Our guest is no stranger to misnomers. With a name like Sina Venus, he’s used to having people make assumptions about who he is. Particularly that he’s not a woman with an exotic name. So what better way to invite him on the show to talk to the Yield Coach about Property Theater, to finally settle all the confusion.

Sina is a bit of a pioneer around these parts. Not many folks will see a junkyard and have high hopes for turning into something worthwhile, but that’s exactly what he did and continues to do in our city. Environmental remediation has two big challenges: needing a clean Phase 1 to get a lender on board, and the big one with junkyards and landfills - compaction. But Sina explains that doing the work and not getting overwhelmed by the slow moving progress can yield great results. And it has for him and our city in a large way.

These days he’s focused on something much more commercial (sorry for the pun Ian!), taking a PUD angle on commercial and retail use in multi zoned areas to fill a much needed gap in our high residential areas, Specifically St. Johns at the moment. If you listened to last week’s episode with Shaun Mayberry you’ll understand the need.

Sina talks about:

Where he sees transactions heading in the years to come
Jumping the hurdles of zoning usages
Proving a concept he pioneered to apply to other underserved and growing submarkets

And, locally:

His favorite restaurant: Picasso’s in Mandarin (He says it’s the best in Jacksonville, btw)
And his favorite place: it’s very exclusive - his own backyard

Tell us: what did you think of the new show format? If you enjoyed it, do you mind leaving us a rating and review in Apple Podcasts or telling a friend about the show? Our goal is to be an indispensable resource for commercial, industrial, office, and multifamily investors in greater Jacksonville, Florida.

Connect with Sina:

sina@propertytheater.com

Connect with Ian:

https://investwiththecoach.com/
@yieldcoach on socials

Theme music provided by: The Firewater Tent Revival

https://open.spotify.com/artist/7rRU3ACLdkUtvkZc3DGbUJ?si=cKiWTd2lQvKFkLiZxffgXA&nd=1&dlsi=ffb0de76e1874912