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When building an ecosystem that relies on shared data, attracting partners is critical.

In this episode of the Inspiring the Next Game podcast, we hear from Lane Arthur, Vice President of Data, Applications, and Analytics at John Deere on their journey to build a precision agriculture platform that attracts both farmers and service providers.

***

About the BCG Henderson Institute

The BCG Henderson Institute is the Boston Consulting Group’s think tank, dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas. The Institute engages leaders in provocative discussion and experimentation to expand the boundaries of business theory and practice and to translate innovative ideas from within and beyond business. For more ideas and inspiration, sign up to receive BHI INSIGHTS, our monthly newsletter, and follow us on LinkedIn and Twitter.