S2E334 How to Record the Video Message Everyone Opens – a Conversation with Kyle Draper

Summary

Podcast Summary: It's a Good Life

Episode: S2E334 – How to Record the Video Message Everyone Opens (A Conversation with Kyle Draper)

Host: Brian Buffini
Guest: Kyle Draper
Date: September 30, 2025

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Overview:

This episode explores the power of personalized video messaging for business growth, focusing on authentic, one-to-one connections rather than mass, impersonal outreach. Kyle Draper, an expert in leveraging video to build influence and deepen relationships, shares his journey from youth ministry to a marketing and content strategist, detailing practical advice and mindset shifts required for impactful video messages. The discussion centers on how entrepreneurs—especially real estate professionals—can stand out in a noisy, automated world by embracing authenticity and service in their communication.

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Key Discussion Points & Insights

1. Kyle Draper's Journey: From Ministry to Marketing

• Background:
  • Kyle transitioned from ten years in church ministry to the business world, specifically roofing, where he learned about networking, marketing, and sales.
  • He recognized the potential of personalized video after experimenting with sending birthday greetings as private videos, resulting in unmatched engagement.
  • [03:14] Kyle: “People would literally say, you’re the only video I’ve ever been sent on my birthday.”

2. The Pitfalls of Mass Communication & Social Media Trends

• The current trend in real estate and business is to automate and blast out content to as many people as possible, sacrificing depth for breadth.
• Brian emphasizes the difference between impersonal “influencer” tactics and true value-based content.
  • [04:56] Brian: “If you want to make it big on social media, you can make it as big as you want if you have no shame, but then you’ll be gone pretty quick … and then all you’ll have is the shame.”
• Politicians and social figures often miss the mark due to their inauthentic approach.

3. The Mindset Shift: Connection Over Validation

• Social media is often misused as a validation tool for “dopamine hits,” rather than as a means to build substantive relationships.
• Quality, not quantity, matters—most professionals already know more people than they need for substantial business growth.
  • [06:00] Kyle: “We claim it to be a business tool but really we just want it to be a validation tool … I already know more people than I’m currently being successful.”

4. Practical Tactics for Personalized Video Outreach

• Start Simple: Connecting through personalized videos is less complicated than people think. Start by referencing something shareable or meaningful to the recipient.
  • [09:16] Kyle: “The videos that pop the most are the ones that connect with the right people … it was 12 seconds. But the fact that I said your name, it shows you, man, Kyle genuinely wants me to give him his opinion.”
• Celebrate Others: Use private videos to recognize milestones or express empathy—birthdays, anniversaries, bereavements, etc.
  • [11:20] Kyle: “Spend three minutes on social and don’t make it about yourself. You’re going to see someone had an anniversary, a work anniversary, someone’s son hit a home run… think about how easy it is to, in that moment, just jump on camera and send a quick message.”
• Avoid Public Posting for Personal Messages: Private videos are more impactful. Posting “personal” videos publicly shifts focus to the sender, not the recipient.
  • [14:31] Kyle: “How weird would it be if I got you a birthday card, but instead of sending it to you, I opened it on video and posted it on your Facebook page? That sounds bizarre … We truly do have to remove every selfish layer so that this hits people in the most authentic way possible.”

5. Environment & Authenticity Matters

• Backgrounds: Don’t over-curate settings. Sending a video from the golf course, carpool lane, or during a walk can start genuine conversations and foster connections.
  • [15:04] Kyle: “Our background says words that our words never will. … all those backgrounds subtly create connection.”

6. The Compounding Effect (“The Stack”)

• Success is built on layering different forms of personalized touchpoints: notes, calls, pop-bys, and now video.
• Content Creation Strategy:
  • What do you get asked most about your industry?
  • What are you surprised people don’t know?
  • These questions can generate endless content for educational videos, FAQs, and more, fueling your online presence and reinforcing expertise.
  • [17:08] Kyle: “There’s 150 plus answers to those two questions… you answer questions for a living.”

7. Results from Personalized Video (Success Story)

• [21:00] Kyle shares a story of “Jeremy,” who sold 14 homes in a year solely from sending customized birthday videos, directly tying $3.2 million in sales to these efforts.

8. Impact of AI on Video Messaging

• AI is a useful tool for planning and scripting but cannot replace genuine human connection. As deep fakes and AI-produced content proliferate, authentic personalized videos gain even more value.
  • [24:27] Kyle: “It should help us in the planning of the video better. But I still think the … small business owner that’s willing to just look into the camera, be themselves, be authentic—they’re going to win.”

9. Cadence & Personalization

• Frequency depends on the nature of the relationship:
  • “A” clients: weekly personalized video is ideal.
  • Others: start with a monthly cadence and adapt based on responses.
• Adapt communication style (video, audio, text) to recipient’s preferences.

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Memorable Quotes & Moments

• [07:00] Brian: “We gotta deepen the connection here. We gotta get back to heart to heart stuff with people.”
• [12:22] Brian (on law of the harvest): “Don’t ever grow weary in doing good because you’ll reap a harvest if you don’t give up.”
• [24:27] Kyle: “… the small business owner that’s willing to just look into the camera, be themselves, be authentic—they’re going to win over the person using some form of AI video … to automate what should have never been automated.”
• [21:00] Kyle (on Jeremy’s success): “He sold 14 homes directly from birthday videos... $3.2 million in transactions that year.”
• [31:27] Kyle: “To me, [a good life] just means doing life with the people that I love and knowing that every minute I live is being lived for the benefit of someone else.”

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Timestamps for Key Segments

• [00:00–03:14] Kyle’s journey and first video experiments
• [03:14–07:26] Social media trends vs. genuine relationship-building
• [07:26–09:16] Personalization: moving from mass messaging to one-on-one
• [09:16–12:22] Practical tactics for personalized video and celebrating others
• [14:31–16:38] The pitfalls of public posting and the importance of context in videos
• [17:08–18:58] Content stacking and topic generation
• [21:00–22:28] Birthday video success story
• [23:48–25:10] The role of AI and sustaining authenticity
• [25:32–27:13] Frequency and personalization strategies
• [27:49–31:36] Lightning round: best advice, gifts, books, defining a good life

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Conclusion

The episode outlines a clear, actionable philosophy: put service, authenticity, and real human connection first—technology should amplify heart, not replace it. The results—both in business and in personal fulfillment—are profound. Kyle Draper’s insights on using personalized video messaging as a core touchpoint in deepening and maintaining relationships offer every entrepreneur a path to standing out in an increasingly automated world.

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Recommended Actions:

• Start experimenting with quick, personalized videos for client milestones or check-ins.
• Use social media primarily as a listening tool to find moments to reach out with genuine care.
• Layer video outreach with other personal touches (notes, calls, pop-bys) for maximum impact.

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Notable Resource:

• Referral Maker Pro & BombBomb integration for streamlined and personalized outreach.

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Transcript

[A]

Welcome to It's a Good Life, the podcast for entrepreneurs where it's all about growing yourself and your business. Here's your host, founder of America's largest business coaching company, Brian Buffini. Well, the top of the morning here, and welcome to It's a Good Life. I'm your host, Brian Buffini. Today we have a very special guest. His name is Kyle Draper, all the way from Fort Worth, Texas, one of my favorite places. And Kyle has helped thousands of professionals grow their influence by mastering the art of authentic personalized video, something we're very interested in at Buffinian Company. All of you who are members know you have the Bombbomb video app built into the CRM that we have called Referral Maker Pro. I was just kidding with Kyle off camera here that no industry does videos worse than real estate. So we thought it would be great today to have Kyle have help people grow their business, grow their marketing. And he's not about chasing trends. He's about helping people deepen connections, build trust, and stand out in a noisy world, which is. He might as well have a Bifinian company shirt on today.

[B]

That's right. I would love to have one.

[A]

Yeah. Great stuff. We'll make that happen. Today we're going to dive into the power of 101 video, and I think you're going to come wave with some fresh insights you've never considered before. Kyle, thanks for making the time for us.

[B]

We appreciate you being on the show, Brian, I'm honored. Thank you so much for having me.

[A]

That's great stuff. So before we dive in, I mentioned you're from Fort Worth. You have an unusual path. You went from youth ministry to marketing videos with a stint of entrepreneurial turns in the middle of that.

[B]

That's right.

[A]

Talk to us a little bit about where you started and how you ended up here.

[B]

Yeah, so I. I surrendered my life to church ministry when I was 20 years old and thought I would do that my whole life. Ten years into it, I felt this calling to go into the business world. And so I believe God has a sense of humor. And so he took me from this really proud position as a pastor and put me in as a roofer. And so it was a very humbling season in my life, and I cut my teeth on everything. Sales, marketing, building relationships, networking. And I found that everybody wrote on people's walls on their birthday. And I had this profound moment one night sitting in our home. At the time we lived in Oklahoma City, and I thought, man, I'm one of 400 people that just wrote on that person's wall, if I want a moment to stand out without it feeling selfish, this isn't the way. And so I opened up my phone, I said happy birthday through video. I sent it to them through their dm and instantly, as they were getting dozens of notifications of people writing on their wall, who did they respond to? They responded to me and Brian. That was my moment of going, oh my gosh, am I. I think I'm onto something. Like no one else is doing this. People would literally say, you're the only video I've ever been sent on my birthday.

[A]

Yeah, that's huge.

[B]

And so that was kind of the beginning of my video journey.

[A]

You know, if you're best in class, you take a lot of heat from all the competitors or the marketplace. And we've been doing it for three decades.

[B]

Sure.

[A]

So they go, oh, you know Buffini, he's old school. He's about relationships and writing notes and popping by and a hundred percent, I am and still will be and will be 30 years from now, Lord willing. But we also have the greatest technology in the world surrounding our customers.

[B]

That's right.

[A]

We have the most advanced AI training in the real estate space, the referral maker, which is really a relationship management system, a referral management system. We have all these tech and all this stuff, but our purpose is to use this tech, to use our partnership with BombBomb Video, to use our partnership with Back at you for the social suite programs to be more relational, to be more connected, to be more personal. And it just seems like people want to click a button. This goes out to 250 people that everything is spam. Also younger folks, I'm sorry, Look, I have six kids under the age of 33 and I talk to their buddies all the time. And the number of people are talking to me, their kids, their friends, talking about they want to retire. I'm like one of, I'm 58, man, and I'm just getting going. What are you talking about? And it's just this concept of I'm going to spam everybody, I'm going to hit it all, I'm going to do that. And then I want to retire or I want to be an influencer. And you know, I have 50 year old realtors putting out TikTok videos, like they're 20 year old TikTok girls. And I told my kids, my daughter Anna is a national horse rider, being the US team and all that stuff. And she has a massive following on social media, but she does it with Providing value. She encourages young ladies. She's.

[B]

She.

[A]

She shares her stories, good and bad and whatever else. I said to my kids, you know, if you want to make it big on social media, you can make it as big as you want. If you have no shame, but then you'll be gone pretty quick, and then all you'll have is the shame. So we have people who are mimicking trends, doing this, doing that. You see how inauthentic it is. Politicians are blowing this so bad right now. They look so fake and so phony and so contrived. So I'd love you to kind of set a straight set. Set us straight. You obviously, you stuck your toe in the water and you had kind of an aha moment, but you obviously have a gifting in this area because it seems like what you've been directing to people really hits. And so just talk to us about the real key here to how to make connection using video, using the social.

[B]

Yeah, Brian, to me, the key first is mindset. We've perverted the waters of social media because we've introduced it to everybody as a business tool. And so what do we try to do in business? We try to optimize, maximize, automate. And so it makes sense that that's what people naturally feel like they should do with their social media, with. With doing one video to 250 people instead of a video each to the. You know, to the individual person. And so to me, the. The mindset shift is I don't need to know more people. I already know more people than I'm currently being successful. And in the world of real estate, when not the average realtor, but a good Realtor might sell 30 to 50 homes, but they'll come to me and go, ugh, Kyle, I feel like a loser. I only have 1200 Facebook friends. And I go, I'm not a math major, but that feels like a really big number compared to the 30 to 50 homes that you want to sell this year. And so what is the problem here? Well, the problem is we're letting our ego drive the bus on social media. And so we claim it to be a business tool, but really we just want it to be a validation tool. And I can go there for quick dopamine hits and I can go get likes, which is that's.

[A]

I mean, talk to that a little bit, because people don't understand the psychological and the physiological changes that take place. You know, you post something and I'm, look, I'll do stuff. And it's like, yeah, again, I Used to look at it this way, and I would post something, and they're like, man, we got thousands of people on this thing and they were commenting and whatever else. And then over time, it was like, we gotta deepen the connection here. We gotta get back to heart to heart stuff with people.

[B]

Absolutely. And to me, it's both right. It's not. This way's awful, and this is the only right way. We should be educating people. And if we can do it in an entertaining way, I think that's a bonus. But at the end of the day, I read a stat the other day that said the average adult comes across over 5000 brands a day in the car walking the aisles of Target on social media. And so unfortunately, the realtor that's listening, the small business owner that's listening, you're supposed to be one of those 5,000 brands. And even if you are, those aren't good odds. So we've got to get tactical with the way that we show up privately with people publicly is important because if someone hears me on this podcast and they didn't know Kyle Draper, the first thing they're going to do is look me up. So I need content out there that paints me as an expert, that paints me as a likable guy that allows people to trust me, but that's just not enough anymore because of how fast paced the world moves and how fast data is slapping us across the face.

[A]

Yeah. So. And again, I'll say to it, we've had customers get confused by this. We partner up with this company called Back at you that provides the whole social suite. So we provide a lot of content for our members. And the goal is, okay, great, you lay down this kind of base of fire. If you think about military time, it's like, okay, you need to do a market update. You need some stats, right? Here's this base of fire. Yeah. Here's the mailing programs everybody gets. Here's the E report that everybody gets. Basifier. Then goal is to personalize it. And. And what we teach Kyle is that you have your A people and your A people and your B people. Y. And so how do you really personalize it? So talk to me about how do you make a video that just pops off to someone you have a relationship with?

[B]

So we overthink it, right? You. You. You met. You say pops off. I think it's easy to go, oh, well, that. That's got to be hard. Like, that's got to take tons of steps. To me, the videos that pop the most are the ones that connect with the right people. And so what I would do is I would take something that back at you provides and. And I would go, okay, what's this headline? What's this about? Yes, I might post it, but what I'm also going to do is I'm going to go, who are the five people in my database? And we would obviously start with the A's and then move, you know, move our way down. But I would say, who are the five people in my database that I value their opinion about this. And so then I'm going to pop on video, I'm going to grab my phone and I'm going to go, hey, Brian, I know you're busy, but real quick, I just had this come across my, my email and man, I want to know your opinion. What do you think about what the market is saying? That's it. It was 12 seconds. But the fact that I said your name, it shows you, man. Kyle genuinely wants me to give him his opinion. And it would have been so easy, right, to just generalize it and pretend like it's for you, but you're not an idiot, so you know when it's for you and when it's not. That little bitty subtle touch could turn into five conversations today that have technically to do with real estate. But none of it felt salesy, of course, which is where most realtors fail every single day, 100%.

[A]

I mean, it's so connected. I mean, that's why I say when you're writing a personal note, we get people who just spaz over. They think they have to write War and Peace. And it's like what I tell people all the time. Like, that note is the. Probably the only personal correspondence that person got today or this week.

[B]

That's right.

[A]

And you know what I try to do is go, okay, how can I make this person's day? I think that's great to ask a question that certainly engages. What's another tactic you have that would be a great way to again, make that connection and deep in the relationship.

[B]

Yeah. So any, any way that I can celebrate someone else with the power of private video? So, so just if spend three minutes on social and, and don't make it about yourself. And you're going to see somebody had an anniversary with their spouse. Somebody had a work anniversary, Somebody started a new job, somebody's son hit the home run in the, in the T ball game, Somebody's daughter graduated from college. I mean, that, that's what social is, right? It's everybody's highlights or it's their lowlights. Somebody's aunt passed away. Right. Somebody just buried their dog. And so think about how easy it is to, in that moment, to just jump on camera from wherever you are and go, ah, Sally, I just saw that your dog passed away. Ours passed away four years ago. And it was so hard. I just want you guys to know that I'm praying for you, Brian. That video can turn directly into business.

[A]

Yeah. And here's the thing. The compounding effect is this. We believe in the law of the harvest, right? And it's like, sit. I'm just going to sow seeds into people's life. You know, don't ever grow weary in doing good because you'll reap a harvest if you don't give up.

[B]

That's right.

[A]

And the truth of the matter is what we teach is this. That call may never produce anything other than something beautiful. I, I have a good friend, he just had a movie made about him, John o'. Leary. And he talks about he gets, as a nine year old boy, he gets consumed with fire like a burned over 100% of his body, gasoline fumes. And he's just not gonna, you know, all his fingers are gone. He's just devastated. And he's on life support. And Jack Buck, the great Jack Buck, commentator in seven hall of Fames, hears about it, leaves a dinner and goes and sits by the kid like, hey, kid, you know, do you want to live? And he challenges the kid to fight and fight. The kid was a fanatical St. Louis Cardinals fan. And Jack Books, the legendary commentator, and he goes, kid, I need you to open your eyes. If you open your eyes, I hear the wizard of Oz is your favorite player, Ozzy Smith. I'll get him to sign a ball for you, but you got to open your eyes, kid. And so here's a hugely successful Man 7 Hall of Fame who did this and eventually delivered 60 signed baseballs to that kid over the years, okay? They had John o' Leary day at the, at the ballpark. And I know John 15 years. I challenged him and encouraged him and championed him to get this movie made, which is just amazing. But what inspired me about the recent conversation with him was that kindness done in secret. And you know, the thing about it is, is that so oftentimes we feel the need to get the justification, but there's rewards all the way along. And our philosophy of doing business is do the right thing for the right reasons in the right way, and then the rewards will come. And again, people always think that's easy for you to say, Brian. You have a lot of money. I have a lot of money because I've done a lot of good. And I've done it for decades and decades and decades and decades. And so I love that. And you mentioned you're familiar with Bombbomb. You said, you know pretty well that's the vehicle we're trying to get people to send out these messages on. And I just think what I'm hearing you say is take an interest in their life and connect with them through video in the interest in their life.

[B]

That's it. And let me also, Brian, add, because a lot of people mess this up, they go, okay, I'm going to record this video. Should I post it on their wall? And I go, okay, hold on, let's unpack this. Who is that about? That's about me, right? And I said, how weird would it be if I got you a birthday card, but instead of sending it to you, I opened it on video and then posted on your Facebook page Like, that sounds bizarre, but for some reason in the world of video, it doesn't feel weird. And so we truly do. We have to remove every selfish layer so that this hits people in the most authentic way possible. And, and so a big piece to this, Brian, for me is I love the, the thought that our background says words that our words never will. And so I'm a big proponent when I'm teaching this of I don't pick a really cool spot and always do video from there. If, if you get a notification from the lender that the the house is cleared to close. If you're on the golf course, record a quick 20 second selfie video screaming for your buyers, right? If you're in the carpool pickup lane, record the video from the carpool pickup lane. Because all those backgrounds subtly create connection because somebody's going to go, are you out on a golf course? I didn't know you played golf. Boom. I just created a deeper connection with that person. And so it's, it's removing all selfish desire. This has nothing to do with making me look good. And so I record videos in the mornings when I'm on my walk. And so I'm breathing heavy, I'm sweating. I'm supposed to be breathing heavy and sweating. I'm on a walk. And that will spur on additional conversation of people going, dude, I'm proud of you for taking care of your health. And so there's so many layers to this. But then bombbomb to me is the glue that Makes it all soar.

[A]

That's great. Let me ask you a couple questions here. You know, we're a big fan of compounding. You know, we believe building relationships, writing those notes, doing those calls, popping by with a gift, taking someone for a coffee. In our system, we call it the stacking effect. Video is now part of our core teaching, has been for many years. Yes. Talk about the compounding effect of content and how content builds upon itself and ultimately builds this narrative that creates a deeper connection between you and people you want to connect with.

[B]

Oh, it's incredible. When people struggle with content. I give them two questions. What do you get asked the most about your industry? And what are you surprised that people don't already know?

[A]

Say that again. Say, what are those two?

[B]

The first one is what do you get asked the most about your industry? The second one is what are you surprised that people don't already know? Brian, there's 150 plus answers to those two questions. And so when a realtor comes up to me and goes, I just don't know what to talk about. Yes, you do. You answer questions for a living. And so if. All because this was going towards stacking, right? If, if you would just take those two questions, begin to build content. Now you have a YouTube channel with 10 different playlists on it. You, you also have social media content for, for a year on, on all social platforms. You, you may not see yourself as a writer, but I can take the transcript from any one of my videos and have chad GBT in my language, turn it into a blog post. And, and so now I am saturating the entire Internet. And I've also given myself an arsenal so that when somebody says, hey, you know what, I know I should know what earnest money is, but can you explain earnest money to me? And so now I go grab the earnest money video off my first time homebuyer playlist. I text them that quick link and now I'm, I'm educating them on the question they asked. But then I'm subtly reinforcing where they now go back to to get that information again. I'm teaching them how to refer me without asking for referrals.

[A]

That's so good.

[B]

So that's the way the stack would work.

[A]

No, it's beautiful. I mean, look, there's three applications to technology I've watched over the last 40 years, which is, I don't want to mess with it and I get completely hijacked by it, right? And that's going on right now with AI and we have A guy named Michael Thorne, who's brilliant guy, who's doing exactly with AI what you're doing with video, which is teaching people how to connect at a deeper level. Now, in our test with our thousands of coach clients, we've seen that their productivity is up about 40% and their quality is up. Their quality's up as well, but it's great. And the reason is they're getting AI to do a lot of these repetitive tasks, time consuming tasks, and doing it better than them to free them up to go spend time with them. And it's like, okay, now that you have your task, go take someone for a coffee, right? Now that you task, how about you write some notes and be. Oh, notes. I mean, I'm the king of this. Our company delivers about 10 million personal notes a year to the marketplace, right? And one of the dynamics is the other day I went to my mailbox and I had the usual suspects. And there was just a personal note sitting on the top, and I just got this giant smile. And it was from actually my good friend John Acuff, the authority. It was just like, it's just good. It's like that simple, deep connection. And so the next thing, you have a note, you have a call with somebody, you visit somebody, you pop by somebody. And now, because video is so efficient, you get to personalize with a ton of people. So you get speed and depth. That's what I love about it. Tell me about some of your favorite videos you've recorded or some of the ones that you've heard. Just a story or two that you've had of where someone has responded to a video you sent to them.

[B]

Yeah, well, so my favorite is in. In 2019, I was speaking to NAR, and so it was my big breakout moment as a speaker. And then Covid happened. So there's a whole story about how it COVID ruined my breakout moment.

[A]

Just. Okay, your big breakout moment is happening today, brother, because, come on, we are introducing you to the biggest and best real estate audience there is.

[B]

So there was a. There was a man sitting front row named Jeremy. He was about to quit real estate. He. He'd been successful in the past, but he was in the middle of his worst year ever. And he thought, I'm gonna. I'm gonna spend my last few bucks coming to this conference. I taught the power of the birthday video, right? Just saying happy birthday to people on their birthday, Brian. He tracked it over the next calendar year. He sold 14 homes directly from birthday videos. And I said, jeremy, there's no way. How do you know that? And he said, kyle, I kid you not. I sent a birthday video. And they responded, thank you. I've been meaning to reach out. $3.2 million in transactions that year, and that wasn't all that he did. So he ended up having his best year ever in real estate. Now he's the number one broker in Quincy, Illinois, and he still sings my praises because of a stupid, little, simple birthday video that takes 12 seconds. And so that is my absolute favorite story because it involves a guy that was about to quit and I gave him a tip that required no money. He didn't have to buy my system. It just took him getting out of his comfort zone and it changes the game for people.

[A]

Well, I mean, look, we're very aligned here for a lot of reasons, Kyle. I think we have the same desire to serve people and help people and again, use these tools and technologies to deepen relationships. And, you know, our system is contact, care and community, and people don't feel cared for. This is the me me world. I mean, when people invented the term selfie, I didn't know it was going to define an entire generation of people. And it's not just young people, it's everybody. I mean, you know, the heart is desperately wicked. Who can know it? Self is a natural state. Service is an unnatural state. But I just think you stand out amongst the crowd. Like that Jack Buck story I shared earlier, it inspired me to continue on with what I do. I mean, that's my whole life. My whole life. And most of the giving and serving I've done in my whole life has been behind the scenes. And that's what brings me joy. And then as I share that philosophy with people, you know, I really believe people want to know that it's true. Like, can I be a good person? Can I be the white hat, we call them? Can I be the good person and do good and also achieve well? And the truth of the matter is it's the best way to achieve because it's the kind of success you can live with. And it seems like you're very aligned with that. I'm curious to know your thinking on, on what AI will have on influence on video messaging.

[B]

You know, I, I think it's actually, I think it's going to help the people willing to be authentic on video. We're already seeing there's a lot of companies out there that are doing like AI video in it, and it's pretty hard to tell the difference. But as we see more of it, it'll be, it'll be just like a dollar bill. The more you touch it, the more you know what's real and what's not.

[A]

My kids, when we watch see the commercials, my kids go, that's A.I.

[B]

Yeah.

[A]

I'm like, my, so my wife and I are like, really? Yeah, really. And he goes, oh yeah, that's AI all day. And of course they grew up in this era and they're able to spot us. Yeah. Quicker. But last night I was watching the football game and I was like, oh yeah, that is AI.

[B]

Yeah. And so we will begin to notice it more. But, but I think what it, what it's going to help us do, like one of the things that I love doing with AI is I, I will use it to help with some scripting and then I won't necessarily follow the script, but I'll pick the pieces that I like from it. And so it should help us in the planning of the video better. But I still think the, the realtor, the small business owner that's willing to just look into the camera, be themselves, be authentic, they're going to win over the person that is using some form of AI video to, to help them, you know, automate what should have never been automated.

[A]

Right. So, so let me commit the garriga sin here and talk about formula. But let's say your approach. You're talking to someone and you're helping them develop their video strategy. How often do you think someone, let's say, and again it depends on the quality of the client, the A pluses, the A's, the B's, all that stuff. But how often should somebody be sending someone a, A, a video message?

[B]

I, I think for the right people, I think a video message every week is awesome. Like I have people in my life that we video message every day, you know, and, and so I, I, I think we, we also have to understand that there is someone on the receiving end of this. And so I find people that like, they don't ever respond to, to the video with a video. And so I might try an audio message to them the next time. Right. Because we all have a different medium that we enjoy. Not everybody loves a handwritten note, which is crazy, but, but we, we value different things, right? Or we value receiving information uniquely. And so I, I probably send, I probably send a hundred videos a week in like a big week that, that are going out to all different types of people. And so I think that that monthly cadence can be a, probably a better cadence for the person that's listening to this. That's like, I've never done this ever. And so I would say, like, man, can you hit your A pluses with a video a week? But that video, though, has to be unique. It can't just be like, I have 12 topics that every month I say something about. We've got to be able to speak to people with where they are. If. If they're hurting, we need to know they're hurting and be able to speak to that hurt in that moment. If they're in celebration mode, we need to be ready to jump in and celebrate. And so that's the beauty of social, is your people are telling you what's going on in their life. We just have to leverage that data the right way and then communicate accordingly.

[A]

It's highly relational. It's highly principled. It's all about connection and about listening to people and serving and giving and then just using this medium. Well, I just love it. I love the personalized side of it. Again, there's a time to send everybody an update message, for sure, But I think also mixing in that personalized thing, that's a beautiful thing. So we're blessed today, Kyle. This is some great stuff. You know, Kyle, I. I've had all kinds of crazy people on this show for the past nine years, and we always ask these five questions. Gives a little insight. So this will give us the insight on what to send you the personalized video about, if you get my drift.

[B]

Yes, sir.

[A]

So first question. What's the single best piece of advice you've ever received?

[B]

Oh, my. My grandpa, who's been a Baptist preacher for over 70 years, said that that doubt never means yes. And. And so my whole life in. In all these different moments of decision and indecision, I always lean back on man. If there's a shadow of doubt, that does not mean could keep going. And it's. It served me well.

[A]

Good wisdom there. What one talent or gift do you wish you possessed that you currently don't?

[B]

I wish I could sing.

[A]

Yep, that's the one. On stage, big audience. Wouldn't that be great? Just to bring that.

[B]

I just want to sound better in church on Sunday mornings. I don't want to be famous. I just want to sound better. You know, that's all I care about.

[A]

Not annoy the people next to me. That's your goal. I like it. I like it. What book has been most instrumental in your life?

[B]

I. I don't know if I could get a. The Bible is. Is. Is an easy default answer, but. But I I will go one further and say the Go Giver by Bob Berg and John David Mann. The concept of walking ambassadors, which they introduced to me, which is to me like what your entire company is built on.

[A]

You know, it's interesting you talk, Kyle, about giving. One of the things that has been one of the biggest growth in our business in the last five years was I made a concerted effort to give to our customers. And so we knew people were struggling, the market's been tough, rates got up, their number of sales went down. And so we took the best of what our coaching company's done for 30 years and boil it down to this little 30 minute free coaching session. And it's basically a business consultation. And so we help people get clear on their vision, find out what's holding them back, see what's working for others, and then outline some next steps with them. And we just did, hey, this is a no strings attached. Happy to help you. Invest into the marketplace, invest into people. And it's just done amazing things for our business. So the first thing that's happened is these people have had this 30 minute phenomenal experience. You know, the phrase is the best 30 minutes of my business this year. And the next thing that's happened is clients of ours who've heard about it have gotten back into our coaching program, have referred their friends and family. People who've gotten the business consultation said this was amazing and then referred our company to one of their colleagues. It's been amazing. So giving is where it's at. And the law of the harvest is real. And for anybody listening today, you'd like to get one of these free 30 minute business consultations, simply go to it's a good life.com BC and the BC is a business consultation. It's our gift to you. Best 30 minutes of your business this year. We'd love to do it and we're happy to do it. And the law of the harvest is working for you and it's working for us. So go check that out. It's a good life.com BC and you'll be blessed by that. Okay, you're scrolling through the channels. There's a movie on. You've seen it many, many times, but you always stop. What's the one flick you always watch?

[B]

Oh, I'm embarrassed to say this one. And my wife's gonna kill me. Pitch Perfect. I can't. I can't get enough of it. I sing all the songs. It's. I'm embarrassed every time I watch it.

[A]

So good.

[B]

But I love it.

[A]

It goes down to that. I think that desire to sing is deeper than we realize. And I think you do want to be on that stage. That's great.

[B]

You're probably right.

[A]

Last but not least, Kyle Draper. What does a good life mean to you?

[B]

To me, it just means doing life with the people that I love and knowing that every minute I live is being lived for the benefit of someone else.

[A]

In a world that we're drowning in information, we're starving for wisdom. You have a lot of wisdom about this stuff. It really is. You're on the right track with it. Thanks for sharing some of your knowledge with us today and giving a few tips and insights on how people can make an even better difference using video in their customers lives. So I appreciate that, Kyle. Yeah.

[B]

Yes, sir. Thank you for having me.

[A]

You bet, Kyle. My mom passed away earlier this year. For the last nine years, she finished our broadcast with her little Irish blessing. So I keep the torch moving forward today in honor of my mom. So I'll finish our time together with this. May the roads rise up to meet you and may the wind always be at your back. May the rain fall soft upon your fields and the sun shine warm upon your face. And until we meet again, may God hold us all. The hollow of his hand. We'll see you next time.