It’s 2025! Every business is Robots! Franchises! CORPORATE!
...then how is an upstart local restaurant with humans expanding from 1 to 5 locations in under 6 years? Through a global pandemic? In one of the world’s most highly competitive restaurant markets? On the back of good ol’ burgers and fries?? 🍔🍟🥤
This week on It’s All Money, we sit down with Erica and Todd Kniess of Sonoma County’s own Acme Burger. Why would a former Ritz Carlton chef choose burgers for his biggest business venture? What organizational structure did they implement to ensure happy, motivated staff? Why does offering families a place to “drop your shoulders” turn into real revenue? How did a chance meeting in Bodega turn into a profitable growth opportunity for 2 businesses? Why does community and quality matter to them before dollars?
Join us for the first in-depth interview about this incredible Sonoma County success story (and yes, some delicious Burger footage!), RIGHT HERE on YouTube.

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