Podcast
It's Always Day One
Hosted by It's Always Day One · EN
My name is George Reid; a former Amazonian turned Amazon consultant.Each week you'll hear top consultants, brand owners, agencies, and Amazon employees share their answers to basic, yet fundamental questions you should be asking yourself about your Amazon business.
10episodes
Episodes
Newest firstAll episodes
Should you be making Amazon PPC manager hiring decisions?
Oct 2100:03:58Tap to summarizeWe reject more candidates every week than most brands/agencies will reject in a year of hiring for this role.It's safe to assume that if someone does just 2 things every day - 1) manage 8-figure ad accounts and 2) recruit senior Amazon PPC managers - then they'll be better at hiring for that role than most of the population.They'll be better than you, the $250k/mo brand owner who's not truly been hands on in ads for 12 months.They'll be better than the eCommerce recruitment firm who's recruiter has never seen Seller Central, let alone adjusted a bid. "We reviewed these CVs for you and they seem worth a chat - 25% invoice incoming." They'll be better than your current hire who's been managing Amazon PPC for 3-years now (our team's been doing it 10-years).They'll be better than your HR team who have absolutely no idea about AMC becoming freely available to all sellers.They'll be better than me, George Reid, the Amazon agency owner of 8-years, who simply isn't qualified to make a decision on someone's Amazon ad expertise...because I haven't done it every day for a decade.
Transcribe →How Do You Track Keyword Ranking and Why
Dec 19, 202400:07:19Tap to summarizeHow Will Sponsored TV Impact Amazon Advertising Chapters 00:00 The Rise of Sponsored TV in Advertising 02:57 Understanding the Target Audience for Sponsored TV 04:29 Evaluating Performance and ROI of Sponsored TV Takeaways Sponsored TV ads have shown high efficiency since their launch. Video completion rates for Sponsored TV are impressively high at 98%. Sellers should prioritize Sponsored TV for new product launches. Amazon is improving targeting options for Sponsored TV. Sponsored TV can be a cost-effective alternative to DSP ads. Interactive videos are essential for Sponsored TV success. Amazon offers free video creation services for Sponsored TV campaigns. Data visibility for Sponsored TV is currently limited. Revenue from Sponsored TV campaigns can be significant. Amazon plans to enhance data reporting for Sponsored TV in the near future. #itsalwaysdayone
Transcribe →Frequent Mistakes We Uncover in Advertising Audits (Dec 11, 2024)
Dec 11, 202400:18:55Tap to summarizeThis podcast highlights the key pitfalls brands face in Amazon Advertising and how to address them for better performance and ROI. It emphasizes the importance of defensive strategies, well-structured campaigns, and leveraging diverse ad types. By avoiding these common mistakes and iterating consistently, brands can unlock growth and maximize their ad spend on Amazon.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to...
Transcribe →Effective Steps to reduce Wasted Ad spend (8 Nov, 2024)
Nov 8, 202400:15:32Tap to summarizeIn this conversation, Himanshu Verma and Prem Gupta delve into the concept of wasted spend in marketing, emphasizing the importance of defining goals and metrics for success.They discuss how keyword relevance plays a critical role in optimizing ad spend and achieving better marketing outcomes.The dialogue highlights the need for a strategic approach to spending, where not all expenditures without immediate sales are deemed wasted, and the significance of aligning marketing efforts with overal...
Transcribe →Mastering Video Ads: Split Testing, Engagement, and ROI (Oct 18, 2024)
Oct 18, 202400:16:09Tap to summarizeIn this episode, we discuss the significance of video ads on Amazon, emphasizing their ability to enhance engagement and improve returns on ad spend.We also explore various strategies for creating effective video content, the importance of split testing, and the latest trends in video advertising.The conversation highlights best practices for maximizing CTR and the necessity of data-driven decision-making in video marketing.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow m...
Transcribe →Amazon Week 41 - 2024
Oct 9, 202400:05:22Tap to summarizeIn this episode of Amazon Week, we dive into the latest Amazon developments that every seller needs to know. We start with a case study showing how data-driven ad strategies turned stagnant 5% growth into a 121% increase in just five months. Plus, it's your last chance to join our Amazon video advertising webinar on October 10th—don’t miss out on templates and training to up your video ad game.We also cover Amazon’s new Video Reveal feature for brand stores, the impact of adding seller feedba...
Transcribe →Mastering Budget Optimization in PPC (26 Sep, 2024)
Sep 26, 202400:15:14Tap to summarizeIn this episode, Himanshu and Prem discuss the intricacies of budget optimization in PPC advertising, delving into the importance of strategic budget allocation, the significance of ad type level budgeting, and the utility of budget rules.Common mistakes in budgeting practices are also addressed, providing with valuable insights into optimizing the advertising strategies for better ROI.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Fol...
Transcribe →Amazon Week 39 - 2024
Sep 25, 202400:04:55Tap to summarizeIn this week’s episode of Amazon Week, we explore the latest innovations that are set to change the game for Amazon sellers in 2024. From Amazon’s introduction of AI assistant Amelia for independent sellers to the launch of the Veeqo Profit Analyzer, we break down how these tools can streamline your operations and boost your profits.We’ll also discuss Amazon’s partnership with PayPal, the extended BFCM sale, and key insights to prepare for Q4. Plus, we’re diving deep into Amazon’s enhanced ad...
Transcribe →Amazon Advertising Strategies: Campaign Structures
Sep 19, 202400:06:33Tap to summarizeIn this episode, we dive deep into one of the most critical aspects of Amazon Advertising—campaign structure. George breaks down why having a clear, organized ad structure is essential for scaling your business and boosting ROI. From segregating individual product campaigns to managing broad, phrase, and exact match types, we cover it all.We’ll talk about:How to avoid common campaign mistakes like lumping products togetherEffective keyword segmentation and why less is moreThe power of portfol...
Transcribe →Amazon Week 38 - 2024
Sep 17, 202400:05:44Tap to summarizeIn this episode, we dive into the most important updates you need to know to stay ahead. From Amazon's image overhaul in search results to the new ASIN Search feature in Business Reports, we break down how these changes impact your strategy. We’ll also cover why broad match modifiers and multi-layered ad campaigns are crucial for expanding reach and protecting your brand.Plus, we explore the newest Community Updates, including Amazon’s “Five Box Rule” for optimized shipments, the shift toward...
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