Work with me 👉 https://www.jewelrybusinessacademy.ca/

Are you treating your jewelry business like a hobby… or like a real business?

In this episode of the Jewelry Business Academy Podcast, I'm joined by Alena Mack, a nature-inspired sterling silver jewelry designer who shares how she shifted from artist to CEO and nearly doubled her jewelry sales.

Alena opens up about her journey from stay-at-home mom on an off-grid homestead to building real momentum in her business. We talk about the moment she started paying herself consistently, how email marketing transformed her online jewelry sales, and the mindset shifts that helped her step fully into the role of business owner.

If you've been relying heavily on art shows, avoiding visibility online, or struggling to treat your jewelry like a real business, this conversation will give you clarity and confidence.

Growth doesn't start with more followers or more inventory. It starts with how you see yourself.

What You Will Learn in This Episode

• How to start paying yourself consistently (and why it changes how you show up) • Why email marketing can drive online jewelry sales even with a small list • How to shift from "artist" mindset to CEO identity without the imposter spiral • Why your first hire should happen sooner than you think

Topics Discussed

• Alena Mack's journey into silversmithing and finding her creative medium • Motherhood, identity shifts, and building a jewelry brand • Paying yourself a percentage of your sales • Growing online sales beyond art shows • Overcoming fear of showing your face on Instagram • Hiring support and stepping into the CEO role

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Ready to grow + scale your jewelry business?

Work with me → jewelrybusinessacademy.co

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Guests Instagram | https://www.instagram.com/alenamayjewelry/ Website | https://www.alenamay.com/