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In this episode, I break down the six biggest blockers keeping accounting firms from becoming AI native. I explain why Claude is the best starting point right now, why AI adoption needs daily team habits, and why incentives matter more than training. I also cover pricing fears, staff anxiety, AI replacing task-based work, and how firm owners should think about their responsibility to help teams adapt.

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// Chapters:
00:00 - Why firms are struggling with AI
02:54 - The 6 blockers to becoming AI native
10:02 - Why teams resist AI adoption
17:30 - AI pricing fears + job replacement
29:23 - Mailbag
44:15 - Will AI kill accounting work?
49:31 - Content strategy + scaling content
53:36 - Closing thoughts

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