inspire Instructor Training Podcast, Phil is joined by Terry Cook (The Instructor Podcast), Andy Sinker, and Kev Lynes to explore Start With Why by Simon Sinek. But this isn’t just a book review — it’s a deep, personal dive into why we teach, why we care, and how purpose shapes every lesson we give.

The conversation touches on:

How your “why” evolves over time
Why purpose-driven instructors build better drivers
Personal stories of learners whose lives changed because their instructor had a mission
What your pupils might say your why is (and why that matters)

If you're feeling stuck, burned out, or just want to reconnect with your passion — this one’s for you.

🧠 Key Takeaways:

“People don’t buy what you do, they buy why you do it.”
Your why can develop over time, through both challenge and reflection.
Aligning your work with your values makes tough decisions easier — and more meaningful.
Your learners feel your why — and that builds trust, loyalty, and deeper impact.