Tari K. Vickery, Author of The Emotional Side of Money -Investor Mama Podcast

With over 25 years of experience managing the full spectrum of her clients’ financial lives – everything from accounting and bill payment to coordinating with wealth managers, estate attorneys, and insurance agents – Tari K. Vickery brings an unmatched, real-world perspective to the emotional side of money. Her sociology degree from Stanford and lived experience through dramatic personal financial shifts give her a rare blend of academic insight and deep empathy. Her authenticity and hands-on expertise resonate with readers across generations, making her voice both trustworthy and transformational.

Key Takeaways:

Your money story starts in childhood — and it’s not your fault. Most money struggles are rooted in what we watched, heard, and felt as kids. Recognizing those patterns is the first step to breaking them.
“We can’t afford it” can do more harm than good. Teaching kids the value behind financial choices (“we choose to spend our money differently”) builds healthier money mindsets than using scarcity language.
Even wealthy people stress about money — and here’s why. Unexamined money triggers don’t disappear when the bank balance grows. Awareness of why money triggers you is what creates real peace.
Avoidance is the enemy of financial freedom. Whether it’s unopened mail or unfiled taxes, avoidance creates a vicious cycle. The antidote? Start small, track your spending, and build on tiny wins.
Start money conversations early — and make them normal. Talking to kids about money casually (at the grocery store, toy store, or dinner table) is far more powerful than one big, scary “money talk.”
Have the hard conversations with aging parents and your partner. Not knowing where your parents stand financially — or being misaligned with your spouse on money values — creates silent stress that compounds over time.
Compassion is the gateway to change. When you start examining your money wounds, be gentle with yourself and your parents. No one intentionally passed down financial trauma.

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