Host Tal Clark continues a conversation with restaurant technology leader Marcus Wasdin about AI in restaurants, including lessons from launching Par’s Coach AI to let operators ask natural-language questions across data sources, such as optimizing operating hours for profit. Wasdin discusses the need to minimize AI “hallucinations” with guardrails while keeping the product usable. They examine drive-thru voice AI challenges: high costs from token usage, common “human-in-the-loop” call centers due to imperfect accuracy, and menu-language semantics. Wasden argues AI will shift repetitive tasks off employees to improve guest experience, with success coming largely from revenue gains; he suggests using local marketing funds to offset costs and enable consistent upselling. He advises CEOs to pursue small, outcome-based AI wins before scaling, and shares PE evaluation themes, leadership principles, and excitement for measurable AI outcomes by 2026.

00:00 Welcome Back and Setup

00:32 Coach AI Origins

02:00 Guardrails and Hallucinations

03:23 Consistency Challenges

04:26 Drive Thru Voice AI Costs

07:26 Menu Semantics Pitfalls

08:16 Jobs and Guest Experience

10:09 Funding and Upsell Ideas

13:33 CEO AI Playbook

16:03 Private Equity Priorities

19:55 Rapid Fire Leadership

21:03 Chick Fil A Admiration

21:56 AI Hopes for 2026

22:45 Closing and Where to Follow

Instant Financial: instant.co

Connect with Tal Clark: https://www.linkedin.com/in/tal-clark-a60776b/

Connect with Marcus Wasdin: https://www.linkedin.com/in/marcuswasdin/

References:

The Wasdin Company: www.wasdincompany.com
Par Technology: https://partech.com/
Whataburger: https://whataburger.com/home
Chick-fil-A: https://www.chick-fil-a.com/