On this episode of Japan Station, we're talking about the rise of Japan's $3.5 billion breakfast industry and why Japan is currently in the midst of it's 4th "breakfast boom."

👉Topics Discussed

What a typical Japanese breakfast consists of
The history of breakfast in Japan
Breakfast in the Edo Period
Breakfast in Edo vs Kansai during the Edo Period
Japan's four "Morning Booms"
What 'morning" (モーニング, mōningu) is
The origin of "morning" in Aichi Prefecture
The rise of kissaten (cafes) in 1950s Japan
About Rūe Burajiru (ルーエぶらじる), a restaurant in Hiroshima thought to have been the first to offer "morning service" (モーニングサービス, mōningu sābisu)
The rise of McDonald's breakfast in Japan
The rise of hotel breakfasts in Japan
Whether you should get breakfast in hotels
About Toyoko Inn's "free" breakfast
About the 2010 breakfast boom
About Japan's pancake boom
About the fourth morning boom going on now
Why more restaurants in Japan have started offering very cheap breakfast options
How restaurants in japan are trying to offer breakfast for 300 yen or less
About Saizeriya's breakfast service "Asasaize"
About KFC's breakfast options
Why breakfast options are so cheap in Japan
About service at gyudon places like Yoshinoya and Sukiya
About breakfast at Sakaba Fukuro in Ikebukuro
And much more!

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