Podcast
Intelligent Marketing
Hosted by Moyosola Kara · EN
Welcome to the Intelligent Marketing Podcast—where I bring some of the sharpest minds I've had the privilege of meeting in the business world into candid, no-nonsense conversations. No jargon, no fluff—just real-world insights that drive results.
Over the past decade, marketing has faced increasing scrutiny, with every dollar spent expected to prove its worth. What truly moves the needle? What fuels the bottom line?
In this podcast, I speak with experts across industries—from operators and trend analysts to business communicators—sharing actionable strategies to become smarter, results-driven marketers. But this isn’t just for marketing specialists. Whether you're a founder, business leader, or simply someone who wants to make smarter business decisions, you’ll find value here.
So sit back, tune in, and let’s get to work on becoming Intelligent Marketers.
4episodes
Episodes
Newest firstAll episodes
Pitch Perfect: PR Secrets from a Former BBC Broadcast Journalist
4w ago00:28:44Tap to summarizeAI search is rapidly changing how businesses are discovered, how trust is built, and how people solve problems online.One of the fastest ways to strengthen your visibility in AI-driven search is through credible press coverage and authoritative references.In this episode, I sit down with Rachel, former BBC broadcast journalist turned LinkedIn and PR expert, to explore the art of storytelling, what makes a story newsworthy, and how businesses can pitch more effectively to secure meaningful press coverage.If you want to understand the growing intersection between PR, authority, and discoverability in the AI era, this conversation is for you.Enjoy the episode.
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Why Brand is the Real Growth Strategy in 2026
Mar 3100:38:34Tap to summarizeIn this episode, I sit down with Sihle ‘Tay’ Ndaba, a marketing systems designer with multi-country experience, based in South Africa and working in data for a U.S. company, to unpack why branding is the real growth strategy for 2026.Fresh out of Q1, this conversation lands at exactly the right time. It’s been a period defined by noise, shifting markets, changing priorities, and constant pressure to deliver results quickly.But in moments like this, performance marketing alone isn’t enough. The brands that will win are the ones that are clear on who they are, what they stand for, and how that consistently shows up across every touchpoint.This is a conversation about marketing frameworks, clarity, consistency, and building brands that don’t just compete, but resonate.
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The Business Communicator's Playbook: Essential Elements You Can't Ignore
Jun 2300:52:26Tap to summarizeIn this episode, I’m joined by Francesca Uriri, a seasoned business leader and communications expert with a career spanning DEI leadership, and strategic brand transformation across global organisations such as Uber and now, Meta.In an era where authenticity, agility, and inclusive communication are critical, Francesca’s work at the intersection of product equity, digital strategy, and DEI makes her uniquely positioned to decode what brands must prioritise to stay relevant and responsible.Together, we dive into:The essential elements of a high-impact business communication strategyHow to build inclusive messaging that’s meaningful—not just performativeNavigating the rise of AI, deepfakes, and digital disruption without losing the human touchFrom big-picture thinking to tactical insight, Francesca brings clarity, authenticity, warmth, and hard-earned wisdom to one of the most important conversations marketing and communication professionals need to have right now.
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Navigating the future of marketing with data and innovative technology.
Apr 22, 202500:43:57Tap to summarizeIn this episode, I’m joined by Oleg Tolkachev, Chartered Marketer and Group Marketing & Communications at UniCredit Bank in Milan—one of Europe’s largest and most influential financial institutions.We're currently in an era where every marketing dollar is under the microscope, Oleg’s leadership in building data-driven, high-impact strategies has become a benchmark for excellence in the financial sector.Together, we have an open conversation covering:How intelligent marketing can align with organizational goals to drive real impactStriking the right balance between agility and long-term strategic thinkingWhat it takes to thrive in an ever-evolving marketplace—straight from the heart of one of Europe’s financial powerhouses
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