Episode 112: Michroma & We Are Palta: Ricky Cassini and Alan Valicenti on Treating the Raise Like a Sales Process, the 110-Slide Data Room, and Turning Complex Into Compelling

In this episode, I sit down with two Argentinians who have been building together for almost six years: Ricky Cassini, Co-Founder & CEO of Michroma, the precision-fermentation startup making natural food colors from fungi, and Alan Valicenti, Partner & Chief Growth Officer of We Are Palta, the design-and-marketing agency built for science-driven deep-tech companies. It is a rare, candid look at what it actually costs — in dollars, in time, and in discipline — to make a deep-tech company look as serious as its science. Ricky breaks down how Michroma rebuilt its entire data room into roughly 110 professionally designed slides — carved into a teaser deck plus dedicated decks for market opportunity, the platform, the ingredients, regulatory, IP, team and advisory board, and techno-economics/manufacturing — and how that data room helped oversubscribe a $5M target into a $6.4M seed that investors said "looked like a Series B." Alan pulls back the curtain on how We Are Palta scopes and prices the work, why "subtracting" is the highest-value skill in an age of AI slop, and how one professional photoshoot and brochure flipped Michroma from radio silence to inbound sample requests — without changing the product at all.

🎧 Listen to the full episode to hear why Alex argues founders should budget roughly 10% of a raise toward actually raising it, why an in-house designer can't replace a multidisciplinary team that understands both biotech and what investors need to see, how We Are Palta turned a 110-slide master deck into five reusable decks plus website and commercial assets, why colorants that don't change taste still command a premium (and what that says about design), and the three questions every founder should ask before hiring an agency.

Key Facts: Michroma

Ricky Cassini: https://www.linkedin.com/in/cassinir/
Website: michroma.co
Headquarters: San Francisco, California and Argentina
What They Do: A precision-fermentation platform using fungal "biofactories" to produce natural food colors and flavors — led by the heat- and pH-stable natural red designed to replace synthetic Red 40.
Funding: ~$8M raised to date, anchored by a $6.4M seed round that oversubscribed an original $5M target (led by Supply Change Capital, with SOSV/IndieBio and a deep syndicate of strategic and food-industry investors).

Key Facts: We Are Palta

Alan Valicenti: https://www.linkedin.com/in/alanvalicenti/
Website: wearepalta.com
Headquarters: Argentina (operating globally)

Blurb

MICHROMA is built on a stubborn technical problem the food industry has never fully solved: natural colors tend to fall apart. They fade, shift, or break down under the heat, light, and pH swings of real manufacturing, which is why so much of the world's food supply still leans on petroleum-derived synthetic dyes like Red 40. Michroma's answer is biology. Using fungal "biofactories" and precision fermentation, the company brews natural colorants — starting with a heat- and pH-stable red — that are designed to survive the processing line and match the performance food makers expect from synthetics, at a cost that can compete rather than command a sustainability premium.