Rich Paul on LeBron-Jordan, Jay-Z vs. Terror Squad Rucker Blackout Game & Adele

Summary

Joe and Jada Podcast: Rich Paul on LeBron-Jordan, Jay-Z vs. Terror Squad Rucker Blackout Game & Adele

Date: January 6, 2026
Hosts: Fat Joe & Jadakiss
Guest: Rich Paul

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Episode Overview

On this vibrant episode of the Joe and Jada show, sports super-agent Rich Paul joins hip-hop legends Fat Joe and Jadakiss. The conversation bounces between iconic basketball debates (LeBron vs. Jordan), legendary hip-hop moments (the Rucker Park Blackout Game, Jay-Z vs. Terror Squad), sneaker entrepreneurship, life lessons on loyalty and business, and even Rich’s relationship with Adele.

The trio delivers raw, unfiltered insight into the worlds of sports, music, personal ambition, and the pitfalls and triumphs that come from climbing the heights of their respective industries. The tone is candid, comedic, and authentic—full of classic New York storytelling and philosophical gems.

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Major Discussion Points & Insights

1. Rich Paul’s Media Venture & Partnership with Max Kellerman

• [03:18] Rich discusses launching a show with Max Kellerman, explaining his motive to "do it the right way" and approach the space with dedication, practice, and a desire to provide "the real":

  "It's not like a game. It's not like we're coming in. Like, when I focus on something like that, like, I really put the time in to rehearse and want to do it the right way because you can't play with the business like that." — Rich Paul [03:41]

• [12:23] On what makes a good partnership and distinguishing the value and mindset he brings versus a seasoned broadcaster like Kellerman.

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2. The Adele Conversation & Confidence to Approach Icons

• [06:08] Fat Joe jokes about Rich and Adele’s relationship, paralleling it with Jermaine Dupri and Janet Jackson, probing how "little guys" get with "beauty queen" icons.
• [07:05] Rich responds humbly:

  "We don't really do the choosing. You get chose." — Rich Paul [07:05] "When you get chose, you have a choice." — Rich Paul [07:21]

• Adds that sometimes you get chosen by the "wrong ones," but that's life.

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3. LeBron James, the NBA, and the GOAT Debate vs. Michael Jordan

• [08:05] Jada presses Rich for clarity on LeBron's trade status. Rich clarifies the trade mechanics:

  "You don't play with sciatica, first of all... now you can't be trading. Has no trade clause...even if you wanted to trade...That’s great clickbait, but it’s not like the real." – Rich Paul [09:55]

• [11:11] Fat Joe yanks the conversation into GOAT territory:

  "Get to the pure. MJ LeBron James. Who's the goat?" — Fat Joe [11:11]

• [12:16–15:23] Rich sidesteps direct affirmation but reframes the debate, arguing that greatness is proven by entering elite "rooms" and levels of access—then lays out a philosophical “elevator” model for greatness:

  "You judge guys by what the rooms that you in, right? Who come in the rooms that Joe's in. You don't let anybody in the rooms that you go into, right? ...What room can Mike go in that LeBron can't?" — Rich Paul [12:34] "What I'm going to say to you is I'm talking about to the top floor. There's a key that takes you all the way up to the top floor. Kobe's go there, LeBron's go there, Mike's. They all go to that floor." — Rich Paul [15:12]

• Fat Joe insists Jordan is still top in his “elevator” model but respects Rich’s refusal to draw a definitive conclusion.

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4. The New Balance Partnership & Entrepreneurship

• [16:18] Rich details his pivotal move with New Balance, using client Darius Bazley’s million-dollar internship as a NIL innovation and business education instead of the college route:

  "He wasn’t going to college, so I sent him to work at New Balance...he learned the business...marketing, the making of the shoe, all that. Still ended up going first round, signed a deal." — Rich Paul [16:18]

• Discusses the "Unbothered" sneaker:

  "It's all around being unbothered...I'm focused...the colorway came from...the idea of being unbothered by critics, opinions, naysayers." — Rich Paul [18:18]

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5. Industry Evolution: From Transactional to Human-Centric Representation

• [20:04–24:33] Rich reflects on the importance of opportunity—thanking LeBron for his own—and how the best route is to build independence, not dependence:

  "My ultimate respect for the opportunity [LeBron] gave...was the position I stand in now because I'm no longer dependent upon him." — Rich Paul [21:32]

• On agenting and entrepreneurship:

  "I started the company because I felt like players was only being viewed as transactions. And I knew them as people..." — Rich Paul [23:02] "I played every role, from stylist to...ads, commercial writing, picking samples, all that." — Rich Paul [23:49]

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6. The Rucker Park "Blackout Game" Story (Fat Joe vs. Jay-Z & LeBron)

• [52:13–54:13] Fat Joe and Rich revisit the infamous 2003 Rucker Park Blackout game, playfully arguing about which roster would’ve won and the legitimacy of the event after the power outage.

  "We flew in. Brian's gonna drop 50 on your team." — Rich Paul [52:13] "You didn't have young Braun that was a prince. He wasn't the king yet." — Fat Joe [53:04]

• Fat Joe details his super-team lineup and the “what ifs” of a streetball game that never happened.

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7. Life, Money & Lessons on Loyalty, "The Bag," & Celebrating Wins

• [32:32] Fat Joe and Rich exchange insights on careers—rappers dropping albums vs. the business of bags:

  "You sitting in your successes when you do that ... it becomes settlement." — Rich Paul [33:08]

• Rich urges a “compounding” not “flip” mentality:

  "We come from a flip environment, not a compounding environment...10 to 20 is a flip. Compounding is, I have $10, put that away, don’t touch it for the next 10 years." — Rich Paul [34:13]

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8. Managing Friends, Loyalty, Survivor’s Remorse, and Boundaries

• [36:34–46:34] The group discuss the trials of loyalty, the difference between business and street trust, and why not everyone can—or should—be brought along for the ride. Fat Joe shares painful personal anecdotes about employing friends who aren't built for success.

  "My thing is survivor's remorse, too. Part of that is that survivor's remorse." — Rich Paul [40:43] "The minute someone told me somebody I trusted, 'yo, homie's a bum,' I said, okay, I got it. ... A bum is a bum." — Fat Joe [41:43]

• [45:43] Rich draws lines on how involved agents should get in clients’ personal family issues, differentiating between giving honest career advice and stepping into private affairs.

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9. Giving Back: Helpful vs. Impactful

• [63:20] Jada asks about giving back. Rich shares his philosophy:

  "Two ways to give back. In ways that's helpful, in ways that's impactful. Passing out turkeys and things like that, that's helpful. The impactfulness is being able to create things that provide opportunities." — Rich Paul [63:24] "I do a lot of things that I don't want no pub from it. ... It's very important because I was one of those kids that the community raised..." — Rich Paul [63:50]

• Fat Joe and Rich agree: those criticizing the way giving back is done aren’t doing anything themselves.

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10. Style, Aging, and Staying Authentic

• [71:25] Banter about style, from sneakers (New Balance, Air Force 1) to high-end quarter-zip pullovers, and how aging in hip-hop and sports comes with its own fashion and perception battles.

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Notable Quotes & Moments (Chronological Highlights)

• "We don't really do the choosing. You get chose." — Rich Paul [07:05]
• "You judge guys by what the rooms that you in, right? ... What room can Mike go in that LeBron can't?" — Rich Paul [12:34]
• "The bag ain't the money. The bag is the position." — Rich Paul [22:11]
• "I started the company because I felt like players was only being viewed as transactions. And I knew them as people..." — Rich Paul [23:02]
• "You sitting in your successes when you do that... it becomes settlement." — Rich Paul [33:08]
• "We come from a flip environment, not a compounding environment." — Rich Paul [33:55]
• "A bum is a bum." — Fat Joe [41:43]
• "Giving back... is being able to create things that provide opportunities." — Rich Paul [63:24]

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Timestamps for Key Segments

| Timestamp | Segment Description | |-------------|---------------------------------------------------------------------------------| | 03:14–04:11 | Rich Paul on new podcast venture w/ Max Kellerman, doing things right | | 06:00–07:21 | Fat Joe, Jermaine Dupri, the confidence “to approach icons” | | 08:05–10:35 | LeBron never-being-traded, the truth about player movement | | 11:11–15:23 | The GOAT debate: LeBron vs. Jordan, the “elevator” model of greatness | | 16:18–19:19 | New Balance, Darius Bazley, business education, the Unbothered sneaker | | 20:04–24:33 | Opportunities, independence, representing many athletes beyond LeBron | | 32:32–34:46 | The danger of “settling,” flipping vs. compounding, business philosophy | | 36:34–41:43 | Friends, qualifications, survivor’s remorse, and “the bum” reality | | 45:43–46:34 | Boundaries for agents, getting involved in clients’ personal lives | | 52:13–54:13 | Legendary Rucker Park Blackout Game, LeBron, Fat Joe’s superteam | | 63:20–66:37 | Giving back, community, being “helpful” vs. “impactful” | | 71:25–73:43 | Fashion, authenticity, growing older while staying fly |

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Episode Tone

The episode is a masterclass in friendship, competition, hustle, and real talk. It’s funny, energetic, peppered with inside stories, and rooted in honesty about what it takes to win—not just in business, but in life. The chemistry between Rich Paul, Fat Joe, and Jadakiss is undeniable, offering listeners an authentic window into the mindset of high achievers across music and sports.

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Final Takeaway

If you want stories you won’t hear anywhere else, the truth about sports deals and music industry myths, and unfiltered philosophy on money, loyalty, and character, this episode is a must-listen.

Transcript

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[Fat Joe]

New year Same extra value meals at McDonald's. So now get two snack wraps plus.

[Rich Paul]

Fries and a medium soft drink for.

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[Rich Paul]

Who wouldn't?

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[Odoo Advertiser]

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[Rich Paul]

Listen by the way, just so you know, I was there, the blackout, we flew in, I was gonna drop 50 on your team.

[Fat Joe]

50 we had. Alani talked about it. Yo, what up y'?

[Rich Paul]

All?

[Fat Joe]

This is your boy, the dog Joe. Crack in the building.

[Jada]

You know it is your boy Jada. You know what it is. The Joe and Jada show. Every show legendary. Every show iconic. And we got our foot on these throats right now.

[Rich Paul]

That's right.

[Fat Joe]

Talk your shit.

[Jada]

I mean our next guest. When you think of hard working grinding coming from the bottom, you know what I mean? Making something out of nothing. One of the best sports agents in the world. Really. Never lose. He Does a lot of winning, you know what I mean? Great businessman, great individual. Ladies and gentlemen, make some noise for Rich Paul.

[Fat Joe]

Yeah, yeah, yeah. You coming in our space now. You, the new rookie in the block. You and Max Kellerman coming in that pot. Well, you said it's an audio visual space.

[Rich Paul]

Yes.

[Fat Joe]

Explain what you mean by that when you coming in that space?

[Rich Paul]

Something I've been working on about 18 months. Max and I. You know, when he first situation happened with them, I called him. He thought I was trying to represent him. I'm like, nah, we should do something together. He called me back, he was like, oh, that's kind of interesting. So we worked it. Worked it, worked it. And, yeah, we're excited about it. It's gonna be dope, though. You know, it's like.

[Fat Joe]

It's gonna be LA and New York, LA.

[Rich Paul]

Okay, LA. But, you know, it's one of those situations where it's like Stringer, Spotify, Netflix. Hard to turn that down. It's Max who's a professional, and then it's me who don't exist in that world. And we've been working, too. Like, it's not like a game. It's not like we're coming in. Like, when I focus on something like that, like, I really put the time in to rehearse and want to do it the right way because you can't play with the business like that.

[Fat Joe]

So I could tell by your lineup.

[Rich Paul]

And my barber flew in from Cleveland.

[Fat Joe]

My barber, best barber in the world, that the fibers.

[Rich Paul]

Ain't no fibers.

[Fat Joe]

You ain't got the Jalen Brown right now.

[Rich Paul]

Ain't no fibers.

[Fat Joe]

Joe, we've been off for like a week. I'm sharp today. I'm just letting you know I'm sharp. But. But this ain't the third video this. I'm on point.

[Rich Paul]

He's not going to do right by Tank. You and I still have a little. You forgot.

[Fat Joe]

No, I forgot. Let me know. I wanted, man.

[Rich Paul]

I mean, I produced a record. I never got nothing. I never got nothing, Jeff.

[Fat Joe]

From what?

[Rich Paul]

From Family Ties. I Got nothing. One of the best songs on the. On the whole album.

[Fat Joe]

Yes.

[Rich Paul]

You forgot.

[Fat Joe]

I forgot.

[Rich Paul]

You want me to play?

[Fat Joe]

No.

[Rich Paul]

Okay.

[Fat Joe]

What happened on Family Ties?

[Rich Paul]

I don't know. I didn't get nothing. Nope.

[Jada]

Nothing.

[Rich Paul]

I'm just saying that's not your style. That's not you.

[Fat Joe]

That's not you.

[Jada]

I mean, the artist, he pulled this. You went executive on him.

[Fat Joe]

Crazy. I don't even fucking know.

[Rich Paul]

Don't send me the. Don't send Me, the TS study.

[Fat Joe]

I need, you know your response. Always the little guys, right? Cause coming from Fat Joe, you're a little guy, right? And so when a. Hey, when I go, yeah, that was proud.

[Rich Paul]

Yeah.

[Fat Joe]

That was a flag.

[Jada]

That was a flag.

[Fat Joe]

Flag worthy. That was definitely.

[Rich Paul]

But you sharp though, Joe.

[Fat Joe]

I'm on point with it. I caught myself right now.

[Jada]

That goes for be sharp.

[Fat Joe]

It's a little bit better, right? Like I was. I caught it. Yeah, but you know, your girlfriend, wife.

[Rich Paul]

What you talking about? You talking about Adele? Yes. Oh.

[Fat Joe]

So what I'm saying is always little guys like you, man. Like, I sat here, I'm looking at fucking Jermaine Dupree. Jermaine Dupri had Janet Jackson up. What gives you guys the courage to walk into a fucking icon beauty queen and be like, yeah, babe, what's up? Wanna with a real one? I'm looking at you. I said, damn. Yes, man. You guys. Yo. Well, it's crazy. Yeah. I'm looking at the Jermaine Dupree. You're about five, two and shit. Some change. That's the year. Some change that man went at chains. Yo, I'm Jermaine Dupree. The confidence got to be at an all time high, huh?

[Rich Paul]

Well, you know, we don't really do the choosing. You get chose your shit. So that's that shit. That's.

[Fat Joe]

I like that.

[Rich Paul]

Yeah.

[Fat Joe]

Sometimes we get chose by the wrong ones, huh? Well, you have to take you through the. You got a choice machine, huh? Yeah.

[Rich Paul]

When you get chose, you have a choice.

[Fat Joe]

I got a friend, he's breaking up right now. His wife is on that Instagram, she dropping the 48 laws of being a up man. It's just He on day 12, he still got. He still got 30 more days of this chick. I'm like, I go in the Italian bakery, they're like, hey, you see what the. The Italians, the real Italians that we are, whatever they like, yo, your friend, his wife on fire, on Instagram, like, nigga, I'm like, yo, let me get my sandwich right quick. They said something wrong, right?

[Rich Paul]

I said, yo, you know, I listen, I don't want no smoke, man. You do get chose though, you know.

[Jada]

We need chose before we go any further so we never have to have this discussion again. Can you please tell him King James can never be traded unless.

[Rich Paul]

I saw that. Joe.

[Jada]

I was wondering where you was going with that.

[Rich Paul]

Did you?

[Jada]

What was you saying?

[Rich Paul]

You followed some.

[Fat Joe]

No, I got. No, no, you said you saw somebody.

[Rich Paul]

Say something and it don't burn your Stuff King.

[Fat Joe]

What I said is this league historically has been about rebuilding. And when they got a bunch of young kids balling the way they balling, they got a bunch of white boys too, at that balling over there. Dropping 30, 40 points a game, right? Going crazy over there. The King took a little bit off for the sciatica. I'm wondering if he's going see this. He might have up because I don't think he has sciatica. If you really want me to tell you what I really want to say. No, I think he said, yo, let.

[Rich Paul]

Me just see n. You never have.

[Fat Joe]

To play with these guys. What they could do on their own and they around.

[Rich Paul]

This is why I have a show.

[Odoo Advertiser]

Get them.

[Fat Joe]

Okay. Come on.

[Rich Paul]

Because if you want the real.

[Fat Joe]

Yeah. Yes. Oh, you full of shit, too.

[Rich Paul]

That ain't that.

[Fat Joe]

You made me some promises. It ain't never happened.

[Rich Paul]

Damn lie.

[Fat Joe]

You a liar. How you told me guys were coming to the Knicks that you represent went to Afghanistan. Come on, they gave more money.

[Rich Paul]

The Knicks probably had the money.

[Fat Joe]

I came here bragging so hard. You told me one time somebody was coming in, I was so gassed, I was ready to bet. I would have went to fuck.

[Rich Paul]

I was probably trolling, Joe.

[Fat Joe]

Yeah, you was trolling me. Dude, could a motherfucker ain't come nowhere near here, like.

[Rich Paul]

No, but listen, you don't play with sciatica, first of all, so. But again, now you can't be trading. Has no trade clause job. And even if you. Even if you wanted to trade, it's just. People just say the craziest things. I saw all of that, though. I was just like, yes, this is why I'm doing a show. Because you got to get the real. That's not really. It's great clickbait, but it's not like the real. The reality of it is make 55, $54 million at that age, that's out of control.

[Fat Joe]

Now. I'm on point today, is what I'm trying to tell you.

[Rich Paul]

He could ask.

[Fat Joe]

Hello.

[Rich Paul]

So is what Jada's saying is right, he can't be traded unless he wants to betray them. But even with that being said, it takes two to tangle in a trade. So when you hear all these people, oh, you gotta take a back seat. You gotta fit in. You gotta do this. If you want to break it down, you can take all four positions and name your top five. He's in one of the top five in all four positions outside of center. So where's the fitting in at?

[Fat Joe]

Yeah, but you say that now.

[Rich Paul]

I say it for the last 23 years. For the last 23 years.

[Fat Joe]

Okay, let's. Let's cut the shit. Let's cut the shit. Get to the pure. MJ LeBron James. Who's the goat?

[Jada]

Here we go.

[Rich Paul]

I'm so tired.

[Fat Joe]

No, no, this ain't a tired.

[Rich Paul]

How do we even fucking get here, Joe?

[Fat Joe]

He sucked at you in how sucker you win him. He lined you up.

[Jada]

No, I'm here to tell you so you don't have to say this crazy shit ever.

[Fat Joe]

You gotta say this shit. Who's the goat? Rich boy, you're here. Who's the goat? The mistake. He don't believe me. I'm outside. Maybe I'm talking to some other guys. They. When. When we get to the Jordan talk. Yo, they used to call fouls. Yo, he used to play against white guys.

[Jada]

Stockton, the religious argument, depending on the.

[Fat Joe]

Age of white guys.

[Jada]

Who.

[Fat Joe]

You tossing everybody's ass right now. So what I'm trying to say is who's the goat? That's all I'm saying. Can I get you on record is LeBron James. Cause you said for the last 23 years he could be number one in every.

[Rich Paul]

I'm saying what I always say.

[Fat Joe]

Are you going to say he's better than Michael Jordan?

[Rich Paul]

I'm going to say. Always said to this joke, I would.

[Fat Joe]

Say Rich Flay is the best coach in the universe.

[Rich Paul]

Nah, I'm going to say that for my show. But this is what I'm going to tell you on your show. This is what I'm going to tell you on your show.

[Fat Joe]

This is what I'm going to tell.

[Rich Paul]

You on your show. You judge guys by what the rooms that you in, right? Who come in the rooms that Joe's in. You don't let anybody in the rooms that you go into, right?

[Fat Joe]

That's super fact. But LeBron James is.

[Rich Paul]

But let me ask you this question. Let me ask you this question, Joe, since you already. You ain't paying my publisher. I got nothing whatever. But long story. Listen to this. What room can Mike go in that LeBron can't? Listen, I'm saying.

[Fat Joe]

And by the way, I don't think you want the answer. I want the answer. Yo, that's mj, man. This is a different type of.

[Rich Paul]

But here's what I'm saying, you know, asking. You see, until we get to.

[Fat Joe]

I'm not saying that. I'm not saying that.

[Rich Paul]

And I say it respectfully, though. That's not a.

[Jada]

That's not a respectfully answer the question.

[Fat Joe]

Respect question. Who's had sneakers selling for 30 years? Listen, man, no one in keep jumping from top.

[Jada]

Flags and fall some of my.

[Fat Joe]

Yo, Jada. He's talking about.

[Rich Paul]

You're not answering the question.

[Jada]

Was a baby when Jordans came up.

[Fat Joe]

You can't get that. Space Jam was number two. Jordan was just one.

[Jada]

Yeah, but you can't not sneak his.

[Rich Paul]

Yeah.

[Fat Joe]

What are you talking about?

[Jada]

It's not fair to even say that.

[Fat Joe]

You think LeBron is better than Michael Jordan.

[Jada]

He talking to him.

[Fat Joe]

We on our show. We on our show. You think LeBron is better than Michael Jordan?

[Jada]

What are you talking about?

[Fat Joe]

That's crazy of you. That's fucking crazy.

[Jada]

He just said it.

[Fat Joe]

I just.

[Jada]

What room did he go with?

[Fat Joe]

He actually say it.

[Jada]

I think he can go in any room that he.

[Fat Joe]

You think that LeBron James is better than Michael Jordan?

[Jada]

Put it this way. With room, can he go with somewhere that he can't go with?

[Rich Paul]

If you on the basketball greatness elevator and you get on and there's key.

[Fat Joe]

Access, no LeBron is there.

[Rich Paul]

What could he go to?

[Fat Joe]

In my category list, my category, it opens up, Michael Jordan goes in. Then it actually goes up one flight before LeBron's and Kobe walks in, and then it goes up one flight and LeBron walks in. That's how I do.

[Jada]

There's nothing wrong with that.

[Fat Joe]

That's your opinion. He's looking at me like I'm dissy. No, that's your opinion. He's looking at me like, I know. That's your bread and butter. You gotta protect.

[Jada]

Put it this way.

[Rich Paul]

Let me do it another way. No, it's not my bread and butter. I built a real business. A real business. No, no, no, no, no, no, no, no, no, no.

[Fat Joe]

So the elevator don't stop for you the same way it stops for me in the goat. You said if they get in the goat.

[Rich Paul]

No, what I was going to say.

[Fat Joe]

To you is elevated.

[Rich Paul]

What I'm going to say to you is I'm talking about to the top floor. There's a key that takes you all the way up to the top floor. Kobe's go there, Lebron's go there. Mike's.

[Odoo Advertiser]

They both.

[Rich Paul]

They all go to that floor. Yeah, you now.

[Fat Joe]

Yo, Rich, let me tell you something. Max Kellerman, I tried to sign him to the rewind. He said, yo, I don't really paint my shit like that. I'm saying, I'm sorry, good luck sounds like a good idea, but I don't do it. He was the first person I tried to get on a rewinded box. He's a, he's a good sponsor show. Man, we ain't got no money. Sponsored no show. We just sponsoring this show right now. You know what I'm saying? We just taking the action. Call me up. We're building the business. You know, what made you go with.

[Jada]

New Balance instead of Nike with all.

[Fat Joe]

Of the affiliations, a lot of you. I think I do want to sponsor the show, but. Yeah, continue. Like, like, let's talk about it. Yeah, no, no, no, let's talk about it. So just put us in the lower paper tier.

[Jada]

What's that? What's that?

[Rich Paul]

Tier three.

[Fat Joe]

No, no, tier three. I'll be pick number three.

[Rich Paul]

Let me. Maybe go with new best. In 2019, I did a million dollar internship with Kid Darius Basley. That kind of expedited nil. Instead of him going to college, I sent him to work at New Balance. And he learned an actual business that was directly aligned to where he was going. Can't play basketball without shoes. But what I really wanted him to learn was everything that goes into it, you know, the marketing of it, how, how company choose the athlete, the making of the, you know, the cut and sew, all the different silhouettes of the shoes and all that. But I knew that because he wasn't going to college, that the NBA teams would have to call somebody to see how he performed, you know, what his habits was like. They can't call you the college coach. So he went to Boston, lived in Boston, trained before work, went to work, then trained after work. And because of that, he still ended up going to the first round, signed a deal with New Balance, and then that started our relationship. And it's a family owned business, so there's not a lot of bureaucracy. So I can get right to the decision makers. Just built a relationship and then came up with the idea everyone else could have a shoe. Why can't a CEO have a shoe, right? And then they like that idea. First one did really well. Second one did really well. And now we on this third one.

[Fat Joe]

Let's see, put it up on the joint. Cause I ain't really. I ain't looking.

[Rich Paul]

How about I do for you what you didn't do for me, Joe? I'm just gonna give you your own pair. How about.

[Fat Joe]

Let me give you. Yeah, yeah, yeah, the six. Okay. I tell you. I tell you, Ms. Paul, man, that's it. I'm a 12, brother. They know my size in the shoe game. Yeah, they know what it is.

[Rich Paul]

So but when you think about it, I was just thinking about the joint.

[Fat Joe]

I love that comfortable, very comfortable fire.

[Rich Paul]

And the creative came from me. That's why I had this. It's all around being unbothered. And so if you unbothered, it's more so just like that. I'm focused. See the box?

[Rob Gronkowski]

Yeah.

[Rich Paul]

I'm locked in. And the Colorway came from just this idea of like when you a kid, you go to school, come home, just want your juice box. Everybody leave me alone. Well, at least for 10 minutes. When you're adult, you go to work, you come home, just want your glass of wine. So that started the foundation of Colorway, then kind of built on that. Then it's kind of like unbothered by what? Pretty much everything. Critics, opinions, naysayers, people that stay talking but never really did anything. You know, all that type. And so, and it's actually, this is the Colorway going to retail. It's the friends and family colorway. That lighter Colorway is on the box. So y' all get both.

[Fat Joe]

You gotta bring the mic a little closer, brother.

[Rich Paul]

Come on, bro.

[Fat Joe]

Cause you soft spoken gentleman.

[Rich Paul]

That's a flat, let me tell you.

[Fat Joe]

That's a flat. Throw the mic closer. You got that shit Long distance over there. You got that shit? You got that shit. Yeah.

[Rich Paul]

I thought you were sharp today.

[Fat Joe]

I'm super sharp.

[Rich Paul]

Yeah.

[Fat Joe]

Cause even when I fuck up, I win.

[Rich Paul]

That's true.

[Fat Joe]

That's the point.

[Rich Paul]

Yeah.

[Fat Joe]

Okay, so.

[Rich Paul]

And New Balance has just been great. Been great partners every step of the way. From Clutch Athletics, being with New Balance, signing guys like Maxi and Garland and Ravine and you know, Dejountay.

[Fat Joe]

Who do you represent? Could you give us a list? By the way, Everybody, if y' all don't know who Rich Paul is, because I, I, I guess you're guilty by association. Even me, all I think about is LeBron. But you represent a bunch of superstar athletes. Can you just give us.

[Rich Paul]

But here's the thing. I think people don't understand how important it is for you to be given an opportunity, right? So I gotta be thankful for LeBron because at the end of the day, I got to this place from a perception of people thought you were extra. And today I'm an executive at the highest level, right? So that road travel, it has to start somewhere. That starts with the opportunity that I tell everybody around talent, whether you artists, whether you athletes, these guys don't owe you any anything. They really don't. And you don't have to know everything either. But what you need to know is what you actually capable of doing. So you can be a value add in the room. The problem is the idea of living like Joe and Jada is not really a good idea. The idea of living like me and how I live in terms of when you next to the athlete and stand in that space is what the focus should be. Cause then that'll allow you to skip steps. A lot of people get to the point and skip steps. So I'm thankful for the opportunity that LeBron gave. But my ultimate respect for the opportunity that he gave and for him was the position I stand in now because I'm no longer dependent upon him. And that's the most important thing you can do, is become independent of the person that actually gave you that opportunity, because they didn't have to give it to you. So that's a blessing. My thought process was to go and build. Go and build something. And when you asked me a question earlier, like, about the bags, it's not a thing.

[Fat Joe]

That's how many bags you done caught to the point where you was just like, got another one.

[Rich Paul]

I never. The thing about it is I never focus on the bag. You gotta focus on the disruption of an industry that's gonna bring all the bags, you know, and bags come in different shapes and sizes, but also it's not so much as currency. It's more so positioning, because that's the actual bag. The bag ain't the money. The bag is the position.

[Fat Joe]

When it comes to this audio visual, me and you, we position real, right? We on the top tier now.

[Rich Paul]

But.

[Fat Joe]

But.

[Rich Paul]

But it's true. But to answer your question, we represent over 600 clients today. You know.

[Fat Joe]

600.

[Rich Paul]

600. Yeah. Yeah.

[Jada]

Clap it off for that.

[Fat Joe]

So what tennis. All type of.

[Rich Paul]

So a couple years ago, we acquired, with my partners at UTA, a company called Roof, which is like 170 European footballers, which is great. Then we grew the football business, obviously, the basketball business, grew a little bit of baseball. But then we have a commercial side of business that's really growing at a rapid pace. And we're doing unbelievable work. And you know this stuff, you don't do it by yourself. Got an unbelievable team of people. And I think when you start at one place and obviously started the company. I started the company because I felt like players was only being viewed as transactions. And I knew them as people coming from that side, working at shoe companies, working. I played every role, though.

[Jada]

People don't.

[Rich Paul]

I don't know if people really understand. I played literally every role.

[Fat Joe]

Break that down to Us, man. That's important for the people.

[Rich Paul]

I played every role from stylist to. I decided the jewelry, the watch, how to do, put the lay together, all the way to being in commercials, writing on commercials, all the way to picking the. You know, we did a commercial walking my shoes, and Khaled was actually calling me on this crazy. Back then, they wanted to use this Curtis Mayfield sample. And I was like, nah, let's do something different for lj because it was. You know, he was so connected to the culture. Long story short, end up getting with Mike Will through my man Chubby may rest in peace early.

[Fat Joe]

Oh, man. I mean, Chubby.

[Rich Paul]

I was just happy to be talking to Chubby one day on the phone. He was asking me what I was working on. I was like, man, I'm trying to figure this thing out.

[Fat Joe]

No, Chubby baby, no. Yesterday's price is not today's price. He threw the battery in my back that day after the battle. He was talking so much shit. I went and threw the ig on and explaining the fucking verses. That's how I came up with Yesterday's price is not to Chugby baby through the battery in my.

[Rich Paul]

Yeah, that led me to get on the phone with Mike Will. It was like, we need a hook for this, because I'm gonna call this kid he called Sam Hook. Sam Hook wrote the hook, sent it to me. Listen to it. Like, who you hear on this? And by us being from Ohio and John Legend being from Ohio, we went and got John Legend. So, like, going from the clothes to the jewelry to this. That's what I'm saying. People don't under. Really understand, like, the. The journey. And by the way, we were still around. I mean, I've been around y' all for, I don't know, 20 plus years, but it's just one of those things where you. It's. It's okay to wait your turn and be observant while waiting your turn. Not being what I would say, eager to be entitled, because there's an eagerness to entitlement when you're around talent. And it. It works even worse when you actually. Blood. What you gonna do? Fire your brother? I had to hit my mom. Then I had to hit my. You know, so it gets a little. It gets a little tricky. So I'm glad I was not. Not actual blood, but I. But I've always had this. This mentality to build and to want to learn more and not know. Know it all, so to speak. And that kind of just led to other things. Not really being complacent as you have more success. I've never really celebrated anything that I've been able to do up to this point, though, to be honest with you, I never popped a bottle or champagne or had a drink.

[Jada]

That's the biggest Flex ever. Never celebrating.

[Fat Joe]

Well, that's the only way to be.

[Jada]

You celebrate all the time.

[Fat Joe]

Yeah. But.

[Jada]

Today's show is brought to you by our presenting sponsor, Hard Rock bet. All right, the NBA is finally back. Where's New York at?

[Fat Joe]

Right here.

[Jada]

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[Fat Joe]

Let's get to it.

[Jada]

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[Richard Sherman]

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[Rob Gronkowski]

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[Julian Edelman]

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[Rob Gronkowski]

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[Julian Edelman]

And players love them. Did you know teams crush over 80,000 uncrustable sandwiches a year? They know it's good.

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[Julian Edelman]

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[Rob Gronkowski]

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[Fat Joe]

I could tell you two biggest mistakes. This business back in the day. Say Rakim, one of the greatest artists in the world, he would wait every four years to drop an album. Somehow, when we first started, rappers, even if they were ready to make an album, they would bullshit for two, three years and then drop an album. That's just the way it was. The Lil Wayne and them started dropping and DMX started dropping albums every six months. Two in one year. That's when people knew, oh, shit, we could drop. But before then, it was like, hurry up and wait. It was like, you know, and so.

[Rich Paul]

You'Re sitting in your successes when you do that. I'm trying to tell you, you can't do that. Because when you do that, it becomes settlement.

[Fat Joe]

What I'm saying to you is, same thing with bags. Back in the days. I get a million dollars, two million dollars. I live in Miami. I'm like, yo, I'm not going out. I'm not going to work. I'm gonna hit the clubs, pop bottles, pop champagne, to the shit, look like it's running out. Then I go out there and get the bag again, big mistake, Big mistake.

[Rich Paul]

That bag has to be the opposite way, actually.

[Fat Joe]

You actually got to work more, right? So now it's like the horse let that go. The horse taxes, investment, that. The horse just be like, yo, we got to keep working. We got to keep going. I wasn't like that.

[Rich Paul]

But nobody was. But you also didn't have the examples. Gotta think we come from a totally different environment. You come from a flip environment, not a compounding environment. See, we only thought about the flip. They think about the compounding of it all. It's a totally different mentality.

[Fat Joe]

So break down the difference between flip real quick, flip and compound.

[Rich Paul]

I have $10.

[Fat Joe]

This is a learning show.

[Rich Paul]

Yeah, I have $10. I wanna make 20. That's flipping. Compounding is, I have $10. I'm putting that $10 away. Don't. I don't. I'm not touching it. For the next 10 years. And that $10 becomes, let's just say for sake, a hundred grand. So if you go 10 to 20, 20 to 40, 40 to 80, 80 to 160 versus 10 work, that's a hundred. Now you flip. Compound that a hundred.

[Fat Joe]

How do you do when you got an athlete that you represent that has six babies in one year? And what do you do? You have a real conversation with him or you?

[Rich Paul]

Yeah, I have a justification for having that real conversation because I, I lived it, right? I don't, you know, growing up, we desperately. You lived it. So that was one of the things that I felt like the industry was missing. These guys, they can't. You're not unrelatable, you can't relate, and you really don't care. See, that's the thing that goes over the head of most. But when you have all talent has an ego, we all do, right? But the narcissist talent, especially high level. So if you're feeding that ego with sweets while everything is going good, you miss out on a lot per se. But the vegetables and the nourishment don't sound good at the time where I'm at a highest level. It only sound great in need. You miss that conversation when it don't matter. I got 20 cars, I got this. That I ain't trying to hear that that's talent today. But you, it should be the other way around. A lot of talent don't value expertise, especially in the sports business, because everyone thinks they can do your job. We work the hardest. It don't matter. I can't write like Jada, I can't write like Joe. I can't perform it. But in sports, because you grow up so close to the player, I'm taking the practice, I'm doing this, doing that. Everyone thinks that they can do the job because the talent is shown and the talent is actually the work.

[Fat Joe]

I have one of the biggest problems in the world with a good friend of mine. He was a good friend of mine, but his thing was, you know, he thought he could manage me, right? He would tell me, yo, can I have meetings with Jay Z? There's a street dude that ain't never have a nine to five in his life. But he dead ass was asking me that, yo, let me be Jay Z. I got some ideas, yo, I should manage you. Anybody that wants to work in my crew has a job. Anybody I employ, maybe 100 people, maybe even more. Any one of my friends that I grew up with that wants a job, able to work Bring something to the table, they have a job. You see them everywhere in the stores. This is that. Now if I know this guy, don't want to work, Never had a 9 to 5 in his life, never did nothing successful but just float around the hood, hustle the hustle to hustle. He didn't understand, yo, bro, you're not qualified to be my manager and run my career. You just can't do it. And he had a problem with it. He kept telling everybody at the end, it was like, you know, we had to fall out, fall out, fall out. Because he had to know, like, yo, my man, you never had a nine to five.

[Rich Paul]

Like, but see, I, I never really had nine to five either.

[Fat Joe]

No, I get that.

[Rich Paul]

But.

[Fat Joe]

But we know who's qualified or who's going to work, who's going to put in that work.

[Rich Paul]

But here's the thing. I always tell people with your friend, right? If I would have talked to him, I would have said, no, you don't need to meet with Jay Z. Go and find a guy with the qualifications that Joe would see to meet with Jay Z. You still getting the credit. If I bring the guy to you with the qualifications and the capabilities, you wouldn't be like, oh, shit, now I'm building a little equity in that bank of your trust. From a business perspective, you're my friend. I trust you from that perspective. But from a business perspective, it's different. Now you make the.

[Fat Joe]

I only had one friend. I have a trusted blindly, right? Rest in peace, my brother Raul. When I signed my big deal and I negotiated, they. I had a deal, right? Young, big punk comes out, he, he's selling like crazy. Every record label's like, fat Joe, we need the next Spanish guys. So we sit down and they wouldn't let me go. I was in one of them negotiations where they were like, yo, you can't leave. We gonna work this thing. We gonna take him to the deal.

[Rich Paul]

Kaiser, Kaiser did that to me in 05.

[Fat Joe]

That's who did that. Kaiser did that. No, it wasn't Kazi, it was Craig comedy. But the Craig both just say. The point I'm saying is we closed the deal. We jump up and down, yo, while we made it, we kids, we came from the street, street, street. To get a legit check like that, we felt like we robbed the planet Earth. We walk out, yo, part of my management team, I got a beating tomorrow at 1 o'. Clock. I'll see you tomorrow at 1 o'.

[Rich Paul]

Clock.

[Fat Joe]

1 o'. Clock. Come 2 o', clock, come 3 o' clock, come 4 o', clock, come 5 o', clock, come 6 is 7, I get a call. Yo, what's up? God. Yo, Raul, we had a meeting. One o'. Clock. I got three bitches here. Nigga, I was here. All I said, okay, Raul, it's not for you. It's not for you. Yeah, this one of my most trusted guys I love to death in my life. I had to tell him more frip, like, yo, this ain't for you. Yeah. You ain't on point with this kyp. That's what.

[Rich Paul]

Kyp?

[Fat Joe]

What's that?

[Rich Paul]

Know your personal.

[Fat Joe]

Know your personnel. Yeah. I mean, I know every rule. I've been doing business for so long, I know every rule. I ain't got to read the 48 laws. I ain't got a kyp. I've been through every scenario. And you can address. Oh, that's this, that's that. I don't give 100. I've been through all that. You know what I'm saying? And I gave opportunities even when I knew that certain people ain't need opportunities.

[Rich Paul]

My thing is survivor's remorse, too.

[Fat Joe]

Yes.

[Rich Paul]

Part of that is that survivor's remorse.

[Fat Joe]

When you try to bring everybody with you. I went through that. You know what I'm saying, though?

[Rich Paul]

But that thing is hard. I'm blessed because I don't really have that.

[Fat Joe]

You don't see many friends like that that you grew up with like that.

[Rich Paul]

I have a ton of friends that I grew up with, but we all was together. We just have a. It's a strange dynamic that I have. My friends, they was positioned with me, so we have a different perspective on it. Right? And then there's a pride that comes with it. Obviously you understand that. But I tell them right away, I'm not. I'm not obligated to do nothing for you, especially now.

[Fat Joe]

You want to know what's crazy is I've been through so much in my life. Somebody told me the other day, I'm looking at some shit. Somebody I know knows the person, and he turned around and said, yo, dude's a bum. Bum.

[Rich Paul]

A bum.

[Fat Joe]

Immediately, like a fucking flower blooming. I said, I understood because I met some bums in my life. Bums don't want to work, want to do the foul shit to get it to this. This a bum is a. I know women. Bums. I'm talking about bums. You know what a bum is? A bum is if you gave them the most money in the world, they will have holes in their wall in the mansion, they'll be sliding down the stairs, they will fuck your shit up. They don't give a fuck. They are going to be bums with any that can hit the lottery. And they're going to be bums no matter what the fuck they do. It's sad that I've been dealing with so many different type of people. That the minute someone told me somebody I trusted, yo, homie's a bum, I said, okay, I got it. I know what this is. I don't gotta deal with him or nothing. I'm watching social media. I was like, nah, that's a bum. He's a bum. When you know him, he's a. I'm like, okay. So he's about to cross somebody, about to shit on everything. This, this, this. You know, these guys are. You know, I met people like that, that there's nothing you could do to change them. You give them anything. You could polish them. You could take an up and coming rapper, polish them, throw the gear on them. The jury, the this, this, this, this, this. A bum is a bum.

[Rich Paul]

We're not gonna throw the flag.

[Fat Joe]

What did I do now?

[Jada]

Take an up and coming rapper and do what?

[Fat Joe]

Up and coming rapper, throw the jury on them, throw it. You know, get them the image to everything.

[Jada]

Your point, baby? That coffee is working.

[Fat Joe]

The minute I used to hustle, now all I do is relax. I was a fan of the Jackson 5, but listen, I used to hustle. And I was second in command without going in further, right? And I did good. And I used to hear these guys in my face all the time. I thank you for not killing me for my slot. That's one thing I learned later. I said, man, you were something else. But they ain't kill you in the fucking staircase. It should have killed me a couple of times because I was in the way, right? But I would hear them say all the time, yo, fuck Joe, you know? Why is Joe running the show? This, this, this, we all equal. We all grew up together as kids. Like Cinderella, I leave the drug game alone. But we was making tons of money, B To rap. Did Apollo get a deal? I'm gone. We had a run, you hear me? Everybody benzed out. Beamer out, this and that. They took over less than three to six months. They was bums back on the block. Bums like they had a gold mine. All you got to do is open a shop. And you and you and you caked up. They found a way to bum it out. And all these years I'm working with these Guys, I keep hearing them say, yo, why Joe is second. Why Joe? This, this, this. They couldn't do nothing with it, you know, so it's certain people, you know, it's like the horse, you lead them the water and the motherfucker, you know, if they not gonna drink, it's over.

[Jada]

Shoot em in the head.

[Fat Joe]

How do you deal with like, you know, it's a very hard job. Like, how do you deal when you know, yo, bro, I done dealt with athletes, I done dealt with athletes that, you know, you know, your mom's just getting take advantage of. If you see her there with the young dude and you caked up and your mom's like, I don't deal, I.

[Jada]

Don'T do with him.

[Fat Joe]

Yeah, but you still got to deal. Like, you, what do you do, man? What do you do when you tell a guy? Like, do you tell a guy like, yo, tell your mom to get rid of a boyfriend?

[Jada]

No.

[Fat Joe]

Do they know? He can't.

[Rich Paul]

That's not my place. I don't, I don't really get. Get into that. But I thought she was going to ask me a different question.

[Fat Joe]

That's what I was going to ask you.

[Rich Paul]

I thought you were going to ask me, what do you do when a guy gets to like the NBA but don't really take advantage of it or not really, you know, they satisfy.

[Fat Joe]

No, I was not talking about that. I was talking about when you see one of your, your athletes just getting taken advantage of.

[Rich Paul]

Well, it depends. I don't.

[Fat Joe]

Family stuck. You don't get involved.

[Rich Paul]

Nah, that's not my place, man.

[Fat Joe]

I've seen that shit so much where I was just like, but you know me, I'm dumb like that, you know?

[Rich Paul]

Yeah.

[Fat Joe]

If I got an artist and I really love you and all that, I'm gonna sit you down and tell you, yo, and I'm discovered a lot of artists, I could, I could break that down to you and I would tell them like, yo, you fucking up or you this and this.

[Rich Paul]

Well, no, that's different.

[Fat Joe]

We're gonna take you out of here.

[Rich Paul]

Those, that's three different things.

[Fat Joe]

Okay. Okay.

[Rich Paul]

There's a difference between keeping it very authentic and honest with someone you represent and getting in the middle of something that has to do with them and their wife or my. Whatever. Those are separate things.

[Fat Joe]

You can't do that. I lost every time. Every time. You ever try to tell my friend. Yeah, yeah. You can't every time. Let me tell you guys, if you want your friend and you see his wife doing something, you don't really, like, stay out. Unfortunately, you got to stay out of that area because they gonna make up.

[Jada]

You're gonna be.

[Fat Joe]

And now you're the bad. It happened to me. Legendary. At first I thought it was keeping it real. I bring the dude to his wife, like, yo, look what's going on. This next thing I know, I'm not his man no more like that he back with his wife. I give up on that.

[Rich Paul]

I did learn, though. The 10 days I spent in college, I learned that one of the 10 days I had in college, I saw my friend, he was playing ball at a junior a juco. I got the flip joint. I'm in the student center. Like, I didn't give him the whole. But I'm just like, you might need to check home, man. Just, you know, the next day I'm back in the student. I get the Egg McMuffin joint every morning. Here they come. I'm like, oh, are you so.

[Fat Joe]

My man? Yeah, yeah, yeah.

[Rich Paul]

I like So I. So from there. But also you learn. I learned that from my uncles and aunts. You just learn so much. I just don't stay on it.

[Jada]

Yeah.

[Rich Paul]

That stuff you understand?

[Fat Joe]

I'm.

[Jada]

I'm.

[Fat Joe]

But I was in trouble because I used to really lead with my heart.

[Rich Paul]

Yeah.

[Fat Joe]

I would sit down and tell somebody, yo, you should watch this and this and that. And they would take it wrong. Or maybe like, I'm too strong or whatever, but I'm like, you know, the way I look at it. But you dealing with a different. Yeah, you dealing with athletes. They know when they 10 years old, they go into the league. If they stay straight. We dealing with dysfunctional motherfucker rappers, all type of shit. They ain't got no father they whole life. And I, Joseph Cartagena, give them the opportunity. It's my choice if I like 2 time a felon or not to make him a rapper. Use all my juice to give him the beats. The producers to ask Jadakiss to rap on his record, to this and this and that, to now they're millionaires, right? You gave them that like that, that. That. That was the opportunity they was looking for, you know, and then. So sometimes you want to give them some advice. When you see them headed straight for a crash, you be like, yo, you know, you gonna fuck this up. You know, that's how I deal with it on. On another level. But, you know, some. Most people ain't never really understand what I was trying to tell them till years later where I had conversations with them. It was like, Yo, I wish I shouldn't listen to you. A lot of people I wish I would have listened to. And you said it earlier, you know you young, right? So you wanna know what's up with rap today?

[Rich Paul]

I don't understand it today. I can't even.

[Fat Joe]

But what I'm trying to tell you is about somebody telling me, yo, why you don't talk to them young boys, Joe, you the OG don't want to list.

[Jada]

They don't want to hear me, you.

[Fat Joe]

Got a young boy. The, the survival rate. A survival rate? The getting on rate and rapping, being successful. It's a lot of guys. Every night I see somebody die on the news that they say, rapper Kala Puppy. We never heard of this person. What makes him a rapper? Yeah, but what Koala Ficem, Jada. I'm looking at the news, she's an aspiring rapper. Bitch ain't got a demo, yo. No, I'm keeping it a buck, right? So I turned around, let alone a survival rate. I've been telling people this all the time. And this is why people, they get mad at me sometimes. Because I gotta tell you the truth. You think cause you black or brown, you gotta either hoop or you gotta rap. And that's it. It's in your mind, you doing one or the other, right? And so they come and they go, yo, you know I'm a rapper, but there's somebody coming to you. It's three people coming to your show. Is anybody downloading your raps? Is anybody? So you. Not really. This is not really a professional, a profession that's easiest. You got news to say, man. Yeah, but you got 1% that makes it in rap.

[Rich Paul]

I understand that. Our business is a lot different. What's similar to that is there's times like rankings in our business, so you could be ranked number one.

[Fat Joe]

But I wasn't. Let me finish this quote because I'm gonna forget, you know, I get the Alzheimer's and all that. But listen what I'm saying. How can I talk to a young kid that I know is the exception? He's beyond the 1%, he's less than the 1%. And he became successful. How can I sit and tell that 19 year old kid that made $20 million and got his whole crew around him and all that. Yo, this ain't it. You got to get focused this. He don't want to hear that shit from me. No, he's straight up, like you can't.

[Rich Paul]

I don't know the answer to that, Joe.

[Jada]

Yeah, you can't tell him anything.

[Rich Paul]

Not today.

[Fat Joe]

You got. And you got a lot of dumb athletes, too. It's a lot of dumb athletes switched. No, I'm telling you the truth. These motherfuckers are dumb. I used to coach at the Rucker. We got something through. Listen.

[Rich Paul]

Oh, my God. Listen, by the way, just so you know, I was there. The blackout. We flew in. Brian's gonna drop 50 on your team.

[Jada]

50.

[Fat Joe]

We had Alan Iverson talked about it.

[Rich Paul]

We talked about it. Yeah.

[Fat Joe]

Allen Iverson. We had Carmelo Anthony. We had Stephen Marbury. We had everybody. So they all would have been dropping 50. I'm keeping it above. If you ask Shaquille O', Neal, you win. If you just got LeBron straight out of high school, you're not winning that game, bro. We had the biggest in the game there too. We had Carmelo right after the championship. We had Stephon Marbury, highest paid player in the league at that time. We had Alan Iverson. We have Mike Bibby. How more you want? You want Zach Randolph? You want Jermaine o'? Neal? You want. Like who the fuck. We didn't have.

[Rich Paul]

We listen.

[Fat Joe]

Oh, no, brother. You didn't have young Braun that was a prince. He wasn't the king yet.

[Rich Paul]

By the way.

[Fat Joe]

Catholic school.

[Rich Paul]

When that blackout hit Joe, there was nobody on the planet matter than I was. I wasn't even thinking about the blackout. I wanted to be in that. That atmosphere.

[Fat Joe]

That was a little bit game that never happened.

[Rich Paul]

I was also in the radio station talk about it.

[Fat Joe]

People forget that.

[Rich Paul]

That was a. It was great. I loved every bit of it. I loved every bit of it.

[Fat Joe]

What's that story you told?

[Jada]

Was in the. In the air going to Paris, by the way.

[Fat Joe]

No, he wasn't. He was there for the blackout.

[Rich Paul]

He was in the rest there.

[Fat Joe]

No, no, no, he was. He left that night. Pulled up. All right, listen. Cool and Dre pulled up and they saw Jay Z in the back. He was out there. Then it was the blackout. He left when they rescheduled for two days later. Yeah, that's when I believe you guys were in here the day of the game, the makeup game. I did not see no players coming out of. We left the next day after all of that hype.

[Jada]

It was over.

[Rich Paul]

We left the next day.

[Jada]

Hype of the first game with the blackout was never going to be.

[Fat Joe]

We left the next day. Kiss. They were acting like they were here. They went to the radio, they were talking. No, we was here.

[Rich Paul]

What do you mean, no, no, no, no, no.

[Fat Joe]

For the next game. And they schedule him when I come.

[Richard Sherman]

Okay.

[Fat Joe]

By the way, I walk in with my players. They seen them out there. There's pictures of all my players out there. These guys never came.

[Rich Paul]

No, we was back at. We was back in.

[Fat Joe]

They were gone. Everybody was back in camp and all that. Everybody. I was there. Won by forfeit. Nobody came. What do you want me to do? You got Shaquille o'. Neal. You win. You don't. It was a game I think we did. I'm talking about AI. I'm talking about Mike Bibby when he's an All Star at that time. I'm talking about Stephon Mulberry, Sebastian Telfair. We already know he wasn't going. He ain't had nothing for Stephon. Yo, you crazy, man. This was a good game. It was going to be a good game. Thank God it didn't happen because I wouldn't be sitting in Roc Nation getting money with these people. That thing was a disaster waiting to happen. That was one step. Kaboom. Junior Mafia clears the room. That was. That was a terrible thing. After that radio. That shit had me, man. It went from Fat Joe to basketball to Fat Joe army fatigue. Like, it was like, oh, no, these guys talking crazy. You know, one time people, you know now comments and all that. One time people were very selective with how they talked about Fat Joe out there.

[Rich Paul]

Very.

[Fat Joe]

It was a different time.

[Richard Sherman]

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[Rob Gronkowski]

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[Julian Edelman]

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[Rob Gronkowski]

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[Julian Edelman]

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[Rob Gronkowski]

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[Rob Gronkowski]

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[Fat Joe]

Can we do toast for the sneaker and Rich Ball? Just blessing us with his presence with him and the new show. What's it called?

[Rich Paul]

Game Over.

[Fat Joe]

Game Over.

[Jada]

Yeah, I know what that means.

[Fat Joe]

I like Max1's Andre. One of the best opening is gay movie open.

[Rich Paul]

I'm giving you one more thing. Cancun2004 Talk your shit, Rich Ball.

[Fat Joe]

Tell them who was there. Just paint the picture.

[Rich Paul]

Listen, what SNS did for Lean Back. You've never seen it.

[Fat Joe]

How many times the man played that.

[Rich Paul]

Shit out there A hundred times in a row. BMF was out there a hundred times in a row.

[Fat Joe]

Everybody who mattered was out there in that Cancun. It was the milestone party of memorial.

[Rich Paul]

Weekend in both from city to daddio's city. There's only two clubs.

[Fat Joe]

Yeah.

[Rich Paul]

So we going across the street there. But sns, by the way, was best. It was.

[Fat Joe]

He's one of the greatest. You know, we still employ sns. We still give him shows all the time. We. Anybody kept the lawyer with us. Anybody who didn't take the bag at that blackout time, they still my brothers and we still take care of them now.

[Rich Paul]

Nobody took the bag.

[Fat Joe]

Yeah, they had a lot of bags out there they tried to hire. They took my man John Strick. That's my play about it. Stricken Strip was my player. They took Stretch Strict was that dude. They flipped him. They tried to flip Kareem. Kareem. They left him a bag. Kareem Reed. Yeah, and he was my main. If we know. No, no Kareem Reed. I have no championships.

[Rich Paul]

Speaking of trolling, where's my. Well, I can't even. I don't even want him now. But 20 years ago. I got you rich on the Joe. I need those joints. We had them on. I got you rich.

[Fat Joe]

Never.

[Rich Paul]

Never.

[Fat Joe]

You gotta remind me.

[Jada]

No sneakers.

[Rich Paul]

No, he holds crazy. Don't send me the plastic TS joint that you give to the. To the kids.

[Fat Joe]

Let me tell you something. Thank you for the sneakers. Thank you for the sneakers you gave us in the new show. Game over. We know it's gonna be highly successful. Know what I'm saying? We know it's gonna be highly. Yo, you a funny dude. You know I'm with you in the champions. All right, let's take the sip, dudes. Let me tell you about rich sport. We in the champion. We in. The Knicks is in the championship game. One of your players lost. Who? They was playing for Boston or something like that last year or the Year before Sixes, that was the Sixers. So they go, maxi. Yeah. So I'm on the court, Rich Paul comes on, yo, crack. What's up? This, this, that. He said, yo, my player. I said, them guys got packed up, they gotta go. Like, next morning, I fly to la. I got a meeting at the Polo Lounge. And I'm up in there, I'm talking about 9 in the morning, I'm eating at the Polo Lounge. And I look to the right and Rich Paul's at the next table. Hey, Joe, how you doing? Like, yo. Hey, yo, Rich Paul. That day, you learn Fat Jones. He's everywhere. That guy across the country, he knew.

[Rich Paul]

That I knew that already.

[Fat Joe]

Nah, man, I looked to the side, I said, God damn, that guy out here, nine in the morning. Like we was on the same flight or some shit.

[Jada]

That crazy Brian from Akron. You from Cleveland?

[Rich Paul]

I'm from Cleveland, yeah.

[Jada]

How important is it to give back?

[Rich Paul]

Two ways to give back. In ways that's helpful, in ways that's impactful. Passing out turkeys and things like that, that's helpful. The impactfulness is being able to create things that provide opportunities. You also give back through education, too. I think when people say give back, it's like, oh, you didn't give me nothing to go in my pocket.

[Fat Joe]

Yeah, education is incredible. What I did out there with that school is amazing.

[Rich Paul]

So for me, my give back is. I give back in a number of ways. And I don't. I don't want nothing from. I do a lot of things that I don't want no pub from it. Sometimes I do things that people don't even know I've done, things people don't even know they ain't for me. But it's very important, though, because I was one of those kids that the community raised, and I was one of those kids that y' all came to the tomorrow. What was that called?

[Fat Joe]

Strip club. The strip club, like y'? All? Yeah, it was on Cleveland State's campus. Community strip club.

[Rich Paul]

Y' all had a show.

[Fat Joe]

I was there.

[Rich Paul]

It's on Cleveland States. I forgot what it was.

[Fat Joe]

But anyway, I'll tell you one thing, right? I tell you, my father from Cuba, rest in peace. No, my father never gave me a compliment in my life, okay? He never said, great song, even though he was Cuban. Thank you for buying me my home 20 years ago. Whatever, it's nothing. I paid their bills for 30 years. The only time he ever gave me a compliment was when he see me in the middle of the street giving out turkeys. And feeding the people. He said, that makes me proud. I'm proud of you, son, for looking out for the people. And so there's many ways.

[Odoo Advertiser]

You.

[Fat Joe]

You're correct. There's many ways. There's ways to inspire. You know, we got stores, our stores.

[Rich Paul]

Huh? I saw that with your dad.

[Fat Joe]

Yeah. We got two stores where single parent moms are the managers. One of them just bought a first home ever. There's so many different ways of giving back and impacting the community. You just gotta do it. And the problem I got is the people that don't give back complaining about somebody giving back. So it's never enough. It's never how you do it. So you got. We got. We got a best friend, grumpy Jim Jones. Right? But now Jim Jones gives back. Okay? Jim Jones don't give back because right now, I see him give back all the time in the community. Whether it's clothes, whether it's coats, whether it's turkeys, whether it's this. He's front line with the giving back. I don't know what happened, but I could tell the lady skipped the line three times. I'm out there, I'm outside. Like, I'm there. I'm on the line. I see the six family members. I know them all. They all waiting for the turkey with the grocery. The six, the daughter, the son did this. At some point you could say, yo, you know, young, you know, some people.

[Jada]

You only got one of it.

[Fat Joe]

You took six turkeys and the voucher for the food. I know. I just choose to mind my business. You know, Jim out there, he get a little mad. The lady skipped three times.

[Rich Paul]

I didn't see.

[Fat Joe]

Make him look like. Yeah, it's all over social media, but it make him look like he a bad guy because he lose his patience. But anybody who from the hood.

[Rich Paul]

Hood.

[Fat Joe]

Know they trying to skip the line, you know. And so I look at the comments and everybody repost. They talk bad about somebody, but you ain't giving that. You ain't changed them people.

[Rich Paul]

Well, that's why you got send them.

[Fat Joe]

A meal on that.

[Rich Paul]

Go back to being unbothered, y'.

[Fat Joe]

All.

[Rich Paul]

You can't worry about what somebody talking about on social media.

[Jada]

Show them the hoodie, show them the shirt.

[Rich Paul]

Yeah, that's what, you know, can't worry about that.

[Fat Joe]

Yeah, I do. And I want to smoke whenever.

[Rich Paul]

But you can't.

[Fat Joe]

I want every audience. No, we putting our foot in your ass even when we don't.

[Rich Paul]

Yeah. But here's what I tell you.

[Fat Joe]

Legendary shit, right now, let me tell you, you better study this podcast, because we are changing the whole DNA. This is entertainment. This is like coming home to watch Martin A fucking Cosby Show. It's just. It ain't the no for sure we ain't look one time. So, Mr. Paul, when you graduated high school, this that shit dinosaur, by the.

[Rich Paul]

Way, I told my team, they gave me this thing in the car. It's like, oh, you know, here's the talking points. And I was like, these guys aren't following that. I can guarantee you they're not doing that.

[Fat Joe]

We shooting this shit from the hip.

[Jada]

I told him asks about life.

[Rich Paul]

But, you know, my team is they ultra prepared, which I'm thankful for. But I thought about it. I'm like, just Joe and Jason. They're not following.

[Fat Joe]

They came in. They don't look like our guys. They don't look like what it is. Just look like our guys look like they know what's the bubonic chronic. They know this.

[Rich Paul]

This shit.

[Fat Joe]

Nah, nah. Let me tell you something.

[Rich Paul]

Rolling with that joke.

[Fat Joe]

Your guys, they all got great staff, those guys.

[Jada]

Listen, our staff is great.

[Fat Joe]

Let me tell you something.

[Jada]

We have a great staff.

[Fat Joe]

Ain't none of them got the lines like him. You see them? He got a battle Jalen Rose with that shit. He got this shit.

[Rich Paul]

Two women here.

[Fat Joe]

Me, yeah, yeah, they on point, yo, listen, Let me tell you something, yo. Wrist ball. Use a smooth guy, man, let me tell you something, but this is not dinosaur.

[Rich Paul]

Nah.

[Fat Joe]

And I lately, because I'm in the game, every now and then I lurk and I look at a little something else. Damn, they everything we not. I'm just keeping it a buck. I want everybody to get a dollar. But they ain't us. We entertaining. We get. We. We drop.

[Rich Paul]

Who closest to you, huh? Closest to who you think like, closest to us?

[Fat Joe]

Yeah.

[Jada]

Don't get no. He's about to tell you something crazy. Don't, Luke.

[Fat Joe]

I know they, not us. You want to know why? Because we're Chuck and Shaq. We got the chips.

[Jada]

Kenny. You got the Kenny leg, though.

[Fat Joe]

I got the Kenny leg, yeah. I got the Kenny spit. I'm more like Kenny, huh? We, Chucky.

[Jada]

Kenny.

[Fat Joe]

Then you know why you here. You're training here. Yo, you gotta show me how to straighten the leg out, man. I can't take this no more, man.

[Jada]

Giants.

[Fat Joe]

I'm catching. Is there a way your man to train him?

[Jada]

Nothing else?

[Fat Joe]

No kiss? He can't give him anything.

[Jada]

Giant bartenders.

[Fat Joe]

Is there a way for me to straighten out My leg like legally or is it like an operation?

[Jada]

Calisthenics. He don't know about fucking ball.

[Fat Joe]

He know the human body. He know about number one trainer.

[Jada]

He don't know about.

[Fat Joe]

He can't wait for me right now. My shit's all up for life. He asking him can he fix my leg.

[Jada]

He can't fix your leg. He can fix your chest and shoulders and all that.

[Fat Joe]

But that'll give you the look off your leg is straight, right? There's a way to do it, right. Joe, my son sent me some of operation for my leg. He got them up out there. They thinking my leg. Yo, lords in London, no up nyc. We got these. These are snow shits. This is like having a heater on. These are snow.

[Jada]

Those are fire.

[Fat Joe]

I got something. Nyc, you know what I mean? Hopefully last time you win, you get the right shoe.

[Rich Paul]

Where the storage.

[Fat Joe]

I gotta go back Stores uptown, the Bronx, Harlem, Washington nights. They gave him a 12 and a 10 and a half. Timbo, he came up here, he was like, yo, you know sales dropped after that. Young Kiss, your word is gold in the hood. Ourselves dropped after.

[Jada]

Come on, ladies and gentlemen. I went back, they took care of me. They had a friend, they had a crispy box for me. They gave me the right size. Make sure you shop it up, man.

[Rich Paul]

Your word is golden.

[Fat Joe]

Let me ask you, Let me ask you.

[Rich Paul]

When you hit him with.

[Fat Joe]

Right now, Kiss is dressing his age. And to me, he's fly.

[Rich Paul]

Yeah.

[Fat Joe]

You know, now a lot of they call us tweenagers and like that.

[Rich Paul]

No, they call you.

[Fat Joe]

They talking about if you got a quarter zipper or something. You are old man, not a quarter zippers. I just copped the four thousand dollar quarter zipper shirt. No, the quarter zip is $4,000.

[Rich Paul]

Not reading it. Now the quarter.

[Fat Joe]

Zip is in. Now they try to disrespect Air Force One. They say his granddad's shoes.

[Rich Paul]

Yeah, yeah, yeah.

[Jada]

That can'.

[Fat Joe]

Oh, you with New Balance. Yeah, you. You like a dog, James. You like a Don King. Don King come in the ring with a Mexican and Puerto Rican flag. Whoever won, that's the. He walking on the way like that.

[Jada]

He came with the winning, he left with the win.

[Fat Joe]

That's the Coney. Lester Coney. That be like Sakota.

[Rich Paul]

Nah, that's not gonna happen.

[Fat Joe]

Joe, when you put these on, I know it's not doing you a full watch.

[Rich Paul]

How you. Yo, Joe, when you. When you. When you put the layout, put them joints up there.

[Fat Joe]

Oh, no, we don't do it.

[Rich Paul]

By the way, you got to get a whole new. It's gotta come.

[Jada]

Everything.

[Fat Joe]

I brought a class. Don't do that. I brought a classic out.

[Rich Paul]

No, don't.

[Jada]

You don't do that. No, you don't do that.

[Fat Joe]

I believe.

[Jada]

Wait for him to find me a day tuner. Hopefully this Christmas.

[Fat Joe]

No, no, no, I'm not doing that.

[Jada]

Business partner. Give me a Daytona for Christmas.

[Fat Joe]

I got a gift for you, by the way. I got a gift coming for you, but.

[Rich Paul]

Oh, you get the Daytona in the lemons for Christmas.

[Fat Joe]

I never said nothing about no day. It might be a lettuce wrap because he's so vegetarian. That might be nobody. I got a gift for you though. That's, that's. No, I got a nice thoughtful gift for you that you're gonna truly enjoy, my brother. What's a watch? Who wants an extra watch? But. Oh, yo, Rich ball. This ain't that.

[Jada]

That ain't this.

[Fat Joe]

It's cracking.

[Jada]

Just got noise for Rick.

[Fat Joe]

Yeah.

[Julian Edelman]

This is Julian Edelman from Dudes on Dudes with Gronk and Jewels. Sunday mornings I've got my game day ritual. Coffee, lucky socks, and now new morning uncrustable sandwiches.

[Rob Gronkowski]

It's all about that 12 gram protein boost with the new uncrustables. Bright eyed berry or up and apple flavors.

[Julian Edelman]

Bright eye berries got a flavor. Feisty receiver energy up an apple.

[Rob Gronkowski]

Your classic do it all tight end.

[Julian Edelman]

Soft, pillowy, packed with protein and easy enough for Gronk to grab from the freezer.

[Rob Gronkowski]

Whether you're on the couch, driving to the tailgate or heading to the locker room, New morning uncrustable sandwiches are the MVP of snack.

[Julian Edelman]

Your new Sunday kickoff ritual starts here with new morning uncrustable sandwiches packed with 12 grams of protein.

[Odoo Advertiser]

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[Commercial Announcer]

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[Rich Paul]

Live, CBS Sunday. Hollywood's biggest party is now bigger than ever.

[Fat Joe]

Perfect. No notes.

[Rich Paul]

The Golden Globes. With more stars, more glamour, more chaos.

[Julian Edelman]

And more host Nikki Glaser.

[Commercial Announcer]

We're gonna laugh at the celebrities that can take it and completely ignore the ones who can't. I'm just kidding. They're not safe, either.

[Rich Paul]

The Golden Globes.

[Julian Edelman]

Live, CBS Sunday, 8 Eastern, 5 Pacific.

[Rich Paul]

And streaming on Paramount. Plus.