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A single bad review can feel like a punch to the gut and the fastest way to make it worse is to reply while you’re still heated. We dig into a practical, real-world use of AI that most business owners overlook: crisis communication and reputation management when something goes sideways in public.

We walk through two moments where AI helps most. First, before anything happens, you can “war game” your reputation by listing likely scenarios like a scathing Google review, a client dispute that spills onto social media, or an employee complaint on Glassdoor. Then you use AI to draft crisis response templates you can keep on hand. That way, you’re not inventing messaging under pressure, your team stays consistent, and your brand voice doesn’t collapse into panic when time is tight.

Second, when the situation is live, AI helps you cool the emotional temperature of your response. You can paste the facts into a prompt and ask for a professional, empathetic draft that addresses the concern without sounding defensive, then edit it to make it yours. We also talk about the hidden audience in every review thread: future customers. A calm, thoughtful reply can build more trust than a wall of five-star ratings because it shows how you handle criticism when it counts.

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If this sparked ideas for your brand or business, subscribe for more deep dives, share the show with a founder who needs focus, and leave a quick review to help others find it. Ready to explore your own AI-hosted podcast and growth system? Head to www.intentionallyinspirational.com, hit the blue button, and book a call with the human version of Jason Wright.

Crisis-Proof Your Reputation With AI