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Brian Buffini
Welcome to It's a Good Life with Brian Buffini, founder of America's largest business coaching company. Here's a short classic cut from one of our all time favorite episodes.
I'm very excited for you guys today to listen to our guest, Mr. Steven Kotler. Now Steven is a New York Times best selling authority. He's an award winning journalist and the executive director of the Flow Research Collective. He's one of the world's leading experts on human performance. He has nine bestsellers out of 13 books, which is hard to do if ever you've tried. Before we dive into the newest book and all the work you have with the Art of Impossible, tell the folks a little background where you're from, where'd you grow up and how did you get into this crazy line of work?
Steven Kotler
Well, the easiest way to explain it is I have spent 30 years studying those moments in time when the impossible becomes possible. When we see stuff that's not supposed to happen, that's never supposed to happen, whether it shows up in business or art or science or technology or whatever, that's been my domain. So that's been the center of my focus. And as you pointed out in your references to flow, flow is an optimal state of consciousness. We feel our best and we perform our best. Whenever you see people accomplishing the impossible, you tend to see people in a state of flow, which is what led me to that work. And I started as a journalist and then I started investigating flow that way. And then I kept going and kept writing books about it and eventually started the Flow Research Collective where we study the neurobiology of a flow and peak human performance. So what's going on in the brain and the body when people are performing at their best? And if I have added anything to Mike's brilliant work on flow, his focus was on the psychology. And you can't touch his work on the psychology. I've been focused much more on the neurobiology. The difference really, psychology is incredibly useful, but if you want to make an experience reliable and repeatable, you want neurobiology. Psychology tends to be metaphor. Neurobiology tends to be mechanism.
Brian Buffini
We need them both. We need the dance and we need the music. You know, we do, and it's good stuff. You know, for those who may not have had the chance to read flow or understand where it's coming from, ultimately people refer to it in sports, someone being in the zone. In corporations, they'll say somebody's in their sweet spot. And then the moments in time when all of that just comes together. And human performance really does have a chance to become extraordinary. What was the moment when you realized it was possible to achieve the impossible?
Steven Kotler
I started my career, I became a journalist in the early 1990s and journalism, crazy job where they pay you to go learn about, you're curious about, right? Like a crazy job. Like I got paid for this, okay, like happily. And the things I was, I was obsessed with neuroscience because in the 1990s we, I was really interested in how to, how do people work, how do human beings work in neuroscience. In the 90s we started going from okay, these are all the parts of the brain, this is how they work together to oh wow, now we can start decoding behavior, what people are actually doing. And so it was usually fascinating. The other thing I was fascinated by was action adventure sports, surfing, skiing, rock climbing and snowboarding, the like. And the 1990s in all action sports is often referred to as the era of impossible. Where more so called and impossible feats, things that had never been done and were long believed were never going to be done. They weren't just being done, they were being iterated upon. And I spent about 10 years chasing professional athletes around mountains, across oceans and seeing all this up front, up close and personal. And first of all what they were doing was amazing. The performance itself was amazing. I'll give you one we won't linger on action sports, but just so people understand what we're talking about. Surfing is a very old sport. It's a thousand years old. Progress is slow. Right from 480 to 1996, the biggest wave anybody has ever surfed is 25ft above that ironclad law. No, it's totally impossible. Surfer can't paddle into a wave bigger than that. You can't ride a wave bigger than that. There are physics papers written about how you can't do that. And yet today, couple decades later, surfers are routinely paddling into waves that are 60, 70, 80, 90. The record is now 115ft for the biggest wave ever surfed. And that kind of progress was showing up all over action and boundary sports. So one the obvious question, the hell is going on, right? Like where is this coming from? Why is this coming from? More importantly, and what really caught my attention, you don't have to know a whole lot about neuroscience to know that certain conditions produce peak performance and certain conditions don't. And the actions venture sport athletes I was spending all my time with, most of them came from really bad childhoods, like broken homes, really horrific childhoods. They had almost no money, they had very little education. There's a lot of drinking, drug use, a lot of risk taking in this community. Normally you put all those things together and what you get is jail or death, right? What you don't get is a group of people reinventing what's possible for our species over and over and over again. So my first, my question was, what the hell is going on? And the answer, part of the answer turned out to be flow. And that was sort of the start of that work.
Brian Buffini
You've spent 20 years of your life talking about flow and studying it and analyzing it from a perspective that it is very unique where you've come from. Talk to the folks that are listening today. They're like, hey, how do I do better at my job? How can be a better realtor or salesperson or mom or a dad or, you know, I'm a kid listening to this, and I'm in college and I'm trying to make the team. How can flow be accessed by everyday, ordinary folks like me and them to do this extraordinary thing?
Steven Kotler
Let's give an operative definition of flow. Just so if you're listening and you don't quite know what flow is, here's what we're talking about. The shorthand definition that you've heard us using, Brian and myself, is an optimal state of performance where we feel our best and we perform our best. That's flow. More specifically, it refers to any of those moments of rapt attention and total absorption. We get so focused on the task at hand that everything else just seems to disappear. Action awareness merges your sense of self, sense of self, consciousness that diminishes or goes away completely. Time dilates means it passes strangely. Usually it speeds up and you'll get so sucked in to what you're doing, five hours will go by in like five minutes. And throughout, all aspects of performance, both mental and physical, go through the roof. And through the roof is not hyperbole. Flow is a massive amplification of skills. So on the cognitive side, we see increases in motivations, productivity, grit, creativity, learning, cooperation, collaboration, empathy, and environmental awareness, which is our ability to see and perceive the natural world. There's other. On the physical side, we get strength, stamina, endurance, fast twitch, muscle response, bunch of other stuff. But on the cognitive side, which is mostly where I focus my work, that we see a huge increase sometimes, depending on whose studies you're looking at. 500% above baseline is not kind of. That's the ballpark. For example, productivity has been measured 500% above baseline. And flow creativity is like 400 to 700% above baseline. Department of Defense did studies of soldiers in flow and studied their learning rates, and they found their learning rates were 240 to 500% above normal. So huge amplification in skills. So when we talk about peak performance, we're talking about a big peak. And here's the cool news. Here's the cool news for everybody. Flow is how evolution shaped human beings to perform at their best. What that means is we are all hardwired flow. So anybody listening to us have this conversation can drop into flow. And how do you do that? Well, what we now know, flow is defined psychologically by core characteristics. It's by defined neurobiologically by a bunch of different mechanisms in the brain. All that, besides the point to trigger those mechanisms, we now know flow states have triggers, preconditions that lead to more flow. Probably back in the. In the 90s, when you were hanging out with Mike, he was talking about three of them. Clear goals, challenge skills, balance, and immediate feedback. Right. Those are the first three discovered. We now know there are about 22 of them that have been discovered. There are 12 individual triggers. What will drive me into flow by myself or Brian into flow by himself. And then there are groups. There's group flow, a shared collective flow state. So a team performing at their very best. And there are 10 group flow triggers. There are probably way more. This is what the community, the research community has discovered so far. And the really simple version is this. If you want more flow in your life, these triggers are your toolkit. Right? That's what you reach for. We can go into a lot more detail, but that's the really simple version.
Brian Buffini
I love that the triggers are the toolkit. And I think that's the key. What do you do to help create a state of flow for yourself?
Steven Kotler
It depends on the situation. Right. Because different triggers, first of all, which. There are 22 triggers, everybody's a little different. Which triggers are going to work best for me? Different from you? And which triggers are going to work best in what situation? A little bit differently. I was skiing yesterday. I was in the terrain park, and risk fantastic flow trigger that. You know what I mean? Like, I. We were filled. We were filming, and I knew I hate skiing for the camera. It's my least favorite thing to do. And we were filming, and I knew. I was like, okay, I got to drop into flow really fast. And so the first. They were. The first feature I saw there was a tube I'd never seen before. And I was like, okay, that's novelty. Novelty is a flow trigger. Risk is a flow trigger. Let me do something new with the tube that I've never done before. It doesn't have to be big, right? But just a little bit of risk, a little bit of novelty. Drop me more into flow. And I said flow has 22 triggers. They all do roughly the same thing. They all flow follows focus. It only shows up when all of our attention is in the right here, right now. So that's what the triggers do. They all drive attention to the present moment.
Brian Buffini
Well, we hope you enjoyed this. Quick cut. Head to the show notes to listen to the full episode. If you'd like to elevate your business to achieve your goals, talk to one of our experts on a free business consultation. Visit it'sagoodlife.combc to schedule yours today.
Steven Kotler
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It's a Good Life – S2E345 (Quick Cut)
Host: Brian Buffini
Guest: Steven Kotler
Date: November 6, 2025
This episode of "It's a Good Life" features Brian Buffini in conversation with Steven Kotler, a leading authority on human performance and the executive director of the Flow Research Collective. The discussion dives into the concepts of flow, peak human performance, and how everyday people can harness the neuroscience of achievement to break through personal and professional limitations.
Long-Term Investigation of Impossible Feats (00:50)
Origins in Action and Adventure Sports (02:40)
What is Flow? (05:49)
"Flow is an optimal state of performance where we feel our best and we perform our best. More specifically, it refers to any of those moments of rapt attention and total absorption. We get so focused on the task at hand that everything else just seems to disappear."
(Steven Kotler, 05:50)
Universal Accessibility of Flow (07:30)
Flow Triggers as a Toolkit
"Novelty is a flow trigger. Risk is a flow trigger. Let me do something new...a little bit of risk, a little bit of novelty. Drop me more into flow.”
(Steven Kotler, 09:21)
“Flow follows focus. It only shows up when all of our attention is in the right here, right now. So that's what the triggers do. They all drive attention to the present moment.”
(Steven Kotler, 09:49)
On the difference between psychology and neurobiology:
“Psychology tends to be metaphor. Neurobiology tends to be mechanism.”
(Steven Kotler, 00:50)
On the universality and learnability of flow:
“Anybody listening to us have this conversation can drop into flow...”
(Steven Kotler, 07:35)
On practical flow access:
“If you want more flow in your life, these triggers are your toolkit.”
(Steven Kotler, 08:23)
On triggers and attention:
“Flow follows focus. It only shows up when all of our attention is in the right here, right now.”
(Steven Kotler, 09:49)
For a deeper dive into flow and its practical applications, check out the full episode of "It's a Good Life."