In this episode of the International Trade Resource Podcast, host Kim Kirkendall chats with Ervis Micukaj, owner and general manager of Jet IT in Shanghai, about the practical realities of cloud backup, data security, and compliance for international companies— especially those operating in China and the broader APAC region. Ervis explains why backing up data and keeping it secure aren’t opposing goals but parts of the same strategy, and why companies need local expertise that understands both global cloud options and regional regulations.

The conversation demystifies what “the cloud” actually means and lays out the three common deployment models while stressing the single most important control point: who holds the encryption keys. Ervis breaks down a set of simple, practical safeguards: encrypt data at the source, keep full control of your own keys, apply Zero Trust principles, and build both local and redundant backups to ensure you meet performance and compliance requirements when operating across borders.

Kim and Ervis also map the regulatory landscape that affects backup decisions: China’s cybersecurity and data security requirements, Europe’s GDPR, and U.S. industry-specific rules. Rather than viewing compliance as a burden, Ervis reframes it as a quality framework that drives better practices and builds trust with regulators and partners. Tune in now and get the download on Cloud Backup and the future of AI-driven models!

Key takeaways

Backup and security are complementary.
Know your cloud models: public, private, and hybrid each have trade-offs.
The 3–2–1 rule
Compliance varies by region: compliance strengthens resilience and trust.
Prepare for the future: AI governance is the next big security conversation.

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