FERG talks A$AP Mob history, NYC fashion & NEW music on the way

Summary

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Joe and Jada – Episode Summary

Episode Title: FERG talks A$AP Mob history, NYC fashion & NEW music on the way
Podcast: Joe and Jada (iHeartPodcasts & The Volume)
Release Date: March 5, 2026
Featured Guest: A$AP Ferg

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Overview

In this lively and nostalgic episode, hip-hop legends Fat Joe and Jadakiss host Harlem's own A$AP Ferg. The trio dives deep into the history and influence of the A$AP Mob, the culture of Harlem and New York City street fashion, and Ferg's latest music and artistic projects. Ferg shares personal stories from his rise in the rap game, reflects on Harlem heritage, talks about fashion both past and present, and spotlights creative inspirations that shaped his journey.

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Key Topics & Insights

1. Rucker Park & Harlem Heritage

(03:18–06:44)

• Joe opens by celebrating Ferg's connection to Harlem, especially his work redesigning Harlem's legendary Rucker Park.
• Ferg describes being tapped to redesign the iconic basketball court, sharing how he wanted the project to feel "super monumental," consulting with NBA star Jaylen Brown about the deep roots of the game.
  • "We spoke for like, four hours about just the origins of basketball... I wanted to make something super monumental, and it just came out amazing." – A$AP Ferg (04:23)
• Both hosts praise Ferg's authenticity and flair in fashion and Harlem culture.

2. New Project: "Flip Phone Shorty"

(05:30–08:02); (46:43–48:49)

• Ferg promotes his new project, "Flip Phone Shorty," a homage to early 2000s NYC street culture. The project includes both music and a companion film ("a movie that reminds me of State Property, Killer Season").
  • "Bringing back that flip phone era music, ringtone era. And I did a whole film behind it." – A$AP Ferg (05:30)
  • The film evokes nostalgia: "6x shirts, bandanas under the fitteds...all the shit I grew up seeing."
• The emotional aim: "When you see the movie and hear the music, it'll just take you back." (06:44)
• Updates on screenings (Art Basel Miami, looking to do New York) and hints at a deluxe edition on the way.

3. Harlem/New York Fashion & Street History

(08:09–15:04); (39:10–45:19)

• Discussion of Harlem’s fashion legacy—from Ferg’s legendary father (a Harlem fashion figure) to the importance of 125th/145th streets as style epicenters.
• Joe shares stories of iconic NYC clothing stores, referencing the gritty reality for young men trying to dress fresh on the streets.
  • "There was nothing else than that. The dream was, I'm gonna give me some and drive down 145th. And I'm gonna drive down 125th." – Joe (09:09)
• Laughs about old-school hustling for clothes, and how current fashion trends are cyclical.
  • "The youth feel like, 'Yo, what's ours?'… They tapping into that frequency." – Joe (06:44)
• Delancey Street and Run-DMC's influence on NYC style ("they changed the game").

4. Visual Art & Brand Collaborations

(15:04–16:36)

• Ferg details his visual art journey and getting quickly commissioned after going public with his art—especially his 'Me vs. Me' Adidas artwork.
  • "I get acknowledged for something I've always been into... it's a blessing." – Ferg (15:33)
• Discusses his time at High School of Art and Design, continuing his father's legacy.

5. A$AP Mob Origins & Yams’ Legacy

(31:36–33:10)

• Joe asks Ferg about the late A$AP Yams and A$AP Mob’s genesis.
  • Ferg explains Yams as the Mob’s creator and visionary: "He made A$AP ... like, he started A$AP, along with Juice and a few other guys.”
  • Each Mob member came from different Harlem crews that merged as others fizzled out.
  • Yams was the behind-the-scenes architect, working as A&R, connecting with Dipset, Max B, and music industry figures.
  • "He was our A&R. He was basically like, Jedi when it came to music." – Ferg (33:09)

6. The Evolution of Hip-Hop Camaraderie

(19:34–24:52)

• Joe reminisces about old-school collaborations in NYC hip-hop, contrasting it with today’s fractured industry.
  • "We loved each other in hip hop... it was competition lyrically, but we wanted to see everybody grow." – Joe (21:28)
• Ferg describes Mob sessions as "camaraderie," building together in and out of the studio.
• Joe laments increased division and clout-chasing in modern rap.

7. Therapy in Music Creation

(24:52–25:17)

• Referencing a previous guest, Lola Brooke, Joe and Ferg briefly touch on writing and recording as emotional release—affirming that for many artists, music is "therapy."

8. Influences & Era-Based Style

(39:10–39:34)

• Ferg says his fashion is less about icons than time periods—he draws from '80s-early 2000s Harlem culture, hustlers, and family (“how my moms and nuggies used to carry themselves—very classy, fly”).

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Notable Quotes & Memorable Moments

• On Harlem's legacy in fashion:
  "There was nothing else than that... Like, the dream was, I'm gonna give me some and drive down 145th." – Joe (09:09)

• On style cycles:
  "Me, I feel old when they dressing like we was dressing when I was 20 years old...like, damn, man, we some old niggas." – Joe (06:44)

• On creative authenticity:
  "The thing I love the most about you and your career is you carved away for yourself. You earned everything yourself." – Joe (08:09)

• On A$AP Mob camaraderie:
  "Nobody's doing it right now. Nobody came together as a clique... We just wanted to put it out to the world and package it." – Ferg (19:34)

• On music as therapy:
  "As artists, it's therapy. We want to get certain shit out. We want to do certain things. So it's like therapy." – Joe (25:17)

• On giving host props:
  "I want to give you your flowers... Y'all showing all of us how to do it, how to keep our integrity, how to move and groove in the game, stay alive and thrive." – Ferg (48:08)

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Timestamps of Key Moments

• 03:18 – Harlem and Rucker Park design story
• 05:30 – Ferg introduces "Flip Phone Shorty"
• 09:09 – NYC fashion, dream of "driving down 125th/145th"
• 15:04 – Adidas art commission and visual art journey
• 19:34 – Early days of hip-hop camaraderie vs. now
• 24:52 – Music as therapy
• 31:36 – Who was A$AP Yams?
• 33:09 – Yams as a "Jedi" behind the Mob
• 39:10 – Style influences and NYC fashion culture
• 46:43 – Ferg discusses deluxe edition & plays new music
• 48:08 – Ferg gives flowers to Joe and Jada

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Conclusion

This episode offers a rare mix of humor, NYC street wisdom, and real talk about the evolution of hip-hop, Harlem, and hustle. Ferg’s stories give listeners insight into the birth of the A$AP Mob, the art of style, the power of community, and the importance of creative authenticity. The conversation is a slice-of-life look at how legacy, struggle, family, and ambition intersect in New York hip-hop culture.

New album/film "Flip Phone Shorty" out now – deluxe version coming soon.

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Transcript

[Narrator]

When segregation was a law, one mysterious black club owner, Charlie Fitzgerald, had his own rules.

[Joe]

Segregation in the day, integration at night. It was like stepping on another world.

[Narrator]

Was he a businessman? A criminal, a hero?

[Joe]

Charlie was an example of power. They had to crush him.

[Narrator]

Charlie's Place from Atlas Obscura and visit Myrtle Beach. Listen to Charlie's place on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

[Amber Grimes]

It's the new me and it's the old them. This woman's History Month. The podcast if you Knew Better with Amber Grimes spotlights women who turn missteps into momentum and lessons into power.

[Joe]

My, like, tunnel vision of like, I gotta achieve this was off the strengths of like, I wanna make a better life for us.

[Amber Grimes]

If youf Knew Better brings real talk from women who've lived it, unpacking, career pivots, relationship lessons, and the mindset shifts that changed everything. Listen to if youf Knew Better with Amber grimes on the iHeartRadio app Apple podcasts or you get your podcasts.

[iHeart Podcast Awards Announcer]

This is the biggest night in podcasting. The countdown is on to our 2026 iHeart Podcast Awards. Live from south by Southwest, March 16th. We'll honor the very best in podcasting from the past year and celebrate the most innovative talenting creators in the industry. It's truly a who's who of the podcasting world. Creativity, knowledge and passion will all be on full display. And the winner of the iHeart Podcast Award is. See all the nominees now at iheart.com podcast awards.

[Amber Grimes]

Audible is a proud sponsor of the Audible Audio Pioneer Award. Explore the best selection of audiobooks, podcasts and originals all in one easy app Audible. There's more to imagine when you listen. Sign up for a free [e-mail]

[Joe]

hey

[Emily Simpson]

everyone, it's Emily Simpson and Shane Simpson from the Legally Brunette Podcast.

[iHeart Podcast Awards Announcer]

Each week we're bringing you true crime

[ASAP Ferg]

through a legal lens.

[Emily Simpson]

Whether you want all the facts on the disappearance of Nancy Guthrie or you still need to wrap your head around the diddy verdict, we're breaking it all down step by step.

[iHeart Podcast Awards Announcer]

And we're not just lawyers.

[ASAP Ferg]

We're also husband and wife.

[iHeart Podcast Awards Announcer]

It makes for some pretty entertaining episodes.

[Emily Simpson]

Listen to Legally Brunette on the iHeartRadio app, Apple Podcasts or wherever you get

[Joe]

your podcasts is your most famous bar in Z.

[ASAP Ferg]

Short navel my dick tone.

[Joe]

Oh, short nave on my dick to.

[Amber Grimes]

Foreign.

[Joe]

This is the fluidity episode. Joe Cracker dawn, your boy Jada. This is the Joe and Jada Show. You already know every show. Legendary Bring this in the nation. Every show legendary, Every show iconic. And we doing always today's guest. You think of the bad boy logo. I think I'm coming downstairs bringing bags of merch. Shout out to his pops. They got a ASAP mob. Bigger individuality.

[ASAP Ferg]

Hard working.

[Joe]

Ladies and gentlemen, make some noise for asap. Shout out to T. First. Yeah, yeah. I mean, first. Still got the muscles. Be some guinea bottle blockers. Tank top on. It's over for one of these young guys, man. Hey, yo, listen, he missed out on the fashion on the drip. And you one of them guys I respect the most. Cause you throw that on, you wear that to the bodega, the supermarket. You gonna come every time with the fly shit on. And also the tribute, when you did the park over. The Rucker park over, I was there for that, sir. Oh, yeah, you was. What's that like, being from Harlem? Like, this is Harlem heritage. We gonna go into it. Guys, I don't think nobody really understands your position in Harlem. What was that like when they tapped you and said, yo, come design. Rucker park over.

[ASAP Ferg]

Shout out to my boy Seth.

[Joe]

Free set free. Yeah, he hit me.

[ASAP Ferg]

He got commissioned to. You know, he's super into and one basketball, the whole thing. Rucker Park. And he. He got a call like, yo, we need somebody to do the park over. We want to do sign over. And then he called me, and I'm like, word. I'm like, this makes a lot of sense. I just want to kill it. So I had called jb, Jalen Brown. I was in traffic, and we spoke for, like, four hours about just the origins of basketball and, like, where it came from and just like, the Aztecs and just, you know, how the game was made and brought up. Because I wanted to make something that was super monumental. And it just came out amazing.

[Joe]

Nah, it came out amazing. Scientifical. That's the God Asiatic scientific mark here on human. Yo, let's take that. I start you. What's up, brother? You got. What's up, Ferg? What's going on, baby? Art, the music. What we doing, man? Tell us what's going on with you.

[ASAP Ferg]

Oh, yeah. So I just dropped a project called Flip on Shorty, which is actually. This is the vials right here. So, like, bringing back, like, that flip phone era music, ringtone era. And I did a whole film behind it right now. Dion, my manager, he working on, like, distribution and everything. So we just been doing screenings. He did one in Art Basel Miami, and I'm looking to do one in New York. So I'm Gonna let y' all know who he do.

[Joe]

What you want people to get from Split Phone Shorty? You want them to feel like they back in that.

[ASAP Ferg]

Yeah.

[Joe]

So if you see the.

[ASAP Ferg]

The movie, it, like, really reminds me of, like, State Property, like, Killer Season. All of the hood movies we love. Like, literally, that was the reference for this movie. Like, bringing back the 6x shirts, bandanas under the fittest, like, all of the shit that I grew up seeing. And then the music just kind of really. It creates a soup for that project. So, yeah, like, when you see the movie and they hear the music, it'll just take you back. It's like a call that takes you back to that time.

[Joe]

You want to know what's so crazy? Is when y' all first came out asap, that was that vibe you gave us with that first video. It felt like, oh, very nostalgic. Young kids, they just getting back with that vibe, you know what I'm saying? For me, it's crazy because y' all doing what we used to do it. So my daughter come with some ill jeans, and she'd be like, yeah, now I'll show a picture in 1992. Had those. Shut her down quick, you understand? Because the youth, they feel like they, yo, what's ours? You know what I mean? But they don't know. They tapping into that frequency. And so they coming out like, yo, your shit whack. Oh, gee, my shit. I'm like, yo, bro, like, I never forget. I had an argument with what's his name. I say that all the time. Exclusive gang. He told me I'm jacking his style. He said, yo, I'm gonna see you jack my style. Said, wait a minute, but let's go to the videotape where I had the Goyard leather hoodie on and all. I said, brother, you was still running with BMF at this time. So we tapped into that frequency. I love when you tap into that. Me, I feel old when they dressing like we was dressing when I was 20 years old. Motherfucker, pull up next to me with that shit. I was like, damn, man, we some old niggas. Nah, that's what we used to do.

[ASAP Ferg]

We can't wait. You can't wait to get the money to jump in a pool with the mink and all of that.

[Joe]

Because we know your dad, super hard of legend. The thing I love the most about you and your career is you carved away for yourself. You earned everything yourself. Anybody who ever found out who your following was, they found out after the fact. They Loved you for your style, your talent and everything. But then, by the way, you know, I used to explain. I used to be like, yo, you know who his father is? And no one knew. Or when Harlem was Harlem and Yonk could tell you when we used to stand out there and look at the wide body Benzes and all that shit coming down. The whole thing was the whole New York City. From Yonkers to Staten Island. It was 125th and 145th. If you got money in Long island and you got to stop the Ill Whip and Ill outfit, your job was to go there. There was nothing else than that. Like, the dream was, I'm gonna give me some and drive down 145th. And I'm gonna drive down 125th. By the way, I was the fat Puerto Rican kid in the convertible room with Clarence 560 with no shirt on. With the fucking chains on like this in front of Willie Burg. And leave the door open on purpose to see. If you touch my shit, I want to stand. But your father had that store, man. That's what dreams are made of.

[ASAP Ferg]

We was coming by. I came by your store a few times to do consignment. Because he was putting his clothes in your store. You been at stores?

[Joe]

Yeah, I've been at stores. That was one of the first things I did when I got on with Flo Jo. The way it used to work was like, you gotta hit record. And then once that shit paid, you ain't giving. That's the term. It had no money either. Even with FloJo were number one in America. I was getting $500 a show. So it wasn't no real money. So I was like, okay, what do I do off season? So I gotta get me. You know, we're not fashion, we're not being fly. I gotta get me a fucking store. So, you know, we grew up with Jew man. It was a store. And that's not. To all my Jewish people, it's not Barada's oil. He's like, none of that. Oh, yeah. That was the name of the store, Disrespect. And the woman who owned it was named Rose. She was a Holocaust survivor. She showed you her numbers. They used to give him her numbers. So Rose. Rose ain't give a fuck about. This is the wildest time in New York. She be like, yo, from the Holocaust. I don't give a fuck about nothing. Y' all talk to her about pay now. And so. Oh, she was alleged. Shut up, Teddy. The flying store in New York City. They robbed me two stops down. On the train. They grabbed his back and put his back in the store. They stepped, and if they like you, they go like this, Joey, I'mma open the store on the count of three. You run that way. You see the guys across the street over there? So you have to run on the train. You gotta make it Island. If you got a big bird, niggas ain't have shit. So they used to wait outside of you, man. And if you was the Herb or the Vic, even block, I think I was dropped. I still had to run. 1, 2, 3, go. They were running up to the train station, like, that's it. They weren't. If they love you, they give you a warrant show. You see three guys. Yeah, they're gonna rob you. So at 1, 2, 3, run that way. And I live like five blocks from there. So I had that. But I was a fat, fat man, so I was like, but, but, but I'm out. You know, you could survive for a Jew, man. It was crazy. Yeah, so. So that's where we got it from. That's the way we got inspired now. I used to go there when I ain't had no one, and they read all the fucking V Bombers, Sheepskins, and hang out in there and just watch the negotiate with people and just. So that was in the Bronx? Yeah, it was in the Bronx. I was like, yeah, I was going

[ASAP Ferg]

to Delancey, too, to get sheepskins and all that.

[Joe]

That's where I had to go. One of my first ones came from hell. One of my first. But Delancey is where Run DMC made Delancey. RundFC changed the game. So before we're in DLC, everybody was rappers, was dressed in a costume like Indians, and it almost looked like a cat band. And I'm not lying, you know, you

[ASAP Ferg]

tell the truth, where I go, you get a flag.

[Joe]

That was Castle. That wasn't a concert, right? What? DMC is the first guy who dressed like Drum gang and Waterfalls. I saw Lesikaz suits, the letters with his little strings with the hat. Well, it was considered the first. She was odd, though. It made everybody want to dress like everybody had to go to Delancey because they were shooting their videos at Delancey and all that. So he was like, yo, we're Lancy street and gotta go down there. The Bronx. The mat was a whole, like. It was like a movie. Warriors, bro. Like, there's people I know, my grandmother wanted them that lived 85 years in the same process. And Never left from the Four Corners. It's a lot of people, you know, shout out to my stylist to relish. His father passed away Terrell's. And, you know, I was hanging out with him in the hospital, and I was asking him, like, what you most proud of? And for, yo, I took my family to Paris. You're dying any day now. And you say, that's where I'm most proud of, you know, and it was a big deal because we, as artists, we get to travel like we too blessed, right? You know, and so when you talk about where we from, a lot of people never left the Four Corners. So you the running man and corn. Brooklyn. I used to go to Brooklyn. I went everywhere. I'll be square more. I remember one time I went to the Coliseum. I couldn't find my keys fast. Yo, it wasn't always bad Jordan rap. I think it was a fat puerto rican with 10 bags. They like, we gonna get this. That thing is on me, like 10 of them. I gotta get my keys and get up in that wick. Get the up out of there. It's crazy. Nope, listen, I gotta tell you the truth. I tell you when a. You know, when I win, and I'll tell you when I lose.

[ASAP Ferg]

That's.

[Joe]

That's the only way to be a great storyteller. You got to level, spell backwards. Level, level, spell backwards is what level? Adidas, SoHo. I could be me versus me artwork.

[ASAP Ferg]

Oh, yeah. So the me versus me artwork. I got commissioned to do an art piece for Adidas and shout out to

[Joe]

Yogi before you even go into it. Don't you feel blessed? Because I don't know how long you was doing art personally, but, yeah, you presented it to the world not that long ago. Are you already getting commission? You out of here like that.

[ASAP Ferg]

How do.

[Joe]

How did I feel? Now?

[ASAP Ferg]

I feel good because I get acknowledged for something that I've always been into.

[Joe]

And doing so I was invested, ladies and gentlemen. He did this. And I thought we designed the best one. We did the ones with the Bronx, Harlem, Yonkers. We took care of them. We took care. It made two. Okay. He didn't get the y'. All. Matter of fact, he got one. I got one y'. All. We took care of y' all bags. Got one. We took care of y'. All. They made 3. 11. We hit the Harlem. I got the Harlem George, too. It's that same color flick.

[ASAP Ferg]

I gotta come.

[Joe]

That's also y' all raises.

[ASAP Ferg]

I know y' all got a lot of nostalgia. I need Some of the Rough Rider jackets. I need all of that. Nah, but it's a blessing, man, because

[Joe]

I went to art school.

[ASAP Ferg]

I went to arts. Art School of Art and Design. High School of Art and design. My pops also went to that school. So I was always doing art. The whole time I actually thought that I would be an artist, but I was always just rapping. You are an artist. You're an artist.

[Joe]

I am an artist.

[ASAP Ferg]

Yeah.

[Joe]

Well, visual artist.

[ASAP Ferg]

Like, I thought that I was gonna go off of that first, but I was battle rapping and being in the streets and just listening to music, and I always had a love for music. So the fact that I'm able to create more life and energy around my brand through doing something I always loved, it's a blessing. And for people to recognize it and

[Joe]

embrace it, obviously you accept Rocky. You guys have learn to diversify. Like, with you, you know, you're not just like stereotype or categorized in one category. Like, I seen you at many different. I see you at many different spaces that. Yeah, you know, we always say the music, we always say behind the scenes. But we'll tell the fans and all that that the music is just a coffee book that you eat. Is that. Yo, I like that guy. Asap. Ferg music. And then you sit next to the guy, he happens to be the owner of Calvin Klein. And you like, yo, man, we could do some fucking underwears together. Some asap. Perfect. And that's how it goes. So your fame and your music is the talking piece to get you into those rooms. And you definitely, it seems like you know how to do that. Everybody don't know how to do that. Some people are just born to be rappers. Some people are born to do shit. There's nothing you could do. I got friends now. I come up in an underground hip hop crew. They don't want commercial lies. They don't want commercial lies. They don't care. They don't want commercial lies. You know, I had to convince them when I work with Ella cool J, my ice, who's 4 or 5 platinum all the time, asking me to get in our shop chair, I had to have like a team meeting. And they were like, yo, we don't rock with niggas, yo. I was like, yo, Iman idol, I was trying to come up. They're not doing that.

[ASAP Ferg]

What are the other guys like in the car?

[Joe]

Everybody's good. Everybody do what they do. Diamond is DJ, one of the greatest producer Splash rappers. Diamond, he DJs the 45 joints I pull up on his shows finesse, is doing his thing. He DJs and produced. He just produced the album like last year. Two years ago. He did the remix. It's the Motown. You got to check that shit out. So he did all that Marvin Gay over hip hop beats everybody OC Everybody out there Buck Wild, Buck wild gave y' all whoa As a Harlem classic. He was mad in metallic woke dinner with it now with his bow like, whoa, Dinner with him. What that fucking woke. What did he say? Tell us about the site. Rap collective and the lit effect.

[ASAP Ferg]

Who's going on that? Shout outs to Denzel, shout outs to Tia. Nobody's doing it right now. Nobody came together as a clique. I feel like I used to do it more. So back on the days, a lot of rappers used to hang out together. You see freestyles with X, you, Big Pun, everybody. Like, we don't really see the camaraderie like that. Like not just doing music together, but hanging out and building together. And you would just build on it. He was coming to my sessions a lot. He knocking out four or five joints each session. I'm coming to his session. The same thing. We like, yo, let's just form this collective. Because we had so much energy together. We just wanted to put it out to the world and package it.

[Joe]

That was that native tongue. Latifah, Molly, Love, Jungle Brothers, Drop All Quest. They lost the whole everybody different crews, but everybody got together and it made some main classics.

[ASAP Ferg]

It was a nation.

[Joe]

Like, that's how hip hop was. So hip hop. When I got turned off by hip hop and I moved to Miami, which when everybody started fighting, I never forget. I'm sorry, guys. I don't want to keep bringing this up, but I was in Jersey. Throw the flag. Throw the flag. I was good. I was in Jersey in my Jacuzzi and I'm listening to i97 and I hear either Jim Jones or Cameron say, yo, that Nas smack his coffee off. That's when that was it for me. That was like, yo, I pulled out the white flag. I said, we're moving to Miami. I can't take this shit no more. Because they were violating pharaohs, the kings of Egypt in hip hop. It just came a time when New York was just violating each other so much. Where I was like, yo, I grew up. Let me tell you a fun fact that you don't know something you never heard before, right? If you look closely to Black Sheep's video Engine. Engine. I'm one of the guys. Pick it up, pick it up, Pick it Up back on the scene. Chris, get like an extra. I better find that shit better be live. Everybody's video. Everybody was in my. When I did Flo Jo Greg Nice came Beat Nuts came Grand Poobah King fucking Dyna Dee Finesse. Everybody came. And that was the first song I ever had out. We loved each other in hip hop. We had a type of camaraderie that was just. We didn't care. It was competition lyrically, but it wasn't. It was like, we want to see everybody grow, everybody win. We want to support, lend our platform to everybody else. The shit got real funky out here. And so, you know, we went. I went to Miami and started that. Orton with Cali Pitbull, Rick Ross, Lil Wayne, Lil Wayne came from Katrina the fucked up New Orleans. He came to Miami. I was the first one with open arms to welcome Amp and baby. And we all working together, making songs together, jumping out everywhere. I found that camaraderie while I was down there. When I made all the making reigns and all that, it was because everybody was working with each other up here. It was sort of like now. You know, it's like I love social media and I love to watch what's going on in the world, and I love to know. But it's ugly out there how everybody just won't stop disrespecting each other. Won't stop. I just be like, yo, wow. Now this. Now it's like every day, you know, the phone. I don't know about y', all, but I wake up thanking God, say my prayer, and I grab the phone. That's how I know. But I'm Jesse. Jesse died. That's how I know the news. That's how I know everything that's going on for the day. Nine times out of 10, I pick it up, oh, this girl saying. The other girl, this guy, he's saying, but it's a really ugly time in America. Why you laughing? I got confirmation, by the way. No cap. I got screenshot. I'm joking. You did? So we know he was in the video. You're the leader of the CAP coalition. What are you talking about? Building. You are in the. You are in there. You started. Everybody's calling me Captain. Don't know. You throwing that face on. Like, yo, I don't know. I don't know about nothing. If you slow your brain down a little bit. I was telling them for the episode. Not even you to find it. James. That put it on the thing when we. But the clips, geniuses. That's a Snafu fact. I'm in that video. I'm in a bunch of videos. All of us saying you was in. Remember the time. But what I can say is it was a time we all embraced each other. You know what I mean? So it's good that y' all got together and y' all running that coalition together. Just making you, you know, you gotta make. You know, we had an artist on here, she's short but feisty. Lola Brooks.

[ASAP Ferg]

Lola.

[Joe]

And she said. She said, I don't go to the studio to Mickey Hit. That's me. I go to Mickey Hit. Like if Fat Joe put out a record and you feel like he shot the video, he put the bath and they don't blow. No, I failed. I'm not playing with these people. I don't throw them out, but throw them out. But she said she go in the studio and just make music because she got. Get it off out of her system.

[ASAP Ferg]

Right?

[Joe]

You know, and that. That. That's mean right there. You know, we. I never heard nobody break it down like that. Where. And it's true. You know us as artists is therapy. We want to get certain shit out. We want to do certain things. So it's like therapy. Yo. Today's show is brought to you by our presented sponsor, Hard Rock BET Florida Sports Book.

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[Joe]

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[Joe]

in the day, Integration at Night when

[Narrator]

segregation was the law, one mysterious black club owner had his own rules.

[Joe]

We didn't worry about what went on outside. It was like stepping in another world.

[Narrator]

Inside Charlie's Place, black and white people danced together. But not everyone was happy about it.

[Joe]

You saw the kkk? Yeah, they was dressed up in their uniform. The KKK set out to raid Charlie, take him away from here. Charlie was an example of power. They had to crush him.

[Narrator]

From Atlas Obscura, Rococo Punch, and visit Myrtle beach comes Charlie's Place, a story that was nearly lost to time. Until now. Listen to Charlie's place on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

[Joe]

Segregation in the day, Integration at night

[Narrator]

when segregation was the law, one mysterious black club owner had his own rules.

[Joe]

We didn't worry about what was going on outside. It was like stepping in another world.

[Narrator]

Inside Charlie's Place, black and white people danced together. But not everyone was happy about it.

[Joe]

You saw the kkk. Yeah, they were dressed up in their uniform. The KKK set out to raid Charlie, take him away from here. Charlie was an example of power. They had to crush him.

[Narrator]

From Atlas Obscura, Rococo Punch and visit Myrtle Beach. Come comes Charlie's Place, a story that was nearly lost to time until now. Listen to Charlie's place on the iHeartRadio app, Apple Podcasts, or wherever you get your podcast.

[Joe]

An ambitious, well intentioned, ferocious and wealthy mother looks like in the black community this woman's history Month. The podcast Keep It Posit Sweetie celebrates the power of women, choosing healing, purpose and faith. Even when life gets messy, love is not a destination. You have to work on it every day.

[Emily Simpson]

Keep it positive.

[Joe]

Sweetie creates space for honest conversations on

[Amber Grimes]

self worth, love, growth and navigating life

[Joe]

with grace and grit.

[Amber Grimes]

Led by women who uplift, inspire and

[Joe]

tell the truth out loud. I have several conversations with God and I know why it took 20 years to hear this and more. Listen to To Keep It Pies as

[Amber Grimes]

sweetie on the iHeartRadio app, Apple Podcast

[Joe]

or wherever you get your podcasts when it comes to y'.

[ASAP Ferg]

All.

[Joe]

Right, so I didn't know much about. What was his name, boy? Yams. Yeah, he said Yams. Like, I didn't know him. Could you describe how he became a part of the team and how he influenced the people? Cause I see y' all be having, like, Yams day.

[ASAP Ferg]

Yeah.

[Joe]

And I. And I see mad artists tell me in love Yams, like, you know, on social media. So tell me about him and his contributions that are always sat there.

[ASAP Ferg]

So with Yams, he made asap. Like, he started asap, along with Juice and like, a few other guys. Bari, Me and Rocky joined like two years later. So it was just a collective of creative people. And it was like a bunch of teams at Harlem before esap. So Teanna was now with a crew called Team Nerd that she started, that Yam was a part of. And I was part of a crew called Harlem Envy. Rocky was a part of a crew called Million Dollar Babies. And then when the crew started to fade out of Harlem, we formed asap, where we all came together as.

[Joe]

Hmm. So, yes, that's what he did. So, yeah, because I seen a lot of respect from a lot of high praise and stuff like that. And so I never knew what he really did.

[ASAP Ferg]

But Yams also worked with Dipset and he worked with early Max B. So he used to, like, work with Karen Civil, pack up all the CDs. He used to be in the books reading, like, all of the articles on music. So he was like our A and R He was basically like, Jedi.

[Joe]

Yeah, Jedi.

[ASAP Ferg]

When it came out of music.

[Joe]

Let me tell you something right now, okay? Want me to go? You don't want me to. Go ahead, go. It's some shit right now. Do YouTube. We just talked about hip hop. You know how disgusting it is in the Moscow world right now. I just caught an algorithm in LA by mistake. It's mad old school killer rats. Like your man. What's your man who told John Gotti, Sammy the Bullfuck, It's a bunch of. Right? All rats. And they up here with podcasts of people following them. And this is so crazy to me that, you know, I feel like Costa Nostra. The mafia created. Doesn't snitches get stitches?

[ASAP Ferg]

Yeah.

[Joe]

And trickle down to the hood like, y' all mind your business. This. I seen this rat, man. He said he called out somebody who's still a boss. You got. I don't know. He said, you got. But listen to this. You gotta wait to get in touch with his wreck. Talking to like a Mafia don who's still a boss, right? You got a week to respond. All the 12 chapters is coming out. We're gonna start with the depot. Johnny Wilkinson, I think. Yo, he's on Instagram. Talk about. Talk about murders that these guys committed to nobody. You better talk to me. I'm gonna tell them about. And you see the comments, they were like, oh, I never knew Johnny Wilkerson was killed by the ball. I thought, I'm just picking the name. His shit made hip hop look like Sunday school, bro. I looked at that, I said, oh, no, they got a problem. This shit is a problem. We think that we looking at what's going on in hip hop. Cause you got a whole society of that, right? You know, but the Mafia got a problem. So back to the music. I heard something and I told you real quick. I said, yo, this shit, you know, the thing about you is your flows is your most famous bar.

[ASAP Ferg]

Is short nave on my dick tongue.

[Joe]

Huh? Short niggas on my dick tongue. Come on, man. We ran out of flash. I hate Buddy on the fucking flies Buddy. I don't know. That was. All the honeys be coming up to me saying that. So just. That's the honeys. The real niggas just fall in. I'm like, kept up to the video.

[ASAP Ferg]

I wouldn't even think that.

[Joe]

And you. What? No, no, I know when you in the clubs, that's the. That's the biggest. They drop the music every time and it goes lonely. Got me feeling like it is what it is? Yeah, Come on. And you know, it's certain things in dirt, certain songs, you know, what's love got to do with a little menard? Which one is yours? She wear the model for a year and a half. I love that song. You talking about. Wait till the next episode. I take my glasses off. I don't really want to shoot with my glasses on, so I'll wait until we do the next episode. My man from utfo, the educated rapper, the Doc. You know, them was nice. Feel me Like Gary, it was way too early for them to have them. Them flows. It's in that coffee, though. Lester Wall stand. I'm pitching the shirt out, baby.

[ASAP Ferg]

I'm good.

[Joe]

I'm here for Sky. It's good. Chance got to deal with me for another 10, 20. Y' all got 20 on y'. All. Let me tell you something. But as long as my sugar stayed down, my cholesterol and all that. Oh, y' all gonna deal with fat jokes that he about 70 years old. Some like that. You want to know what's crazy? There's one guy who's filthy rich. Tracy Morgan begs me every time he seeds with Joe. He needs some money. What can I invest in? Every time I'm gonna see him at the Link game tonight. Joe, can I invest in something? You need some money? He's the nicest guy you ever seen. Like, come to my store. Shops buy shit for the customers. He walks out of Madison Square Garden and he see a dude that used to bully dude, it's like, yo, I'm homeless. This. He's like, bro, they do report to me, nigga, I ain't do that to you. I remember. I remember. They think you gotta forget. No, we was all broke. And you, my friend, was abusing me when we was broke. I don't give a. The guy's like, when you. Rex, he was like, you. I don't care.

[ASAP Ferg]

He was that serious.

[Joe]

Now, I don't know if I got the heart to do that one. I do. You do. You don't. Owen, I'll get you back down. Now I get a back. Pull it up in a $500,000 with. With some fur shit and all that. They gotta look at me. They've been doing this forever. The guys who used to bully me in junior high school, they all work in, like, Madison Square Garden, stay in the scalpers forever. And so when I pull up, they open the doors now. Yo, Crack, what's up, Yo, Remember me? Do you remember me? From local street chief. We used to be down Back in the days. It happens all the time. Besides your dad, who's some of your biggest influences in fashion, I don't even think your style. I think your style is era based, like you. It's not off no people. It's off of time. It's off a timeline.

[ASAP Ferg]

Yeah, era. Well, yeah, era for sure.

[Joe]

Definitely.

[ASAP Ferg]

I would have to say Everybody from the 80s, in the early 90s, early 2000s. Yeah, I was looking at a lot of. I mean, first drug dealers, like going through the Fest magazine and seeing the old pictures of Richard Porter and, you know, all the guys. And then my uncle, his friends.

[Joe]

Yeah.

[ASAP Ferg]

How my moms and nuggies used to carry themselves. Very classy. Fly. And then, like when the rappers. I started seeing the rappers moving and grooving like. It was just like. You was the first person I seen with like a million P.S. like in your crib.

[Joe]

Like him. We killed fucking LA. Shout out to Bray and Jordan. They had the game on locked in la. So they had drops in all the stores, different drops. Me and him was going shoom, shoom. I rang up on so many stores in la, now I got security in la. God bless fat Jordan. I've died in la. It's the one place I got three securities strapped to death. I'm not playing with them. Right, right. So. But when I walk up with Rich Glayer, me and three fucking securities, they thinking this is a terrorist flaw. For real. So I'm just walking the stores. I'm like, yo, where's that? I need a size swap. They like, yo, shit don't come off of Nick. I need that. I did that to one final store and I get a phone call. It's Reggie from Joy. He said, joe, you gotta stop. We ran down on every store, like going into. I go into the closet. I went and got the fucking. They was not trying to give me your purple lacer Force. No, I went into the storage. Sorry, 12. You know, that was in like East LA or something like that. The girl was looking at me like, yo, what's going on? The moral to the story is I love collecting sneakers. So I had to have them. And so I got the call from Reg. He said, please make a U turn, come to my hotel. I'm gonna give you everything you want. You can't keep running down on these stores like you do and I do. Give me the hell of you. He sent me four unions. You know, I actually put this guy. Yeah, but he sent me. Yeah, I ain't send you over the house. I ain't Seen you, you got you. Oh, yeah. I stole the Jeff Hamilton. You know, I still see it now. They come with sneakers. And, like, don't ever. You know, one time, one time, I'm on tour. Me, Nelly, Kane, Bow Wow, Snoop, Carrie, else a bunch of people and this dude came to say, yo, I want y' all to come to my store and get whatever you want for free. You took the nails off the chair. Like, just walking out there with Versace. The man had no story when it finished the game power your was taking. You didn't taking the stickers off this like, yo, they wiped them. Thank you, brother. You looked out there. The man no more store in Australia, took everything. I'm from that school, you know. Shout out to the sister. What was her name? You was fronting like you knew other girl. She mom from April, man. I know he Little Foot Locker front. I told you about the plug. This my plug? Yes. But let me figure out the Foot Locker deal. You don't know April. He didn't know. Just yesterday, I got invited by the brand Killy. You know, Killian Hennessy is a brand I've been using forever. Cologne went up in there, and he's giving me fragrances. I'm like, yo, I love this, that, this, and these guys are thieves, too. Rich. Rich players like, yo, I love this flavor. I love that. He called it this purple force. It was like the golden child. He was like this, man. Okay, let me tell you what happened. I didn't tell you that other part of the story. Your part, too. I go in the closet, I get the lengthy force. I woke up, girls looking at me like. She look at me like, how you doing, sis? She don't give a. She don't play that. But, you know, Spat Joe and security's acting like. Everybody acting like they don't want it, right? To be honest with you. So she's looking like, you know. But as I'm leaving, Rich turns right to go. You know, I need side 10. I said, oh, this is when robbing the place goes bad. Like, I already see. I got lucky with the 12. Which player turns around and go, joe, you have to do the 10. She's like, they don't come out to next month. This, this, this, this. I'm like, that. She got it. She gets her. He went to Kelly and shout out to Kelly. And I love the cologne. Soho took care of me. Mr. Killian, thank you so much. I've been a big fan. So I used to use this fragrance called Beyond Love, right? And they were running Out. They said it discontinued. And I bought me a fucking barrel. A barrel of it might have been $20,000. A barrel of beyond love. And every day, you know, for years, I would just, you know, because if you like me and you love fragrances, when they tell you it's over, like I got another brand, I use the date discontinued that, man. I went to Dubai, bought every jar you could think. I mean, I got about 40 or 50 bottles in the house. Like I can't. I don't even think I live long enough to spray that shit. When I'm addicted to a flavor. I got a hat ass shit. And you telling me it's over, it's never coming back. Discontinue. That's how they get us through the air. Max nine five all the time. The neon green come out. They'll be like, last run I go get nine pair. Yo, I need nine pair.

[ASAP Ferg]

That's how I did that just though the other day.

[Joe]

We love that. We love it.

[ASAP Ferg]

Them three, them shots and grand yellow joints.

[Joe]

Gray, white and yellow.

[ASAP Ferg]

All fours.

[Joe]

All somebody gave me. What's the girl? My girl, she worked for Kelly, the light skinned girl name. That's disrespect. I sing that at the All Star Game. But her husband got a clothing line. He did a collab or night. I. Where are they? I gotta find these shit. These shits are like sweatpants. Gray and orange. Yo, man, what's that? They sent you a pair too. Oh, the palace dude. The palace dude. He got the orange and the gray. Yes, it was a palace. They did the palace here. It was the apparel or the sneakers? The sneakers palace did. What's the standstill that Steven Victor did? DNA Alice did when I was fly. It's gray and gray orange. Alex. Yo, matter of fact, that's like a Jadakiss sneaker. No, no, no. That's a Jadakiss sneaker. You know Jadakiss, I never even do this. Like designer says. So I. I threw him on the date that my daughter was like, look, dad, throw them on. That's the Jadicus. That's the Jadicus. Think you hear this guy? So that's what I'm saying. He means one of those skinny people. I'm probably. I can't even. Alice, where we get it from, man? We at. Let me tell you something. So let us know when the project's coming out. Flip phone shorties. Alex. Deluxe. What's up with Deluxe?

[ASAP Ferg]

Oh, yeah, Deluxe. I want to play something for y'.

[Amber Grimes]

All.

[Joe]

Yes, cool. Play something. Baby. Are you on the deluxe. Came on in the. And you know, I got this massage chair. It picks me up in the air, massages my ass. Yo, let me tell you something. He used to massage chair and shout out, Simone. I'm a SARS therapist, but, you know, I'm in that chair listening to that Teyana Taylor. That. That Jordan you on agreements. I can't wait to hear. We should play that on the show. She got a release. Well, man, she's doing big right now. Golden Globes. I know at 10 years old working for me, she's one of the. The only people that ever ran up on me was like, I'm gonna be famous. I'm gonna be a star. I'm gonna. This used to have a little bike in Harlem and pull up on me, and I'm gonna be down with Pharrell. I'm gonna. She did all that. This ain't that and ain't this cracking kiss. I get some noise preferred.

[ASAP Ferg]

I want to give you a flowers, man, because y' all doing amazing work. Because y' all been doing it for umpteen years. Y' all showing all of us how to do it, how to keep God integrity, how to move and groove in a game, stay alive and thrive because y' all not just being alive. I appreciate y'.

[Joe]

All.

[ASAP Ferg]

I love y'. All. Thank y' all for inspiring. Lee,

[Joe]

break the news guy. You know what I'm saying? I jaded. Does the intro every now and then. We might need that little clip. Name of the album. Flip on shorty. Flip on shorty. Out right now.

[ASAP Ferg]

Uptown baby Deluxe on the way.

[Joe]

Let's go.

[Narrator]

When segregation was a law, one mysterious black club owner Charlie Fitzgerald had his own rules.

[Joe]

Segregation in the day, integration at night. It was like stepping on another world.

[Narrator]

Was he a businessman, a criminal, a hero?

[Joe]

Charlie was an example of power. They had to crush him.

[Narrator]

Charlie's place from Atlas obscura and visit Myrtle Beach. Listen to Charlie's place on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

[Amber Grimes]

It's the new me, and it's the old them. This woman's history month. The podcast if you knew better with Amber Grimes spotlights women who turn missteps into momentum and lessons into power.

[Joe]

My, like, tunnel vision of, like, I gotta achieve this was off. The strengths of, like, I want to

[Emily Simpson]

make a better life for us.

[Amber Grimes]

If you knew better brings real talk from women who've lived it, unpacking, career pivots, relationship lessons, and the mindset shifts that changed everything. Listen to if you knew better with with Amber grimes on the iHeartRadio app, Apple Podcasts or wherever you get your

[iHeart Podcast Awards Announcer]

podcasts, this is the biggest night in podcasting. The countdown is on to our 2026 iHeart Podcast Awards live from south by Southwest, March 16th. We'll honor the very best in podcasting from the past year and celebrate the most innovative talent and creators in the industry. It's truly a who's who of the podcasting world. Creativity, knowledge and passion will all be on full display. And the winner of the iheart podcast award is. See all the nominees [e-mail] podcast awards

[Amber Grimes]

Audible is a proud sponsor of the Audible Audio Pioneer Award. Explore the best selection of audiobooks, podcasts

[Rebel.com Promoter]

and originals all in one easy app.

[Amber Grimes]

Audible. There's more to imagine when you listen. Sign up for a free [e-mail]

[Emily Simpson]

hey everyone, it's Emily Simpson and Shane Simpson from the Legally Brunette podcast.

[iHeart Podcast Awards Announcer]

Each week we're bringing you true crime

[ASAP Ferg]

through a legal lens.

[Emily Simpson]

Whether you want all the facts on the disappearance of Nancy Guthrie or you still need to wrap your head around the Diddy verdict, we're breaking it all down step by step.

[ASAP Ferg]

And we're not just lawyers. We're also husband and wife.

[iHeart Podcast Awards Announcer]

It makes for some pretty entertaining episodes.

[Emily Simpson]

Listen to Legally Brunette on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.