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You’ve sold to a few customers and now you are trying to achieve repeatability in that new market.

Except… it doesn’t Work. But Why?

And no… the answer is not Product Market Fit.

Or rather… it is not that simple.

In the last episode of international Corner, I’m welcoming Maxime Renault, chief Strategy & Expansion Officer at Hublo who shares how he has made Product Market Fit more concrete to them to successfully expand internationally

Here is a snapshot of what you can expect in this episode:

Why blaming PMF for a failure to repeat sales is the easy answer
The 4-success-factor matrix he has build to assess success rate in any market
Tips to go from the launching to the developing phase in a market
The criteria he looks for in a country launcher to make the market opening successful

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