Nigel Sylvester talks Sneaker of the Year, Jeezy collab & PREMIERES new Stove God track for 'Brick After Brick' rollout

Summary

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Joe and Jada – Nigel Sylvester Talks Sneaker of the Year, Jeezy Collab & Premieres New Stove God Track for 'Brick After Brick' Rollout

Episode Date: April 14, 2026
Podcast: Joe and Jada
Featured Guest: Nigel Sylvester
Hosts: Fat Joe (Joe Crack), Jadakiss (Jada)
Presented By: iHeartPodcasts and The Volume

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Episode Overview

This episode welcomes BMX legend and sneaker entrepreneur Nigel Sylvester for a deep-dive into sneaker culture, creative rollouts, the intersection of music, fashion, and sports, and a world premiere of a new Stove God Cooks track, “Brick After Brick,” tied to Nigel’s ongoing sneaker collaboration rollout. The show blends stories of hustling, authenticity, community impact, and the highs and lows of street culture, all with the larger-than-life charisma of Joe and Jada. Through candid anecdotes, debates, and a real-time music debut, the trio explores how moments in pop culture and personal hustle inspire what Sneaker of the Year actually means.

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Key Discussion Points and Insights

1. The Rise of Nigel Sylvester – Roots and Authenticity

• Intro & Background (03:24–04:56)
  • Joe and Jada introduce Nigel as a pioneering figure in cycling, Queens community legend, and a man with an unmatched endorsement game. They highlight Nigel’s global adventures, sneaker deals, and his unwavering tie to his roots.
  • Notable Quote:
    “One of the most guys with the most endorsements you're going to ever see in your life, he gives back...he never forgets where he's from.” – Jada [03:36]

2. Sneaker of the Year – The Brick by Brick Story

• Winning and Witnessing the Moment (06:42–12:11)

  • Nigel details the surprise and excitement of winning Sneaker of the Year for his “Brick by Brick” collab—how he experienced it live, the complexity of who gets design credit, and the emotional aftermath.
  • Joe describes watching the winner reveal, his reaction to someone else on stage trying to take credit, and the real roles of Nigel and designer Frank Cook.
  • Notable Quote:
    “I had no idea what was gonna happen…when they announced it, man, like, put on that Stove God cocaine cologne, we were just in the sprinter van, just, like, celebrating, bro.” – Nigel [07:17]
  • Joe laments gatekeeping and misattributed credit in both sneaker and music industries.
  • Memorable Moment:
    “I had one of the moments with your sneaker in Vegas. Swear to my mother, rest in peace, I'm on stage, Sneaker of the year, and they bring some white dude on stage with me, and he took the credit.” – Joe [09:45]

• Design Process & Rarity (11:42–12:28)

  • Nigel explains how perfecting the red colorway of Brick by Brick took experimentation and teamwork. The street legend status comes not just from hype, but from detail and authenticity.
  • Notable Quote:
    “We actually…on the second round, got it right. Then we added that brick texture around the mud guard. We knew we had one bro like that.” – Nigel [11:55]

• Sneaker Culture and Sample Stories (13:00–15:10)

  • Joe likens special sneakers to museum pieces, only to be admired, not worn. Hilarious stories about hunt for unreleased samples and sneaker-collecting elitism abound.
  • Notable Exchange:
    • Joe: “I just look at them and call them the Sneaker of the year. I don't know why…it's like a museum, a hieroglyphic…”
    • Jada: “No, I look at him. I do that, too. He go, just too fly.” [08:20–08:50]

3. Community, Upbringing, and Karma

• Childhood and Bikes (17:14–21:52)
  • Nigel recounts falling in love with bikes at 4 in his grandma’s Queens driveway and never looking back (“Changed my life, man”).
  • The trio shares stolen bike stories—funny and real—tied to bigger life lessons on struggle, hustle, and karma.
  • Notable Quote:
    “Karma is the realest shit in the world. And hopefully for us, it don't come out on our kids.” – Joe [20:40]

4. The Brick After Brick Rollout: Music, Marketing and Jeezy

• A New Era, Collaborations & Jeezy (22:45–24:16; 36:45–39:22)

  • Rollout for Brick After Brick: The campaign is as much about community engagement as sneaker drops. The involvement of Jeezy is spotlighted—his rare participation signaled the magnitude of the drop.
  • Joe and Jada dissect the perfect timing and “algorithm magic” of a Jeezy social post. Nigel underscores how connecting with fellow icons elevates the energy and hype.
  • Notable Moment: Joe reveals he’s “met the algorithm” (the guy who runs Instagram), tying it into how pop culture moments get amplified. [24:54–27:16]

• Innovative Marketing (37:00–38:47)

  • Nigel details unique promotional activations:
    • A claw machine game in LA to win sneakers.
    • Branding every Nike campus bike as “Brick After Brick”.
    • The infamous lookbook shot at Brooklyn Banks with Jeezy, blending BMX, hip-hop, and sneaker culture.
  • Notable Quote:
    “When it comes to these rollouts and the ideas and the creativity behind it, that's coming from my side…telling the story, engaging the people, community, and bringing these stories to life.” – Nigel [36:45]

5. Exclusive Track Premiere: “Brick After Brick” (feat. Stove God Cooks)

• Live Music Drop (39:36–43:15)

  • Nigel debuts the Stove God Cooks record “Brick After Brick” live on the show, capturing the street hustle mindset with crisp lyricism.
  • Hosts are blown away (“Safe to say that might be the hardest track I heard up here, man.” – Joe [43:18])

  Highlighted Lyrics:
  ”I used to spin that foggy water the same way, brick after brick, the brick then the brick after / Being broke was a joke, we was dreaming through the laughter / Now I got the coach on my back, put so much time in my rolly, need a nap” – Stove God Cooks

• Reaction and Cultural Context

  • Joe links the authenticity of the song to the kind of “vintage” magic Jay Z would have sought, saluting Nigel for bringing street truth into corporate partnerships. [44:03–44:40]

6. Staying Grounded: From the Streets to the Boardroom

• Connecting Culture, Brand, and the Streets (44:25–46:27)
  • Nigel and the hosts discuss the power in maintaining community touchpoints as you ascend, especially when young Black entrepreneurs break into global corporate partnerships (Nike, Air Jordan).
  • Notable Quote:
    “That’s why guys like you deserve everything you got. You understand the culture, you understand the streets. You moving in a corporate setting, but still knowing how to touch the third round.” – Joe [44:26]

7. Influences, Mentorship, and BMX Legends

• Influences and BMX Greats (49:42–50:30)
  • Nigel recounts signing to BMX icon Dave Mirra at 18 and how that relationship changed his life.
  • Notable Quote:
    “Dave was super legend…like the Michael Jordan of BMX riding…video games, crazy endorsements, bunch of X Games gold medals…Changed my life forever.” – Nigel [49:53]

8. The Culture and Future of Sneaker Collecting

• Culture, Hype vs. Taste, and Rollout Hysteria (52:17–56:32)
  • Nigel reflects on the energy of the Brick by Brick sneaker drops, emphasizing the importance of excitement and authenticity in releases. Joe shares stories of mass crowd surges for limited editions.
  • The hosts debate the changing face of sneaker culture, with kids now seeking resale value more than personal taste.
  • Notable Quote:
    “Everybody buys sneakers for different reasons…some want to get fly, some want to resell. You know how the game goes, man.” – Nigel [56:34]

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Notable Quotes & Memorable Moments (by Timestamp)

• On community and giving back:
  “He does stuff in the hood for the hood, for the people. Always. No matter how grand of a person he becomes, he never forgets where he's from.” – Jada [03:36]

• On sneaker award shock:
  “I had no idea what was gonna happen…So we're in Vegas and they're doing the complex show...they start to go down from 10, 9, 8...” – Nigel [06:53]

• On fights for creators to get credit:
  “They bring some white dude on stage with me, and he took the credit. And I'm sitting there with the dude, and...I knew you and Cook chef something up.” – Joe [09:45]

• On sneaker as art:
  “I just look at em and call em the Sneaker of the year...like a museum, a hieroglyphic...” – Joe [08:20]

• On karmic lessons:
  “Karma is the realest shit in the world. And hopefully for us, it don’t come out on our kids.” – Joe [20:40]

• On rollout creativity:
  “When it comes to these rollouts and the ideas and the creativity behind it, that's coming from my side.” – Nigel [36:45]

• On the live crowd’s energy:
  “Come outside. The whole place got up and ran outside like that shit was over.” – Joe [52:30]

• On the shift in sneaker culture:
  “Kids…tell me in the store, Oh gee, they ain’t be selling. They ain’t hot…this colorway is crazy…And the kids is right next to me…’That ain’t doing nothing, ain’t reselling.’” – Joe [56:07]

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Important Segments & Timestamps

• Introduction & Nigel’s Community Impact — [03:24–05:02]
• Sneaker of the Year Reveal — [06:42–12:11]
• Design & Colorway Process — [11:42–12:28]
• Personal Stories – Bikes, Childhood, Karma — [17:14–21:52]
• Brick After Brick Rollout & Jeezy Integration — [22:45–24:16]; [36:45–39:22]
• Music Premiere: “Brick After Brick” — [39:36–43:15]
• Nuances of Sneaker Collecting & Industry Trends — [52:17–56:34]
• Mentorship, Dave Mirra Shoutout — [49:42–50:30]

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Episode Tone and Style

• Authentic, playful, and streetwise — Joe and Jada bring hip-hop charisma, never pulling punches, blending humor, lived experience, and genuine admiration.
• Cultural commentary — The trio mixes nostalgia, critique, and celebration of the culture.
• Community-focused — Business success and corporate partnerships are always tied back to the impact on “the people” and staying grounded.
• Vibrant and musical — The sneaker conversation naturally segues to music, street wisdom, and back.

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Summary Takeaway

This episode is a must-listen for anyone passionate about sneaker culture, streetwise branding, hip-hop history, and authentic creative rollouts. Nigel Sylvester’s journey is framed as a new archetype for culture shapers — one foot in the streets, one in the boardroom. The Brick After Brick rollout bridges community, artistry, marketing genius, and music, offering a blueprint for genuine cultural influence. The Stove God Cooks premiere puts the exclamation mark on a dynamic, uplifting, and candid conversation.

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Want more? Check out “Joe and Jada” wherever you get podcasts and tap into authentic stories that move the culture — brick by brick.

Transcript

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[Nigel Sylvester]

A few weeks ago we was down in Florida, met with MJ for breakfast and I gifted him the first pair of brick after brick. Now, you guys are the second to get gifted, man.

[Joe Budden]

This is a honor, but we're try this at home.

[Jada]

Yo. Welcome to a new episode of Joe and Jada, brought to you by our presenting sponsor, 1800.

[Joe Budden]

Keep it 1800. Y' all heard one. What's up, y'? All? It's the biggest in the game. Joe. Crack the dawn.

[Jada]

You know who it is. Your boy Jada. You know what it is? The Joe and Jada Show. Every show legendary, every show iconic.

[Joe Budden]

Go fuck yourself. We the biggest in the game. Nobody's close. Go ahead, kiss, man. Roll it out.

[Jada]

Talk your shit, man. When you think of today's guest, you think of a pretty solid individual. You know what I mean?

[Joe Budden]

Pretty.

[Jada]

More than pretty solid. You think of a hell of a guy, nice guy, cyclist. You think of queens, you think of community. You think of the bag, because he got a hell of a lot of endorsements. One of the most guys with the most endorsements you're going to ever see in your life, he gives back. Yeah, yeah, that community. He does stuff in the hood for the hood, for the people. Always. No matter how, how, how grand of a person he becomes, he never forgets where he's from. And that's very important, big time. You think of bikes, you think of tricks, you think of doing some amazing content all over the world. In the air, on the ground, underwater. I mean, whatever you can think of, he's done. You think of sneakers. I don't know how he managed to get these deals. He dropped Air Force ones. He came with Jordans. He still doing Jordans. Now he got the apparel that's looking like 5th Ave apparel to go with this sneaker. There's nothing this man can't do. Ladies and gentlemen, make some noise for my brother, Nigel Sylvester.

[Joe Budden]

Wow.

[Nigel Sylvester]

Appreciate that. Thank you. Thank you. That was. That was crazy.

[Jada]

Welcome to the show.

[Joe Budden]

Nigel Sylvester, man. Sneaker of the year. Tell me about that. Everybody got sneakers and what they got, you know, I got Maya with me. And he talked. You know, May is borderline street guy, borderline clean cut sneaker guy.

[Jada]

What a hell of a description.

[Joe Budden]

Yeah, yeah. Cause you talked about. I've been wearing Saccony since I was a fucking baby. Get the out of here with that pronunciation. They got his Adidas all day. I dream about sex or it's the Coneys, it ain't no sauconies. And like that. Out of here with that.

[Nigel Sylvester]

I thought it was the same thing. That's how I pronounced it, too.

[Jada]

That's what I thought it was, right? Until.

[Joe Budden]

No, he told me it's saccharines today, like Packers.

[Jada]

Mike Packer's the one who told me

[Joe Budden]

was in the cold. He was like, yo, saucony.

[Jada]

Mike Packer told me the proper pronunciation was saucony. It still don't fit.

[Joe Budden]

Think of all these sneakers. We got a guy on here who's a cereal penny loafer, sneaker guy, man. He got a sneaker. That's a penny loafer.

[Jada]

It's a leaker.

[Joe Budden]

Yo, yo.

[Jada]

Hey, yo, don't pull it, though.

[Joe Budden]

No, no, no, no. What I'm saying is this. Yo, does he actually have a penny in the thing?

[Jada]

No, he got the silver joint. So he should throw a nickel.

[Joe Budden]

He should throw a nickel or diamond.

[Jada]

Yeah, he need a diamond, yo.

[Joe Budden]

Put a dime in his shit right there. But with all these sneakers, right? Yo, Nigel, with all these sneakers, right? You want Sneaker of the Year, man?

[Nigel Sylvester]

Incredible.

[Joe Budden]

What did that feel like?

[Nigel Sylvester]

Incredible. I had no idea what was gonna happen. Right? When we dropped the Brick by Bricks, the energy was building. So all year, people are talking about it. I'm like, listen, I just wanted to put out a dope project. Whatever happens after that happens. So we're in Vegas and they're doing the complex show. You was on stage. I was there. You was on stage. We were close by, like, watching the live stream. They start to go down from 10, 9, 8.

[Joe Budden]

Oh, so you did. You did not know it was gonna be.

[Nigel Sylvester]

I had no idea.

[Joe Budden]

No, I had no idea. What they told you ahead of time you're gonna come down.

[Nigel Sylvester]

I had no idea.

[Joe Budden]

Oh, that's crazy. I was fighting for you.

[Nigel Sylvester]

Like, we were prepared for it, but I had no idea.

[Joe Budden]

I didn't have to fight, but I was fighting for it.

[Jada]

No, no, it was no worries.

[Nigel Sylvester]

I appreciate that. So we had preparation for it just in case it did happen. And when he announced it, man, like, he put on that stove guard cocaine cologne, we were just in the sprinter van, just, like, celebrating, bro. All my people's with me. It was a beautiful feeling, man. I've been working so hard as far as, like, BMX in and then being at Nike for so long, working on shoes, working on apparel and whatnot.

[Joe Budden]

The color. Who came up with that colorway right there? Because that colorway, brick by brick, it's crazy. That's what did it. That's what made it the sneaker. When I saw that, right? Tell you the truth, I, like, hoarded them shits.

[Nigel Sylvester]

How many pairs you got?

[Joe Budden]

Like, I Got like, maybe like four pair, but. But I don't really wear them.

[Nigel Sylvester]

Why not?

[Joe Budden]

I just look at him and call him the Sneaker of the year. I don't know why some shit is like a museum, a hieroglyphic or some shit, right? I look, just yesterday, my stylist was in my house getting some outfits for today, and there he is. I said, yo, Nigel Sylvester coming. He said, well, maybe you want to wear the brick. I said, nah, you know, I don't really wear the brick by brick. Like, that shit is special right there. Like, you can't.

[Jada]

No, I look at him. I do that, too. He go, just too fly.

[Nigel Sylvester]

I love that. I love it.

[Joe Budden]

No, it's too flat, man.

[Nigel Sylvester]

I love that. I appreciate that.

[Joe Budden]

And so what? How would the. You seen a couple of colors and you was like, yo, this is it.

[Nigel Sylvester]

Now, we went into the process knowing we're gonna do an all red four. So sat with the team, shout out to Frank Cook.

[Jada]

That was the guy. Frank. Frank. I'm waiting on my package, Paul.

[Joe Budden]

All right, I'm gonna tell y' all something. That's crazy, right? That's crazy. You shot out Frank Cook, right? Because some white guy got on stage when we won Sneaker of the Year. He was like, yeah, he designed it. They was like, yo, the guy did. And I knew, allegedly through, you know, I'm a sneaker collector. That Frank Cook, you know, chef it up with you. But they had a white guy came on stage acting. That's that shit. I'll tell you about. I don't know about all that music. Somebody win a Grammy, and the nigga, come on, you never even met him in your life. He stands next to you and tells everybody how he did it.

[Nigel Sylvester]

Crazy.

[Joe Budden]

I had one of the moments with your sneaker in Vegas. Swear to my mother, rest in peace, I'm on stage, Sneaker of the year, and they bring some white dude on stage with me, and he took the credit. And I'm sitting there with the dude, and. I know, right?

[Jada]

I hope it wasn't Phil Knight.

[Joe Budden]

No, it wasn't. It wasn't Phil Knight. I'm telling you, there's this shit I be hating. I. Look, sometimes I think Jadakiss, he has a good time, and he really just don't listen to me, right? All I do is listen to Yo, Yo. All those stories you been telling me, Yo. He don't listen. He's here. He's like, all right, cool. Yo, bro, let me tell you something. The guy stood on stage and took credit and I was just, like, looking. Cause I knew you and Cook Chef something up. And that was when I told Cook. Cook just started laughing.

[Nigel Sylvester]

Nah, you gotta laugh about it.

[Joe Budden]

I. Come on, Frank. Yeah, you gotta laugh about it, man. It's crazy, yo. That's crazy. I was in the Scandalo. Like, they brought up the white guy. They was like, yo, he's responsible. I said, huh?

[Nigel Sylvester]

You know?

[Joe Budden]

Cause I'm one of them, yo, let me tell you, nobody owns me. Nobody owns me. That's a different type of thing. When you not scared and nobody owns you. That's a different type of thing. Cause me, I think my natural. What? I think when the man come next to me, I'm like, this the guy. Like in the Grammys, where they bring the record guy who never met Cardi B, stands next to her and takes the credit for the Grammy. This and this and that. I say, oh, shit. So when I called Frank Cook, he didn't talk bad about the guy. He didn't say nothing. He just started laughing on the phone. They got a guy saying he did that. He's like, yo, Joe, that shit crazy.

[Nigel Sylvester]

I mean, listen, we got the footage,

[Joe Budden]

which we gonna release that soon because

[Nigel Sylvester]

we're on something else.

[Jada]

But. Back to Bridgington, because he's gonna forget what he even asked. Did it take a couple reds? How did you get. How y' all nail that color, man?

[Joe Budden]

Listen.

[Nigel Sylvester]

So the first one that came back wasn't right at all. Uppers were too orange. Some of them were just too pale. And then we actually. On the second round, and we got it right. And then we added that brick texture around the mud guard. And we knew we had one bro like that.

[Joe Budden]

Like, you know what I mean? You know what I mean, Nigel, I need the one that didn't make it. That's the ones I collect.

[Nigel Sylvester]

Really? Samples?

[Joe Budden]

Naked? Yes. He got him. He could bring it this way.

[Nigel Sylvester]

Have one side. I don't got the full pair, though.

[Joe Budden]

See? Where that's not gonna be good, right?

[Nigel Sylvester]

I gotta. I gotta find out the side. Figures.

[Joe Budden]

You know, I told you on the table. I told Michael Jordan, right? I told Michael Jordan. The dinner you missed. I don't know when you was at.

[Jada]

You came late.

[Joe Budden]

They set you up on a late flight.

[Nigel Sylvester]

You got him a lot of there.

[Jada]

Mike told me, kiss. I waited for you, though I couldn't wait no longer. No, he waited good off that Mike never.

[Joe Budden]

No, no, no, no, no. He waited for you. We waited for you. I kept asking, bitch, yo, which kiss they like? Yo, he still ain't here, he coming, he coming, whatever. But in any case, not to discourage. I got to learn to not talk so much. Sun Jet. Nah, stop lying. So they go, so I'm telling Mike Michael Jordan a story. So I go to Rip Hamilton's house. I'm telling you the truth. Rip Hamilton team Jordan. No, I'm good here. No, no, because it's relevant. We talking stinking Jordan. No, no, I'm gonna tell you, okay? No, I'm gonna tell you, all right? Rip Hamilton won two championships. The owner of Detroit made him 24 karat gold. Rip Hamilton Jordans in gold, as heavy as the 1800 bottle. Like the real shit. He got it in a case. He didn't even let me take a picture. I was like, yo, ripped, let me get a picture. He said, nah, nah, nah, you can't take a picture. I was like, yo, ripped, let me get the picture. I called you, I FaceTimed you. I was like, yo, look at this shit. I've never seen nothing like this. This shit is really museum type. You saw him tmac, you saw them. Oh, I thought you was a. Oh, one Chip at Detroit.

[Jada]

Look.

[Joe Budden]

Yeah, you ain't like bumping into Ben Wallace, huh? Man, there we go. Ladies and gentlemen, sneak peek at our next guest. Yo, listen, yo, listen. Yo, yo, one chip. The man gave him some gold Jordans. So when I saw Brick and Gold. Nah, nah, Brick and Gold. Now, I swear to my mother, I seen this with my eyes. He hasn't. I never seen that like that. He did not let me take a pic. Now he let me get sneakers. You know, he let me go in there because, like, I'm asking you for the sample. That's what I do for a living.

[Nigel Sylvester]

Okay?

[Joe Budden]

I go to your closet. Yo, I go take some shit. That's how my collection is my collection. So I'm up in there. He's giving me pes, but he won't let me take a picture of it. So I tell Jordan that story. Jordan was like, possible. He don't got that. I said, yo, mj, he got that. Like, you know, it's a gold plated. You know, the owner, he was like, he ain't got that. I said, yo, mj, I'm telling you, I seen it with my own. He says, I gotta approve that. I didn't approve that. That's how I know he ain't got that. I said, well, I'm telling you, he got it. I seen it with my own eyes. So Scandalo. Tv, he fucks up another cheesemake.

[Jada]

He some up for him. Something is, you got somebody fired?

[Joe Budden]

That boy MJ was like, he ain't got that. I'm telling you. I say, mj, I seen it with my own eyes. Joe. He got that. I ain't get that permission for that right there. I said, well, I'm just letting you know that maybe. And then that made sense. Why the nigga never let me take the picture. But I FaceTimed you with that, right? You saw it. I got one, one, one. I got one customer.

[Jada]

It was a secret. It was a secret till you just put it right. That was on Netflix.

[Nigel Sylvester]

That was global Now. Now, someone definitely getting clipped.

[Joe Budden]

We talking sneakers, man. What you want me to do? They just. I just got a bunch of sneakers in my garage. You heard about it? Yeah, I got a bunch of sneakers in my garage. But anyway, Right, Right?

[Jada]

Yo, yo, we just want to let y' all know 1800 is the official tequila of Joe and Jada.

[Joe Budden]

We doing it big right now. We keeping it 1800, the premier tequila. And let me tell you something. This 1800s, something special. When me and Jada get on that 1800, it's fire.

[Jada]

You can see we got the engraved special bottles.

[Joe Budden]

A staple known for craftsmanship and consistency.

[Jada]

You know What I mean? 1800.

[Joe Budden]

1800. Bikes. Bikes, man. How do you fall in love with bikes? And at what age did you fall in love with bikes? And have you ever got a bike stolen when you was a kid?

[Nigel Sylvester]

So I fell in love with bikes at 4 years old in my grandma's driveway. Grew up in Jamaica, Queens. My mom worked crazy hours, so I would spend a lot of time at my grandma's crib. And one day we came outside, and it had a Big Wheel in the driveway. And for some reason, I got on the Big Wheel and started ripping it around the driveway. And my cousin was like, I'm gonna put these cones up in the driveway for you, and, like, whatever you doing right there, do it around the cones. I started to drift my big Wheeler around the cones in the driveway. I was four years old.

[Joe Budden]

Four years old.

[Nigel Sylvester]

Changed my life, man. Fell in love with bikes. At that point in time, whoever stole

[Joe Budden]

your bike, you left it in front of the store. Nobody stole your bike.

[Nigel Sylvester]

Stealing bikes in Queens, man. I mean, they stealing bikes. Not stealing my bike, though.

[Joe Budden]

Never stole one of your bikes.

[Jada]

They stole my Big Wheel.

[Nigel Sylvester]

It's on your Big Wheel?

[Joe Budden]

Yeah.

[Jada]

How did they get your Big Wheel? I grew up in a building. No elevator, right? Me and my mom, I used to leave my Big Wheel under the stairs. Somebody caught Me, I couldn't carry it to the third floor.

[Joe Budden]

I was, too.

[Jada]

My moms couldn't carry it.

[Nigel Sylvester]

That's crazy.

[Jada]

They caught me. They got me another one, though I was fortunate to catch a note.

[Joe Budden]

Well, you lucky you ain't have the plastic V Bomber. We ain't had no money like that. When they steal your bike. Let me tell you something. When they steal shit from you in my house, they bust your ass in my house 10 times worse than the guys who stole your shit. Dude, they stole your bike, you idiot. You did. Did you fight them? No, I didn't. See, that's how they stole the bike. You.

[Nigel Sylvester]

Paula, where were you at when you stole the bike, though?

[Joe Budden]

I don't know where I was at. I think I left there. I was playing. We talking about Pac. I'm old, bro. So we playing Pac man. Like that. You come. You're a little kid, you 8, 10 years old. They took your. I never even seen that again. But I got beat up more than anybody for them, for getting.

[Nigel Sylvester]

Bro, you didn't go try to find the bike? Because I was watching. So you said somebody stole your car. You went to go find them in Brooklyn store. You had the same energy for the bike.

[Joe Budden]

We're in Brooklyn. For the car and for the bike, Right? For the bike and for the bike. Everything with me to your answer. Somebody robs me, congratulations. Here you go. It's your day. If you leave me alive, I'm coming back. Right? I'm the king of. See you later, God. Nah. Thank you very much. Hello. It's just testing the guns. Like, I'm not, you know, like, that's my solution to the thing. Like, so, you know, you get robbed, you okay. But I never seen the bike again. They must have been somewhere else. Motherfucker. They won. I just. Look, that's how I feel about karma. That's how I feel about. I stole enough shit to where if they steal my shit. I always knew, even to this day, if I catch accountant stealing, I'd be like, damn, you know, that's that time I stuck that nigga up with the cowboy hat for that charge.

[Nigel Sylvester]

Yeah.

[Joe Budden]

You know what I'm saying? No.

[Nigel Sylvester]

You had a cowboy hat.

[Joe Budden]

No, I'm just saying I was a very bad individual. And I robbed people. I used to rob people. And even to this day, if I'll come out and they steal my car, I'll be like, that's the Bronco. We stole an 88. It's gonna come back. Karma is the realest shit in the world. And hopefully for us, it don't come out on our kids. Because if you ever seen these gangster dudes that you watch these gangster movies, shit be happening to their kids. These guys will be killing mad people. Al Capone, this. This, all that shit John got, his son got ran over by a car. I don't wish it on nobody. I'm just saying, the most dangerous niggas, sometime the karma come back on they family. I don't wish it on nobody. So thank God, give me the karma. Leave my kids out of the car. Yeah, okay. You see what I'm saying? But I be knowing all the time. My whole life has been based on karma. Like, I did foul shit to people, and then when it come back to me, I don't cry, just be like, yo, you know, you did. You did that to him.

[Nigel Sylvester]

Except for the bike, it's just good riddance.

[Joe Budden]

Yeah, the bike is gone, motherfucker. But we look for it in the car. We look for it. You be watching the show, huh?

[Nigel Sylvester]

See what's going on.

[Joe Budden]

You know what I mean?

[Nigel Sylvester]

Listen, this is beautiful right here. Like, what y' all building is incredible. So congratulations.

[Jada]

Appreciate that.

[Joe Budden]

Salute Me and my guy gave this guy a diamond piece. A piece? Joe and Jay, the diamond piece. What was it for, Christmas or your birthday? Guy never wore it. Listen. No, not a man. The man never wore the shit. The other day, he made me so happy. We had a show together. I pull in the hat to Joe and Jada. I said, damn, the finally wore this, man. I look at this. He had the chain on. I said, God damn, the man wore this, man.

[Jada]

Yeah.

[Joe Budden]

That's crazy, right?

[Jada]

I'm sure you know that. But now you know the rollout, though, right? What's up with the. Because the. The brick by brick, that rollout was. That was like a. That was amazing.

[Nigel Sylvester]

Hey, one. I thank you.

[Jada]

And then now I see the new. The new rollout. You got Jeezy. You got Jeezy in it. And that was supposed to be music attached to it. What's going on?

[Joe Budden]

You couldn't beat that. That was God's doing. You walking with God.

[Nigel Sylvester]

We definitely.

[Joe Budden]

Nah, you walking with God.

[Jada]

Bike ride.

[Joe Budden]

That was the emotion. Yo, listen, that was the most incredible timing I've ever. I'll leave it alone. But the timing of that rollout with Jeezy on it, right? You know, Gucci mane's his arch enemy. No, no, we're not gonna talk about that, but. No, no, no, we're not gonna talk about that, but that picture came up prime time. Where the algorithm was on fire. And I was just like, yo, is this. Cause I follow Young Jeezy. I'm a huge fan. And I say, he never posts like this.

[Nigel Sylvester]

He was going in and then.

[Joe Budden]

No, but I see it was a ad. It was a rollout.

[Jada]

I saw. I just talked about it.

[Joe Budden]

No, at first I just thought, all of a sudden, Gigi just throwing up pics, like. Cause the atmosphere, the algorithm, you know, it was the algorithm going on that day that they dropped that picture going on right now.

[Jada]

It's one always going on. It's never stopped. It never turns off.

[Nigel Sylvester]

Listen, it's just alignment, man. It's alignment.

[Joe Budden]

And you know, I met the algorithm. Yo, all right, yo, all right, yo, tell me, all right.

[Jada]

Throw the flags behind the couch.

[Bethenny Frankel]

Behind.

[Jada]

Behind the pillow.

[Joe Budden]

Throw us. Throw the shit. Throw it.

[Jada]

We out of it. That clip right there. James, that's so crazy. You know, I met the algorithm. Yo, I need you to get that ready now. Yo, what? Rhythm Algo. Yo, last name is rhythm, man.

[Nigel Sylvester]

Crazy, yo.

[Jada]

No, I met.

[Joe Budden]

Yo.

[Jada]

No, I met the algorithm.

[Joe Budden]

Hello. Hello. I didn't know this episode was going to be that much fun. Yeah, hello. Let me explain something you. I'm in la. Beverly Hills, right? I go to a Jewish restaurant every morning for breakfast. Nate nows old school Jewish restaurant. I'm in there eating my breakfast. Lady comes over, says, joe, the owner of Instagram would like to meet you. I walk over, he's talking to the dude, Benny, who directed Supreme. What's the Supreme? What's the movie where the guy was playing Paddle Marty Supreme. They was having a meeting, so I met the dude and I said, yo, so you all. He was like, yeah, he's young too. White dude. I met him. The algorithm. So I said, yo, so you are the algorithm? He said. He said, I am. That's why Benny's meeting with me. He wants to find out more about the algorithm. I met the guy face to face. That could turn your up like this. The algorithm in human form. Yeah, the Marty supreme dude was in front of him trying to ear hustle him, figure out he could get more popping on the algorithm, right?

[Nigel Sylvester]

Track his movie lit.

[Joe Budden]

No, no, the movie was lit. He's just trying to figure out the algorithm. This is the guy. I would assume if the guy owns Instagram, he'd give you 100 million followers in one day or some shit, right?

[Nigel Sylvester]

What y' all talking about?

[Joe Budden]

Nothing. I would just kiss his ass a little. Like, yo, my man, you know, Yo, my man, I want to be in the Algorithm. I got the number one show on Netflix. I want to be in the algorithm. Yo, think about me. You could press the button. This. He told me right in front of the guy who won all the awards. That's what he's trying to do, right? Get up in that. He's over here trying to figure it out. The guy said, all right. It. Yeah, continue. Man, that. That campaign was perfect timing.

[Nigel Sylvester]

I appreciate that. I appreciate that.

[Jada]

Oh, we got you.

[Joe Budden]

What gives?

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[Joe Budden]

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[Jada]

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[Julian Edelman]

This is Julian Edelman from Games With Names. You know, I always got something going on, lifting, chasing my kid, or heading on a family road trip where I'm somehow both the snack guy and the dj. But no matter what's going on in my schedule, one thing never changes. I make sure I stay hydrated. That's where Liquid IV shows up. Clutch. We've said it before. It's the key to faster hydration. You gotta have a Liquid IV on you. Gym bag, glove box. The pantry you swear is organized. Toss one in. Just a stick and 16 ounces of water hydrates you faster than water alone.

[Joe Budden]

Boom.

[Julian Edelman]

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[Bethenny Frankel]

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[Joe Budden]

Amazon presents Jeff vs Taco Truck Salsa Whether it's verde roja or the orange one, for Jeff, trying any salsa is like playing Roj Russian roulette with a flamethrower. Luckily, Jeff saved with Amazon and stocked up on antacids, ginger tea and milk. Habanero. More like Habanero. Yes, save the everyday with Amazon. Any way you enjoy Taco Bell's crispy

[Nigel Sylvester]

chicken nuggets is the right way to enjoy them.

[Joe Budden]

And now there's a new way inside a Crunchwrap Slider.

[Nigel Sylvester]

The all white meat crispy chicken nuggets

[Joe Budden]

you love with your choice of creamy

[Nigel Sylvester]

Chipotle or Jalapeno Honey mustard sauce inside a slider sized crunch Wrap Iconic. The new Crispy Chicken crunchwrap Slider with

[Joe Budden]

Creamy Chipotle or Jalapeno Honey Mustard sauce.

[Nigel Sylvester]

A brand new classic only at Taco Bell. At participating Taco Bell store Is for a limited time only while supplies last contact store for participation, which varies. I couldn't come at the end.

[Joe Budden]

Reggie said. Reggie knew you got something for me. Because Reggie, I tried to give him for the show.

[Nigel Sylvester]

Wow.

[Joe Budden]

So he was like, yo, I think they got. See that box?

[Jada]

You want to make me happy?

[Nigel Sylvester]

Wow.

[Joe Budden]

You see that? Got white bricks. Wow.

[Jada]

Wow.

[Nigel Sylvester]

What's this right here?

[Jada]

Gonna toast a little 1800 for the white bricks.

[Nigel Sylvester]

Listen, I appreciate that.

[Jada]

The more success.

[Joe Budden]

Yo, thank you so much.

[Jada]

Keep more drops. Hold on. Don't drink it yet. And can I get some of the apparel because I. I always get the sneakers that I'll never get the gear.

[Nigel Sylvester]

Gonna get them right.

[Jada]

Come on, man. All right. Love is love. Keep going, baby.

[Nigel Sylvester]

Love is love.

[Joe Budden]

Whatever you do, never wear the loafers.

[Jada]

Yo, yo, yo, yo, yo, yo.

[Joe Budden]

This box is incredible. First of all time, right? You know, when you get money. I've never seen that.

[Nigel Sylvester]

We did the brick by Br. Similar texture, but now we.

[Joe Budden]

Yeah.

[Jada]

Color flip and getting money, man.

[Joe Budden]

The brick by brick was the same way. But this. This.

[Jada]

The box is like a.

[Nigel Sylvester]

You heard?

[Joe Budden]

I'm talking about the box. The design of the box. I never seen this look Amy gave you. You seen it before?

[Jada]

Even get it?

[Joe Budden]

No, this ain't the regular joint.

[Jada]

Even put a brace around your joints to keep them. Yeah, you know, they be. Some people don't. Nasty sneaker handlers.

[Nigel Sylvester]

I just get rid of those.

[Jada]

This is for the nasty sneaker hand.

[Joe Budden]

I got so much.

[Nigel Sylvester]

You gotta get that the box.

[Joe Budden]

The tidal wave. I can't even walk around the sneaker rooms like this. I can't even walk.

[Nigel Sylvester]

How you move. You just float through them.

[Joe Budden]

It's embarrassing. No, I gotta walk on top. I invented some new. I said, yo, it's turning warm. Let's take all the. You know how you take the Christmas awnings, right? Let's take all the Tim's and throw them in the basement. Like I gotta. I don't know. I don't how to think of no more. I come in my house.

[Nigel Sylvester]

So the only. The only other person that I. That I gifted already was mj.

[Jada]

Mj.

[Joe Budden]

We went to north, right? Hold on, hold on. Let's talk. So hold on.

[Jada]

Let him talk.

[Nigel Sylvester]

Right? So hold on. So a few weeks ago, we was down in Florida, met with MJ for breakfast, and I gifted him the first pair of brick after brick. Now you guys are the second to get gifted, man.

[Joe Budden]

This is a honor. But we're trying this at home, right?

[Nigel Sylvester]

This is something different.

[Joe Budden]

Oh, no, we True sneaker collectors. We appreciate it.

[Nigel Sylvester]

So I know y' all appreciate it.

[Joe Budden]

Reggie, Reggie knew you had something, right? Of course. Reggie know what's going on, man.

[Nigel Sylvester]

He know can't come the empty handed, right?

[Joe Budden]

I see all these kind of like nice, but they're fake color. I asked you last time they had like turquoise fake colorways, bro.

[Nigel Sylvester]

People are excited. They just excited. They want to be part of the conversation. So they making purples and grays and blues and all of that.

[Joe Budden]

It was crazy, right? I asked him, he said that was fake, right?

[Nigel Sylvester]

Some of them look good though.

[Jada]

Some of them.

[Nigel Sylvester]

But it's the brick by brick. And it's the brick.

[Joe Budden]

Nigel, you feel me? Being that we're so honored, man. 100 million sold. There we go. Hundred million sold.

[Nigel Sylvester]

I was wondering what was gonna happen.

[Joe Budden]

No, no. You know the sneaker? Yeah. What you want? Slow motion lick. Yo, yo, Rich. Yo, let me tell you something. Y' all keep throwing the flags.

[Nigel Sylvester]

You're blessed.

[Joe Budden]

Y' all listen. Y' all keep throwing them flags from every direction. I'm gonna start, right? It's gonna be assault in here. This borderline is talking

[Nigel Sylvester]

crazy.

[Joe Budden]

Came like this. Hit me on my forehead, right? Trying to kill me. Oh, no, this is nice. Who's gonna wear them first? Me and you.

[Jada]

You gonna wear your shits today?

[Joe Budden]

You think so?

[Nigel Sylvester]

You were talking about the rollout, man. So what people don't know was like when it comes to these rollouts and the ideas and the creativity behind it, that's coming from my side, you know what I mean? Like, I'm sitting there thinking about.

[Joe Budden]

I know you gotta work, right?

[Nigel Sylvester]

Like how I want to tell this story at all.

[Jada]

Like, let him talk.

[Nigel Sylvester]

We thinking about how I want to tell the story, how I want to engage the people, community and just bring these stories to life. That's super important for me. So even with Brick by Brick bastard show the brick truck, all of that, like, cooked it up. And now with brick after brick, we're on the same type of energy. Same type of energy. So we did a claw machine in LA about two weeks ago. We had people come to.

[Joe Budden]

What's a claw machine?

[Nigel Sylvester]

Like, so it's like a sneaker. Claw machine.

[Rick]

Oh.

[Joe Budden]

Like when you play the little video game, try to win the game,

[Nigel Sylvester]

put the sneaker.

[Joe Budden]

I always thought those was the scam yours. Somebody won.

[Nigel Sylvester]

We had a bunch of winners.

[Joe Budden]

Yo, yo, man.

[Nigel Sylvester]

A bunch of winners.

[Joe Budden]

You know that machine that you play in the sneaker stores and you try to win the Nobody with no sneakers. Huh? The car he did it in real life, right?

[Nigel Sylvester]

We had. We had that 28th Street. Had that in LA. And then we took over. You said what, about 2018?

[Jada]

He might try to swap me out

[Nigel Sylvester]

some funny money joints.

[Jada]

Yeah.

[Nigel Sylvester]

So we did that. And then we also took over the bikes on Nike campus. So all of the bikes on campus are now branded brick after brick bike air. And then we had the GC shoes.

[Joe Budden]

It's too far for me. I don't want to see them bikes.

[Nigel Sylvester]

You got to go to campus, man. Say, what's up, Joe?

[Joe Budden]

That shit's far. Portland, like going to Alaska. No, I'm telling you, that flight damn near seven hours, B. You play if you fucking want. That shit is like, when I go, I gotta go. Somebody at Nike be like, joe, we're having a special meeting, and we want you there. And I'm like, sheesh.

[Jada]

Gotta go.

[Joe Budden]

That shit like going overseas. That flight right there. So everybody got the bike, right?

[Nigel Sylvester]

Got the bikes up there. Crazy, man.

[Joe Budden]

Thank you for the sneaker, man. You're welcome, man.

[Nigel Sylvester]

And then it was the honor like the. The Jeezy lookbook was super crazy.

[Joe Budden]

Oh, wow.

[Nigel Sylvester]

Shot down at the Brooklyn banks.

[Joe Budden]

Anything. Young Jeezy is fire. He's authentic. He don't do that type of shit. And I just thought he was rubbing. Rub pause. I thought he was just like, damn. Jeezy is unusually posting all day today. I'd never see him post like that. But it was the rollout.

[Nigel Sylvester]

It's part of the rollout.

[Joe Budden]

It was just the timing. Was legend crazy. Also algorithm.

[Nigel Sylvester]

Also the algorithm. Also part of what we doing now, too. We got a record as well.

[Jada]

Music.

[Nigel Sylvester]

A record called Break After. I want to play it for the first time.

[Joe Budden]

Oh, we need to get started.

[Nigel Sylvester]

James, who got the record?

[Joe Budden]

Play it loud, too. Cause there's a wax system on this

[Nigel Sylvester]

floor Turn the volume up. Cause the record's crazy deep.

[Joe Budden]

Knocking off Rimsy conductor tell him you

[Rick]

got that bar spin for me. I used to spin that foggy water the same way, Rick. After brick, the brick then the brick after Being broke was a joke we was dreaming through the laughter Now I got the coach on my back Put so much time in my rolly need a nap Brick after brick to brick, then the brick after I told my mama I was gonna be this. You could ask her now I got the culture on my backs I put so much time in my protect Need a nap they still chasing the last ones Heavy is the hands that carry the Lou Bag up the first brick Open the door but you not A master until you can cook it with your eyes now you ready conductor you know I'm brick made climbed out the kitchen but I landed on the big stage Jo him with the whip game cooking with my tongue out the spot

[Joe Budden]

flew high he the only artist that inspires me.

[Rick]

Almost went insane no gloves it's in my system I piss came the game changed from the powder to the vein on the bench talking like they in the game yay. Tell them I really footprint yay and I never hate it I can't believe I made it was MVP in a trap Then they raided brick after brick to brick and the brick after being broke was a laughter Now I got the coach on my back put so much time in my rolly need a nap Brick after brick to brick and the brick after I told my mama I was going to be this you can ask her Now I got the coach on my backs I put so much time in my protect need a nap they still chasing the last ones Heavy is the hands that carry the Louis bag so the first brick open the door but you not a master until you can cook it with your eyes closed back now you ready for the brick Brick after brick the brick

[Joe Budden]

then the brick after this the school of hard knocks these wanna skip classes this classic homie wanted a brick I had a half hitting half that I didn't and mix matched them I built this on the pavement from grandma's driveway to them stages told mama retire your boy fish scale fragrance Jenkins saw his potential so I front what he came to get I'm their favorite triple platinum Pyrex spinning make a nine stretch and jump to 13 I F better like a side bet Nigel's on time sweats pressy with the time set kitchen in the spot straight up architecture we digest I digress different kind of twist with this can't name me a corner that we going to miss with this from the trench to the sticks in the mix of legit this strictly for the that built it Brick after brick after

[Rick]

brick after brick dreaming through the laughter

[Joe Budden]

killed it Now I got the coach

[Rick]

on my back put so much time in my r need a nap Brick after brick to brick in the brick

[Joe Budden]

brick brick be this you can ask

[Rick]

her now I got the coach on my back I put so much time in my patek need a nap they still chasing the last ones Heavy is the hands that carry the Louis bags up the first brick open the door but you not a master until you can cook it with your eyes closed backwards now you ready for the brick after.

[Nigel Sylvester]

That's Talk World for Mayor.

[Joe Budden]

Safe to say that might be. That might be the hardest track I heard up here, man. That. Yeah, that's too perfect. Yeah.

[Nigel Sylvester]

Yeah, man.

[Joe Budden]

Yo, but you knew, right? You.

[Nigel Sylvester]

Thank you, brother.

[Joe Budden]

Thank you, Rick.

[Jada]

After, man.

[Joe Budden]

Let me ask you a question, right? Songs might be the hottest we played up here. Let me explain something to you. It's just said. And he paused and you already knew it was. How do you know? That was like, you didn't even hear a voice. You heard bit and it paused. And I already seen your face. Your shit went like. Like you knew what it was gonna sound like. Like, did you know it was gonna sound like that?

[Jada]

I had it. I had it.

[Joe Budden]

You had an idea when you heard the bit. Bit. Bit. Bit. You know that. That's pretty crazy, because once I heard it, I was like, okay, this. That vintage. This some shit Jay Z would have ripped down back in the day. You know what I'm saying? That he heard like two bars. It was like he knew something crazy was coming.

[Nigel Sylvester]

He knew we had that.

[Joe Budden]

I didn't know. But that's what we talking about. That's why guys like you, you know, deserve everything you got. You understand the culture, you understand the streets. You moving in a corporate setting, but still knowing how to touch the third round.

[Nigel Sylvester]

It's important, though. You know what I mean?

[Joe Budden]

Most important.

[Nigel Sylvester]

It's extremely important, bro.

[Joe Budden]

Like, don't understand that.

[Nigel Sylvester]

So, like, think about what I do when I'm out riding my bike. I'm outside in the streets, riding all the time, right? Like, I'm in neighborhoods all around New York City, all around the world. So I'm. I'm.

[Joe Budden]

I'm.

[Nigel Sylvester]

I'm interacting and appreciating what's going on around me, from the music to the food, to the fashion.

[Joe Budden]

Different from a car in the bike.

[Nigel Sylvester]

Way different.

[Joe Budden]

Because you in the. In the bike, you hearing people. You see what. Everything that's going on in the car. We just drive by, you got your own music going. I think we're seeing

[Jada]

more.

[Nigel Sylvester]

I'm exposed to the elements, so I'm being inspired by.

[Joe Budden]

You get beat up and robbed off the bike, too.

[Nigel Sylvester]

They gotta catch.

[Joe Budden]

No, that's a very dangerous position. No, I'm telling you, you gotta catch him. He might be a max. That what I'm telling you. You hit a. With the back tire, bam. Keep the bush. But it's dangerous in them streets riding around like that. That's a real.

[Nigel Sylvester]

You gotta keep two eyes open, man.

[Joe Budden]

No, you have to. Cause you really I know exactly. Like, why do I know that? Cause I'm always in the car. But I do know that you're outside. You hear everything, you see everything. You know, when you're in the car, you think you're driving through Yonkers, are through the Bronx, but we're not really on the block with, you know, there's a. On the 149th or 30. Got a truck. It's called. He got the. Yo, my man, he on Instagram. He got the state Spanish steak with the plot. I know it's in the. I told Rich player, yo, we going to 149th and 3rd for me. Daddy said, oh, no. You notice?

[Jada]

Yeah, don't let him get no rich

[Joe Budden]

Players say, yo, you ain't going to that. That shit gonna blow. Get the out of here. I told him, I said, yo, but where I did go.

[Nigel Sylvester]

But you went, right?

[Joe Budden]

Cause I've been on a real diet, you know, I lost, okay? You know, you see the health as well, bro. Health is everything's wealth. So I've been like, you know, really, really not eating carbs. But that day, I felt like a fat. Like, I really wanted to go bad. So I was about to go to 149th for third to beat Tecon Toto. He got a truck over there. His food looks amazing. But I went to Patsy's and Patsy told me.

[Jada]

That was recently.

[Joe Budden]

Two days ago. We seen you at Patsy's, my favorite pizza. Let me tell you what Patsy's pizza did for me. I've been going there 40 years. I'm hanging out with the owner. The owner's my man, beautiful guy. And he said, make him a pie like you make it for me. That's what you gotta do when you

[Nigel Sylvester]

different type of piece of piece. It's different right there.

[Joe Budden]

Holy Christ. What is on it? It's the thinnest pizza you ever seen in your life. It's almost like a cracker, but it tastes like the shit is overcooked. Jesus Christ. This is the best shit I ever do.

[Jada]

I look like a real pie?

[Joe Budden]

It's the same pie, but the owner, he makes them cook it for him. Like, overcook it, and it's the thin. That shit is like you eating a cracker. It's the best shit, but it's pizza. When you go say, yo, I want it like the owner, they're gonna bring it out for you. I never ate pizza like that. And I eat Patsy's. I already love Patsy's. But that shit, they said it's a spot In Mount Vernon is really good. Johnny's or something.

[Jada]

Yeah, Somewhere Patsy's told me they know

[Joe Budden]

about rates them, you know, he's talking about who's the best pizza shops. And is it Lou Cali? Is it this? This?

[Nigel Sylvester]

That?

[Joe Budden]

Shout out to Luke in Mount Vernon.

[Nigel Sylvester]

Colleagues is crazy, huh? Colleagues is crazy.

[Joe Budden]

They ain't with Patsy's. I can promise you it ain't with Patsy, no way. But when the owner of Patsy's tells me, yo, you ever been to Johnny's in Mount Vernon? I'm like, it's a little hole in the wall.

[Nigel Sylvester]

Crazy.

[Joe Budden]

Yeah.

[Jada]

Joe and jadashow.com. we got new merch, fresh off the presses. Go get it, babe. Out of thing. Bomb throwing. Jadishow.com. you can get these. Little cold for T shirt. Where the hoodies at?

[Joe Budden]

It's my favorite right there. I need an extra large show with jadishow.com. go there, get it. And please don't ever. The one time I'm not supporting is if you come with them loafers on your feet.

[Nigel Sylvester]

Yo, fam, I don't even know what that is.

[Jada]

Call a leaker.

[Joe Budden]

I didn't.

[Jada]

The loafer.

[Joe Budden]

Astronauts right now going around the moon. Mars, the astronauts, they floating in the air right now in them chicks.

[Nigel Sylvester]

I think you know what to get Joe for his birthday.

[Joe Budden]

The loafers.

[Jada]

Oh, no.

[Joe Budden]

I commit suicide. I will vomit.

[Nigel Sylvester]

Custom pair.

[Joe Budden]

Who are some of the brothers you looked up to that were already competing in the bike space, you know, that you looked at and you was like, damn, I want to be nice like them.

[Nigel Sylvester]

And so believe it or not, man, I signed to Dave Merrill when I was 18. And Dave was super legend, right? So for those of you who don't know who Dave Murray is, he's like the Michael Jordan of bmx, riding, like, super legendary. Like, set the tone, had video games and crazy endorsements, won a bunch of X Game gold medals. And I met him when I was 17. And we ended up signing when I was 18. Changed my life forever. You know what I mean? So like RIP or he passed away? He passed away, unfortunately.

[Joe Budden]

Yeah, man.

[Nigel Sylvester]

Young, unfortunately.

[Joe Budden]

What was it? Cancer?

[Nigel Sylvester]

Yeah.

[Joe Budden]

CTE from falling all the time on the bike.

[Nigel Sylvester]

It's one of those situations. Shit.

[Joe Budden]

But I think rich player got CTE from the.

[Nigel Sylvester]

You can't wish that on nobody, man.

[Jada]

Go, go.

[Joe Budden]

You know how you see these movies? My wife always watching Lifetime. You know this channel? Lifetime?

[Jada]

Yeah, we do.

[Joe Budden]

It's always the man killed the wife or the wife killed a man. She meet a side dude, get him killed. Whatever the case may be, we already toasted, brother. We can't toast 46 times. Listen, right, but my thing is, you see the Lifetime channel, The husband killed. It's the same shit. The husband killed the wife, the wife killed the husband. Why was I talking about this? What was you saying before that? No, no. Cause you know, when a girl. Everybody think everybody love each other, they happy. When the girl died, when the woman died, they coming in. What's the problem with the husband? Was she cheating? Does he got a fucking will? This. I'm letting y' all know. If I die on the side of the highway was Rich, player to God.

[Jada]

Cte. Yo, it's cte.

[Nigel Sylvester]

Yo, how you gonna wish that on your bears, bro? That's crazy.

[Joe Budden]

No, I'm telling you, no, I don't wish to die. Warn you ahead of time. I'm in the car. What the I tell you, man? I just. Rich, why you sound so violent, buddy? I'm your friend here. That like, yo, just the CTE acting up again, Rich.

[Jada]

Yeah.

[Joe Budden]

Cause your. And they got that. But yo, listen, Yo, Nigel.

[Nigel Sylvester]

Oh, man, this is.

[Joe Budden]

This is important, my brother.

[Nigel Sylvester]

Thank you.

[Jada]

When they dropped. When the bricks after drop in the

[Nigel Sylvester]

brick after drop in May. We can't lease the exact date just yet, but it's May 2020.

[Jada]

God. I called him.

[Nigel Sylvester]

You know what I mean?

[Joe Budden]

Let me tell you something. Your shit going to be a frenzy.

[Nigel Sylvester]

I hope so.

[Joe Budden]

These kids. Let me tell you something at that. At that. Where you won sneaker of the year. It was the coolest shit. Cause you was in the truck and they had you live and you was like, yo, I'm right outside. I got more sneakers and goodies. When I tell you, right? The whole 2,5000 people ran. They left us. We was in there like a desert by ourself. Come outside. The whole place got up and ran outside like that shit was over.

[Nigel Sylvester]

I seen. Yo, I seen the footage. I was like.

[Joe Budden]

I was there. So I'm standing on stage, just 5,000 people. You was like, if you want the brick by brick, you missed your chance. Come outside. We're just giving them the whole place. And gave him up.

[Nigel Sylvester]

You had to put him on the sneakers? Yeah.

[Jada]

What still?

[Joe Budden]

Oh, oh, sneakers at.

[Nigel Sylvester]

But people were outside hitting them on the sneakers.

[Joe Budden]

That was crazy. You said that. I never seen a place clear out like that. I thought it was mace. They maced the place. The footage is crazy.

[Nigel Sylvester]

I seen the footage.

[Joe Budden]

I was there. What I'm trying to tell you, they don't never believe I'm there.

[Nigel Sylvester]

Now you was.

[Joe Budden]

They think I'm capping. I'm on stage. You said, well, come outside. The whole place.

[Nigel Sylvester]

Place left cleared up.

[Joe Budden]

Not 5,000 people out of that bitch in one second.

[Nigel Sylvester]

But that's the beautiful thing about what we're doing right now, man. Like, everything is focused on creating that energy, giving back to sneaker culture, making this exciting again. You know what I mean? So that's why we building the rollouts

[Joe Budden]

the way we are. And they lost it. They lost the excitement. You know, somebody like me that been collecting for so long, I remember I went to. Where was it? In Vegas. I don't want to say the name of it, because. No, no, because they were good people. They had, like, convention, one of the sneaker conventions. I don't know if it's complex. I don't know if it's Sneaker Con. I don't know whatever it was. But I went up in there, and I felt like cemetery. This was like last year, they had one of them conference. I went up in there, and I was like. They had nothing. They had no fluidity, no people around. I was looking like, this.

[Jada]

That's the dick.

[Joe Budden]

No, that was nice.

[Jada]

Yeah.

[Nigel Sylvester]

That was a vibe.

[Joe Budden]

Night and day. That was a vibe that was a hundred million percent better than when I went to Vegas. It was like, you wanted to cry. You walked up in there, I was like, sheesh. And that's why not to give it legs. But that's why I start popping shit, try to tell people I want to battle them. And this. That just to bring.

[Nigel Sylvester]

I was going to ask you about that. You still give it leg.

[Joe Budden]

Bring this excitement back to sneaker culture. Because I was here at a time where I'm not talking about resellers. You know, it got to the point he's like me, right? He actually's dangerous. He might. He's. He's really addicted to buying sneakers. Like me. He'll tell me what's in my store before I know. It's like, yo, y' all got the pink Air Max, nigga. I pick them shits up today. And he ain't just my store. He's in 10 stores in New York.

[Nigel Sylvester]

Okay?

[Joe Budden]

Kiss outside, he buys sneakers, right? But it felt like when kids were coming up to me, right? Cause I start thinking, I'm confused. Maybe the loafers are hot. Yo, I'm confused.

[Jada]

I ain't.

[Nigel Sylvester]

Actors begin to run. These loafers came to run, right?

[Joe Budden]

Maybe the loafers this hot because a new sneaker come out I've been waiting for, and I'm like, yo, this color wave is crazy. And I have kids tell me in the store, oh gee, they ain't be selling. They ain't hot.

[Jada]

Yeah.

[Joe Budden]

Cause this, what's the shit like? What do you like? The sneaker gotta get what you like. Or does it gotta be resale? This I'm looking at a sneaker that I know for a fact. My eyes are telling me, yo, this is hard. You put a outfit with this, you smashing them. And the kids is right next to me. The guys who supposed to love the sneakers, like, ain't doing nothing, ain't reselling.

[Nigel Sylvester]

Yeah, everybody buys sneakers.

[Joe Budden]

They ain't reselling.

[Nigel Sylvester]

Different reasons, huh? Everybody buys sneakers for different reasons. People want to get flies. People want to resell. You know how the game goes, man.

[Joe Budden]

You know my man, rest in peace. Cause you here and you won sneaker of the year. So I got to mention Clark Kent. The great, legendary Clark Kent. Shout out what Clark Kent used to say. Addicted to fresh. Right, right.

[Jada]

Facts.

[Joe Budden]

That's it. Addicted to fresh.

[Nigel Sylvester]

Shout out to Clark, man, Rip.

[Joe Budden]

This ain't that.

[Jada]

That ain't this.

[Joe Budden]

It's cracking. Kiss, goddamn it.

[Jada]

Make some noise for Nigel Sylvester.

[Joe Budden]

Brick by motherfucking brick, brick after brick

[Jada]

after you in the song is incredible.

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