Podcast
It's No Fluke
Hosted by Shorty Awards · EN
AJR’s Adam Met, Million Dollar Listing’s Ryan Serhant, Community’s Yvette Nicole Brown, and brands such as Fanatics, Adobe, Shoprite, Comic Relief all have one thing in common - It’s No Fluke they found success.
We explore the big ideas, the ups and downs in creative work and life, the inner workings of storytelling through thought-provoking and culturally relevant conversations with the most prominent and diverse voices, from creators to brands and the greatest minds of our time.
Episodes drop each Tuesday morning. Stay tuned!
31episodes
Episodes
Newest firstAll episodes
E389 Eva Nassery: How Stan Accounts Can Actually Launch Your PR Career
3d ago00:36:18Tap to summarizeEva Nassery is a public relations professional specializing in media relations, influencer partnerships, and brand storytelling. Her passion for PR began at a young age through building online fan communities for her favorite artists and TV shows, where she developed an early understanding of audience engagement and digital culture. Today, she serves as a Senior Account Executive at APC Collective, helping brands connect with audiences through culturally relevant campaigns and strategic communications.
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E388 Kenny Gold: The Future Of Storytelling
1w ago00:33:19Tap to summarizeKenny Gold is Edelman's Global Chief Creator Officer, leading Edelman Creator, the firm's global creator marketing offering. In this role, he is responsible for advancing Edelman's creator-first approach to communications and marketing, helping clients harness the power of creators, culture, and emerging technologies to drive business impact.Kenny joined Edelman from Deloitte Digital, where he served as Managing Director and Head of Social and Creator. There, he built the practice from the ground up, developing a differentiated offering at the intersection of consulting, creativity, and creator-led marketing. Throughout his career, he has led transformative work for some of the world's most recognized brands, including Procter & Gamble, General Mills, and McCormick, and is widely recognized for his expertise in creator strategy, AI-enabled content systems, and integrated marketing innovation.Prior to Deloitte Digital, Kenny led social media at Grey Group, where he architected P&G's groundbreaking #DistanceDance campaign with TikTok creator Charli D'Amelio. The campaign became one of the platform's most successful creator-led initiatives, demonstrating the power of creator partnerships to drive engagement and cultural relevance at scale.Kenny's contributions to the industry have earned widespread recognition, including being named to the Adweek 50 in 2022 and recognized as an AEF Talent Champion in 2021. He is known for helping brands navigate the evolving creator economy and for building innovative marketing solutions that connect audiences, creators, and businesses in meaningful ways
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E387 Jason Y. Lee: How Jubilee Creates Unpredictable Moments
1w ago00:31:07Tap to summarizeJason Y. Lee is the Founder and CEO of Jubilee Media, a digital media company with a mission to provoke real human conversation. Under his leadership, Jubilee has grown into one of the most recognizable digital-first media brands for Gen Z, reaching more than 380 million monthly views across platforms through flagship series including Middle Ground, Surrounded, Odd One Out, and Versus 1. Jubilee’s format-driven content brings people with differing perspectives into direct dialogue on the issues shaping culture today. Jason also launched Nectar, Jubilee’s sister channel and mobile app focused on love and dating, and executive produced the documentary Accepted, which premiered at the Tribeca Film Festival and was nominated for a News and Documentary Emmy Award in 2023. Prior to founding Jubilee, Jason was a consultant at Bain & Company and graduated with honors from the University of Pennsylvania’s Wharton School.
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E386 Zach Blume: The Two Paths Into The Creator Economy
1w ago00:31:00Tap to summarizeZach Blume is the co-founder and president of Portal A, an award-winning brand and original content company built for a social world.Portal A has been named Campaign’s Brand Entertainment Agency of the Year, Digiday’s Video Agency of the Year, the Streamy Awards Agency of the Year, and Cynopsis Digital Studio of the Year. The company's work has been viewed over 4 billion times online and received recognition by the One Show, the Clio Awards, Tribeca, Brand Storytelling at Sundance, the Webby Awards, the Shorty Awards, and many others.Portal A has been independent since its founding, and in 2019 took on a strategic investment from Wheelhouse, the next generation entertainment company founded by Brent Montgomery and partner Jimmy Kimmel.
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E385 Michelle Makasini: How All-American Accolades Translate to Shorty Award Wins
2w ago00:27:18Tap to summarizeMichelle Makasini is a D1 All-American soccer player turned award-winning digital marketer who has built social ecosystems from the ground up for some of the world's most iconic brands; Hilton, American Airlines, and Asana. As the architect behind Hilton's first-ever Shorty Award, Michelle proved that the most powerful marketing moments aren't bought, they're earned through authentic storytelling and community trust.Now Head of Social Intelligence, Engagement & Advocacy at Asana and founder of Makasini Group (makasinigroup.com), Michelle brings the same grit, film study, and team-first mindset from her days on the field to every brand she champions. Her philosophy is simple: in sports, you're always live, no edits, no do-overs, just realness over polished perfection and failure is going to be a part of the journey, so use it to get better, and great marketing should feel exactly the same way.The US Men's National Team surprised kicked off the World Cup in style against Paraguay but the process leading up didn't always look confident, a reminder that winning on the biggest stages doesn't happen overnight. It's built in the reps, the losses, the film sessions, and the moments nobody sees. That's exactly what this episode is about. Tune in for the playbook.
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E384 Wes Elder: Transparent Competition for Creators
2w ago00:30:37Tap to summarizeWes Elder is an entrepreneuer, filmmaker and actor. He's the co-founder of Creatorspace, a marketplace connecting brands with creators for everything from standard sponsorships to ambitious branded productions. His background is in film and TV. He co-created and starred in the 2016 romantic comedy The Matchbreaker (a two-year Netflix title) and produced the renovation competition series Gutted, the experience that ultimately inspired Creatorspace. He continues to work across entertainment and tech helping creators get funded to focus on what they're best at, creating.
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E383 Nia Testamark: Touch Grass, Then Create
2w ago00:29:23Tap to summarizeNia Testamark is the Director of Strategy and Client Leadership at We Thrive Media, a millennial-led, Gen Z-powered digital marketing agency specializing in digital & social media, influencer marketing, and creative production across culture, entertainment, education, healthcare, sports, and social impact.With nearly a decade of experience across marketing, creative strategy, and digital storytelling, Nia has helped brands, organizations, and cultural campaigns build work that feels relevant, thoughtful, and culturally aware. Her work has contributed to nationally recognized campaigns, including a 2026 Shorty Award-winning campaign.Born in New York, raised in the South, and influenced by her West Indian background, she brings a cross-generational perspective to creativity, communication, and internet culture. Nia is also an author, mentor, and advocate for creating more visibility, representation, and reflection for women navigating marketing, creativity, and leadership today.
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E382 David Clarke: Embrace Mistakes in PR
2w ago00:33:42Tap to summarizeDavid Clarke leads communications at Oh Hello Agency, specializing in public relations, strategic messaging, and brand storytelling. His career spans NYC Public Schools, NYC Pride | Heritage of Pride, Inc., The WNET Group, and Lincoln Center for the Performing Arts, earning high-impact media coverage and shaping resonant campaigns. A published journalist in OutSmart Magazine, BroadwayWorld, and others, David blends strategy and storytelling to elevate diverse voices with authenticity and purpose.
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E381 Sara Currie: We've Gone Too Far
3w ago00:35:23Tap to summarizeSara Currie is a video editor for MrBeast turned founder and CEO of the trusted creative agency, Rich Bear Brandworks. She has her finger on the pulse of the real inner workings of the creator economy. And now she's here to share it with you.
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E380 What to Expect at VidCon This Year
3w ago00:16:31Tap to summarizeJacques Keyser is the Director of Programming at VidCon, where he leads the strategy and execution of event programming across the US and international markets. With over 15 years of experience in music, entertainment, and the creator economy, he has worked with leading platforms, labels, creators, executives, and global brands. At VidCon, Jacques has helped launch and scale events worldwide, curating industry-leading programming that unites creators, executives, and fans on a global stage. Previously, he held senior roles in talent management and artist development, shaping the careers of top UK digital and music talent while building strategic partnerships across the industry. Jacques also shares insights on the creator economy through his bi-weekly VidCon industry newsletter.
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