On this episode of If/When we discussed the impact of generative AI, with a focus on the legal, creative and user experience impact of the technology. Our guests for this episode are Todd Marks, founder and CEO of Mindgrub Technologies, a digital experience agency, and Darrell Collett, associate general counsel for Jacobs. In his work at Mindgrub, Todd and his team use AI technology to enhance the digital solutions their agency provides to clients, while at Jacobs, Darrell studies and evaluates the intellectual property implications posed by generative AI.