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You can fake 30 minutes, maybe, but you cannot maintain a polished Persona across that much content without your audience seeing the cracks and knowing it's fake. This is why so many of us are creating constantly and still not converting. We're producing a lot of polished 30 second moments, but none of them are stacked into trust. Because the women showing up in them, they're not consistent and they're not consistent with the true versions of themselves underneath. Hey, it's Renee, and welcome to the into the Wild podcast. Each week I'll unravel growth, mindset, methods, authority building techniques, and the secrets to living an integrated life, plus chat with expert guests to teach you the fearlessness needed to step into your greatness. Are you ready for it? Let's get wild. This podcast is a Martel Media production. Hey, you wild thing. Today we are going to be discussing why hiding is costing you millions. And it is the reason why I created the Pink Skirt project and the reason why the Summit this year, July 9th and 10th in Kelowna BC, is going to be the most exquisite room for you to be in. Especially if you're done hiding, if you're done playing small, if you're done muting yourself. Because we all have a voice. We all have experience, we all have opinion, and we need to be expressing ourselves. This episode is all about that. You know the voice memo that you send your best friend? The one where you're talking fast cuz you're half laughing, not filtering anything, just telling her what actually happened today. That voice right there is the woman your audience is desperate to hear from. And you know when this becomes really obvious? When you meet someone in person who've been following online and you admire this person and that person is exactly like they are on their feed. Same voice, same humor, same energy, your brain goes, oh, she's the real thing. I can trust her. That's what we want our content to do. We want the woman our audience meets on our feed to be the same woman they'd meet over coffee. But most of us, we're not there. The voice in the voice memo is funny, it's specific, it's full of personality. The voice you're showing up with on social, it's smooth, helpful, it's carefully chosen and sounds like every other person on the Internet. I'm including myself in this, 100%. This is something I'm actively working on. After almost 25 years of doing this, I still catch myself writing the polished version and having to go back and put the real me back into it. It's exhausting. So in this episode, we're pulling this apart. Why ambitious women default to the polished voice, what it's actually costing us in our businesses, and how to close the gap between the woman you are when you're talking to your best friend and the woman you are online. Because when that gap closes, everything gets a heck of a lot more fun. Are you with me? Let's do it. You know that feeling when you're about to hit post and you pause? You rewatch it three times and quietly wonder if it's too much, if people will think you're full of yourself, if you should soften it just a little bit. And then you add a disclaimer or you delete it entirely, or you post the polished version instead of the real one. That moment right there, that's the gap. And I watch brilliant, accomplished women widen every single day. I see this constantly inside our coaching program. Women who are running six figure businesses, who have real expertise, who have walked through actual fire and come out the other side with wisdom that could change someone's life. And they're posting content that sounds like it was written by a motivational poster factory. Or they're not even posting at all. Here's what's wild about all of this. The women who's hiding is usually the same woman who built the business in the first place. She's the one who made the hard calls, who pivoted when things weren't working, who kept going when nobody believed in her. She has a story to share, and one that will help people. But somewhere between building the business and trying to sell it, she decided that a version of herself wasn't the kind of woman people would pay to learn from. Does this sound familiar? She creates a version 2.0 of herself. Something tighter and smoother and safer. And that version gets engagement, sure, but it doesn't get clients who actually stick around. It gets followers who never convert. It gets the scroll. But not the sale. Because nobody buys from a highlight reel. They buy from a human who has been where they are and knows the way out. And this is happening at all levels. I was recently in Nashville with a group of high level women entrepreneurs and a lot of them still struggle with this and still struggle with how to show up as their authentic selves online. I sat next to Jasmine Starr, Amy Porterfield, Stacey Tuchel, Adley Kinsman, Julie Solomon, Natasha Willis. I'm not even going to name all the names of the exquisite human beings in that room, but they still pause because the feeling of showing up to being Fully authentic ourselves is still something that we hide, even at the highest level. And the thing is, the cost of not showing up as yourself isn't just emotional burnout. Although that's real and it's heavy. It's also business burnout. You're creating content constantly. You're performing instead of connecting, and you're managing an image instead of building an audience. And the whole thing feels heavier than it should because you're carrying two versions of yourself everywhere you go. And here's why this all matters. Because people are looking for authenticity, especially in the world of AI. We've swung so far into the personal brand era that personal branding has become the opposite of personal. It's turned into a curation project. Better lighting, lighter, tighter messaging. Stories edited down until they have a clean beginning, middle and end. Stories that have been scrubbed until they're safe, but nothing will compare to the real, raw version of you. And the thing is, is that something is also quietly shifting. And this is where I want to bring you in some actual research, because I think it's going to change the way you look at your own content. There's a study that suggests it takes approximately 7, 5 hours of content consumption before potential buyers trust a brand enough to make a real purchasing decision. Seven and a half hours. Let that sit with you for a second. That's not one viral reel. That's not a perfectly lit photo. That's hours of someone watching you, listening to you, reading your words, deciding whether they can trust you. And here's what that means for you. You cannot fake seven and a half hours. You can fake 30 seconds. You can even fake 40 seconds. You can fake 30 minutes, maybe. But you cannot maintain a polished Persona across that much content without your audience seeing the cracks and knowing it's fake. This is why so many of us are creating constantly and still not converting. We're producing a lot of polished 30 second moments, but none of them are stacked into trust because the women showing up in them, they're not consistent. And they're not consistent with the true versions of themselves underneath. The math is not working. The women who are actually converting right now, the ones whose audiences buy from them over and over, are the ones who are the same across every touch point. Same voice in the reels, in the podcast, same energy in the caption as in the DMs, same woman at the dinner party as in the content. That consistency is what stacks into a seven and a half hour of pure magic if you can convince them to stay. And that's what builds the kind of trust that opens wallets. And it can only come from one place, which is from you actually being you. If you've been wondering why your content isn't converting even though you're posting consistently, this is probably the reason. The volume is there, but the consistency of self isn't. And trust is built on that second part, not the first part. So the obvious question becomes, if the math is this clear, why are so many of us still hiding? Why is the gap so stubborn? Because it is stubborn. I see women who know all of this intellectually, who can explain the importance of authenticity in a business meeting, and who still sit down to write a caption and default right back to the polished voice. So something deeper is going on. A few reasons, and they overlap. One, we've been trained to perform from school, from work, from culture. We've been taught that professionalism means polished, and that authority means certainty, that being taken seriously means never letting anyone see the messy parts. That training runs deep, and it doesn't turn off just because you became a business owner. And two, we're genuinely scared of judgment. Not hypothetically, but the idea of posting the real version and having someone say, oh, she's too much, or she doesn't know what she's talking about, or who does she think she is? It's actually scary. And our nervous system treats it like a threat. So we often soften, we hedge, we perform. Because polish feels safer than being seen and potentially rejected. And you know what? To this day, this is something that I still struggle with too. It shows up in the form of me hyper fixating on the few negative comments as opposed to looking at the hundreds of people whose lives I've inspired, motivated, and changed. And it doesn't get easier. You just get better at dealing with it. And as you grow, as you expand, more of those people show up and they will take one comment and they will extract and define your entire existence based on one thing. You said that they disagree with those people, they're hurting those people, they're suffering. And you know what? It's a simple thing you can do. You can just delete the comment, and if you need to, you can block them. Number three, and this is the one I want to name specifically, because I see a lot of women, and especially the women that I coach, a lot of us are stuck in the state that I call convicted. It's one of the levels in the confidence stacking pyramid, which is a framework of mine that I teach. And convicted is exactly what it sounds like. It's when you're imprisoned by other people's expectations of you, of who you're supposed to be. You're not creating as yourself. You're creating as the woman your mother or your mentors or your industry. The Internet has told you a successful woman online is supposed to be. And the tricky part is that this state often feels like responsibility. It feels like the mature, strategic, professional thing to do. But it's jail. No matter how nicely it's decorated, as long as you're in it, the woman you're creating, especially creating as is, is not the woman your audience is actually looking for, because it's not you. The good news is that the convicted is a starting point. It's not a permanent address. And there's a path out. And here's how you start closing that gap. And what I want to say up front, that this is a practice. It's not a switch. It gets easier the more you do it. It starts with clarity, on who you actually are right now. Not who you're becoming, not who you want to be in two years, but who you are today, with all of the contradictions and the learning and the parts that you're still trying to figure out. This is the internal work, and most of us skip it. We go straight to strategy, because strategy feels actionable, but strategy built on a blurry identity just produces blurry content. Once you have that clarity, the next step is deciding what version of you are willing to let people actually see. You don't have to share everything. You're not performing a vulnerability for content points. You're just deciding to stop lying. You can be private but still be real. You can have firm boundaries and still be fully authentic. The difference is that what you do and what you share is actually you, not a character someone else would approve of. And then you create from that place. Not content that's trying to convince people you're worthy, but content that assumes you already are content. That sounds like, here's what I know. Here's what I'm still figuring out. Here's what happened and what I made of it, with no disclaimers, no softening, no and no apologies for taking up space. Before you create anything this week, I want you to ask yourself these three questions. Here's the first one. Is this true? Not is this safe, or is this polished, but is this actually true? And number two, if I read this back, does it sound like me, or does it sound like the version of me I think people want? And the last question is this. If I posted this right now, would I feel like I was hiding or like I was finally showing up. And if the answer to all three is yes, then you post it. And what happens when you do? It's really simple. The people who are looking for the real thing, they actually find the real you. The people who need what you know, they show up. And the content becomes so much easier to create because you're not managing two versions of yourself anymore. You're just being one person, and it's way less exhausting. So here's what I want you to hold onto. The woman you've been hiding is exactly the one your audience is searching for. The research backs it up. Trust takes hours of real exposure, and real cannot be faked. So the only way to build the kind of trust that converts is to let people meet the actual woman on the other side of the screen. Not the polished version, not the professional version, just the real one. Over and over again until the seven and a half hours add up. And I get it. It feels scary. You think if you show the real you, the one who has bad days and doesn't have it altogether, people won't take you seriously. But what actually happens is the opposite. When you hide the real you, your audience feels it. They scroll past. They don't engage. They ghost after the discovery call because they never felt truly seen by someone who actually gets it. So here's what I want you to do this week. Just go and post one thing that feels a little too real. Not trauma dumping, not oversharing for the sake of shock. Just one honest moment that shows you're human. Maybe it's the thing you almost didn't say because you thought it made you look less credible. That's probably the exact thing someone out there is waiting to hear from you. If you want to go deeper on this work, that's what we walk through on the inside of the Society. My coaching program. We have incredible women in the group. Come find me on Instagram renewarren and direct message me the word grow and I'll send you the details of what it's like to join the Society. Until next time, Lady Peace out. Wait. Before you go to support this show, please rate and review and share it with your business besties. It means the world to me to get this message in front of more women who are also also on the pursuit of greatness. Tune in wherever you subscribe to podcasts, watch us on YouTube and follow me on Instagram. Renee Warren. This show is produced in partnership with Martell Media.