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JKD Original Work “Future Voices” Vol.13 クリエイティブディレクター、ジョン・ジェイ。 「カルチャーの中で生きる」というテーマを、さらに具体的に掘り下げます。　　　　

　　　　　　　　　　　　　　　　　　　　　　　　　　　ワイデン+ケネディ東京オフィスは、まさに“カルチャーの中で生きた”クリエイティブ集団。 W+K Tokyo Labという革新的なレーベルプロジェクトを通じて音楽をプロデュースし、 現場で起きている文化の中に飛び込み、感じながら共に育てていった。

　　　　　　　　　　　　　　　　　　　　　　　　　　　彼が求めたのは、幅広い分野に情熱を持ち、それを仕事の中で表現できる人。 秘書をしながら夜はDJ、昼と夜で別の顔を持つような人たち。 多様なバックグラウンドが、オフィスの文化を豊かにしていった。

「尊重し合える場をつくる」その考えは、今もニューヨークで続いている。

JKD Original Work “Future Voices” Vol.13 Creative Director John Jay takes a deeper look at what it means to live inside culture.

The Wieden+Kennedy Tokyo office was a creative collective that truly lived culture. Through the innovative label project W+K Tokyo Lab, they produced music, immersed themselves in the scenes, and grew alongside the culture itself.

John looked for people with passion across disciplines — people who could bring their outside life into their work. A secretary who DJs at night, a designer who performs on weekends — diverse backgrounds and energies that enriched the office culture.

“Create a place where people respect one another.” That philosophy continues today in New York.