As the sales landscape rapidly shifts, cloud marketplaces are emerging as powerful tools for both buyers and sellers.

But how can traditional sales teams stay relevant in a world where digital marketplaces are now a driving force?

In this episode, Des Russell takes a deep dive into the intersection of relationship-based selling and cloud marketplaces, showing how these platforms are reshaping the sales process for everyone—from sales leaders to individual salespeople.

If you’re struggling with how to adapt your sales strategy in this new age of automation and self-service purchasing, or simply want to understand how to leverage cloud marketplaces to close bigger, faster deals—this episode is for you.

Des shares insights into why sales teams should embrace these changes, what’s at stake for those who don’t, and how to harness the power of both human connections and digital efficiency.

What’s Covered in This Episode:

Why cloud marketplaces are transforming traditional relationship-based sales models.
What role data and automation play in driving successful sales through cloud marketplaces.
The top performers in sales are embracing cloud platforms and achieving greater success.
How sales teams can blend relationship selling with digital tools to stay ahead of the competition.

Tune in for a compelling look at how cloud marketplaces are redefining the sales game—and how you can come out on top.

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Crossing the Chasm : Cloud Marketplaces and the Evolution of Sales Teams

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