How do you build a luxury brand by saying “yes” when everyone else says no?

On the latest episode of Jet Setting Wealth Advisory, David speaks with Kaye Gitibin, Co-Founder and CEO of Go Rentals, for a compelling conversation on service-driven growth, leadership, and building a nationally recognized luxury brand without traditional advertising. Kaye shares his journey from immigrating to the U.S. as a teenager to co-founding Go Rentals with his brother, turning a simple family travel frustration into a hospitality-first company serving ultra-high-net-worth travelers. From guaranteeing exact vehicles and plane-side delivery to training teams on etiquette, presence, and service excellence, Kaye explains how culture, consistency, and relationships have fueled three decades of growth across market cycles.

Key Takeaways:

→ Exceptional service is the true differentiator in competitive industries
→ Time, not money, is the most valuable asset for high-net-worth clients
→ Culture and training must scale before growth does
→ Strong relationships outperform advertising over the long term
→ Saying “yes” creates loyalty, trust, and unforgettable experiences