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Fat Joe
Fourth quarter, one point game. But the real action is at the snack table because you didn't just mash avocados, you swirled in Philadelphia cream cheese.
Colin Coward
For a guac dip.
Fat Joe
So creamy, so unexpected, it's drawing double coverage. The real MVP of game day. So good, it's in the bowl shaped like a sombrero. You don't follow a recipe.
Ralph McDaniels
You.
Colin Coward
You Philly it whenever you Philly like it.
Fat Joe
Philadelphia cream cheese.
Colin Coward
This is Colin Coward from the Colin coward podcast on Fox 1. Now you can stream your favorite live sport so you can be there live for the biggest moments. That means NFL Sundays and college football games, nascar, Major League baseball, postseason and more. With Fox one, you get it all. Live, edgier seat plays, high octane moments, and that feeling like you're right there in the action. Fox one, we live for live streaming now.
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Fat Joe
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Jadakiss
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Fat Joe
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Jadakiss
Wu Tang Cream. That ain't hard to tell. Rayquan is incarcerated. Scarface. Public Enemy. Featuring Ice Cube. Big Daddy Kane.
Ralph McDaniels
Burn.
Jadakiss
Hollywood burn.
Ralph McDaniels
Yes.
Fat Joe
What the.
Jadakiss
Yeah.
Fat Joe
Yeah. What up, y'? All? It's the Dawn Cartagena.
Jadakiss
Your boy, Jadakiss. You know what it is? The Joe and Jada show. Every one of our shows is legendary and iconic and all of that. So we don't even. We neither here nor there. But once again today, ladies and gentlemen, animals of all kind, make some noise for our big brother, uncle slash, mentor slash, everything to the culture, Ralph McDaniels.
Fat Joe
Salute. Salute.
Ralph McDaniels
Salute. Joe and Jada. The street's been talking. They said I need to be on this show. I'm here.
Jadakiss
We give you flowers every time. Almost every show. Every other show, we make sure we present you with some flowers.
Ralph McDaniels
Uncle Ralph. I hear. I hear. That's what I said. I said, okay. I mean, those are my peoples.
Fat Joe
Why not?
Ralph McDaniels
I need to be there.
Fat Joe
You know, Ralph, I'm the Dom. Yes, of course. Yo, well, hold up.
Ralph McDaniels
No cap today.
Fat Joe
You my friend. You my friend. Listen, yo, Ralph, you ain't let me do it though. You ain't let me right?
Ralph McDaniels
All right, alright, alright.
Fat Joe
I'm the Don.
Ralph McDaniels
Yes, sir.
Fat Joe
So wherever I go, I run. I don't care who I deal with. It is what it is. I'm a boss. I'm a Don. I was coming and I said to myself, there's only one possibly one man on the earth I could call my big homie.
Ralph McDaniels
Yes, sir.
Fat Joe
And that would be Daniel.
Ralph McDaniels
Thank you.
Fat Joe
You are the dawn of this whole shit. And if, even though your documentary went super platinum, if they not in tune, what we do here is we do it for the love of the culture. This is the man who basically created the whole video concept of the culture. If you see rap videos, the only place to see it on earth was Video Music Box.
Ralph McDaniels
They should have had me on the BET Awards and they would have canceled it.
Fat Joe
If you ever try to work something out with them, I'm sure my name.
Ralph McDaniels
Has come up many times, but I would love to do, to work with, work with them. Because, you know, you can have the stars, but you gotta have the street there too. Gotta balance it out. You can have big, big names and nobody comes and they. But we need to have the locks on that show. We need to have, we need to have the real, real street streets. And we gotta balance it out, man. And hip hop sometimes be a little bit over the top. And so you gotta, you gotta balance it out. And I think we did a good job of that. 42 years of video Music Box still rocking and rolling.
Jadakiss
The longest running show in the world is yo my.
Fat Joe
My. My mom just passed away a couple of months. Video Music Box. She would tell me everything.
Ralph McDaniels
Yes.
Fat Joe
She was like, Ralph is still going, Joe. He had this one up there. He had that one up there. It's like your aunt. I've seen the City island. She know everything about hip hop. She's a big fan of video music.
Ralph McDaniels
I was at City Island Friday. I go once, once a summer just for the vibe. Cause it's a vibe when you go to City at the end, not at the little fancy spot.
Jadakiss
To the end, to the end. That's the first. That's one of the first places ever put me at. You really get cities like Frank, Johnny's, Tony's.
Ralph McDaniels
Right?
Fat Joe
That's the real. That's the real shout out to Lobster House. I go there too.
Ralph McDaniels
I sit down in there and people come from all over from. From 50 to 60 to 20. Yo, thank you, Ralph. Thank you. You still doing it. And I'm like, oh, this is what. I just go for the vibe. You know, you see the young people coming out, and they still know who. I'm like, oh, I didn't even know y' all knew who I was. And what I'm watching now, I watched Saturday night. I'm like, oh, all right. I gotta play some young stuff.
Jadakiss
Did you think it was. It was gonna have that effect, or do you think it. Did you think you was gonna change the world? Cause you changed the world.
Ralph McDaniels
Yeah. No, I didn't know it was gonna be like that. Just like hip hop. I didn't know it was gonna be like what it is today. Look here we got all this going on, but I knew it was gonna be important for the people who loved music. I loved music. If you love music like I love music, you're gonna like this. Cause I'm putting my heart into it. And I think that you're gonna dig what I like. And that was the beginning of it. And then one day, I tell it in my documentary. I'm on the train. And like, the thug, you know, on the train, back in the 80s, you could get.
Fat Joe
They still throwing people in front of. They threw somebody in front of the train last night, right? It's still very violent.
Ralph McDaniels
Yeah, you gotta be. Keep your eyes, be aware.
Jadakiss
We on the train.
Fat Joe
But this is. All right, well, you can get Rob Stack. He's telling you the same shit.
Ralph McDaniels
So I'm sitting there and these dudes is like, boom. I'm in Brooklyn. Deep in Flatbush. I lived in Flatbush. Brooklyn, first train, I'm like this. They looking at me like, mean mugging. I'm like this. Like, oh, okay. So either I get off at the next stop and punk it out, or I just see what happens. Let's just see what happens. So they're talking, but every once in a while, the energy keeps coming my way. So I think they waiting for the moment to get me. So nothing happens. I get like 10, 12 stops. I get ready to get off to go to video. I was going to the office, and they said, yo, you the dude that be doing a video show. And I said, yeah, we like that shit. Why y' all niggas ain't say this shit, like, 12 strats ago?
Fat Joe
I'm like this.
Ralph McDaniels
But that's New York, you know, you never know, because we're going to look at you a certain way, you know, in the streets is gonna be you know, you can either go left or right. You don't know. You have no idea.
Fat Joe
No. But you controlled the streets.
Ralph McDaniels
Yeah.
Fat Joe
And you said what was hot. No, no. You always. Thank God you always kept it calm, but you always set the tone. If you went to a spot, the shit was sold out. Everybody wanted shout out, Right. You know, you created shout out.
Ralph McDaniels
That was a life back in the days that was like, you know, you was involved in the show, right? And I played it.
Jadakiss
That was.
Fat Joe
Trump might be on eliminating shot.
Ralph McDaniels
Everybody. Yeah.
Fat Joe
Nobody was saying that the joint skis off the white. You know, Donald Trump Jr. Posted the joints. You know what's going on. WNBA, they throwing green dildos on no joint ski. Trump did that. Trump Jr. Threw the. He had a video of Trump throwing a joint ski off the white. Yo, this shit is crazy, man.
Jadakiss
Trump Jr. Threw a joinski off the white.
Fat Joe
No, he showed Trump throwing a fucking. Some. Some joinsk and like, the shit. Nah, it's out of control.
Ralph McDaniels
It's out of control.
Fat Joe
I'm sorry about that. But he definitely. Donald Trump definitely said, yo, let me get a shout out.
Ralph McDaniels
Oh, yeah. Oh, absolutely. He might have been on one of.
Jadakiss
The shows for a shout out with Joinski.
Fat Joe
That was the most hilarious shit. Jada, man, thank God you my partner and you witty and you funny. Nah, that was. Yo, but you. You envisioned shit like this for me. You gave me an opportunity when I was a kid, man. You let me host video Music Box.
Ralph McDaniels
So Kiss. Let me tell you the story about this guy right here, right? He comes to my office, my office on 31st floor. It's a city building.
Fat Joe
The elevator never worked. And I Fat, Fat Joe.
Ralph McDaniels
He was real Fat Joe.
Fat Joe
That's how much I wanted it.
Jadakiss
Years.
Fat Joe
Listen, all the time I was walking.
Ralph McDaniels
Up, there was a Puerto Rican lady who was the security guard. So I figured it out. They started talking Spanish and he's going, getting in.
Fat Joe
I was on him. I mean, but you put me to host and changed my life. Started taking me serious. It was like, all right, he's really gonna rap. He's really gonna do something. And how'd you lead to do that?
Ralph McDaniels
When he got up, I told.
Fat Joe
I never heard Joe rap.
Jadakiss
Shanky, get up there.
Fat Joe
Yo, I remember if you could ever remember the scene in Carlito's Way when the fat dude was in Carlito. I would used to. By the time I got up there, my shit was like, hey, Ralph.
Ralph McDaniels
Hey. He'd be like, where you going today? Like, I don't know. He said, I want to go wherever you're going. And that's what we did. And we took him to wherever, you know, I'm hosting something. We're doing. Whatever video music box somewhere we took. Remember in Jersey, they booed. You didn't have a wreck. You remember, right? If you wasn't from Jersey, they hated you. I don't care who came there. And Joe got on, and before he.
Fat Joe
Could get two words out, that happened to me in LA too.
Ralph McDaniels
Two weeks later, Flo Jo comes out. Everybody's happier. And I told him that. I said, wait till your record drops. It's going to be different once that.
Fat Joe
Flo Jo hit that. That Rick to scale.
Ralph McDaniels
Yeah.
Fat Joe
You know, the fix was it. You know, Ralph ran this. He ran all of it. You know that Flo Jo was on every day. Yeah, man, that shit was. You know, I'm a worker of video music. Imagine your worker puts out a heat rock. He had that ringing. All this is Flo Joe by Fat Joe on video music.
Ralph McDaniels
And I hear him tell the cap stories. He exaggerates a little bit. A little bit. A little bit. A little bit.
Fat Joe
Just a little exaggerate.
Ralph McDaniels
But I was there for some of those things when it happened. So I know some of it is true. I know a majority of it is true.
Fat Joe
Most of it is true. If I tell you 100 guys, it might have been 25, I'mma keep it a buck. But that's about the only thing I can see with Katk. All my shit is backed up. That receipts I got. There is a lot of guys who took smacks to the face out there that y' all call the biggest legends in the world, that they wearing it well. And they're looking at this show and they're like, that boy is not lying. I'm telling you the truth. There's a guy. Somebody had to get punished. If I'm telling you these stories. I robbed the gym. I punished this one. Somebody's father was punished out there and knows it.
Jadakiss
It knows it, knows it.
Fat Joe
You know, I had to go to Yonkers one time. You.
Ralph McDaniels
I heard you.
Fat Joe
You heard. I threw the whole block on the floor. Don't you hear that? The whole. The whole block on the floor. The whole block.
Jadakiss
I didn't.
Fat Joe
The floor.
Jadakiss
You know, they get a coffee.
Fat Joe
No, no, I'm not going. It's the truth, though. I lied a whole block on the floor. Because when I turned around, Raul and them boys had some things out and the whole block was on the floor.
Jadakiss
While we was just saying that.
Fat Joe
I took a guy. I'm punishing him, right? Don't know. True story. But the guy's smart. He's trying to. He's trying to get away, right? So he's trying to climb the wall, right?
Ralph McDaniels
Right, right.
Fat Joe
And a car pulls up. The door opens, notice. Let me tell you about this, right? Cause I gotta listen.
Ralph McDaniels
I got a lot of friends in Yonkers.
Fat Joe
Listen, I love yonkers. I'm not 30 some years.
Jadakiss
I know who he's talking about. I know this. I don't know all of this. Today.
Fat Joe
I'mma tell you. I'mma tell you. If they ain't paint the picture for you, I'm going to tell you. So we go out there, I get busy immediately. I'm like, who? They like him. It's on. There's nothing to talk about.
Ralph McDaniels
Let me see.
Fat Joe
Hold on, hold on. Guys.
Jadakiss
Half his size, though.
Fat Joe
7Ft tall. I didn't know what he looked like. You gotta let the people know what I'm talking about. It's a whole block. Look like a big drug block in heart, Elliot. A young fist. You know the block, all right? This ain't a cat, okay? But the paint. The picture I'm trying to paint to you is I'm on this guy. A guy trying to get away, right? He fast.
Ralph McDaniels
Boom.
Fat Joe
When I turn around, the whole block is on the floor. Raul and my man, rest in peace. Well, both of them passed away. They got them things out, them extra buses out in the middle. Everybody on the street going, yo, this fucked up, man. This fucked up. Then the car come and the door open and the car so low when the guy got out, because I'm trying to get him, right? The guy's trying to climb over the gate. I don't even notice her, right? I turned around the shadow, this Big Pun with a fucking bat in his hand. And he's a bat. Looked like a toothpick. That's how fucking Big Pun was. And the shit, he twirling the fucking bat and he going like this. And the whole block said, oh, shit. He wasn't rapping yet. Like he wasn't right?
Jadakiss
Oh, they just saw a big ass.
Fat Joe
What if this was like Muggsy butting your lip like this was some movie shit? He jump out the car. He £500 with a bat. They was already on the floor when they seen Pun. The whole fucking block said, oh, shit. And the kid is trying to get away from the on the gate and Pun hits him. He goes a. Hits them on the other side. But anyway, that's not cop, guys by the way.
Ralph McDaniels
We'll find out soon.
Fat Joe
I know we're gonna get a lot of calls. They know the truth. They know the truth. Like that. It's just one of 10,000. You threw a lot of parties, man. That could have got really, really violent.
Ralph McDaniels
I was right in the middle of it as soon as I seen you. And I could tell the energy was getting ready to happen. Bong. I turned that light on. We're going to do a shout out right now. We're going to do an interview. Joe's like, what?
Fat Joe
Revert the energy.
Ralph McDaniels
Let's kill it.
Fat Joe
You know what's crazy is this industry basically commercialized in front of your eyes.
Ralph McDaniels
Yes, sir.
Fat Joe
So, like, when you got footage in your documentary of Mary 17, bro, where was that show in Yonkers?
Ralph McDaniels
That was in Brooklyn.
Jadakiss
Cause we was never on there, you know, as much as we went home and watched it.
Fat Joe
I saw your video. I saw you. No, I saw your video. See me.
Jadakiss
I never gave a shout out on video music.
Fat Joe
No, no, no. I seen your video.
Ralph McDaniels
Going to.
Jadakiss
Yeah, but I wanted to see myself. Kiss.
Ralph McDaniels
Kiss.
Jadakiss
I'm gonna pull it.
Ralph McDaniels
I'm going into the archives. Kiss. I'm gonna prove you wrong. KISS wrong.
Jadakiss
It better not be in the ancient time.
Ralph McDaniels
Everything is ancient.
Jadakiss
Then it can't. Yeah. So it gotta be this. Don't pull out.
Ralph McDaniels
Three months ago, I bet you was like at a basketball game or something. You gonna. You're gonna be going.
Fat Joe
We did that. I had no beef ever in my Life with Ralph McDaniels. Of him. I love his family. It's one beef.
Ralph McDaniels
My wife. My wife says just before you start, she loves you before I came to see you today. And my daughter Kim. So they love.
Fat Joe
I love them.
Ralph McDaniels
So watch my.
Jadakiss
And Kim, I got your tickets for the show that got postponed. Uncle Kiss got you with even better VIP seats for the cash money tour that got postponed.
Ralph McDaniels
I got you. She had already done her nails. She was ready to go.
Fat Joe
But let me. But let me ask you, right?
Ralph McDaniels
What's the beef?
Fat Joe
The beef is. I feel like. I don't know if it's a financial thing.
Ralph McDaniels
Yes.
Fat Joe
But I don't know if you hoarder the film like, you're like the original Johnny Nunez. You know how we never see the pictures he got footage of Biggie and Nas rapping this and that. That, that, that. What are you gonna do with it?
Ralph McDaniels
We should do something with ROC Nation. Being that we, you know, we, we, we moving like that. Let's do it. Let's do it the big way.
Jadakiss
Let's do something with us.
Fat Joe
I'll get it done. I'll walk up right after this. Let's do that. I'll walk right up.
Ralph McDaniels
You and Kiss.
Fat Joe
Yo, 1 million percent. I want. You see Kiss and got you in the mix. You know what I'm saying?
Ralph McDaniels
Oh, you gotta do that.
Fat Joe
You gotta do. You gotta do that. He don't wanna put me in. He don't wanna bring. Even Ralph be taking because of me. I watch Ralph on interviews. They be asking on me like, oh, man, why they had to go there with Ra? Yo, tell me about Fat Joe. You real or not?
Ralph McDaniels
Oh, yeah.
Fat Joe
He be like, you know it's real. You know, this. This Kiss. I would hate to be him with Fat Joe. He's my business. What kind of you hearing on the streets about Fat Joe?
Jadakiss
They go, they love you, man. They love you.
Ralph McDaniels
Here you go, Joe. Look, you low. You.
Jadakiss
Matter of fact, shout out to my man Babyface Ray from the D. He hit me like a week ago. Yo, F. Joe's the best human being in the world.
Fat Joe
Oh, shit. Baby Face was good, baby.
Ralph McDaniels
Real deal. The real deal. For those who want to say, oh, this about Joe, or this about whoever, if you wasn't there, how can you say that?
Fat Joe
Yeah, how can you say that?
Jadakiss
That's his point. My partner's point. That's his. He stands on that. You got no right to say none of that. You was. I was there.
Fat Joe
You wasn't there. And my thing is, if you were.
Jadakiss
There, then you know, you.
Fat Joe
So rest in peace, Ray Ray, Dijon.
Ralph McDaniels
Thank you. Thank you.
Fat Joe
We went out to the funeral, right? Everybody there, I knew.
Ralph McDaniels
Right? Right?
Fat Joe
And everybody. Point of Hip hop, whether they danced or it was beasts, or it was this or this. So if you play the game in hip hop coming up. I know you. I knew DNY when they introduced me to you. Anybody who played any type of shit, it could be at Clan, it could be this. Yeah, Fat Joe was everywhere. I knew them all.
Jadakiss
So when you come rapping, dude.
Fat Joe
No, no. He was before my time. But if the man is. So if you talking shit about hip hop, the birthplace, the disc, the debt, and you live in Seattle. My. My man, you not valid in this shit. You was not there.
Jadakiss
He just gonna throw a shot at Seattle.
Fat Joe
No, I don't mean we love Seattle. What I'm trying to tell you is that the people, the people who lead these claims, these false claims, they from here. Kiss is what I'm trying to say.
Ralph McDaniels
It's like me saying something about Atlanta. And I don't really be there. I don't know. And I'm sure there's some things about Atlanta that are unique to Atlanta. And that's it.
Fat Joe
New York has.
Ralph McDaniels
New York got its own thing, you know, it's. And, and every city got their own thing, you know, and you, when y'.
Fat Joe
All go there, y' all know that.
Jadakiss
No, but we, we gonna. They always hold a grudge against us, though, for some. Me, I don't know what that.
Fat Joe
What is.
Jadakiss
I don't know what we did. I don't know what happened before our times.
Fat Joe
What happened here that didn't happen in everywhere else was Latinos and blacks grew up side by side. Facts next door 5e I go to Ms. Laverne's apartment to go get the butter, the salt, the disc. So when you got racism and segregation around this country, what they just don't get how New York Latinos and blacks just grew up together, family integrated, all that. So they looking from somewhere else from a different lens.
Jadakiss
And they're like, that's why they don't understand.
Ralph McDaniels
That's why this country is in the state that it's in right now because of putting people over here. You're putting immigrants over here, you're putting white folks over here. You put in Asian people over here. What are you talking about? We all live in the same spot. What are you talking about? That's why the country's in the situation that it's in. It's got to change because we're going to continue to see bad things happen to an economy in New York, in la, in Arizona, wherever it's going to be. We have to come together. And New York has done that. We don't have no problem with that. But it's got to change.
Colin Coward
This is Colin Coward from the Colin coward podcast on Fox 1. Now you can stream your favorite live sport so you can be there live for the biggest moments. That means NFL Sundays and college football games, nascar, Major league baseball, postseason and more. With Fox one, you get it all live. Edge of your seat plays, high octane moments and that feeling like you're right there in the action. Fox one, we live for live streaming now.
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Jadakiss
Let'S talk.
Fat Joe
Where's.
Ralph McDaniels
Hold up.
Fat Joe
I never got an answer. Never got a straight answer. Oh, you said, let's put it on him.
Ralph McDaniels
So we're gonna put the right. No, no.
Jadakiss
Lori heard this.
Fat Joe
That's Lori. Laurie makes it happen.
Ralph McDaniels
Lori, let's make it happen. I'm telling you, Lori, Lori. It's the bible of hip hop.
Jadakiss
Don't cut me out, Lori. Lori.
Fat Joe
It can't get no better than, you know, this guy don't even talk. If he said, definitely the bible, you know what it is. It gotta go down.
Ralph McDaniels
20,000 hours of video.
Jadakiss
I was in 20,000 hours.
Fat Joe
Yeah, but they would say, I'm Cap. I was in events where he filmed it clean. And everybody be like, yo, you cap, you cap. And I'm like, no biggie grabbed the mic and Nas grabbed the mic and I'm in the crowd, a fan. I'm like, but we never get to see these things.
Jadakiss
He got it.
Ralph McDaniels
So I wanted to digitize Everything from analog to digital. We digitized everything. Now it's part of the video music box collection. I look at it as the Rockefeller Collection, because this is the history of hip hop, you know, it's not everything, of course, because it was just from my lens, but it's from 1983. From 1983 to present. You know, I was in Staten island last night with Rakim doing a party still. Still taping stuff. And so we had to digitize it because I had to have it in digital phone. Cause that's the only way we can pass it around. And so now it's archiving it. It's a lot of work. It's like a real librarian archivist work. But we're doing it, and it's. And it's happening. But do we need help? Absolutely. Absolutely. We need help.
Jadakiss
So we'll run it up, Lori, right after this. Lori, we need in. We need help.
Fat Joe
I'm walking and Ralph. I don't do that for now. I lost friends. I lost. I lost friends telling me, yo, I got to sit down with Jay Z. I said, fuck you gonna sit down with Jay Z, motherfucker? I ain't bringing you to Jay Z for shit.
Ralph McDaniels
I tell you.
Fat Joe
Telling you, I'm going up there.
Ralph McDaniels
I tell you like this. When. When. When I did my documentary, I said, I have to have Jay Z in the. In the. In the documentary. And the people that I was working with at Showtime were like, well, you know, Jay Z, you know, if he's not involved in it, he probably won't do it. I said, I know him. I actually know.
Fat Joe
So they were like, all right.
Ralph McDaniels
Well, you know. So then the day I booked it, they were like, you're interviewing Jay? They called me while I was sitting down with Jay here. And so I was like, yeah, well, why didn't you tell us you guys didn't want to have anything to do? You said he wouldn't do it. And I said, if I didn't tell Jay that I was doing this, he'd have been pissed off at me, like, why you didn't ask me to be. I'd like to have been part of it. I just been disrespectful. He's part of this story, you know, from day one. So this. These are the interviews. These are the relationships that I have that, you know, people come and say, like, you guys always love. I call Jada Locks. Yo, I got a show. What can you do? All right, Ralph, we got you, Joe. Always. Anytime.
Fat Joe
Just so a Fat Joe. Weird, you know. Crazy question to his. Do you ever look at the success of hip hop? And you know, you paved the way for so many people. And you see everybody. Millionaires, billionaires. Did you ever think there should have been not a GoFundMe, but a Ralph McDaniel fund?
Ralph McDaniels
So last night, I was thinking about when I was gonna see you guys. Maybe they're gonna give me like, a million dollars when I get.
Fat Joe
They like that. You know, like, we getting you a deal.
Ralph McDaniels
If I went everywhere I went and.
Fat Joe
I got a million dollars, oh, no, you'd be out of control. You'd be a billionaire.
Jadakiss
We gotta put this thing. You gotta help them do this thing, Lori. You're doing it going upstairs.
Fat Joe
The moments you can't replace.
Ralph McDaniels
But it's history. And I didn't get into it for the money at first. I got into it because I just loved music. I realized that you could make money out of this thing later. But the history is super important to me because currently, right now, this administration is cutting off a lot of the stuff that is our story. And we can't. Like, it's for everybody. It's not just for us. We didn't make. You don't make music just for black people.
Jadakiss
Not at all.
Ralph McDaniels
No, you don't make music just for Latinos. And we make it for whoever loves it. Whoever loves hip hop. That was the thing. When I first went to the Fresh Fest in 1985, I walked in the Nassau Coliseum and it was everybody was Blacks, Asians, Latinos, everybody singing along to Houdini, singing along to run DMC, Grandmaster Flash, Furious 5, Fat Boys. And I was like, everybody loves this. Everybody loves this. This is a big thing, this. You didn't have to tell me nothing after that.
Fat Joe
You want to know what's crazy? I go, when I don't have no time or whatever. I got to cut today. I love these guys on YouTube that go to Peru, go to China, go to Cuba, go to. Dude, just regular guys. And they go into the dangerous neighborhoods. They go into everything. And today I was looking at Thailand, and he showed all that shit. Then he went to the club and it was Thailand people singing day night, every word of day. Not like us ing Thailand.
Ralph McDaniels
Yes, yes, sir.
Fat Joe
And they knew every word. And that's how I was taught from the ancestors of hip hop, meaning the Africa Band Bodies, the Grandmaster Flashes, the Melly. These guys taught me that hip hop is almost like a religion, right? It's almost like a religion, and if you're true to it and you love it, love it. Love it. Whether you dance or you just dance.
Jadakiss
You can be any clan or anything.
Fat Joe
You're part of the culture.
Ralph McDaniels
You're stuck. You ain't going nowhere.
Fat Joe
Yeah, but that's how I was taught.
Ralph McDaniels
Yeah.
Fat Joe
And so now with segregation and all type of shit, they try. They try to break shit up into that. The way I was taught was, if you're part of the culture and you love this culture, then you valid and you part of our family.
Ralph McDaniels
Yeah. It has no color on. Has no, no, no status on. You. The richest people in the world love it. Come on.
Fat Joe
Yo, it's crazy, right? I'll tell you something. I'm gonna let you talk, Jada, because at this point, I think I'm talking too much. But I had a friend of mine who was a rapper, and he was struggling, and I. I used to try to get them shows, and they wouldn't book them. I'm talking about the legend, right? I would be like, yo, could you book such and such with me? You know, they booked me.
Jadakiss
Who is.
Fat Joe
No, no, no, we can't do that. But he was at a moment where he was struggling, and somebody invited me to meet somebody, have business or whatever with this billionaire dude in Malibu. So the house, it take, like, five minutes to even get up there. It's on the top of the shit, over the. This shit was like a hundred million dollar house, right? I get in there, the man won't turn my guy's songs off.
Ralph McDaniels
Wow.
Fat Joe
Yo, I know this is your guy, my favorite in the world. This is the greatest guy. This is the best guy. No one's better than him. Oh, my God. When I was in college, and he just kept playing this dude's shit. And meanwhile, I'm sitting there and I'm like, yo, I can't get this guy five grand, right? And it's a billionaire winging his shit every album. He wouldn't turn the asset. Man, I wish I could tell him this guy up. Maybe you throw him a check or some shit. But that's how him. Nah, I can't. You know, I ain't gonna tell nobody business like that.
Jadakiss
Nah, you blocked him. Why you didn't tell the guy about him?
Fat Joe
They needed it. He needed that. Keep that in mind. You my partner now. You might go to some fly shit and keep playing Fat Joe, you be like, yo, maybe you want to throw this.
Jadakiss
I'm booking right there.
Fat Joe
You want one of these? Paint. All they gotta do is give me a painting. I don't get gifts, right? Not even on my birthday boxes. Screwdrivers you know, what's the wacky shit, yo? A guy got everything. What could I give you? You got.
Jadakiss
That's the. That's the excuse. They hit us.
Ralph McDaniels
Yeah, but that's just. That's. That's not you in person. That's all men.
Fat Joe
That's all men. They do that too, right? It's like, father, it was Father's Day. He was like, yo, all I got is a pair of boxers, right?
Jadakiss
I got two turkey bacon.
Fat Joe
You got two turkey bacon. You know, I had to talk with my family about chilling. Like, stop spending. I had to go back with my daughter first thing this morning. I said, yo, the boxes is coming back up. Like, I keep seeing the boxes in the gates. Like, I thought we had this conversation. Like, the shit just bing bong three new boxes, FedEx. This is like, yo, this can't be the same conversation we had last month because shit's starting to ring off, you know? I mean, that's where it's at. Let me. So you shot videos. You went from putting the videos on, and then you started shooting all the videos.
Ralph McDaniels
Hello.
Jadakiss
Hello, ladies and gentlemen. How did he do. How does he do this? How did this go from. We went from cutting my next question off.
Fat Joe
You got it, right. Ask him a question, Jada. No.
Jadakiss
It's amazing how you do it.
Fat Joe
These stages, the way. I'm Joey McDaniels. I'm in the McDaniels family. Okay, I'm in the family.
Jadakiss
Amazing.
Ralph McDaniels
I see the meme already.
Fat Joe
No, no, I know everything.
Jadakiss
I didn't have to put them on. I didn't prepare for this interview. You're going to see you and him in one thing on the Instagram, Lady.
Fat Joe
I didn't prepare for this interview.
Jadakiss
I just got music in video direction, Career.
Ralph McDaniels
Yes, sir.
Jadakiss
In some incredible, historic video. Wu Tang Cream. That ain't hard to tell. Raekwon, Incarcerated, Scarface. Public Enemy. Featuring Ice Cube, Big Daddy Kane. Burn, Hollywood Burn.
Ralph McDaniels
Yes.
Fat Joe
What the hell?
Jadakiss
Just tell us. Let's start with Wu Tang.
Ralph McDaniels
So for folks, this is the learning moment.
Fat Joe
Mike Williams was your intern.
Ralph McDaniels
That was my intern.
Fat Joe
So.
Ralph McDaniels
So in the beginning of hip hop, you didn't necessarily get a video. You didn't guarantee videos in the beginning, right? There were songs that were hit records. No video because nobody believed that it was gonna go any further. Video was like an added thing, right? So we used to sit around and be like, how come there's no video for this? We're like, we need to do a video for it. We got cameras and stuff. Let's just do a video. So the first video I did was for Roxanne Shantae.
Fat Joe
Oh, wow.
Ralph McDaniels
Roxanne. Roxanne.
Fat Joe
Roxanne, Right?
Jadakiss
Holy shit.
Ralph McDaniels
And I said, this is an opportunity for us to have an advantage now. People are going to still watch the show more because they're going to see the Roxanne Roxanne video doesn't exist. It's a record. Mr. Magic Molly Ma. They playing it every week. Playing the words or so got a video now. Boom. So a video comes out. So little moments like that. From that, I meet Biz Marquis. We do Bismarcky videos. From that I meet Big Daddy Kane. We do Big Daddy Kane videos. So now it's starting to grow. Then we do coogee rap. Then we do all these different artists and coaching. We did almost all the coaching videos. X Clan. Then we did. You know, it just grew. But the reason why we did it is because there's these videos didn't exist. And I would do it with my equipment. So it helped the artist, who was a little bit lower in price at that time. Remember, videos used to be 100, $200,000 to do. Now you could have an iPhone and do it for $10. So back then, we just wanted to get the videos out. And our company's called Classic Concept. My partner Lionel Vidkid, on Vid. We did all those video. We did over 400 videos. We did all of the Boyz II Men first album that.
Fat Joe
You fucked me up, man. Cause that was my next question.
Ralph McDaniels
I got Bel Biv Devoe, Poison.
Fat Joe
Oh, my God, he did Poison. But you know the one I like, the one y' all did the new Edition. Poison was the best, but thought it was me. Yeah, I thought it was me. I remember they had a party in the mansion, and oh. Oh, y' all shot.
Ralph McDaniels
Yeah, yeah, yeah, yeah.
Fat Joe
Oh, that was the shit, bro. Oh, all of this.
Ralph McDaniels
So I'm meeting all of these guys, meeting actors. Nia Long was in one of the bbd. I never saw me along. Nothing before that. She's in. In that. In that big BBD video. She's a friend of Mike Devs. And we just were the people that were making the videos. And I was also doing. I did the Saint Isaac Wu Tang commercial. I was in. I was in Staten island last night, and I was like, these young guys would be. Take us to Park Hill. I was like, bro, Saturday night. You might not go up there.
Fat Joe
You might not want.
Ralph McDaniels
I said, we'll ride through there real quick. So I got to the Block. It was dark and it was Y N's on one in on each side. I said, no, we're not doing that. But I took them over to where the Wu Tang district is. They got like a little area called the Wu Tang district.
Fat Joe
Damn.
Ralph McDaniels
Yeah, yeah, yeah. It's like a designated, you know, place for tourists. And I took them over there and right across the street is where we shot the video, the commercial for.
Fat Joe
You know, it's crazy. I just pulled up today. The reason why I was a little late is I went to Fat Man Scoops block.
Ralph McDaniels
Yes.
Fat Joe
Shout out to Fat Man Scoop, somebody I really, really loved.
Ralph McDaniels
Yes.
Fat Joe
They gave him a city block.
Ralph McDaniels
And Mr. C. Mr. C was yesterday. Yes.
Fat Joe
You know, so they, you know, they both. But I pulled up to that fat man, I didn't even feel right. I was in Vegas, I had a show. I was really upset. I couldn't.
Ralph McDaniels
He loves you. I know. I used to listen to overnights on high 90. Remember, we was overnights on hot now.
Fat Joe
Overnights on hot 96. Yo, I used to love fat man. I do love fat man at school, you know, and. And whatever times I could share with him. So Nia Long became a superstar. You know, it was a lot of girls that was, like, featured in my video. I had one girl featured in my video. No, I'm telling you a true story. One girl featured in my video, one of my last videos.
Ralph McDaniels
Right.
Fat Joe
I don't want to tell her business like this, but you got to start.
Jadakiss
Saying some names, though.
Fat Joe
No, no, she's beautiful, right? Beyond beautiful. But she was a hairstylist. She does the Fat Joe video when I tell you, not a week later. Stop.
Ralph McDaniels
Oh, really?
Fat Joe
She ain't stopped being on private planes with Birkins, with. With Egypt, with Africa, with Dubai. Like, that video changed this girl's life. Like I've never seen beautiful. My mother gave her that, right. She went from hairstylist to shot the Fat Joe video. And she won't stop the jury. The bags, the flowers, the roses, the privates. That. This. I don't even think she flies commercial.
Ralph McDaniels
Videos were the place before a movie. Before God, before you got a movie, you could be in the video. I'm sure he's plenty of videos that the locks did. Somebody could be in the video, an actor or somebody. And next thing you know, boom, they're in the movie.
Fat Joe
Kevin Hart leaned back.
Ralph McDaniels
Yeah. Really?
Fat Joe
I told you this. He shot a two dollar movie somewhere in Philly before that.
Ralph McDaniels
Okay.
Fat Joe
Prior to that. I met him, thought he was funny. I put him In Lean Back, he's the guy at the front door.
Ralph McDaniels
Right, right, right, right, right.
Fat Joe
Little John and them. Y' all can't get in this, this, that. After that. I'm not taking credit for his shit, but that was the first Lean Back.
Jadakiss
After that. What, Soul Plane?
Fat Joe
No, after that, he got popping. It was. It's his first big look. There's no way around it. There's nothing he could say about it. There's nothing anybody could say about it.
Ralph McDaniels
Music videos are like a movie.
Jadakiss
Since we're talking about that, you co produced the cult classic Juice. Hell did you do that?
Ralph McDaniels
So Juice was the first movie I worked on. So I worked with. I never worked with Ernest Dickinson. He directed Bless you. And. But the producer, Moretz, the guy's last name, he also went on to do, like, amazing movies. He came to me and he said, look, nobody's responding. This is early 90s. Nobody's responded to me because hip hop movies was kind of whack in the early 90s. He's calling people. Nobody's called. He might have called you. Nah, he definitely ain't called me. We good. So he goes, we got this movie. Can you come help it? Can you rewrite it? I go to the office, it's called Juice. I'm helping him rewrite it. We only person we've casted is this guy named Tupac. Tupac's not out yet. He's in part of Digital Underground, but he's not. Like, people don't know him. Kind of know his name, but I don't know him, right? I'm like, all right, go in there. I said, all right, I'll help you rewrite it. Called Queen Latifah on the phone. Look, they're trying to get in contact with you. This is legit. She said, you working with him? I said, yeah. He said, all right, we'll see what's going on. Boom, she shows up, up. Next thing you know, Trek shows up. Next thing you know, all these different people start showing up just because of you.
Fat Joe
Validated.
Ralph McDaniels
I validated. And I said, it's legit. And that was it. And it became, you know, a cult classic. We didn't know when we're shooting it. You don't know. But it became a cult classic. All of the guys in it. I got interviews behind the scenes. I haven't put that out yet. Of Juice. Wow.
Fat Joe
Torero Brothers is there. You know what?
Ralph McDaniels
The Railroad Brothers was there.
Jadakiss
They was with Rodimus.
Fat Joe
Yeah, they was with Rodimus. You know, we kind of, like, hate Social media. Even though, you know, because we came up at a time where there was no social media. But through social media, I learned a lot of things. I never knew Tupac walked all the shit. We bigging up asap. Rocky and all these guys for right now. Tupac was in the Versace show, walking the Runway.
Ralph McDaniels
Oh, right.
Fat Joe
And Versace.
Ralph McDaniels
That's not the one where he had a shirt off. It's not that.
Fat Joe
Nah. He walked up in the show. He had, you know, of course, Quincy Jones daughter Kadata, right? Which was his fiance. She must have plugged them in. But he was there earlier than anybody. And Tupac, when he was. Tupac was walking the Runway. He was out there in France, and they said people couldn't get enough of it.
Ralph McDaniels
Yeah, he was. He was a serious guy. And. And when we shot the Juice, you know, you have the. The Winnebago, the. The thing. Girls are lined up outside. It's crazy. I'm like this. You see women that, you know, you're like, really? That's what you're doing? Mom. Word. That's crazy.
Fat Joe
You know, I went to a concert, and Big Daddy Kane was performing. How about this one? You want a cap? One, you want a yo, yo, yo. But this. This story been verified by Big Daddy Kane. So I'm just in the crowd as a fan. It was one of them Budweiser superfests.
Ralph McDaniels
Oh, wow.
Fat Joe
And the crowd started going crazy. And through the crowd, it's Tupac Shakur from Juice. The Juice is out already. Tupac walk in with the test.
Ralph McDaniels
You was there. Wow.
Fat Joe
Oh, I'm there then.
Ralph McDaniels
I know what you're talking about.
Jadakiss
Oh, I'm there.
Fat Joe
So I go. He walking through, and he's walking with Biggie Smalls. How about that one? The fucking Garden is losing they fucking mind. I'm just in the crowd watching Big Daddy Cane perform. He stops. Yo, Crack, come on. All I got out is Flo Jo. Flo Jo, number one at the time, by the way, too. This partying bullshit. Biggie, right? We go on stage. This was Eric Mc11, seven Mac 11s. I'm standing on stage next to them.
Ralph McDaniels
That's crazy.
Fat Joe
Okay? I'm on stage in Madison Square Garden with them. I remember Tupac pulling me up on the stage. Biggie, I got seven Mac 11s, about eight. Tupac even said, yo, Fat Joe passing the mic. Big Daddy came. Was like, not enough time, guys. Not enough time. He shut Joe Crack down. Not enough times. This, this, that, this, this. It's cool. Cause I knew for a Fact, I wasn't as good as Tupac or Benny, so I'm cool. They gave me a thing, but Big Daddy Kane shut it down.
Ralph McDaniels
Right, right, right, right.
Fat Joe
And that's the infamous. I got seven mecha lemon and all my n in the pen. Here we go, Mr. C. Freestyle ain't nothing. So now, years later, I tell that story right, and they start that. That might have started Cap Heaven for Fat Joe. Oh, full of shit. What this guy? Not him again. But Big Daddy Kane went up to drink champs and Nori asked him, he said, yeah, it's true. Joe was there. You know, I was running out of time. I was headlining, so I had to get to the hits. I said, Big Daddy Kane ain't no Fat Joe was going to be that lean back Fat Joe.
Ralph McDaniels
No, he probably knew. He knew. He knew who he was. Nah, he didn't know I was going.
Fat Joe
To be the lean back Fat Joe or the Joey. Crack, crack, crack, crack, crack.
Ralph McDaniels
So Biggie was a fan of. Of Big Daddy Kane. I have footage of Kane performing deep in Brooklyn, in Fulton street in the hood. And Biggie's like a kid watching, like, studying everything that he did.
Fat Joe
You know, he was everybody's. He was a Big Pun's favorite, too.
Ralph McDaniels
Yes, Big.
Fat Joe
Big Pun loved coogee rap and Big Daddy Kane. They was his favorite. Like, I broke down to tears when he was at the funeral and coogee rap walked up, I was just like. Because I knew how much he honored G rap and Big Daddy Kane. And then, you know, it goes on to Eminem, that whole cadence, that whole flow. You know what I'm saying?
Ralph McDaniels
Great ones.
Fat Joe
The greatest one.
Ralph McDaniels
Yes.
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Fat Joe
And what you think's the best era in hip hop?
Ralph McDaniels
I'm 90s, early 90s, so from 90 to 95 is when I really was loving it.
Fat Joe
So Nas, Jay Z, all that I felt.
Ralph McDaniels
Yeah.
Fat Joe
So you're not go. You not LL Salt and Pepper latte? No, I'm LL Salt Pepper Latte.
Ralph McDaniels
I know you love ll. I have the footage at the Fever when you had them on stage. Joe was a promoter.
Fat Joe
You can really help me out with this cap centennial they got going on with me. Cause you got the proof, Ralph. That's why we gotta make the documentary. You saw him come up in the Fever.
Ralph McDaniels
Yeah. And that was it. He stood there and Diddy was his.
Fat Joe
Manager and you got that story. You said the same thing. You invited Biggie to your birthday and he showed up and it was the last thing you thought was going to happen. He came and hung out all night. Correct?
Ralph McDaniels
Correct. Oh no.
Fat Joe
Same thing happened to me with LL Cool J. Was like, he hates when you say this, but he was like Justin Bieber, you know. No, it's the truth. We Never saw LL Cool J in the hood. He got his stories. We never saw him. So when I met him for the first time and told him he was my idol, I shot my shot. And I said, you know, by the way, you know, I'm having my birthday party Saturday at the Fever. And he was like, that place still open? I said, yeah, it's open. He was like, Saturday, Distance. We. Yo, listen, bro. I woke up that Saturday and I was like. The last thing I thought was gonna happen was ll show up. But I was praying for him to show up.
Ralph McDaniels
There was some real MCs on that stage. L waited. He waited.
Fat Joe
KRS1.
Ralph McDaniels
He waited. He was like this. Go ahead.
Fat Joe
KRS1 was tearing the paint off that motherfucker. KRS1. We had rage. We had Lord Tariq Beat the Guns. We had the gangstar. We had finesse. We had. The whole rap world was at the Fever. And then all of a sudden, I hear girls screaming Like. Like 2, 3 in the morning. You see the red baseball cap. And a man walked up on that stage. I was like, yo, this is impossible to man cater my shit. Nah, that was a night. You got it on film, huh?
Ralph McDaniels
Got it on film. Got it on film.
Fat Joe
I won't let it go.
Ralph McDaniels
No, no, no. Your guidance, we'll. We'll make it happen.
Fat Joe
Oh, no.
Jadakiss
We Hip Hop hall of Fame award recipient. In 1991, one of the earliest formal recognitions of hip hop pioneers could have been.
Ralph McDaniels
I don't. I don't even remember 19.
Fat Joe
That.
Ralph McDaniels
Oh, you know what?
Fat Joe
Yes.
Ralph McDaniels
Okay. So that was me, Molly, Ma, and Red Alert. We got the award. That's the same night that Nas performs live at the barbecue with Main Source. So if you've ever seen that footage, that footage. That was that night. That was that night.
Fat Joe
It's like that y', all. That y' all, that y'.
Ralph McDaniels
All that large Main Source comes out. We got the rapper Nas Fatal Akanelli. Crazy.
Fat Joe
No, that. That energy right there, you know, that energy. That's legendary energy.
Ralph McDaniels
Yeah.
Fat Joe
You know, that set it off when. When I was 12, I went to hell for Snuff of Jesus. That was. That was like the quarter in your ass. Cause you played yourself. There's certain bars.
Ralph McDaniels
That was it.
Fat Joe
That will live forever, right?
Ralph McDaniels
Yes.
Fat Joe
I'm thinking right now, while I'm looking at you, you a treasure chest of moments. But tell us about that moment where Carl Kai had his going on. They had the. Sean John did this. I knew. I used to go to all these events, other fashion shows, so people used.
Ralph McDaniels
To say, what are y' all doing doing fashion shows? I'm like, yo, this is before this hip hop. You know, we was just going to. To. To the. To the. To the store and buying some sneakers and some jeans, and that was hip hop. Okay, we good. Got some Air Force ones, some Adidas, whatever it is. Bong, you got an outfit. Now they starting to bring stylists into the game. Somebody to dress you, bringing you clothes. Carcan I shows up, he lays out his clothes for you. Which. Which one? Take them all.
Fat Joe
Car can.
Ralph McDaniels
I was the best. He gave everybody stuff.
Fat Joe
He was feeding everything.
Ralph McDaniels
Yeah. Still to this day. And then came fubu. FUBU comes to me, Damon John and my man Keith. That. There's four guys in fubu. He comes to my. My office with this shirt, says, F U B. You want it? I'm like, what does that mean for us? By us?
Fat Joe
What?
Ralph McDaniels
It's the best thing I ever heard in my.
Fat Joe
To this. They reincarnate that every president. Yeah, everybody.
Ralph McDaniels
I said, yo, man, how many y' all got mad clothes. He's like, this is it. We got. We got 10 shirts.
Fat Joe
This is it right here.
Ralph McDaniels
I said, y' all better get some more, because when y' all be on video music box, it's gonna be off the hook. And so Damon goes, all right. Next day, they were like, we gotta get a distribution company. We need more people. And so that's how that. That company moved forward.
Fat Joe
You know, I was the first person to sell FUBO in the Bronx.
Ralph McDaniels
Really?
Fat Joe
In my. In my clothing store. What was the name of the store?
Ralph McDaniels
What was the name of your store?
Fat Joe
Halftime. Halftime.
Ralph McDaniels
Right, right.
Fat Joe
Damon John pulled up in the hoopty. It was missing two fucking tires. It was in the fucking big. It had two donuts on. Shit. He have the donuts. He tells this story.
Ralph McDaniels
Yes, sir.
Fat Joe
And he pulls up, yo, we got a clothing line. I was the first to sell FUBU in the Bronx. And Clue tapes, brother. DJ Clue tapes, mixtapes.
Ralph McDaniels
Oh, yeah.
Fat Joe
Cause that was hard to get in the Bronx. Both of them. I mean, it's the first ever. And I made him take me to a baseball game. I had a softball game. And Damon be like, yo, you just jumped in the hoopty, You Fat Joe already? And you just. I was like, man, fuck that. He said, you were saying, what's up to. Everybody out. The hooptie with the donuts. Yo, yo, yo, yo. But shout out to FUBU in the round. The long.
Ralph McDaniels
Yes. That was the thing, you know? So now you got. I'm sorry.
Fat Joe
I remember. I Saw one fashion show with. With Tyson Bedford. Shout out Tyson Beckford. He got the rewind. The time, you know, Tyson Bedford was.
Ralph McDaniels
Was the first one. 3.
Fat Joe
Why you could be 42. Why look 42 when you could be 31?
Ralph McDaniels
He was maybe shot Mr. Ralph Lauren. He was the only black person in the Ralph Lauren ads.
Fat Joe
You want to know what's crazy is I went to one of them shows. I don't know which it was. I think of Jacob Javis, and the man came out in the like a potato sack and was like hopping on the run. This shit was an exciting time, bro. This. No, I'm telling you, it was an exciting time when they had the clothing brands and all that. Well, you had April Walker.
Ralph McDaniels
Yeah.
Fat Joe
Naughty by Nature.
Ralph McDaniels
Everybody had a line. Everybody had a line. And it was. And it was working.
Jadakiss
Walker Wear. Woo Wear.
Ralph McDaniels
Yeah, all of that. When the Woo did it, they had a store. Naughty by Nature had a store all naughtied out. Woo was all wooed out. It's crazy, man.
Fat Joe
That's a crazy. Who do you think? Who would you say? Our couple. I'm not gonna put you on the spot like, I do. Jada of unsung heroes. Like. Like rappers that should have got more recognition than they did.
Ralph McDaniels
Wow. I think he gets it now. I think that Nori played a good role in. For the ground for the underground with cnn. You know, I mean, clearly I'm a Queens guy, but I love, you know, Mobb Deep, you know, just. Just the body of work is just, you know, the consistency. Like, to me, it's like the Locks Mobb Deep, you know, like blue collar hip hop to me. And I'm not trying to say that that's less than. I'm just saying that's like work. And every time you hear it, you could feel the work and you could hear the work. You could hear the work in KISS voice, you know, you could hear the work in styles. You can hear the word in styles, you know? You know, it just goes on forever. And I think I'm always been stuck in that lane of that type of music. Like, I can tell when it's commercial. Like, I feel like. Like, you know, okay, they going for the radio with this one. But I'm good with the third or fourth cut on the album. I'm good with that right there.
Fat Joe
You know, I thought you was gonna say somebody. I. I saw you. You used to play. What was that man's name? What was the guy's name? The Red. You played a lot of. You put me on a Reggae music. What was my man Jabowski? Oh, Jamaski don't go right.
Ralph McDaniels
Yeah, Jamasky.
Fat Joe
I thought you gonna say La Kim Shabazz.
Ralph McDaniels
Oh, La Kim Shabazz. Yeah, yeah.
Fat Joe
Out of. Of Chess, like.
Ralph McDaniels
Yeah, there's a lot of.
Fat Joe
I was talking all these guys you said is rich. All the guys you said is rich, by the way. They underground, but rich. I was waiting for you to say some unsung, super.
Ralph McDaniels
So many. I just. I just can't. There's so many of them that over the years we've worked with. I had.
Fat Joe
So maybe you know the story. We had an episode on when we was talking about Jersey.
Ralph McDaniels
Yes.
Fat Joe
Right. So Chill Rob G and Snap. Remember you played them both. They had the same song. I was mad at the same time. How does it happen?
Ralph McDaniels
I don't know. And I asked Chill, Raji, how did that happen? I think that, you know, like, back in the days, you would get. They would license your music over to UK or to Germany or to Japan or wherever. So it's a new version here, but they license it and put a whole nother artist on the record. And Snap comes out with this same fucking record.
Fat Joe
I never understood. They both was hits. Yeah.
Ralph McDaniels
Three years ago, I meet the guy Turbo. That was the guy who was the rapper on the Snap record. And I met him in.
Fat Joe
In.
Ralph McDaniels
In Yo. It was a B boy contest or something. He was in yo.
Fat Joe
Yeah.
Ralph McDaniels
And I went through the thing and they were like, turbos from Snap is here. And I was like, I like that be. Huh? He's looking at me like. Like, you know, don't have no beef with me. I don't know. That was a long time ago. I don't care. So we start talking and he was like, yeah, you know, he. He's like a big dude, too.
Fat Joe
Oh, no. He was big then, too. Yeah, he was a big dude then.
Ralph McDaniels
But I played Chill Rob G because that was the first one I had. I couldn't do that, you know, like. And that. That happens in the music business.
Fat Joe
But you played the Snap too.
Ralph McDaniels
Not as much. Not as much. I might have.
Fat Joe
You wasn't feeling it like that.
Ralph McDaniels
I just felt like the principal, you.
Fat Joe
Know, like Howie T. Just passed away. What kind of fucking legends.
Ralph McDaniels
First video. One of the first. People ask me, what was the first hip hop video he played on video music. And I always say, CD3 get tough. And Howie T. Was in that group. I didn't know that.
Fat Joe
You know, the world is rough to get tough, Howie. You know, the world is rough to get tough.
Ralph McDaniels
I didn't know he was coming up.
Fat Joe
I ain't got a problem with it. I look beautiful. I'm rewind it up.
Jadakiss
That leg is getting.
Fat Joe
If I want to get drunk, I drink the sorissa. My leg is getting. So you know what? I decided I'm going into the gym. I'm gonna start working on my legs. You know what I'm saying? Get them cocked, Diesel.
Jadakiss
It is strong.
Fat Joe
Get it stronger. You hear this guy?
Jadakiss
Fuck that.
Fat Joe
But, yeah, that was a time where all that money talks. Money talks, right? Yeah, yeah, yeah. And you would play shit.
Ralph McDaniels
I play a little freestyle, you know, because that was New York, you know, I'm gonna play, you know, Sweet Sensation and the COVID Girls and. And that kind of vibe. Because I was going to those spots. 10, 18, the Roxies, they was playing that. You know, you had to play, you know, certain records. Like that record, Soho Hot. That record, right? The same dude who's producing for KRS1 produced that record.
Fat Joe
Like, that dude was like, there wasn't no. There was no label underground. You know what? I was with Spike in Brooklyn. Spike Lee?
Ralph McDaniels
Yes.
Fat Joe
Right. Let me not say that lightly, but I'm with Spike Lee and he throws a party in Brooklyn. I go in there, and Homeboy was in there. The guy who made Set It Off. Oh, Straight and he performed Set it off on the left. Y' all set it off. I was like, what the fuck?
Ralph McDaniels
Hold on, hold on, hold on, Joe. So this. He's part of my Video Music Box Experience, and I bought you guys something. So I think it's a good time to bring it. Bring it up. The Video Music Box Experiences of. There's a party that we do with all different types of artists. So Strafe is one of the main.
Jadakiss
People on the left.
Fat Joe
You got the suit in there.
Ralph McDaniels
You're looking over like a fat rat.
Fat Joe
Like a fat rat. Now, I got Question Alpha.
Ralph McDaniels
It's called the Video Music Box Experience. It's a party from all different generations. So we'll have last time we had at group home.
Fat Joe
Oh, I love them. They was at his birthday party, right? Oh, they was at Styles.
Jadakiss
Yeah.
Ralph McDaniels
Nobody's seen Group Home in years.
Fat Joe
I love those guys.
Ralph McDaniels
Malachi, they came through. Little Dap is Diddy bopping it.
Fat Joe
No, that's real hip hop. That was the real hip hop shit right there. Malachi and Dap. Yeah, I love those guys. A big suge. And anything that Primo has something to do with, shout out to Panji, everybody. Everything Primo asked to do with it.
Ralph McDaniels
Was like Primo said that was one of his. His favorite albums because he did most of the album, and he felt like that was one of his best works. That Group Home album. It is them beats on his timeless though times.
Fat Joe
Disgusting.
Ralph McDaniels
Yeah, yeah. Anytime you hear about video music boxing, it's a vibe, it's fun. It's for all ages. People sing along, they rap along, they dancing.
Fat Joe
And I've been seeing them sold out. All the parties you've been throwing is sold out.
Ralph McDaniels
Crazy. Big Up Late Development.
Fat Joe
My partner, you know, I work a lot, man. Every time I try to sneak up in there to give you a little Fat Joe, I'm watching from, like, Vegas or LA or some shit like that.
Ralph McDaniels
I'm like, damn, you always been there, though.
Fat Joe
That gotta be fun. Yeah, yeah. I'm gonna always be there.
Ralph McDaniels
Yes, sir. Yes, sir.
Fat Joe
You know what I'm saying? You know, I pulled in Brooklyn, you know what I'm saying, right?
Ralph McDaniels
Coney Island.
Fat Joe
Remember Coney Island, A.B.
Ralph McDaniels
Yeah.
Fat Joe
Coney island was sick, crazy. I stood up last week in Brooklyn to the funeral, and I just. I felt like I had to be there. Like, I felt like, you know, everybody.
Ralph McDaniels
So my brother, Ray Dijon. Ray. Ray was. You know, you deal with somebody for almost 35 years, me and him doing stuff. Ray's the kind of person he would call. You gotta get Jadakiss today. He's gotta be on the show. And I'm like. And then he was standing in front of me. I'm. So you waiting for me to call him right now? Like, do I have to do that right now? You know, like, he'd be pressuring me because he just. Jada loves you, Ralph. And I'm like, yeah, but Jada has a life, though, bro.
Fat Joe
I just can't ask Jada.
Ralph McDaniels
Let's go do something. I can't ask Joe, but he's that kind of. He's that guy, you know.
Fat Joe
Without that energy, there never would have been a DJ Khaled.
Ralph McDaniels
Wow.
Fat Joe
There's stories of Khaled climbing over gates for certain artists to get on the songs. He made me get Eminem on the Leanback remix. He was like, you could get the white boy. You could get him. I said, bro, that man is now thinking about me, bro. He was like, get him. Get the white boy. Get the white. He put the battery in my back so much that I threw out the kite. Yo, you think you want to get on this song, right? And he said, yes. I ain't never going to forget Eminem. He broke his promise. Because when he got on that song. He said, you got one favorite, Joe? I said, all right. Get on the remix, on the Lean Back remix. Then he got back on my album a couple of years later. So he did two for me.
Ralph McDaniels
Good.
Fat Joe
But it's guys like that, so when you got Nas, you got Jay Z on your documentary, you knew this was my one favor. I gotta ask.
Ralph McDaniels
Yeah, this is it.
Jadakiss
Oh, yeah. Aces, man.
Ralph McDaniels
I went to him. I went and got him in Miami.
Fat Joe
I pulled up.
Ralph McDaniels
I was there.
Fat Joe
Then what? Khaled caught Covid. Caught Covid.
Ralph McDaniels
Nobody wanted to say what it was.
Fat Joe
No, no, he caught Covid.
Ralph McDaniels
He was the only person.
Fat Joe
That shit was like, the answer. Can't tell nobody.
Ralph McDaniels
We got Covid. He said, this guy Khaled is in the house all the time. How the hell did he get Covid? Yo, bro, in the house.
Fat Joe
The man Khaled, one time, and this is all love. But when it's the COVID right? I'm one of the only guys. They test everybody to walk in his house. You got to get tested. The barber was wearing, like, one of them space suits.
Ralph McDaniels
Wow.
Fat Joe
Like. Like this one day, he almost fainted. The barber, Nelson, the barber did like this. We had to grab him. I was like, yo, this was like. It was in Miami, a thousand degrees, and he was cutting his outside because he couldn't go in the house. He had a space suit, right? I'm like, yo, Cali, man, get. Get a mess of water. So when he caught bro, Khaled was one of the most paranoid guys with COVID in the world. And so I remember when he caught Covid, I'm looking at. And you know what else Khaled did? Khaled. You know, we all got brothers that we love, but some of them is pretty weird, right? Not only did Khaled's catch COVID but he made everybody take a COVID test. Not because they could have co. He wanted to know where he got Covid from. He want to know if I gave him Covid, if this one gave him Covid the bar. He made all of his out of the air. No, no, but he made us go to the real doctor, Urgent care, and get Covid tests because he wanted to know who gave it to him.
Jadakiss
Did you ever find out?
Fat Joe
No, but I was talking to him out the window. He's like. He had doctors 24 hours, like, you know, you got. He's.
Ralph McDaniels
Joe was like, look, Cali is pretty obsessed. You gotta get with Ralph Nick.
Fat Joe
I tell him, you gotta get with him. And he was like, yo, I got Covid. I went to his house. Them n. Man, they had him. Like. Like, when Trump caught Covid, you know how they took him to the special doctor. That man had doctors in there. Like, it was like he was a higher. Like, you could tell he was gonna be a. I.
Jadakiss
It's only Covid, huh?
Fat Joe
No, no, no, no. At that time, it was like, you caught Covid.
Ralph McDaniels
You didn't know people were dying.
Fat Joe
It was a very. He caught it, like, at the serious time where everybody was dying. This, this, that. It wasn't Covid. Later, you know what I'm saying?
Jadakiss
It's only serious if something's already wrong with you.
Fat Joe
I knew a guy that worked for Nike, man, such a beautiful guy. And he was one of the first guys that caught Covid. Was a beautiful guy. And when he went to the hospital, I think he went in there by himself. You know, your family can't go in there, and they had everybody dead in, like, the hallways and all that. And I think he died scared to death. He had Covid.
Ralph McDaniels
Facts.
Fat Joe
No, I was a very serious. I'm not being funny. I'm just saying, you know, if they take you in the hospital, if it's funny, I'm. I'm gonna erase this shit. I don't want to be. I don't want this to be funny. I'm just saying if they take you in there, you sick, and everybody's dead in the hallways, and we seen it leave. He had Covid.
Ralph McDaniels
No, no, you couldn't leave once you went in there.
Jadakiss
I can't.
Fat Joe
I'm going somewhere.
Jadakiss
Mad dead body.
Ralph McDaniels
That's you. But people like. Like especially the older people dropped me.
Fat Joe
Off the block and all, but the.
Ralph McDaniels
Older people thought, you know, they believe in whatever the doctor says.
Jadakiss
Going somewhere? I don't care if you could walk and talk and slide. Drag your foot and you see mad dead bodies.
Fat Joe
Drag your ass back out the door.
Jadakiss
Get in the kitchen.
Ralph McDaniels
Listen to Kiss.
Jadakiss
It's three uncles in hip hop. Uncle Luke, his uncle Snoop, and his uncle Ralph. You the you they uncle.
Ralph McDaniels
Uncle Red. So you can't figure out Red. Red, Uncle Red.
Jadakiss
Matter of fact, yeah, we can't. Le popu. We can't leave.
Fat Joe
Ooh, y'.
Ralph McDaniels
All.
Jadakiss
You everybody's uncle. You been uncle before you was uncle. How you feel about that?
Ralph McDaniels
I mean, you. Look, Red is the one who made me Uncle Ralph. He called me Uncle Ralph. So he said. He said, look, go see Ralph because he's going to tell you and give you the plug to the next move. That you got to make. So that's what your uncle's supposed to do, hook you up. All right, I got you. Go over here. Go see Joe, go see Jada, go see whoever. And they're going to tell you what to do next. I don't know. Go see them. And they're all right when they come. Jada goes, yeah, I got you both. And that was what the uncle thing was. Just to pass it on, the information. No, no, no blocking. No, you know, no. No gate holding. You know, just. Come on, man. We all want to win, you know, as long as it's not gonna get you in no trouble.
Jadakiss
That's awesome.
Ralph McDaniels
Yeah.
Fat Joe
Listen, man, this is the legendary. I don't know how to explain it to you. If you from outside of New York City and you don't quite understand, I say, what's the name of the documentary route you're watching?
Ralph McDaniels
Video Music Box. It's directed by Nas and it's on Showtime. You can watch it still now, you.
Fat Joe
Can'T get a guy like Nas to go direct shit.
Ralph McDaniels
Nas wanted to do it.
Fat Joe
I know he did. Jay wanted to do it. I wanted it. Everybody wanted to do it.
Jadakiss
Yeah. When you call, you get this. You probably one of the people that can call anybody that get a yes when you get a first ring answer and you get a yes when you ask for whatever you ask for. How does that feel?
Ralph McDaniels
Yes. Thank you.
Jadakiss
Calling some of the most.
Ralph McDaniels
Hey, look, people in the culture, look, you know, I was. I was on stage with. With DJ Technician last night, and I said. And I said. And I said.
Fat Joe
I said, you lie from the shot.
Ralph McDaniels
And he just kicked in like that. I was like, oh, good.
Fat Joe
No rock. You know, these guys, man, people don't realize you give them a shout out in the run, like, like, like I tell Rich, play all the time, whether good or bad. When you get that perfect shout out, like, you know, to me, you know what Jay Z said? Yo, og, I made you hot on New York. This took over Frank Sinatra.
Ralph McDaniels
Exactly.
Fat Joe
Like on that big song, your og I made you hot. Yeah, I'm up in there anyway, like, I mean, like, that's a fucking shout out. Like, you know, shoutouts could change your life.
Ralph McDaniels
Hey, look, I'm on a. Jay mentioned my name on the album. I'm like this, like, what? I know he didn't just say my name. So, look, I appreciate it and I get it. Shout outs are important.
Fat Joe
No, they make you feel good. You invented Shout Out. What else you invented?
Ralph McDaniels
Hey, look, I think that for me, it's just appealing to the street. The blue collar guy who goes to work every day loves this. He loves hip hop. He loves to get fly on the weekends. He pops some bottles and does whatever he does. He works, he does his thing. I love them. I love them. The sisters that love it too. So that's. That's what I listen.
Fat Joe
The hip hop game would not be what it is if it wasn't for Ralph McDaniels, living legend, icon. They gotta. They gotta think of other words. You know, the other day, with no disrespect, we did a little trivia and the guy asked us, guys call up and ask a question, they say, yo, Rap city or mtv?
Jadakiss
No. Yeah, what was it? Rap city or yo, mtv. The basement. We said, neither.
Fat Joe
Video music.
Ralph McDaniels
Yeah, that's what the streets. The streets told me that.
Fat Joe
The streets they told you or the.
Ralph McDaniels
Streets tapped in immediately. Yo, Joe and Jada just bigged you up. I said, we're legendary. Yes, well, you know, look, look, we were. It had to start somewhere. Like Diddy said in my documentary, there was Moses first. So I'm Moses now.
Fat Joe
You are, brother. We love you, man. Thank you. Shout out to the wife, your daughter, your whole entire family. I love you guys. Like I said, I am Joey McDaniels for life. You stuck with me. Yo, Ralph. You stuck with me. I'm Joey McDaniels.
Ralph McDaniels
Big up to your family, bro. This is this.
Fat Joe
This is the Joe and Jada that ain't this and this ain't that.
Jadakiss
Hold on. You got a not for profit that we got to shout out.
Ralph McDaniels
Oh, yeah, yeah, yeah, yeah, yeah. Oh, the video music box collection.org supported videoboxcollection.org all the people that love hip hop, the rich people that love hip hop, and if you got $5 or $10. VideoMusicBoxCollection.org is preserving the culture, archiving it and making it available so that. That the next Jadakiss and Joe and Ralph McDaniels can go out and see it.
Jadakiss
So now with that being said, that ain't this, this ain't that. It's kissing crack. Make some noise for our uncle Ralph.
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Fat Joe
The Twisted Tale of Amanda Knox is now streaming on Hulu and Hulu on Disney. In 2007, Amanda Knox was halfway around the world studying abroad in Italy. She had no idea that her dream.
Jadakiss
Would turn into a nightmare inspired by the actual events of her wrongful conviction and 15 year fight for freedom.
Fat Joe
Watch the Hulu arena original series the Twisted Tale of Amanda Knox now streaming on Hulu and Hulu on Disney plus for bundle subscribers. Terms apply.
Podcast: Joe and Jada
Hosts: Fat Joe, Jadakiss
Guest: Ralph McDaniels (Video Music Box creator, hip-hop video & culture pioneer)
Date: August 21, 2025
Producer: iHeartPodcasts and The Volume
In this vibrant episode, Fat Joe and Jadakiss welcome hip-hop icon Ralph McDaniels, the creator of Video Music Box, to honor his outsized impact on hip-hop culture. The trio reminisce about hip-hop’s formative years, the evolution and preservation of music videos, behind-the-scenes stories with legends like Tupac and Nas, and the importance of community and authenticity in hip-hop. The conversation is packed with hilarious storytelling, legendary moments, and a deep appreciation for hip-hop history and those who documented it.
The episode celebrates and contextualizes Ralph McDaniels’ foundational role in documenting, preserving, and nurturing hip-hop culture—from the creation of the video format to supporting legends and unsung heroes. The importance of archiving and giving back to the culture is underscored. Ralph invites listeners to support hip-hop history at VideoMusicBoxCollection.org.
Whether you’re a lifelong fan or just discovering the history, this episode is a masterclass in hip-hop’s legacy, full of raw storytelling and firsthand accounts from those who built the culture. The episode is a testament to the community, the grind, and the power of someone who put the culture first—Uncle Ralph.