Podcast
Inspired Marketing
Hosted by Relationship One · EN
Real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud.
10episodes
Episodes
Newest firstAll episodes
Inspired Marketing: Newport Healthcare's Victoria Kan on Elevating a High Standard to the Next Level
Mar 5, 202500:19:38Tap to summarizeVictoria Read Kan is the Vice President of Marketing at Newport Healthcare. With the help of Eloqua, she has taken a highly talented marketing team from good to great. This well-oiled machine is now leading the industry with more incoming volume for the business than ever before as well as more sophisticated connections with each lead and engagement point. Victoria shares her experience with utilizing Eloqua to level up an already exceptional team.
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Inspired Marketing: AT&T's Sangeeta Nayak's on How to Prepare for Setbacks as You Prepare for Success
May 6, 202400:26:14Tap to summarizeSangeeta Nayak is a MarTech Leader and CDP Product Owner at AT&T. Recently, Sangeeta undertook a CDP initiative to better enhance and streamline AT&T's leads with Eloqua. She shares her journey, her results, and what she wishes she could re-do if given the chance to do it all over again. Sangeeta's project initiative saw a 20x impact, and she's very excited to see where it goes as the initiative matures and grows over time.
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Inspired Marketing: Maximizing Marketing Impact: How Eloqua Drives Revenue and Engagement in Sports
Feb 19, 202400:47:14Tap to summarizeDive into the world of sports marketing with Michaela Patt, the Marketing Automation Manager at Paciolan, Kaisha Excell, the Email Marketing Manager at the University of Notre Dame, and Gabe Merville, the Analytics and Strategy Coordinator at LSU Athletics, as they discuss the transformative impact of Oracle's Eloqua software on their marketing strategies. Michaela shares her insights on transitioning their client base to Eloqua and the effectiveness of landing pages and invoices. Kaisha highlights how email marketing accounts for a significant share of their tracked revenue streams and her innovative approach to creating unique membership packages. Gabe discusses the importance of timing in fan surveys and the role of analytics in enhancing fan experiences. The panel explores the evolving landscape of sports marketing, including the impact of invoices on season ticket renewals and the significance of Name, Image, and Likeness (NIL) in sponsorships and student-athlete relationships. This episode is a must-listen for anyone interested in how advanced marketing tools like Eloqua can revolutionize communication and revenue generation in the sports industry.
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Inspired Marketing: Oracle's Stephen Streich on the Evolution Of Customer Data Platforms And The Impact Of Generative AI
Jan 22, 202400:35:50Tap to summarizeStephen Streich is the Group Vice President of Product Management for Oracle Marketing. He brings over two decades of expertise in martech, adtech, and customer experience software. Known for his role in the successful IPO of Eloqua and its integration into Oracle Marketing Cloud, Stephen talks about the evolution of Oracle, highlights the advancements in oracle's Unity Customer Data Platform (CDP), and provides practical examples of Eloqua's impact on simplifying customers' experiences.
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Inspired Marketing: PathFactory's Christine Polewarczyk on Crafting the Ultimate AI Roadmap for Marketers
Dec 4, 202300:29:59Tap to summarizeChristine Polewarczyk is the Senior Vice President of Product Marketing and Research at PathFactory. Prior to PathFactory, Christine was the Vice President and Research Director of Content Strategy and Operations at Forrester. In this episode, Christine delves into the evolving landscape of content intelligence and the pivotal role of AI in shaping the future of marketing. Drawing from her rich experience at Forrester and PathFactory, Christine emphasizes the importance of content transformation in a digital-first world and offers insights into building a comprehensive AI roadmap for marketers.
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Inspired Marketing: iHeartMedia's Jake Dworkis on Internally Amplifying the Impact and Helpfulness of Marketing
Nov 13, 202300:17:13Tap to summarizeJake Dworkis is a seasoned marketing professional currently serving as the Vice President of B2B Marketing at iHeartMedia, a leading global media and entertainment company. Based in New York, Jake is instrumental in shaping and executing innovative marketing strategies that drive business growth and enhance brand visibility. In this episode, Jake shares his strategic approach to enhancing sales verticals within the business, showcasing the intrinsic value his department offers to other internal departments, and so much more.
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Inspired Marketing: Cornerstone Building Brands' Erin Hopple on Building an Automation Process for Client Alerts
Oct 30, 202300:23:50Tap to summarizeErin Hopple is the Digital Marketing Manager at Cornerstone Building Brands. She has extensive experience in leading innovative lead generation and digital marketing campaigns. With a focus on understanding customer journeys and buying behaviors, Erin excels in implementing marketing automation, enhancing online lead generation, and driving successful lead management practices. In this episode, Erin discusses a project she recently implemented at Cornerstone that helped simplify the client notification process.
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Inspired Marketing: Hibu's Antoinette Ward on Executing a Successful Digital Marketing Strategy
Aug 7, 202300:24:24Tap to summarizeAntoinette Ward, AVP Marketing Strategy & Delivery at Hibu, has over 20 years of marketing experience and works with her collective team to improve organic traffic, keyword ranking, SEO lead traffic, and more. In this episode, Antoinette shares how to balance both the science and the art of marketing, why every marketer needs to embrace automation, and upcoming marketing trends marketers need to be aware of.
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Inspired Marketing: Paciolan's Craig Ricks and Kyle Murphy on Consolidating Their Marketing Automation Efforts
Jun 8, 202200:36:48Tap to summarizeCraig Ricks and Kyle Murphy both work for Paciolan, a white-label solution provider for college sports tickets. Craig is the Chief Marketing Officer and Kyle is the Director of Marketing Automation and they both detail their experience with consolidating their marketing data into one integrated place with the help of Relationship One.
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Inspired Marketing: Cognex's Kris Gormley on Getting The Right Tools For Your Process
Mar 28, 202200:29:02Tap to summarizeKris Gormley is the former Senior Program Manager of Marketing Automation at Cognex. Today, Scott and Kris talk about getting the data right by seizing opportunities and how to find the right tool that works for you. Kris shares her journey with Eloqua and Salesforce and how these tools are now helping them clean up their data to get the right work done.
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