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Brian Buffini
Welcome to It's a Good Life with Brian Buffini, founder of America's largest business coaching company. Here's a short classic cut from one of our all time favorite episodes.
I am very excited to have the personal productivity guru David Allen on our show.
David Allen
Brian, thanks for the invitation.
Brian Buffini
I want to dive right in to the methodology of getting things done. And for those of you who are new to David Allen, it's been interesting to me because David was connected through corporations and what's called the GTD movement. Many people in MySpace, it's a movement they missed. This is some of the most amazing stuff. Like they feel like they've seen the cure for cancer. People are so confused today. So, I mean, the culture is designed to overwhelm you today. But it takes two to tango, right?
David Allen
It does. Well, anybody listening to this, just look out on the world. It's fine. It's not confused, it's not overwhelmed. What's the issue? How you are engaged with the world is the issue, and that's what I uncovered was the algorithms about how to get a hold of appropriate engagement. Are you appropriately engaged with your health? Are you appropriately engaged with your clients? Are you appropriately engaged with your spouse? Are you appropriately engaged with your kids? Are you appropriately engaged with your dog? Are you appropriately engaged with your office space? And it's not about finishing all this stuff. It's not even about working harder. Yeah, sometimes you got to put your shoulder to the, you know, we all do all that stuff, but it's really about how do I create appropriate engagement so that I can be totally present with whatever it is I'm doing, which happens to be the most productive and healthy state to operate from in the corporate world. We've done, you know, trainings for, I think, 40% of the Fortune 100 companies. And what our deliverable is an installed thought process really is. And, you know, come on, productivity's got a lot of baggage, as a word.
Brian Buffini
Sure.
David Allen
Really does. You know, people think, oh, harder work, sweat, longer hours or whatever, whatever their image of that is. But quite frankly, productivity is simply achieving desired results. Right. And your desired result could just be an experience. But if you go on a vacation to relax and you don't relax, that's unproductive. Vacation.
Brian Buffini
Right.
David Allen
You go to a party, boogie, and you don't boogie. You know, that's unproductive. Party, you know, but most people don't have it framed that way. But, you know, outcome in action, as you know, it's really key elements of the thought process.
Brian Buffini
You think we're still conditioned by the industrial revolution, that it's all about turning knobs and it's the Henry Ford model. It's all about, you know, the list. I mean, you look at folks today, I have six kids and Bev and I get a lot of people come to us and they go, oh, how'd you do this? How'd you do that? And they show me their list of what they're doing on a daily basis. And it's everything is this assumed need to be the chauffeur. We have to go to this and this and this. We have the 14 things to do over a two day period of time with the kids. And they're going to this tutor and do this, this and this. And there's no life in their life.
David Allen
Well, it's the stress of opportunity. You know, one of the easiest ways to really, really relax is being a crisis. Why? What happens is you start to engage in the behaviors that make you really clear. You get a very specific desired result called live. Right. You get very clear about a next action because you got to get going. You course correct rapidly when you need to do that. And that's why a lot of people move into their zone in a crisis.
Brian Buffini
Sure.
David Allen
Because of that. Yeah. And time disappears. And my first TED Talk that I did in Claremont, I gave an example of how that works. And so in a crisis, what it does is it so simplifies your focus and you get involved in outcome and action and you get engaged in that. The thing is, you don't have to wait for a crisis to do that. You just need the same kind of outcome and the same kind of action stuff and so forth. So I just figured out the algorithm about how you could get in your zone, have time disappear, be totally present all the time without having to have a crisis forcing you to do that. So awesome. You know, again, it's a stress of opportunity because see, the problem is that when you're not in a crisis, there's a bigger one that's called all the demons at the gate come rushing at you. Oh, my God. The neighbors putting their kids into a. They're listening to music and Mozart when they're age 2, they're going to get into Harvard. Oh, my God, Mike, I need.
Brian Buffini
Oh, my God.
David Allen
You know, so. And of course, the social media and the Internet have just you know, quadrupled exponentially. Really, the opportunity. I mean, come on, you have the world in your pocket in terms of things you could be studying, how many things could you be doing right now?
Brian Buffini
There's Two David Allen quotes that I just love. One, your mind is for having ideas, not holding them. Okay, I love that quote. Just tell the folks what that means to you.
David Allen
Well, I discovered this 35 years ago and had a mentor who taught me about just dumping everything out of my head, everything out of my head and emptying your head. And now in the last decade or so, cognitive science has basically proven that that that's true. Your head can handle about four things max before it starts to feel overwhelmed and confused. Your brain didn't evolve to do that. It didn't evolve to remember, remind, prioritize, or manage relationships between more than four things. So as soon as you start adding in stuff like that, your head is just such a crappy office and everybody's, almost everybody probably listening to this is still using your head as your office. But trying to think strategically, trying to manage the stuff, the dreams and the five years and the 10 things, trying to manage that in your head is impossible. Impossible to got to externalize that stuff. What it does then is it frees you up. It doesn't make you stupid. Actually, just on the opposite, what it does is it frees up your mind from not having the job of remembering, reminding you need to finish the thinking about your stuff and then park the results out there in a trusted system that frees you up to then listen to your internal intuition, gut spirit, whatever it is that's real. The real driver in terms of your.
Brian Buffini
Priorities, kind of write yourself clear as the thoughts come. You have one place, you showed your little pocketbook on stage, which was awesome. You've had it for 30 years. Idea comes, write it down, it's out of your head into a place.
David Allen
And I throw away probably 80 or 90% of those thoughts. Sure. I just don't know which ones are the good ones yet.
Brian Buffini
Right.
David Allen
I have to get into another frame of mind to then see it. So I learned to over capture years ago and then just make sure I clean it up before long. So you know, when you come back from a conference, you come back from a meeting, you got a ton of notes. You need to then filter that rapidly and go through it. You know, there's, I hate to say it, but probably a lot of these 1500 people that are going to come back and have a whole lot of notes that are likely to wind up in their stacks.
Brian Buffini
Yeah, right.
David Allen
They're going to come back and go, huh? And just sit it on the side of the desk and then feel guilty if they didn't do anything with it or whatever. So My stuff is extremely immediately practical and usable.
Brian Buffini
It is. And that's one of the reasons we're excited, because we feel these folks are going back to a coach who's sitting in there, walking through the process, who was reading the book and going through the training prior to us doing this, so we could catch it, help people and walk through the process. Because I'm all about, you know, education without implementation is merely entertainment.
David Allen
Right.
Brian Buffini
And so powerful stuff. This is a quote that I love. It says, people think a lot, but most of that thinking is of a problem, not about it. I love that concept that, you know, most people are thinking a lot, but they're thinking of a project or situation, but they're not thinking about it.
David Allen
Right.
Brian Buffini
And there's such a radical difference there.
David Allen
Huge. Doesn't sound like it, but it's everything. But it's. Yeah.
Brian Buffini
One is worry and one is creativity.
David Allen
Sure. Well, we've finally, you know, kind of unpacked the real mission of this whole getting things done for me and my wife. And people say, gee, David, what's my big why and what's the big vision I have? That we have a world with no problems, only projects? Because the only thing you're going to call a problem or worry about is something that some part of you assumes could or should be different. You're just not engaged in making it. So. So you didn't complain about gravity this morning, and yet it's causing your body parts to sag. People are dying because of gravity, but nobody complains about that. Why? Because they know they can't change it. So you start to identify a problem. Should I get divorced or not? Is that a project? You bet. What's the outcome? Get clarity in my relationship. Right. So the subtlety of defining what are the projects? What are the things that actually have my attention? And again, anybody listening to this, you don't have to go very far to where to apply this thought process. It's called what's got your attention. Where has your mind gone since you've been listening to even me and Brian talk for just a few minutes here that wasn't about anything we were saying, wherever that was, is something that you're not yet appropriately engaged with. That's not bad. It's just an indicator of where the work is to do this. You mentioned Henry Ford. Is this all the industrial thing? Somebody very sophisticated person said, gee, David, what you've uncovered is essentially the Henry Ford process for knowledge work.
Brian Buffini
Right.
David Allen
In other words, what is the process? Because knowledge work means you got to think to figure out what to do as opposed to the doing is self evident in front of you, which is the old industrial thing where Taylor's work and so forth was just about making that workflow more efficient. And even these days with the sophisticated lean and agile and scrum and all of that kind of stuff, those are all about the external workflow, right? Somebody very accurately said, you know, GTD is lean for the brain, no waste in terms of what's going on.
Brian Buffini
Well, here's how I communicate it in my own mind is there's a difference between efficient and effective. You know, we help companies that we're working with through our process and they're so caught up in themselves and there's layer on top of layer on top of layer and everything's about efficiency. But you know, in the world we live in today, like for example, the technology can make it efficient. You can find a technology to walk your dog and put your kids to bed, but there's a more effective way.
Well, we hope you enjoyed this. Quick cut. Head to the show notes to listen to the full episode. If you'd like to elevate your business to achieve your goals, talk to one of our experts on a free business consultation. Visit it'sagoodlife.combc to schedule yours today.
Sam.
It's a Good Life with Brian Buffini – S2E353
Date: December 4, 2025
Guest: David Allen – Author of "Getting Things Done" (GTD)
This episode features a condensed interview with personal productivity pioneer David Allen. The discussion centers on Allen's foundational methodologies for mastering productivity and focus, specifically the "Getting Things Done" system. Buffini and Allen explore why modern life feels overwhelming, the misconceptions around productivity, and practical insights for entrepreneurs and anyone seeking clarity and control in a busy world.
This episode offers a powerful, practical distillation of David Allen's wisdom for navigating a world awash with distractions and demands. Listeners walk away with:
For more, listeners are encouraged to find the full episode and leverage Buffini’s coaching resources.