Work with me 👉 https://www.jewelrybusinessacademy.ca/

Have you ever wondered what it really takes to build a jewelry business rooted in meaning and emotional connection?

In this Spotlight Series episode of the Jewelry Business Academy podcast, I'm sitting down with Aaron May, founder of Mayniac Metals, a memorial jewelry brand that creates deeply personal pieces using cremated remains.

Aaron shares how he accidentally fell into jewelry-making, how one meaningful gift for his wife sparked a powerful niche, and how he's built a business centered on transparency, trust, and community. We talk about balancing fatherhood and entrepreneurship, managing emotional client work, navigating social media marketing, and scaling without losing integrity.

If you've ever wanted to build a jewelry business that feels aligned, purpose-driven, and authentic to who you are, this conversation will inspire you to lean into your unique path.

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What You Will Learn in this Episode:

How to discover and lean into a niche that naturally aligns with your purpose
Why transparency builds powerful customer trust in emotional jewelry categories
How batching your work differently can dramatically increase productivity
The importance of showing your face and personality in jewelry marketing

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Topics Discussed:

Building a memorial jewelry business
Working with cremated remains and honoring clients' trust
Balancing fatherhood and entrepreneurship
Social media marketing for jewelers
Time audits and batching strategies
Hosting hands-on jewelry workshops

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Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track

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Instagram | https://www.instagram.com/mayniacmetals/?hl=en Website | https://mayniacmetals.com/