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Ciara
You know you get Blessed to sit down with a lot of people. But this one is definitely the one. The ones I was like, telling my team. I'm so excited to see you guys and to be here. You're two legends.
Joe Crack
Yo, yo, what up, y'? All. This your boy, Joe Crack.
Jada
You know who it is. Your boy Jada. This is the Joe and Jada show. Every show legendary, Every show iconic. What more can I say? Today's guest, you think about.
Joe Crack
I would.
Jada
Call a quadruple threat. You know what I mean? Singing Troople, dancing, acting.
Joe Crack
A mother, entrepreneur.
Jada
5A Cinco, whatever. Cinco with a cinco. Brett, you know what I mean? She can do it all. Great energy, great person.
Joe Crack
Wife.
Jada
Wife. Definitely wife. Mother goes with wife. You know what I mean? One of the best in the world.
Joe Crack
Cause them athletes, man, when they lose, brother.
Jada
Ladies and gentlemen, give it up for our guest today.
Commercial Announcer
Wow.
Ciara
Crazy.
Joe Crack
Sierra Boston.
Ciara
Thank you. Oh, my gosh. It's just.
Joe Crack
It changed not.
Ciara
No.
Joe Crack
Why you want me to listen? I woke up today, right? Cause I never prepared for the show. I'm just like, I'm crazy. I just shoot off.
Jada
They know that. I think they know that.
Joe Crack
Yeah, but the shit you know, you know, podcast try to talk about anyway, let's not. Cause we got Sierra Button. Let me tell you, I woke up.
Jada
It's gonna take a lot to deal with this guy through this interview. Just bear with me, please.
Joe Crack
Knows me.
Jada
He already started pre interview scare.
Joe Crack
I guess my thing is I woke up today with he love the way I ride it. I was just on Sierra Zone with all the dances, and I was like, yo, this one. And then all your hits is like, to me, they just get bigger and bigger and bigger and bigger while I'm watching, I'm like, yo, this was a bigger hit. And this was a bigger hit. And this was a bigger hit. But, yo, thanks for coming to the gym with Jadiso. Sierra, what's up?
Jada
Another round of applause.
Ciara
Man. Thank you guys for having me. This is. Honestly, I was excited walking through the building today. You know, you get blessed to sit down with a lot of people, but this one is definitely the one of the ones. I was, like, telling my team, I'm so excited to see you guys and to be here. You're two legends that have impacted the game so significantly. And I think for me, my greatest thing is just inspiration of seeing how, you know, I asked you guys to, like, you know, we were talking about. Yeah, I know we'll get to. Yeah. Where we are with life and just also to the growth and when I see you guys and the evolution of what you meant to hip hop, but also what you're building, like, it lets you know that there's so much space for life to get better.
Joe Crack
I think you could even get better better. Like, I think we just touching the surface, but there's just so many ways, you know, you could take whatever you built your brand and take it. It's just so many ways you take.
Jada
It wherever you want to take.
Joe Crack
I seen something on one of the local channels. This one girl, she was one of the first ballet girls. And then now she opened the foundation of ballet. Like, one day you might just want to be Debbie Allen and be like, yo, I'm opening my whole shit.
Ciara
Yeah.
Joe Crack
It's just so many great things you could do with whatever you feel like doing.
Ciara
Yeah.
Joe Crack
100% in the future. So I'm an OG, right? So I said, yo, Ciara, right? I said, sierra, how old are you? You ain't gotta say. They all got Google and shit. Yeah, right?
Ciara
Yeah.
Jada
But, you know, it's a milestone age, ladies and gentlemen.
Ciara
I'm not there yet.
Jada
No, she's not even there yet.
Joe Crack
How many months you got?
Ciara
Days. Days.
Jada
Days away.
Ciara
Yeah. Scorpios, baby. Scorpio's the best zodiac sign in the uni.
Joe Crack
They really crazy. Scorpios are crazy people, man.
Jada
The oldest son is a Scorpio.
Joe Crack
Let me tell you something.
Ciara
The best.
Joe Crack
When I turned 40 years old, it was depression.
Ciara
Why was it depression?
Joe Crack
And let me tell you something. I had built the flyest house I ever built. The shit was flying. Walls out of gold. Shit was crazy. I'm doing just fine. That wasn't a bad moment in my life. It was just like, we've been doing this since we young. I've been rapping. I've been in the game since I'm 19, right? So when I'm about to turn 40, all I know is standing on couches and popping bottles. But that 40 hit you like a different. Like, I was depressed. They had to get me up off the couch. And you know who told me? Because all I ever thought of was, I'm gonna be a rapper, whatever. And 40. I ain't never see a rapper hit one out the park after 40. So my man Dre Akulin Dre came over on my birthday. I was straight depressed. And he was like, yo, Joe, you know, Tina Turner ain't have her first hit till she was 47. So he started breaking all this down. Made me feel a lot, you know? Cause I was scared of what the future was for what we're doing. You know what I'm saying? So what we're doing is we're selling this brand. We're selling this and this and that. And then for a guy like me, it felt like, oh, they know I'm old now. They know I'm, you know. So it was a lot of mental. A lot of mental health that I was going through that one day, just one day. The next day felt brand new again. Everything's good. 50 felt better than 40.
Ciara
Wow.
Jada
I remember saying, I don't want to rap at 30. I was nowhere next to. When 30 came. That was out of the fucking question.
Joe Crack
You ain't even touching.
Ciara
Wow.
Jada
Then when 40 came, I'm like, yo, gotta live a little. I didn't feel. I felt like I had a lot of more work to do. You felt like it's fucking over for one day.
Joe Crack
Yo, bro, I screamed at Smokey Robinson one day at the. It was the All Star Game in la. I was like, yo, Smokey, he almost fell down the whole fucking the escalator. I was like. I was like, yo, Smokey, he was like. They was holding him up. I said, shit almost killed Smokey Robinson, my man. The crazy shit is, it's like, I go to shows, I'll be like performing in Vegas, and they'll be like, next week, Smokey Robinson. I say, yo, am I going to perform when I'm 80 years old?
Jada
That if, first of all, most high, let your body and your vocals able to still work to proper. You know what I mean? Abilities is a blessing.
Joe Crack
What makes you nervous?
Jada
We have to stop.
Joe Crack
What makes you nervous?
Jada
Don't cut me off.
Joe Crack
I'm sorry, brother.
Jada
Talking in our game, we gotta get rid of the mindset that everything is a young person's game. It's young. The world has to grow. Babies is born every day. But there's no, no whoever fucking made the age limit for rap and R and B and for our culture. We have to rewrite the constitution of the age limit. Like you just said, Smokey Robinson, Mick Jagger, all of these dudes, they doing touring and going on stages through their hundreds of stuff.
Joe Crack
My fear is me and you will be 80 years old. Like, Jada's up next. Like, you know, Nacho's up next. I got one. I got.
Jada
I ain't gonna be on those stage, bro.
Joe Crack
I got tired. I got so mad. You ain't got the length. My golden bro. Don't do that to yourself. Let me tell you what makes you. What makes you Fear getting a little older in life.
Ciara
Well, you know, I don't even know if it's so much a fear because when I asked you, I. I said, is it okay if I ask you guys how old you are?
Joe Crack
And that's about the time you said, my skin is so smooth, Joe.
Ciara
Oh, my.
Joe Crack
God.
Ciara
And it's okay if I. You say your age, right, Joe?
Joe Crack
Yeah, I'm 55.
Ciara
Yeah. And damn.
Jada
Grandpa.
Ciara
Vegeta?
Joe Crack
Not yet, but when the day comes, I'll accept it.
Jada
In the hood right now, they got grandpa's 22.
Ciara
Yeah, well, that's, that's the. That's just life in general, that don't change really. But, you know, and I asked you, Jada, and you said you were the 5 0. And you know, for me, I just said, it lets me know. Because I've been asking people their age now, like, more frequently, knowing the chapter, the era I'm about to enter, when people say it back to me, I'm like, man, I'm gonna be all right.
Joe Crack
Oh, no, you got too many. Viola. Viola. David, you got too many. Who's the one I seen the other day, way older than us? Angela Bassett.
Ciara
Oh, she's amazing.
Joe Crack
She looking like.
Ciara
She's amazing.
Jada
She sleeps inside of an avocado.
Joe Crack
She got the Asian mask with the lights and. Huh. Yo, she died. You know, some men, some man gets super lucky, you know, because some men don't, you know, and for some men. No, not some men don't. Like, let's just keep it a buck, you know what I mean? You, you know, you might love your wife and you married her for something or you with her because she keeps it real or whatever, but some of them, they. They don't take care of men too.
Ciara
Yeah, you got.
Joe Crack
You know what I'm saying? I feel like I age well. It was too many guys that were like, you know, like this sex symbols. Now look at them now. Them boys is looking flabby and sick. When Joe Crack come through floating with Euro, I mean, they're like, what the hell? I had rappers grab me by the shoulder and study my face and go like, yo, come on, dog. Yo, what happened with this guy, this guy, this looking like a monument or some like, I swear to God, I got some old school rappers grab me and be like, oh, look, but you doing just fine.
Ciara
Oh, thank you. Well, you know, they say black don't crack, right? That's an act.
Jada
Talk to them.
Ciara
So they. They say that, you know, I. I do believe, though, I don't know, it's just. It's eight to me. Like, when you talk about the power of music, too. Music is ageless.
Joe Crack
Oh, yeah.
Ciara
I remember having someone question me in a meeting, like, how are you going to stay relevant? And I was in my 30s. Obviously, I'm still in my 30s. I'm gonna hold on to these days, I got less hold on to them. But yeah, yeah, you know, 30s. And she asked me the question and I was like, like what? I felt really offended because I'm like, what you talking about? Right? Because I'm like, to me, the age limitation or the boundaries, like, that's within me and how I communicate to my fans, you know? And I'm so grateful that I have the gift to dance because to me, dancing is also ageless. Right. So as long as I can bust it, get low.
Joe Crack
When you can't go mock goodie.
Ciara
Exactly. Let me tell you, though, when you say so. No, I. I don't wanna. If I listen, I'm. I don't know if I'm talking to the matrix at 6 years old, to be honest with you. Like, I ain't. Like, I got goals. No, listen, that's what I'm supposed.
Joe Crack
I watched the documentary on Tina Turner and she was going, oh, she was Tina Turner live in uk.
Ciara
And she. No, she's special.
Joe Crack
Crazy. And I'm watching this shit. I said, yo, this lady was something else.
Ciara
Yeah, but you mentioned earlier, too, how some of her biggest milestones in her career happened later in her career. So again, it's like, you know, what is it? You know, aging. Nothing but a number. Like, that's the real thing. Right? You know, and music is ageless. Right? Music gives us such a gift to, like, go as far as we want to go. So I'll know when the timing is. So, like, you know, all right, we got to sit down. Cause the back. Because dancing is a big part of my thing. So I got to be able to sauce it up on stage. If I can't sauce it up and I'm gonna sit down last.
Joe Crack
He did the challenge. The never knew love. Like, they know I had the moves. I came with that shit. Legendary viral. You know, I used to, you know, I used to like to dance. Like, I wanted to be like Heavy D. And I would be outside in my projects practicing the Heavy D moves. You know, back in the day, before I rap, I'd be doing the Heavy D dances. Who influenced you? Like, who was like, some of the people you looked up to?
Ciara
Well, for me, I would say my greatest influence is on the D front was definitely MJ and Janet. Yeah, it doesn't even be better. Higher than that, you know, because they both did it all. You know, they performed like nobody's business. You know, they were the best performers on the stage. They, you know, also melodically had the best records while they. They were performing.
Joe Crack
That's everything.
Ciara
And what I love is that they always talked about something through their records, too, you know, like, it was a whole package of who they were. And just. They just. It's just the definition of the ultimate definition and example of a star, like, what it looks like, what it feels like. And so for me, I would say those two are probably my greatest inspirations. I also gotta, you know, talk about James Brown and the footwork, you know? Cause footwork is a big part of my thing and what I do. And he was just saucy with it. Sammy Davis was saucy with it. Like, you know, you understand the history where, like, MJ got his inspiration from. So for me, I would say those guys for sure is like some people that I looked up to.
Jada
What do you like more? Singing or dancing or you like them?
Ciara
I love both. You know, it's a gift to do both of them. You know, again, because, you know, I say there's, like, the most powerful forces on earth. I call it three M's. Music, money, medicine and music give you a feeling that money can't buy. Sometimes music has the power to heal people. That if you're like a person suffering from terminal illness, music.
Joe Crack
Y' all want to die with music. If it's like, Fat Joe got two days to live, throw that shit on him.
Ciara
No music, money, medicine. Oh, three to three M's. No medicine, like medicine heal you.
Jada
Like musical illness, you just want to hear.
Ciara
Yeah, music gives you. It's a gift.
Jada
You can't do it.
Ciara
Yeah.
Joe Crack
So my family, though, God forbid something happened to me, and I'm on my way out. Throw that music on that.
Ciara
It's gonna feed your soul.
Joe Crack
I want to hear that.
Jada
Yeah, you don't want to Turkey truck.
Joe Crack
No, I don't want. I can't eat no more. I'm talking about you on your deathbed. You terminal, then you want to hear some Marvin Gaye? I want to hear some Luther. I want to hear. I want to. I want to go out like that. You know what I'm saying?
Ciara
It feeds your soul. And then for me, the same thing for dancing. Like, you know, those. Both music and dancing, they go hand in hand. Dancing is a universal language that we all try to Speak in our own ways. Even if you can't bust a full move, you gonna react to a record when it makes you feel a certain way. So I just feel so blessed that I can do both. And I love them both the same. Right. Dancing is a form. It's a way of freedom, you know, like, mentally, when you go in the rehearsal hall and you vibe out like, it's craz because you talk about. Like, we talk about age and getting older, and for some reason right now, I feel like I'm in my best pocket when I start busting in the hall. Like, the way I remember routines are different. Like, my wisdom, the way I poured into how I perform is different now. Like, it's like, you ain't gotta dance every sentence you start to understand how to use. You know, all of your history that you've had over time to work for you, right? So. But singing and dancing, like, that's my jam. Like, they both bring me so much joy.
Joe Crack
I got. I got three. You could finish the last two. I think we could make a ton of money if we have, like, a dance off you. Chris Brown, for sure. Teyana Taylor, who would be the other two if we just.
Ciara
Oh, my gosh. You're making me dig.
Jada
You ain't throwing.
Joe Crack
You.
Jada
You ain't in there.
Joe Crack
My legs can't do that shit. Come on.
Ciara
Tt's not Queen. Yeah, he's. He's definitely. He definitely brings the sauce. I would say. I would say. I mean, it's. It's only right to me to. I would have to say Normani, too. You know, as far as a new generation, I actually got to shout out Tiana and Armani because they both won my Ecstasy remix, no doubt. And, you know, that was special. But, I mean, I'mma think of her too, because I feel like she's also, you know, carved out her lane. And when it comes to dancing, like, it's a smaller handful of us that dance. There's not really a. I mean, unless I'm, like, tripping. I hope I'm not out there somewhere, but it's a small group of us that dance, so I can't.
Joe Crack
Yeah, I know you got a bunch of questions, but, you know, I'm just saying, the atl, right, Coming from the atl, Such a historic place. What was that like as a kid, seeing, you know, the outcasts and the TLCs and all of them and did you know you were in a special place?
Ciara
Oh, yeah. Yeah.
Joe Crack
You knew it.
Ciara
Atlanta is special. I mean, it's the city that made me. And there's just so much goodness. Like, even when you talk about the artists, the producers, the Dallas Austin of the world, the Tricky Stewarts of the world, the Jermaine Duprees of the world, you know, what's his name? Rested. Rest in peace.
Joe Crack
Rico Way.
Ciara
Rico Ways. Like Polo Dons. You know, the Polos.
Joe Crack
Like, it was my man to get Sean Pen together.
Ciara
Yeah. Sean Garrett. We did goodies together. We wrote the record.
Joe Crack
What?
Ciara
Yeah, yeah, we wrote that. Jazzy Faye. Like, so if you.
Joe Crack
God.
Ciara
And we're just talking, like. I'm talking about the producers. Like, I'm not even talking about the handful of all the. Right. You mentioned Sean. The writers, like, then the artist, I guess, on every block.
Joe Crack
You. 12 years. At what point you thinking, I'm gonna be a performer? I'm gonna be this. You 12 years old, knowing you in, like, the golden era. Do you know you at the promised land?
Ciara
Oh, I. Yeah, for sure. Because you gotta think about, like, growing, like, how music, you know, is ageless. Music marks time. Yeah, we talking about my great moments.
Joe Crack
Babyface, la.
Ciara
Oh, my gosh. Yeah.
Joe Crack
LA Sign Me started that whole.
Ciara
Yeah, LA Sign Me. Like, it was my dream to be signed to Arista Records.
Jada
Wow.
Ciara
Right? So being a young girl coming up in Atlanta, it was real special for me because, again, like, you're just surrounded by so much good music, you know, even the kilos of the world shout out to Jit, because I have a song with him, it's called Skate, and he talked about kicking the song up at the Kilo Flow, but it was like, even the local, the smaller artists, like, there was so much music feeding me, like, it's inevitable. Like, if you got music in you and you dance and you got that special gift in you, it just speaks to your soul in a different kind of way. It kind of guides you a little bit, like, melodically. You're just like. It's so much goodness coming in from all angles.
Joe Crack
I'm from the class of 93, so that's NAS, Jay Z, all of those guys.
Ciara
Yeah.
Joe Crack
Who did you see in the come up? Like, when you was doing showcases, who else you saw that really blew up? That was like, you know, y' all both coming up.
Ciara
Yeah.
Joe Crack
And then you seen them take off, too.
Ciara
So let me see my error. There was young. There was artists like Lloyd, you know, he was coming up.
Joe Crack
You got classics, man.
Ciara
You making me think, like, because there was so many artists, then there was. There were some records that, like, kind of, you know, artists and go, like, Crazy long. But they trying to think though, like, you making me like dick. Because it's a weird spot. Like, there's Toc Gap and then there's Monica.
Jada
Lloyd is.
Ciara
Oh, Lottie's a great one. Because he. It was like right around the same time that was the homie, you know. So there was that moment. Gosh, why are you making me? I don't know. I'm trying to.
Joe Crack
Don't worry about it. I see Destiny's Childs in the middle of Harlem before they had a song pop off in the middle of Harlem performing. I seen Destiny, they performed Destiny's Child perform, you know. Cause when you come out, the name of the game is get around and let everybody see you. Word of mouth forever. I seen them before they had hits and the men were Harlem performing. And I was just. And you knew, oh, this, this about to go. I seen Doja Cat. Doja Cat was at the spot in Brooklyn to showcase and she went crazy. And I was like, okay, yeah, we gonna see this girl.
Ciara
I think about now moments like that too. Like, for me, a really significant moment I've talked about before. It wasn't in my era like the one I was starting. But I just feel like I always, like, I know my stuff. Like, I know my shit. Because I remember being in the studio with Frank Ocean when he was named, when he was called Lonnie Rowe and like low key. I, you know, I've shared it. But Tricky Stewart gave me his mixtape, the CD. You know, we were bumping the CDs then. And I remember playing his. I would like ride to the CD every day. I'm like, this, he's amazing. And then he was like, don't play it for nobody. And I was playing it for everybody. I was like, this kid gonna be the next Jo. So I love moments like that. When you see that happen, you know, you clear on your vision creatively, you know what you're talking about. And you know, a star. When you see a star, you know, Like, I love moments like that, you know. I remember also back in the days, you know, someone sharing Justin Bieber's project, like, this new artist is so dope, blah, blah, being so excited. I'm like, this kid's a star. Like, he should go and see la. I've never said this to Justin, but I remember, like talking in small circles before people knew. And it's crazy to see, you know, Justin is Bieber.
Joe Crack
Yeah, I'm going to skip. Cause we ain't talking about your husband yet. But this Justin Bieber I just came from la. Anywhere you see a cheese line for coffee, smoothie, anything you ask, yo, what's that they like? Oh, that's the coffee. Hailey Bieber drinks it. You pass some other shit. Is this smoothie and line down the block, 10,000 people. Yo, what's that? That's the smoothie the Hailey Bieber drinks. Yo, my man.
Ciara
What?
Joe Crack
She is so influential. What do you know about Hailey Bieber? Like that. Why do the girls follow her to that level?
Ciara
Haley's fly. Haley been fly, yo.
Joe Crack
I'm not exaggerating.
Ciara
She been that girl, though. Haley's been like just dope fashion wise. She's always been on her stuff. She's just dope. You know, if you get to know her too, she's super sweet. I'm so proud of her though, because what she's done is amazing.
Joe Crack
That's crazy.
Ciara
Yeah, it's amazing I'm being here.
Joe Crack
Anywhere you go in la, it don't mean nothing.
Ciara
You just be like, she's always.
Joe Crack
The next time for Henley Bieber go there. It's like, yo, you like what? Like yo, anywhere she go, it's on out there they go.
Jada
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Joe Crack
Let's get to it.
Jada
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This podcast is sponsored by PayPal. Okay, let's talk holiday shopping. When you want to make the most of your Money, head to PayPal's app before you check out. They give you the flexibility to pay in four no fees, no interest. And this is big. Bigger than the 12 foot snowmen on your lawn right now. You can get 5% cash back when you pay later with PayPal. So whether it's the must have merch or for that signed jersey you've been eyeing, PayPal helps you make the most of your money this holiday. Save this offer in the PayPal app expires 1231.
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Jada
23 million records sold worldwide. 1 Grammy Award winning the Best Short Form Music Video. 3 Number 1 Billboard Hot 100 Sing 8 Studio Albums Harvard Business School Graduate.
Ciara
Talk slow talk well, I actually, I did this thing. It's called the BIMS program. It's for business, entertainment, media and sports professor Anita Lbursi. She's amazing. She's a legend at Harvard, the Harvard campus. And I've always wanted to go to school. Like when I started back in the days with goodies, I skipped college because that was the beginning. I was just like 18, 19 years old. So, you know, I always wanted to have the chance to go to college. And so that was my experience. I didn't do a full on, you know, course, but it was a moment that I had. And I actually want to go back and spend more time when the time is right. You know, maybe I'll do that when I hit the eras of my 50s. But, you know, that was a special moment for you.
Jada
Harvey Graduate school.
Ciara
Yeah. Blessed.
Joe Crack
Why are you looking at me like that? He want me to say some shit. I don't really.
Jada
Recently just dropped a new album. August 2025. CeCe, tell us about that project.
Ciara
Yeah, so CeCe, y' all know that's my nickname.
Jada
No doubt.
Ciara
Whenever I see my fans in the streets, they be like, what's up, Cece? And it just feels so personal for me. So, you know, this chapter is significant. You know, being an independent artist, you know, running my own label is not for the weak, you know, but what I realized is that, you know, the power one, it all comes from God. He's the CEO of all CEOs, right? The boss Ball Boss. And what he says is going to go, but the truth is my fans, like, if it wasn't for my fans, I would not be here. So this has really been the era and the chapter of gratitude for me, because it's 21 years since Goodies came out, and to be sitting here talking to you guys, feeling as young as ever, you know, but also feeling like I have so much opportunity in front of me, and I'm also doing things my way and how I want to do them and how I envision them and when I want to is such a blessing. But to have my fans with me along the way is so significant. Like, it's so. It's like, I wish there was a better way to say thank you. So for me, giving my project to my fans, the CC album was a form of my gratitude to them because I basically started making this project back in the pandemic, like, almost six years ago or five years ago. And I released songs and bits, and I was like, why? Let me stop releasing them, like, as individual records. Let me just give them a complete package. So, I mean, since then, I literally been. You know, I've had two babies along the way. You know, I've been on tour with Shout out to Missy and Busta and Timbaland. That was special. You know, a lot has happened along the way. And so I said, let me put a bow on it, and let me just feed my fans in fullness. And so CeCe is the. It's the product of that and my. My feelings. But again, I'm just so grateful, you know, it's funny because I remember processing, like, where am I as an artist? Like, where am I going? Like, do I feel as 100, about as I've always felt? Like, all these different questions and, like, what are my fans going to think? I'm not gonna lie. Like, you know, I feel like we don't live in a time right now where the pressure's on, like, first weeks and all this kind of stuff. There's so many records that come out.
Joe Crack
Now, independent, that shit over time, you know?
Ciara
But the thing.
Jada
It's a whole different thing now. It's not that.
Ciara
Well, there's a thousand songs that come out a day, right?
Joe Crack
So you're kind of like, I'm independent. I never lost. I sold 2 million records with Atlantic. They tell me I still owe them.
Ciara
Wow.
Joe Crack
I went independent, put out albums that sold 100,000, 150,000, and I made millions.
Ciara
Yeah, 100%.
Joe Crack
You know, the thing with independent has got to be seamless. Your fans got to look, they do not care.
Ciara
No.
Joe Crack
If you're on fucking Warner Brothers or you're on Tito Plato Records, they don't give a fuck. They don't care, Sierra.
Ciara
No.
Joe Crack
And if your video still fire you working out, you know, I don't think you have money issues, because I ain't going to lie to you. That fucking rock on your finger from here is the most disrespectful shit.
Jada
Look like that.
Joe Crack
You look like the light that took down the Titanic. And I seen that right there. Oh, my gosh. You don't have a problem with independent, but my thing is I prefer independent because I have a problem with certain people having authority over me.
Ciara
Yeah, no, that was a real thing. You know, that's why I said, I'm.
Joe Crack
Begging them, yo record.
Ciara
It's the truth.
Joe Crack
These dudes right here, who this. They all bozos, too.
Ciara
No, it's the truth. You know what's crazy, though? Here's.
Jada
Here's the side to a major. I don't know.
Ciara
I'm sorry, but everybody has. Everyone has their own journey, right? For me, I definitely feel incredibly empowered to be doing it my way because literally, the day, you know, I had one of the worst. I call it one of the worst meetings in my career. I would say in one day and the next day.
Joe Crack
Explain that.
Ciara
So I was. I went in with Level up, right? And so trying to make this story short, but basically I was in this. The recording system, the major system. Right. I don't like saying the name, but I was in the. Signed to the label, and then there was a rotation of CEOs coming in and out. So you all know, like, I know when you have a new system coming in, you have to resell all over again. And that's exhausting.
Joe Crack
Not only that, they come in with.
Jada
A new mindset or how they want to run.
Ciara
Yeah. New mindset, new everything.
Joe Crack
Favorite people.
Ciara
So you got to convince them.
Joe Crack
Understood that.
Ciara
Yeah. So you got to do it all over again, right? So that was my second round of having to do that again. I'm like, man, this is crazy because you already start the process. You already know where you want to go, but I got to sell the next person all over again. So I had the meeting with the. With the gentleman and with the guy, and then, you know, I played him the visual for Level up, played him the record. I'm like, you know, I think it's going to be crazy. You know, I'm feeling real confident. And he basically just kind of looking at me like. Like. Oh. Like he didn't see the vision of what I saw. And so I walked out kind of, like, depleted because I'm like, I was so hyped. Up for this meeting, and now I'm about to get this record out. And he. Yeah, but it's crazy because the power manifestation is real. Literally, a few weeks before this, Russ and I were sitting up late night because I was so frustrated with the system in general. I'm like, man, I can't wait to run my own label one day. Like, I can't wait to do it my way. And we start researching, like, people that own their own labels, women that have their own labels, like, we just start going through this whole, like, rabbit hole. So then fast forward to literally. It's crazy. Like, what you say is so important. Like, there's life and death in the tongue. So I always say when you speak, you have a chance to tell your life story, say great things. So I'm like, talking, like, subconsciously speaking life into what I wanted to do. Literally have that meeting. Worst meeting in one day. The next day, one of the best days. Because I started Beauty Marks Entertainment, my own label. And my idea was that all the scars you get from the obstacles you face in life are your beauty marks. So I was able to look at life's journey and be like, you know, all that I've gone through that hasn't been so beautiful and felt so ugly and so, like, uncomfortable when I went through it was, they're my beauty marks, right? So me kind of just like encapsulating my journey. But anyways, you know, I asked for my master's back, gave them to me for free. Didn't believe. Like that. Like that, right?
Joe Crack
Like that, yeah. So bitch ass.
Ciara
I know who to call when I didn't talk from me. I'm gonna call Joe Joe, let him know, let the ham out, get on him. No, I love. But I asked for it, gave it to me for free. And then, you know, I'll never look back. And now fast forward to levels. Level up is almost four times platinum to date.
Jada
All the money.
Ciara
Yeah, it's a blessing. And it's a song. It just keeps on leveling up, right? You know, just recently. It's the song for the Starbucks, you know, commercial for the protein drink they have. And there's just been so many opportunities. It started retrenning all over again on TikTok not too long ago. And then God works. Yeah, God is so, as I say, he's a boss of all bosses. So, like, whatever he said is gonna.
Jada
Be, you know, the CeCe album. I seen you cooking up with Tyga. Yeah, I seen some footage of him. All our guests, I usually Have a song with. I just want to know why you never called.
Ciara
Oh, listen, you say less when I walk out of here, I'm gonna have a record.
Jada
Ain't no more.
Ciara
No, you don't understand. You don't understand. You know Grammys for him.
Joe Crack
Gas, listen.
Ciara
Cause I flagged you down. Wait, I flagged you down at the Knick.
Jada
Yeah, we gotta work.
Ciara
I said, babe, I got. Jada's gonna go. I gotta watch it. Cause, you know, sometimes you go back to the back, but you don't understand. Like, you are like, the best, you know?
Jada
Like you and Tiger cooking. That shit was dope. I'm like, damn. Mind if I would have been perfect on this show.
Ciara
Also stager gotta say, too late for a remix.
Jada
And then to the second part.
Ciara
We're both late for a remix.
Joe Crack
Nah, nah.
Ciara
Cool.
Jada
I'm here, baby.
Ciara
Done. Done.
Jada
Then the second part. I feel there's one thing I don't like, being signed to the majors. That all of the hard work, everything. You show them what you can do.
Ciara
Yeah.
Jada
How the hell. Every time you want to release a project, it's like a. You got to keep selling it and keep doing the audition.
Ciara
Yeah.
Jada
Who the. Do you not know who we are? Why the fuck they would turn back to Star Search?
Joe Crack
Why don't you make your own independent and hire me?
Jada
I'm scared to go independent.
Joe Crack
Hire me for free.
Ciara
You're scared.
Joe Crack
As your CEO and I'll show you how to do it. Them, man, I'm telling you. Yo, we show up, I know how to do it.
Ciara
No, that's not my whole.
Joe Crack
I've been green, I've been winning.
Ciara
That's winning.
Joe Crack
Like, I never lose. I've been winning independent, non stop.
Ciara
That's why the power of believing in yourself is so important. Right?
Joe Crack
Because you don't believe in them.
Ciara
Especially. Especially when you're in those moments because you know, you got. Those are not flags. This is good stuff.
Jada
Those are good flags.
Ciara
Okay, Good.
Jada
Lose a good flag.
Ciara
Yeah, I know.
Joe Crack
It's a good. You know, the flags of delusion.
Ciara
You gotta gain on it. You gotta gain on the flag, gain on the play.
Joe Crack
Yeah, I gotta gain all that football.
Ciara
You see each other.
Joe Crack
Hold on.
Jada
We gonna get into that. First international artist on the Rolling Stone Africa cover. What's up with Africa?
Ciara
Africa's the best man. Africa is special. You know, I've been fortunate to go many times over the years in my career. And it's different when you go over there. The people, the sauce, the talent, the music before Afrobeats. Was a thing in the U.S. i'm gonna tell you now. I was on it. I remember telling my team, I was like, y', all, I think this is gonna be the next wave in America. I'm telling you right now. It was, you know, the Tiwa savages, the technos of the world. I was literally dancing in the streets of Lagos, in the street streets, like, talking about, like, they had to have the guys posted up, watching. You know, only the guy who lived in the neighborhood could shoot me. Like, all kind of stuff on the visual. But I remember being out there because I always love. My thing is when I go to Africa, like, there's some parts that like me in tears when I leave sometimes, you know, And I'm like, I can't go here and just take meaning. Go and perform. Like, performing is amazing there. But, like, how can I give? You know, like, you want to find a way to, like, give or do something. And for me, giving doesn't have to be in a monetary form. It could also be just in your time touching the people going to the schools. Like, so for me, I've just. I've. I have. That's one place in this world I fell in love with, Sarah.
Joe Crack
I don't know if you recall. And I've been battling with myself about telling this story. I tell it behind your back all the time. Might as well. I toured Africa with Ciara.
Ciara
Yeah, yeah, yeah.
Joe Crack
We went on.
Ciara
We had a run.
Joe Crack
Me in Africa.
Ciara
Was that like a buja? It was like all these different places all over.
Joe Crack
Listen.
Ciara
Yeah, that was crazy.
Joe Crack
I'm gonna tell you a funny story. Tell me whether. You know this was crazy, right?
Ciara
Yeah.
Joe Crack
So me and her tour in Africa, and she's ripping it down. We ripping it down. And they used to do lean back on your set too, right? Yeah, yeah, yeah, Something. So we gone. We. Every day in the. So one day I go on the plane in Africa and there's a girl right next. Somebody next to me with the hat, with shit covered. Covered this, this, that. And I sit down, you know, I don't never bother nobody else sitting next to her. And I look and I'm like. I'm like, sierra, I'm on tour with you. And she's like, hiding her face. Why would you be hiding your face from me? She was like, nah, Jo, you know, I'm like. I'm like. It was the craziest ever happened to me in my life. I'm like, I'm with you every day. Why you just. You do that on the Plane, right?
Ciara
You high school. I. I sleep with the blanket over my face.
Joe Crack
Yo, that's crazy. I'm with her everyday performing. Yeah, I get that.
Jada
You want to see you on a flight.
Joe Crack
No, she didn't want to see me listening. Clearly.
Ciara
Joe's crazy. And back in the days, you said using your 40s, you was real crazy.
Joe Crack
Oh, yeah. Fat.
Ciara
So you know, we got a Joe come with a blank. No, it's playing.
Joe Crack
She was dead ass. Like, I was like, yo, Tiara, I performed with you last night.
Ciara
Joe, how you doing, Joe? Running around at the backstage.
Joe Crack
Nothing like Africa.
Ciara
Yeah, no, Africa's special. I just recently got a great opportunity to go to Benin, and I got my dual citizenship there, which is cool. So the first person, international person, to get a passport certified in Benin. So it's a new whole thing they're doing for the African diaspora, where you can go and get your dual citizenship. And the President Talon gave me that opportunity. But it's just special. It's a magical place. You know, I gotta shout out Diamond Platinums. You know, he's on my song low, and that's been incredible. Just engaging with him, like, seeing. It's just different, man. Like, I can't even explain it. Like, it's something so special, it's intangible. But it's like you. It's like I want to keep spending time there. Like, I want to keep pouring into that place. Because when you go there, they pour into you, you know, like, it's really difficult.
Joe Crack
You understand? Ali Bombaye. When you an African in the middle of a village and they chasing you and you just walk, you feel like Muhammad Ali.
Ciara
Oh, it's special.
Joe Crack
Like Ali Bombaye, you walking through, you go. You ever been to one of them?
Jada
Like, I've been over there.
Joe Crack
Supposed to go back to Jay. Duh. You be walking down the street.
Ciara
Street. They special.
Joe Crack
I've been in Africa where they cut your hair with the real razor. The fucking razor. Razor. Not a razor. Razor. The razor. And to cut that shit, you know, like the real razor. And they giving you a cut. And it's 5,000 people outside watching you get your cut. And they fucking. You know, Davido, I met him at the All Star Game. And he was like, yo, I seen you in my village 10 times when I was a kid, you ain't even seen. We was in Africa hard, though.
Ciara
Yeah. People are saying it's different. You know, it's so funny because.
Joe Crack
Shout out my favorite African group of all time, we call Magic System.
Ciara
Magic System.
Joe Crack
You know, they set that off, man. That was crazy out there. Magic System, y'.
Ciara
All.
Joe Crack
Y' all know that song When y'. All. When y' all get it, man? But, yeah, Africa's special, man.
Ciara
It's different. No, for sure.
Jada
Let's talk about this film production. Tell us about Sarah's Oil.
Ciara
So before we go in, I want to speak on one more thing about Africa, Okay? Because I also have a cool record with Molly and Oxlade as well. And, you know, like I said, I'm all the way in my African bag right now. I'm just so. Which, by the way, you know, I've seen a couple of things people have been saying when they're, like, you know, checking my timing on when I've been tapped in to Africa and the Afrobeats and the music. I've been on that, like, go back in time and shout out to techno. Because I did a record with him for almost like. Like, it's been, like, almost eight years since we did a song together. So I've been tapped into people trying.
Jada
To act like you just getting up.
Ciara
Trying to act like it's new. Like, we trying to follow something. Like, nah, we've been. We've been there, you know? So I got.
Joe Crack
When. When. Could you google when another round came out with Chris Brown? Cause I was with Chris Brown on tour. You don't know that. One day we was on a show together that was a big festival and 2011. What's now 2025.
Ciara
Yeah. 14 years ago.
Joe Crack
14 years ago, I was with you in Africa, and you don't know the politic, that song. Backstage we was talking, and Chris was like, yo, Joe, let's work. I said, don't fucking lie to me, bro. Don't lie to me and say you want to work. He was like, nah, send me the joint. And that's how we came up with another round. You was in there. You was at that show with us, too.
Ciara
That's crazy.
Joe Crack
You've been tapped in.
Ciara
Come on, now. Let him know, Joe.
Jada
Good networking, Joe.
Commercial Voice
Let him know.
Ciara
What'd you say, Jay?
Jada
No, he did some good networking backstage with cb.
Ciara
Come on, now. Hustling. But, yeah, no, so. And by the way, on that record, the nice and sweet record, because my fans would ask me about this song, There's a couple of technical difficulties happening in the background on the nice and sweet record. So it's supposed to be on my deluxe album that came out back in August. But the cool thing is that now the fans will be able to get it, and it's Going to be on my deluxe vinyl that'll be coming out that they can pre order once that record comes out. November 14th is a big date for that song. And again, nice and sweet. Oxlade and Molly again, again. I'm just, you know, it's just such good vibes all over. So I'm excited for that fire. Yeah, I'm excited for it.
Jada
Now we could talk about Sarah Oil.
Ciara
Yeah, Sarah, you know, that's a young legend. You know, she was the first black or one of the first black millionaires at just the young age of 11, and she discovered the value that her family was sitting on in reference to oil. And so I don't want to get too much of the story.
Jada
You got to check it out.
Ciara
Fearless.
Joe Crack
You got a movie for you. Pull your shirt down, Jada. They trying to let you know nobody ever helps me, but thank God they're helping you, Jada. I watched the episode. My be up here like this. I look like cold chocolate out this like, yo, chocolate. You know what I'm saying?
Ciara
November. November 7th's the big day to be in theaters. I'm actually going to pull up to one of the theaters here in New York. So I'm excited about that. But, yes, me and Russ did it in collaboration with our Want Productions company and Amazon Studios. It's a beautiful story and so necessary, especially considering where we are with history and, like, continuing on the importance of telling the stories, you know, of moments like this for Sarah, like, it's special. Yeah. So I'm excited for that.
Joe Crack
Do you live in New York or you live in Jersey?
Ciara
I'm in New York area.
Joe Crack
You in New York?
Ciara
Yeah.
Joe Crack
I can't do it. Like, like, Like, I love it. Come out a midtown Manhattan building.
Jada
Do you want to see people or you don't want to see people?
Ciara
Yeah, exactly.
Joe Crack
You don't want to see people. I don't want to see them outside my front door. Like, I don't want to come out and the post office be like, joe, Joe, Joe. I'm crazy.
Ciara
But can I tell you, though, the people here have been so amazing. Like, it's that thing when they be like, hey, Cece. Like, they'll say, hey, Cece, and keep it rolling. Or if I'm like, I'm in mommy mode with my babies, they'll be respectful, you know? Now some people, they just get really excited, and that's a blessing, too. But I love the city. I love the energy. Like, it feels like you're walking in a movie set every day here. Like, it's always something happening. I'm like, don't try to shoot some kind of drop or video outside, because you can forget about it, right? You got horns beeping, ambulances going on, somebody cursing somebody out. We had the craziest. So listen, for me, I'm from Decatur, Georgia, so Decatur, Georgia, where I'm from, like, you know, it wasn't the. It was a little rough, right? So you see a of lot block. Okay? The rough in New York is a little different than the rough indicator, Georgia. But it's all. It's kind of same language kind of stuff. So I remember being in the McDonald's the other day, and this man was going off. Like, I'm talking about crazy going off, and my kids are with me, and I'm like, what do I do? And I said, hey, Rube. I asked the kids, like, is he. Is it two of them or is just one? Because I'm like, if he's one, we all right, because he's just going crazy. But if it's two, then we might eat a shake real quick. But it was like. Like, it's literally nonstop like that. And then, like, you know, I kind of, like, let the kids, like, hear a little bit because I. For me, like, those little things added color to my world coming up. But you gotta be smart, though, right? You know, you want to be smart. You want to make sure you keep your kids out of harm's way. But it's just, like. It's literally never a dull moment in New York. Like, it's crazy, but it's so good.
Joe Crack
Like, culturally, I'm so guilty. I don't know who taught us in the hood, like, going to the ghetto Chinese case. We argue for no reason. You're with my ketchup. You ain't put enough duck sauce in my. I don't know why, but a movie.
Ciara
It'S just a cultural thing.
Joe Crack
It's like, you go in there just to argue with them.
Ciara
That's just culture. That's cultural. That's like you just growing up, where it's like, it just becomes in you and a part of you now. I wouldn't argue with people at my duck sauce, but. But I know what you're saying, though. Coming up. And you just probably being a hothead, right?
Joe Crack
Mom gonna argue I'm going bad for no apparent reason.
Ciara
It's a little part of the New York way, but I think when you know that, like, you just go. There's just so much diversity and so much, like, culture here. Like, even for our kids. Like, I love that future's playing basketball with like boys, you know, a lot of boys that look like him, you know what I'm saying? Like where it's a lot of like, like it's also a lot of dog. Like I love for me the dog that I was, how I was raised, like that was significant for me, you know what I'm saying, from where I came from. So I love that our kids get a little bit of, they get a little taste of something new and different but like a little edge to them. But they know who they are though. Like they gotta know who they are in the midst of it all. But it's a lot of like goodness, you know, coming from this place. And my dad's from New York. My dad's from, he would say I'm from Harlem, 125th Street. When you ask him where he's from, proudly growing up, walking around with the boombox on his shoulder. So it's like I'm looking at you right now.
Joe Crack
I said, yo ciara, they not even looking at you like you from somewhere else. They looking at you like you from New York. You don't give off I'm from somewhere else vibes. You give off I'm from New York vibes. And your husband, man, the man on a team, you know, playing for New York, that's a different type of we got love for whoever's supporting New York like that.
Ciara
Yeah, the lights are big in New York.
Joe Crack
Educational questions.
Jada
You mean intellectual human being questions.
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Jada
Any more tours coming up?
Ciara
More tours? 100%. I'm actually planning on next year. I'm putting together plans. Like I really want to travel the world, you know, ideally, like performing or just travel. Yeah, I want to. I want to travel. I want to travel across the pond. I want to go to places like Asia, you know, I want to go to Africa somewhere more. I want to go to Australia. It's actually something really cool. I'm like, I'm Confirming right now that's happening in Aussie for next year. So I haven't done, like, my own tour in a while. So it's time. It's time for me to take Cece on the road. Which, by the way, what I was saying earlier, just going back, like, one thing, I got to go back to the fans again, because what they show me on this journey was to keep going. So I've been processing, like, what. You know, like, if you listen. There's a saying, if you live by the cheers, you die by the booze. So, you know, you hear so much conversation sometime that if you're not in the right space, that's.
Joe Crack
That's legendary for. For anyone, like, famous or entertained.
Ciara
Yeah.
Joe Crack
Live by the cheers.
Ciara
Yeah. Yeah. And the world can be, like, in.
Joe Crack
Yesterday'S price, not today's price.
Ciara
That's a good one. That's a good one. But, you know, like, it's. It's like, the thing too. Like, you know, the world can be like waves in the sea. So, like, naturally, you sometimes can kind of. If you roll with the world, you can be a little off your setting. You can be like, should I be doing this? Should I not be? You start thinking about all these different things. But the fans have shown me on this project, you know, we're nearly. We're close to half a billion streams on the project. You know, we're. We're. We're three. We're pushing 300 north. 300 million. But they've showed me, like, they care.
Commercial Voice
Yeah.
Ciara
Like, so I gotta take this show on the road. Like, I got to. Howie rolls almost gold as well, which is amazing. Just the love has been insane, you know, on this project.
Joe Crack
I don't know much about him. I just know he's a super legend of all time. And you giving me Elvis Presley vibes. Right. So there's a problem. You want to talk about?
Ciara
Let me follow you.
Joe Crack
You want to talk superstars? Let's talk Elvis Presley.
Ciara
Okay.
Joe Crack
Right. And I could say even in Spanish, Hector Lavo, my favorite salsa singer of all time. Nobody could touch him. Right? But I saw this autobiography. What is it called? Your biography. When they do a movie, they did a movie about Elvis Presley. Elvis Presley, jump off the plane. There's one million girls like. Like anything we ever thought Justin Bieber was. Or the big Elvis was. Was it, like, on another level, doing movies? First guy with the branch, he was the guy. Like, I mean, there was a time where he fell a little flat, and.
Jada
I gotta use the B. Elvis stole mad for mad.
Ciara
Okay, so you said fell flat. How does this work now?
Joe Crack
We don't usually, but we'll get. We'll.
Ciara
Okay, keep going.
Joe Crack
What happens is he don't want to hear that shit. I get it.
Ciara
Okay.
Joe Crack
What I'm saying to you is that they had this thing, this movie on Elvis where Elvis literally was paralyzing if he showed up at JFK. There was 1 million girls at JFK. The plane couldn't even move. Then it got to a point where people really ain't care about Elvis. So one day he's on his way to, like, a TV show. And when he's used to everybody chasing him and all that, like, when he shows up, there's no girls there, there's nobody there. And his manager starts hitting the car.
Ciara
Boom, boom, boom.
Joe Crack
Yo, duck, Elvis.
Ciara
Boom, boom, boom.
Joe Crack
Nah, nah. They out there. They chasing us.
Ciara
Boom.
Joe Crack
That's the people. And they actually lied to him and sued them up to make him feel like he's still Elvis.
Ciara
Wow.
Joe Crack
And, you know, he came back. But, like, when you see this movie, El Cantante with JLO and Mark Anthony, where Mark Anthony played Hector Lavore. Hector Lavor is. Is pound for pound, the greatest salsa singer of all time. And there's a part in the movie where he's doing shows and there's 10 people in the stadium, but he's the greatest of all time. So everybody go through a time where they gotta fight that adversity and push through. You know, Elvis eventually pushed through and, you know, became hot again, 100%. So that's, you know, that's where we gotta check ourselves, you know, somewhere where. Where, you know, shit, just. You start questioning yourself, should you go on or whatever. I just think a hit maker, someone who pushes the culture, like, I never go against Nelly. I never go against 50 Cent. I never go against certain artists that I know could hit one out the park.
Ciara
A star's a star.
Joe Crack
Star's a star.
Ciara
Yeah. Star gonna always.
Joe Crack
So I'm not surprised when Nelly come with a country record to sell 10 million out of nowhere. I'm like, like, Nelly. I knew he hit one out the park.
Ciara
Well, I mean, if you. I don't. I don't know what great, like true great, like legendary, iconic figure hasn't been questioned if they could do it or if they couldn't, right? Just saying, you know, Russell, he always would say it. The greater great, the more they hate, right?
Joe Crack
More the great, the more they hate.
Ciara
The greater your great. The more they hate, the greater your great. Yeah, yeah.
Joe Crack
The more they hate.
Ciara
Yeah. So unfortunately, we live in a world where people. They love to take you all the way up, and then they also.
Joe Crack
They want to pull you down. They want to see you.
Ciara
Yeah. So don't let them.
Joe Crack
You know, I don't let them, Jada.
Ciara
So I think that's like, you know.
Joe Crack
She'S talking our language. She's saying that, unfortunately, people like to bring you all the way up to pull you down.
Ciara
That's just the world we live in. So I was saying to him, I'm like, I don't know, one great trait or legend or iconic figure, like, that's gone all the way to the highest place that hasn't been challenged at some point along the way or been told they can't do it again or. Or hasn't been. Someone hasn't tried to pull them down. Like, name one. I don't know.
Joe Crack
They don't exist.
Ciara
Yeah, but when you're great and when you're a star, you're gonna always shine like a star.
Joe Crack
You're gonna always cut the star. The biggest entertainer ever lived in the history of mankind. They killed him. Jesus Christ.
Ciara
Come on, now.
Joe Crack
And while he was walking to his death, they had people screaming against him on the side. You ain't shit. You ain't this, you ain't that. So whenever. Cause we're not gonna sit here. I don't know about y'.
Ciara
All.
Joe Crack
Cause he does a good job of it. Sometimes they get on my nerves when they start talking shit about me or comments or interviews or whatever. Sometimes I'm human, although I don't let them see it. But sometimes the shit bother me. I'm like, yo, man, I just came back from feeding a thousand people in the hood. They telling me I ain't shit. That bothers, right?
Ciara
Yeah.
Joe Crack
But I just think of Jesus Christ and I say, yo, he had haters perspective, you know? And you look at it.
Jada
Hated on Jesus.
Ciara
And he's the greatest of all.
Joe Crack
Jesus was killed by the polices. That's a pun line. Jesus was killed by police. It's. You know, I'm a big fan of Game of Thrones. And I remember she was terrible. The Queen Cersei. Cersei. But they made her do that walk of shame out there, right? The moss. Shame, shame, shame. And they wanted to see that. They were like, yo, these people been rich for so long. They this and this and this and that. I want to ask you, because you got a crew, LA la, the Kardashians.
Jada
The this, Very elite.
Joe Crack
How do y' all keep that friendship for so long, you know, I. I.
Ciara
Gotta say, like, Leezy called Lala. Leezy, I've known her for, I don't know, I don't know how many years this is now. Yeah, we, we definitely, we're almost pushed in the time since I first came out, you know, la, she's solid, she's special. And I think, you know, what the best thing is for all my girls, right, you know, is when they. They're not like waves in the sea. Like, you know, you got real friends. Like when you're going through something and they're calling you to check on you, or when you call them, they answer every time. I've been so blessed to have such a strong support system of girls and friends in my world that are also bosses, you know, I'm not gonna lie. Like, I respect the hustle of all my friends. Like, you know, so when we talk in hustle language there, it's not foreign to us, us, you know, it's all the same language. And I think that's important in your circle of friends that you have. I think it's important to have, you know, like minded individuals or people that, you know, are thriving or striving, you know, because everybody starts from somewhere. They don't have to be in the best place of their lives, but they're striving, you know, to be them, their best selves. You know, when you talk, they uplift you. You know, they don't bring negativity.
Joe Crack
The Kardashians, like, like, has Kim ever asked you for some dance moves? I believe so.
Ciara
Oh, Kim is actually fun. Kim is actually funny when, when we start talking about dancing, you know, she's. She's cute. She. I'll actually be like, hey, Kim, can, you know, you do this little cute challenge thing that I'm doing? And she'll do it in her best way. But does Kim like hip hop? Of course. Kim, of course. Now y' all don't put me in no Northwestern snow, no nothing over here.
Jada
Now, I'm just asking her, does she like hip hop? I don't know.
Ciara
I. Kim likes all music.
Joe Crack
I take that you ready to go with it. She don't like hip hop? I don't know.
Ciara
Come on, y' all are silly. Wait, what is happening today?
Joe Crack
First of all, hip hop. Let me say this shit. I was going to say this shit. Hip hop has been stolen, used and abused by every single genre era in the world. You can be watching a movie and something comes up. They have to play the hip Hop record. When I listen to country, they beat hip hop with their lyrics and the way they singing the shit. Now when I listen to pop, they bit hip hop. Everything. Every aspect of entertainment in this world needs hip hop. There's just no way around it.
Ciara
Can you see? Can you say hip hop has influenced the culture of music and entertainment so significantly that it's inspired more than any other genre?
Joe Crack
No, no, no, no, no. That's not what I meant to say. That's not what I meant to say. What I'm trying to tell you is that if I pull up another genre. That's the political way to say it. If I pull up pop, we gonna find hip hop. The little girl gonna sing like a rap. Whoever wrote her shit to hip hop.
Ciara
Well, that's the power country.
Joe Crack
As much as they don't want to give it up, I listen to their music and I hear bars.
Ciara
Yeah.
Joe Crack
Where somebody from hip hop wrote that and everything. K pop, they stole from hip hop. But is that everything?
Ciara
Is that a bad thing, though?
Joe Crack
No, no, I'm not mad at that. What I'm just.
Ciara
When you say stole, I influence.
Joe Crack
But what I think is my thing.
Ciara
Is that's like, me on my recorded genre.
Joe Crack
Yeah.
Jada
The credit you claim.
Joe Crack
You want to talk about Chuck Berry and what's my man Richard, Little Richard all up.
Jada
Like, I can hear the niggas. That Elvis stole this shit, man.
Joe Crack
People been stealing from hip hop is what I'm trying to tell you. And they calling it their own genre. They're like, this is K pop. This is whatever, you know, this is this, this is that. But I hear the hip hop, the dances are hip hop, Everything is hip hop, but they got their own shit. But that shit come from here is what I'm trying.
Ciara
The origin, the source. Source, Yeah. I mean, yeah. And everything has its origin, but again, it just lets you know, like, the power of the influence. Right? Like, that's just. That's music, though. Like, you know, I think it's something to be said about how you get inspired. That's like my record, like.
Joe Crack
Oh.
Ciara
Like, my cadence is a little hip hop driven, but intentionally that.
Joe Crack
Well, you've been hip hop since you was born.
Ciara
You know what I'm saying? Like, so that's. But it's the core. Like when you say hip hop for me, because I'm from Atlanta, like, hip hop in New York, to me, it sounds different than when you say hip hop because there's R and B for me, right? R and B is so significant. Like hip hop. And where I'm from, you know, so both genres are like, so present. Our hip hop is our hip hop. New York hip hop is its hip hop. West coast hip hop is its hip hop, you know what I'm saying? But ultimately, it's all pop culture, right? It's all pop culture, right? It's that influential, you know, when you think about, like, what you're saying, you know?
Joe Crack
Yeah, I'm just saying they should put some money in the pot for the pioneers or something, you know what I'm saying? Just you using the culture, you know what I'm saying?
Jada
We got music to play.
Ciara
Let's hear something you do. Y' all play low and nice and sweet.
Jada
My man.
Joe Crack
I got the leg right here.
Ciara
Let's go.
Joe Crack
Old legs. You show us the low challenge and.
Jada
Then you gotta throw.
Ciara
We can make one up, though, because it's you and I. We can just go low how we want to to go.
Jada
You gotta take it easy.
Ciara
We can't. Wait, wait, wait, wait, wait, wait, wait. We can lean back and go low.
Joe Crack
Can't go low.
Ciara
We can't lean back and go low.
Jada
Give us a low.
Joe Crack
That would be the Matrix.
Jada
Give us a lean.
Ciara
You know what I'm saying?
Jada
If you do that, we out of here. We pass.
Joe Crack
If you show us the loop, I'm going show you.
Ciara
When the track comes on, we're going to get up and try together. You guys.
Jada
Gotta show us, and then.
Ciara
We gotta try it, guys. You New Yorkers are so aggressive.
Jada
Come on.
Ciara
Joe said. Joe said to me. So what's the low, New Yorkers? Yes, show us. Show us the low.
Joe Crack
Show us the low.
Jada
We've been bamboozled and hoodwinked over here. We can't agree to anything till we see.
Joe Crack
Oh, Jack, he's right. Let's do a toast. Your new song.
Ciara
Okay?
Jada
Shout out to the Scorpio.
Ciara
Salut. Salute.
Jada
Shout out to life, man. Just living life, being good people.
Ciara
Yes, sir.
Joe Crack
You took a sip, took a pill.
Jada
Oh, you could get low now. You know he definitely get low. You don't take sips.
Ciara
It's a wrap.
Jada
One more sip. You look. Let me get another. Let me get. Let me get one more.
Joe Crack
Let me tell you something. I'm like the scarecrow. I need a little oil in my joints, you know what I'm saying? I can't get low.
Ciara
All right, I'mma play this record. So this is. So this is me and diamond platinums. This is my song. Low. The video is out. It's been amazing. All the love. Everybody's been Showing. It's been incredible. And like I say, my boy diamonds from Tanzania. So I'm gonna get into this record right now.
Joe Crack
Tanzania is the furthest place I've been on earth.
Ciara
That's a flight, you haven't been there yet oh, no.
Joe Crack
It's a flight I've been there.
Jada
Crank that. Put it up, get low, Crack.
Joe Crack
Hey, yo.
Ciara
Talking, your body's calling Telling me to show you how I can make you proud I put it down the right way yet he seems makeup boy won't try me Slim waist, pretty face get behind me, behind me we'll change positions you take a hold on me I'm having visions of you getting down with me and I know and I know you've been watching me all night if you moving right I'mma let you take control Wind down for you just don't leave me dancing on my own I'mma let you take control and I think you're ready.
Joe Crack
Holy. By the way, this song is fire, right? Here you go. You can go.
Ciara
Get me there. Want to be.
Jada
Love, baby I can't wait to see that lie.
Ciara
Let's go.
Jada
Can't wait to see that on.
Joe Crack
Now. We tried.
Ciara
No, Cece, we. That was good. That was good.
Jada
That's fire. That song is fire.
Joe Crack
No, that song is crazy.
Ciara
Like, much song is fire.
Joe Crack
That sound like a hit to me.
Ciara
I don't know.
Joe Crack
And.
Jada
And then, you know, with the Joe.
Joe Crack
And Jada effect, it's going up even more with magnifies. Whatever.
Ciara
I need the iPhone videos. I need those iPhone videos. I need them.
Jada
Get her that footage, man. Let her get up. The footage of y' all going back.
Joe Crack
And me going low.
Ciara
That's crazy. That's too good.
Joe Crack
Let me tell you something, man.
Ciara
I got one more for you, by the way. Okay, so this next record, like a.
Joe Crack
Freak of nature, you low to the point of where your neck almost hit the floor. Like, I'm like, what the fuck?
Ciara
Come on, man.
Joe Crack
My fat ass is like, low, low, low, low, low. You're like, no, no, no, no, Joe, don't do it. Stop.
Ciara
You did good. You did good. Okay, so this next record right here is. This is me, Molly, and Oxlade. Again. Molly is from Ghana, and Oxlade is from Nigeria area. So again, I'm just in my bag with my people. So this is called Nice and Sweet, and we gonna sauce it up. November 14th is our big day. So I'm about to give it to y'. All. Nice and sweet.
Jada
Let's go.
Ciara
Tonight, my flight to the West Indies Spill a little bit of the island breeze? Give it to me nice and sweet? Give it to me nice and sweet? Give it to me nice and sweet get away so tight yes, sir. Pretty, itsy bitsy packing all of them curves? Want to give it to me nice and sweet? Want to give me that O? Stay with me, sway with me Give me all the honey make it sticky, sticky, sticky, sticky, yeah Sticky, sticky, sticky, sticky, sticky, sticky, sticky, sticky? Oh, I like it nice and sweet? Give it to me nice and sweet? Give it to me nice and sweet.
Joe Crack
Like.
Ciara
She. Give it to me nice and sweet? Give it to me nice and sweet? Give it to me nice and sweet? They want to give it to me nice and sweet Give it me to. To me nice and sweet Give it to me nice and sweet Give it to me nice and sweet? They want to give it to me nice and sweet.
Joe Crack
Give it to me nice and sweet That's.
Jada
That's a vibe right there.
Ciara
Yay.
Jada
It's two vibes.
Ciara
Yeah. Nice vibes.
Joe Crack
I like great vibes.
Ciara
Thank you.
Joe Crack
So, Sierra, that ain't that. That ain't this. It's cracking Kiss.
Jada
Oh, the two sips did it.
Joe Crack
Yo, I can't. This ain't that.
Jada
That ain't this. Cracking Kiss. Make some noise for our guest. Sierra. Thank you for.
Ciara
So good.
Jada
See that album, Stacey.
Joe Crack
You can't do nothing whack. I just heard two smashes in a row, and just some artists, they just. They. They just that good.
Jada
Got the it factor. When you got it, you got it. When you don't. I'm sorry.
Ciara
The new project saying, I appreciate y' all so much, and I know who to call when I need somebody to light somebody up. One time. I'm calling both of y'. All. Y'.
Podcast Host
All.
Ciara
Calling both of y'. All. Cause we know they gonna handle it with ease. He's in authority, so I. I appreciate y', all, though. This was really fun. Honestly, I was so excited to come in. I know I said it earlier, but you guys just amazing. And I'm. I'm enjoying what you're doing for the culture, for hip hop and beyond. So thank y' all for having me.
Joe Crack
Appreciate it so much.
Ciara
Yeah.
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Jada
If you own or manage your business, they can.
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With help from iHeartRadio, people are already shopping for their loved ones and hunting.
Ciara
For deals wherever they can find them, including right here.
Jada
They're listening to the radio. They're listening to podcasts. They could be listening to you.
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Jada
Get your best season of the year up and running today.
Commercial Announcer
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Podcast Host
Hey, I'm Cal Penn, and on my new podcast.
Jada
Here We Go Again, we'll take today's.
Podcast Host
Trends and headlines and ask, why does history keep repeating itself?
Jada
Each week I'm calling up my friends like Bill Nye, Lilly Singh and Pete.
Podcast Host
Buttigieg to talk about everything from the space race to movie remakes to psychedelics.
Joe Crack
Put another way, are you high?
Podcast Host
Look, the world can seem pretty scary right now, but my goal here is for you to listen and feel a little better about the future.
Jada
Listen and subscribe to Here We Go.
Podcast Host
Again with Cal Penn on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.
Sponsor Announcer
What's up everybody?
Joe Crack
It's snacks from the Trap Nerds All October long, we're bringing you the Horror Boogity boogity boogity.
Jada
We kicking off this month with some of my best horror games to keep keep you terrified.
Joe Crack
Then we'll be talking about our favorite horror and Halloween movies and figuring out why black people always die first. And it's the return of Tony's Horror show Side Quest, written and narrated by yours truly. We'll also be doing a full episode reading with commentary, and we'll cap it.
Sponsor Announcer
Off with a Horror Movie Battle Royale.
Joe Crack
Open your free aha. Radio app and search Trap Nerds Podcast and listen now.
Date: October 28, 2025
Hosts: Fat Joe ("Joe Crack") & Jadakiss ("Jada")
Guest: Ciara
In this vibrant, high-energy episode, hip-hop icons Fat Joe and Jadakiss welcome superstar Ciara. The trio dig deep into Ciara’s evolution from her “Goodies” era to her latest album "CiCi," discussing her experience as an independent artist, the story behind the viral anthem "Level Up," her Atlanta roots, the current influence of Afrobeats, and her friendship with Kim Kardashian and their mutual circles. The conversation flows with storytelling, laughter, real music industry insights, and a celebration of hip-hop’s global impact, punctuated by tracks from Ciara’s new project.
The conversation is lively, warm, candid, and encouraging. Joe and Jada balance tough truths with joking bravado and genuine admiration for their guest. Ciara is gracious, confident, insightful, and funny—comfortable sharing stories, struggles, and victories. The trio’s chemistry is authentic, with banter that flows seamlessly into deep reflections and musical celebration.
This episode is a celebration of Ciara’s enduring artistry, independence, and ability to navigate the shifting tides of the industry with positivity and resilience. The discussion highlights the transformative power of hip-hop culture, the importance of believing in oneself, and the love for community—whether it’s musical or personal. New and old fans alike will find inspiration, laughs, and lots of musical gems in what feels like a family reunion for culture.