Ronnie Fieg talks Kith’s GLOBAL expansion, becoming Knicks creative director & BLESSES Joe & Jada with custom kicks (w/ Shawn “Pecas” Costner)

Summary

Podcast Summary

Podcast: Joe and Jada
Episode: Ronnie Fieg talks Kith’s GLOBAL expansion, becoming Knicks creative director & BLESSES Joe & Jada with custom kicks (with Shawn “Pecas” Costner)
Date: June 11, 2026
Host: Fat Joe (“Joe Crack”) & Jadakiss (“Kiss”)
Guests: Ronnie Fieg (Founder & CEO, Kith), Shawn “Pecas” Costner (“Becca”), Mayor (cameo)

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Overview:

This episode dives deep into the meteoric rise of Ronnie Fieg—from sneaker store stockroom in Queens to the global expansion of his fashion powerhouse, Kith, and his pivotal role as the New York Knicks creative director. With hip-hop industry vet Shawn “Pecas” Costner along for the ride, Fat Joe and Jadakiss uncover Fieg’s secrets to wild cross-brand collaborations, discuss the role of culture in streetwear, and swap legendary stories from both the music and sneaker industries. The episode culminates with Ronnie unveiling custom Kith sneakers for the hosts, creating a heartfelt, hilarious, and insightful session.

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Key Discussion Points & Insights

1. Ronnie Fieg’s Origin Story & Kith’s Brand Identity

A Dream to a Dynasty

• Began working in a sneaker store at 13: “Somebody that took a dream and turned it into a dynasty.” (Kiss, 03:20)
• Built Kith from the ground up after years at David Z, becoming a bridge between sneaker culture and luxury fashion.
• Joe reminisces about buying boots in NYC during the 90s and first meeting Ronnie with Big Pun at 15 or 16 (08:03).

Building Relationships with Brands

• Ronnie reveals he's been in footwear for 31 years and worked across classic names: “I had those relationships...wanted to open a store that would highlight the best product they had to offer.” (Ronnie, 10:15)
• His deep knowledge of each brand’s DNA impresses even their executives.
• “A lot of the times we’re sitting down, I’m explaining to them what got me into the brand in the first place. And those are stories that sometimes they don’t even know.” (Ronnie, 12:11)

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2. Navigating Multi-Brand Collaborations

Joe Probes Ronnie’s Unique Lane:

• “How are you able to work with so many brands? Why isn’t Nike mad at you? Why isn’t New Balance mad at you?” (Joe, 07:26)
• Ronnie credits decades of trust, being product-obsessed, and his tier-1 distribution status.
• Brands work with him because of his authentic passion and expertise, not just for hype or clout.
• Memorable quote: “When you walk into my office...I have representation from every brand. And I don’t only wear the shit that I make.” (Ronnie, 11:28)

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3. The Culture, the Retail Evolution, and New York Stories

Old School Retail & NYC Trends

• Memorable nostalgia for iconic blocks: “If you took your girlfriend down there for some boots, she was like the man.” (Joe, 13:45)
• Shoutouts to former NYC footwear hotspots (David Z, Fat Beast, Flight Club), and how the landscape evolved.

Fashion as a Universal Addiction

• Joe observes how fashion is cross-cultural, joking about its “addictive” nature in hip-hop: “When I go shopping, I see Asian people. I see all kind of people...It’s actually a problem, right? Like fashion.” (Joe, 16:46)
• Ronnie shares: “Fashion can be a driver for why people do what they do...goes hand in hand.” (Ronnie, 17:41)

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4. Business Lessons: Loyalty, Legacy & Giving Back

On Retail Strategy and Space Design

• Ronnie contrasts Kith’s approach with cookie-cutter brands: “Every city we go to, the mood board becomes the city, and all materials and colors become complementary to the city we enter.” (Ronnie, 21:09)
• Experiences in Paris, LA, and the importance of customer experience, including food and Kith Treats (21:30).

From the Streets to the Boardroom

• Joe and Becca swap stories about breaking artists (Rihanna, Bieber, Rick Ross) through the grit of radio promo and the “segregated” music industry (Becca, 23:33-25:44).
• Lessons on fighting for inclusion—Joe shares how hard it was to get Latino artists on radio outside NYC (26:02).

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5. Exclusive: Kith IVY, Paddle Sports, and the Future

Kith IVY—Ronnie’s Health & Wellness Club Vision

• “It’s called Kith Ivy. It’s a health and wellness spa, paddle courts, gym, this beautiful dining room...I wanted to take a different approach as I’m getting older.” (Ronnie, 45:31)
• Inspired by LA’s Erewhon and the rise of paddle sports, designing a space and even an apparel line to shape the aesthetic of new sports culture (47:38-49:31).
• “If I could be a part of shaping what the sport looks like, that's really exciting to me. Cause it’s new.” (Ronnie, 48:00)

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6. Knicks Creative Directorship: Bridging Streetwear and the NBA

How the Knicks x Kith Collab Happened

• Ronnie was contacted to design the “City Never Sleeps” Knicks uniform. That led to a multi-year partnership and becoming creative director.
• Brought high-fashion quality and aesthetics to NBA merch: “Nobody was really spending the time designing a collection the way you would...for a real fashion collection.” (Ronnie, 51:20)

Kith’s Global Vision for the Knicks

• “My goal was to make that more of, like, a global presence...and bring that Knicks product to those parts of the world where they could start to see the Knicks as a brand, not only as a team.” (Ronnie, 60:19)

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7. Memorable Moments & Quotes

Gift Exchange—Custom Kicks Reveal

• Ronnie surprises Joe and Kiss with custom “linen” sneakers (65:22):
  • “There’s two different shoes here. So me and you share the same love for this colorway, for the linens.” (Ronnie, 66:44)
  • “That’s for you, Joey...and then for Kiss, we did a linen 95.” (Ronnie, 69:40)
  • “These are the kind of shits I just go downstairs and keep looking at, like...oh, man.” (Kiss, 71:26)

The Importance of Loyalty

• Joe on loyalty paying off after years of sacrifice: “Think of a fucking...a layer of my life that’s showing me, ‘Yo, you always been loyal, so I’m gonna stick by you.’” (Joe, 75:14)

Full Circle: Humility & Street Credentials

• Ronnie marvels at how life came full circle: “What’s more far fetched than...all these stores...is sitting here with you guys.” (Ronnie, 73:32)
• “That music raised me, you understand what I’m saying? So, like, the feeling that that gave me is a part of who I am. It’s in my blood.” (Ronnie, 74:09)

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Notable Timestamps

• Ronnie’s career origins: 07:51–13:45
• NYC sneaker & boot culture, 90s stories: 09:14–14:51
• Multi-brand collaborations, relationships: 07:51–12:37
• Kith’s approach to retail & global store strategy: 20:46–21:30
• Famous radio & hip-hop promotion stories: 23:11–26:02
• Kith IVY (health & wellness club) and paddle sports: 45:17–49:31
• Knicks creative director journey: 50:34–53:13
• Custom sneaker gift reveal & live reactions: 65:22–71:26
• Ronnie’s reflections on life & culture: 73:22–74:09

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Standout Quotes

• “He isn’t just a designer, he’s a storyteller. He ain’t just a businessman. He’s a movement.” –Kiss on Ronnie (03:41)
• “I’m building at 1300, 1400 a foot...on par with some of the luxury spaces...I wanted to take a different approach.” –Ronnie (20:11, 45:31)
• “When you walk into my office...I have representation from every brand. And I don’t only wear the shit that I make.” –Ronnie (11:28)
• “You always been loyal, so I’m gonna stick by you.” –Joe (75:14)
• “What’s more far fetched than...all these stores...is sitting here with you guys.” –Ronnie (73:32)
• “That music raised me...it’s in my blood.” –Ronnie (74:09)
• “I can’t believe I sit courtside at a Knicks game. We used to scalp tickets...now you’re the creative director of the Knicks.” –Joe (50:34)

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Tone & Flow

• Language: Candid, irreverent, often hilarious, deeply rooted in NYC culture and hip-hop.
• Dynamic: The conversation swings from detailed business insights to laugh-out-loud street stories, insider industry knowledge, and genuine mutual respect.

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Conclusion

This episode is a masterclass in cultural entrepreneurship from Ronnie Fieg, peppered with wild industry tales and rare sneaker lore. It’s an uplifting and highly entertaining listen for both fashion and hip-hop heads, culminating in touching moments of gratitude and camaraderie between legends. Whether they’re reminiscing about street hustles for gear, dropping gems on loyalty, or cracking up over custom kicks, Joe, Kiss, and guest stars deliver an iconic episode every bit as “legendary” as they promise.

Transcript

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[Becca]

Find [e-mail] XPS built for you.

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[Ronnie Fieg]

All?

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[Joe Crack]

Yo, Ronnie, you did it, man.

[Ronnie Fieg]

That's for you, Joey. And then for Kiss.

[Joe Crack]

Chris. Wow.

[Kiss]

We did.

[Ronnie Fieg]

We did a L a linen 95.

[Joe Crack]

What is this? Numbers in your pocket? By the way, I'm Joe Crack the dawn.

[Kiss]

Oh, it is your boy Kiss. It's the Joe and Jada Show. Every show legendary. Every show iconic.

[Joe Crack]

Pow, pow, destroying shit they lined up.

[Kiss]

You know what I mean? Duck Hunt.

[Ronnie Fieg]

You want to talk?

[Joe Crack]

No, no, you go. No, no, you go.

[Kiss]

When you think of today's guest, it's a lot for you to think about. You think about somebody that took a dream and turned it into a dynasty. Somebody that started working in a sneaker store at 13 years old. Not for fun, not for clout, because he had a vision that nobody else could see.

[Joe Crack]

Yet.

[Kiss]

You ever been to atrium in the back? And you know what I'm talking about. Grew up in Queens, learned the game from the ground up and built one of the most respected brands in the history of fashion and street culture. We're talking about a man that dressed rappers, athletes and royalty. A man that made the New York Knicks fashionable again. A man that sits at the table with Nike, Adidas, New Balance, Versace, and he built his own seat. He isn't just a designer, he's a storyteller. He ain't just a businessman. He's a movement. A brother from another barrel. The founder and CEO of Kith Queens, Ronnie Fade.

[Joe Crack]

Of course, he's accompanied by hood spokesman.

[Kiss]

This is the glue of the culture right here. In sports, fashion, sneakers, automobiles, electronics, cigars, golf. Anything that needs the culture to be connected. Ladies and gentlemen, make some noise for my man, Sean Pack. Os Costner.

[Joe Crack]

Let's be clear, Sean Pecos Costner is the realest ever. But he's the fake Fat Joe.

[Becca]

That is a fact.

[Kiss]

Before we even get. Let's get it out. We bending it out here with this guy.

[Joe Crack]

Hold on.

[Kiss]

This is no cap.

[Joe Crack]

I be with him.

[Kiss]

I swear to God. It's people that dead serious think they talking to. They think they talking to you. He goes right with me.

[Joe Crack]

Yeah.

[Kiss]

Too many times. I corrected it so he just leave it.

[Joe Crack]

Yo.

[Ronnie Fieg]

Been too many times I've been a part of that. Too many times.

[Joe Crack]

Are you too Ronnie? You seen it. I'm not lying.

[Ronnie Fieg]

No. Sometimes I feel like he really thinks he's fat jokes.

[Joe Crack]

No, he thinks he's fat jokes.

[Ronnie Fieg]

Y' all crazy.

[Joe Crack]

I want to tell you some stories.

[Becca]

I don't want to hurt nobody, man. That's the problem. Stories out there make them up.

[Joe Crack]

There's some stories out, you know. Bad guy, man. He might have impersonated Fat Joe at a couple of shows and shit. He came out with Russia. I think he came when you came out with Usher.

[Becca]

I did. We did Lean back.

[Kiss]

Oh, my God. He came out with Usher and then lean back in Russia. That's A ball.

[Joe Crack]

That's crazy.

[Ronnie Fieg]

Yo.

[Kiss]

Came out with Usher and then Lean Back in Russia.

[Joe Crack]

Nah. Yo, let me tell you something. That boy, Sean Pekas Costa, man, what a legend. One thing I've never been able to understand, right, because just like in hip hop, when you're dealing with brands, they want you to be loyal, right? And actually shit when they code. I was one of the judges at Sneaker of the Year in Vegas, and I actually bigged up the Pharrell, jellyfish and Adidas. Could not believe that Fat Joe ever said something positive about Adidas. They sent me jellyfish. They couldn't believe they called mayor. They was like, my God, he said that our shoes night because they thought we were so Nike. Jordan, how do you get to work with all these brands? New Balance. You got Kiff, New Balance, Kif, Adidas, Kiff, Nike, Kif, Asics, PF Flyers. Have you made a PF Flyer yet?

[Ronnie Fieg]

No, we haven't done that yet.

[Becca]

That's coach.

[Joe Crack]

Coach be wearing them shits. They like pro kids elevated.

[Kiss]

Get them a pair. Get Coach Mike Brown a pair, though.

[Ronnie Fieg]

I sent him a pair a while back. I don't know if you ever wear them.

[Joe Crack]

He likes some shits. He thinks they fly the PF Flyers. You was there at the press conference. But let me ask them, how do you not ruffle feathers? Why Nike's not mad at you, why New Balance is not mad at you, why Reebok is not mad at you. When normally, historically, they're like, oh, no, we off this guy. He's working with somebody else. How are you able to work with so many brands?

[Ronnie Fieg]

That's a good question. I've been working now in footwear for 31 years. Next week, for my birthday, I started. I started on my birthday in 19.

[Kiss]

Talk slow to these people, man.

[Ronnie Fieg]

In 19, 1995, I started. Actually, you know, I don't know if you remember this, but, Joe, do you remember the first time? The first time I met you was with Big Pun in the back of the 8th street store. You guys both came in together. And I was 15. So this is 15 or 16. It was either 97 or 98. And you both got a pair of the same construction. Tims. There was actually like this moc toe construction that they don't make anymore, and I couldn't find a picture of them. I wanted to actually send you a pic of my first memory of meeting you. But anyway, I'll answer your question. Back then, for the first 10 years of my career, I started in the stock room. Then Worked as a salesperson, then assistant manager, then manager. And around, I wanna say 20, not 20 2005, I started buying, started buying product for David Z. And I was buying like athletic footwear, trying to transition David Z, which was a primarily boots and shoes. It was brown shoes and boots. Cause you remember when Dolomite. Yeah.

[Joe Crack]

Steel toes, all that.

[Ronnie Fieg]

Yeah.

[Kiss]

But red, go there and get all your boots and Timbs and all that.

[Ronnie Fieg]

Yeah. A solos and Timberland and Dolomites and Scarpas Tressetta, like all those boots were running, were running game in New York back then. So like all the kids that were starting to wear Jordans, the end, you know, the like late 90s, they were wearing boots in the mid-90s. And when, when, when culture just started shifting towards athletic footwear toward the end of the 90s and athletic footwear was always a thing. But in New York City specifically boots and shoes were a bigger thing. And you remember like the Dominicans would come in, they would buy Durangos, you remember that, like the engineer boots and Clarks, like the Jamaicans were coming and buying Clarks.

[Joe Crack]

Jamaicans was buying Travel Fox.

[Ronnie Fieg]

Yeah, Travel Fox, Travel Fox. I mean that was a big deal. Japanese were, the Japanese were coming and buying Red Wing. So it was a big era for boots and I saw that trend changing. And then I helped transition David Z into athletic footwear. So a lot of these brands that you speak about, I've been working with them for like you know, 25 plus years from when I started buying. And then when I opened up Kith, I left David in 2010, but I started working on footwear in 07 for David. Right. With a couple of different brands. So when I left David Z, I was already working with Asics, with New Balance, with Vans, with Converse, with Timberland, with Clarks. Cause I already worked with them at David Z, working on what we were calling SMUs. They were just like color ups and materials on different products from those brands. So I had those relationships and I wanted to just open a store that would highlight the best product that they had to offer. So like the tier of distribution that I'm in is the top tier globally. So I wanted to highlight brands in the best way possible and I'm very passionate about product and I think I met the right people, my counterparts at these brands that are also passionate about product. And we have a like minded goal of making product that doesn't exist currently that can excite people like you and I that understand, you know, quality product and are obsessed about footwear. That's My lifelong obsession, you know, And I love all the brands that I work with. I'm not only, like, in love with one. One brand or the other. You know, when you walk into my office, you've been in my closet, you. It's like, it's. I have every. I have representation from every brand. And I don't only wear the shit that I make. I wear, like, product, you know, from the brand, aside from the projects.

[Becca]

So can I tell you something? I just say something's being very humble. I've seen him sort of in that element where he. He'll talk with a brand one on one. And the way that he dissects that brand and they see that he really knows what he's fucking talking about from inside and out. I've never seen, like, that before. It's like seeing certain artists go into a booth before and see what they do, and then you feel that magic, like, the way he really tells a brand that he knows it from A to Z is not no bullshit. Like, it's crazy.

[Ronnie Fieg]

It's crazy. The people that work at these brands that I work with now are like, most of them are either younger than me or, you know, they haven't been at the brand long enough to know what I know about the brand themselves, you know, so, like, I've been. I've been in sneaker culture for so long that, you know, a lot of the times we're sitting down, I'm explaining to them what got me into the. The brand in the first place. And those are stories that sometimes they don't even know.

[Joe Crack]

Yeah.

[Ronnie Fieg]

You know what I'm saying? Like, people at Timberland, they're like, you know, when you think about all the nicknames that you see with Boots, right? And I'm like.

[Joe Crack]

You know what you mean? Like beef and broccoli.

[Ronnie Fieg]

Yeah. And the Sesame Tree. You know, the names. Like, sometimes I have to explain to them, like, where the names, how the names came to be. Like, drug dealers were eating out of pints on the corner, you know what I'm saying? Like, where these names came from. And the dealers that used to shop the store that glorified the brand, those, you know, the rappers at that time were trying to dress like the drug dealers, you know what I'm saying? So, like, you know, and new balances, like 1300s drug dealers were coming in because they were standing on the corner. They wanted orthopedics. They used to call them orthopedics, you know, So a lot of these stories, like, they get lost, and especially today with Commerce. Those stories, they're embedded in me and who I am. You know what I mean? And I'll never forget that. So. And those days like 1996, which I referenced a lot in apparel, you know, that was one of the best year ever for music, but also for the culture of being on 8th Street. You remember what 8th street used to be like? That was like every weekend.

[Joe Crack]

Well, if you took your girlfriend down there for some boots, she was like the man.

[Kiss]

Facts.

[Becca]

Yeah.

[Joe Crack]

8th street was fire, you know, you

[Becca]

had to go get a glizzy after fire.

[Kiss]

Yeah. No Fat Beast.

[Joe Crack]

What do you say now I know

[Becca]

papayas and got a glizzy on H Street. Didn't he do that with the orange drink?

[Ronnie Fieg]

Fat beast was on 6th Avenue. Sam Goody was across the street. And then you had the hat store right next door to Grace Papaya where people would go and get their tangle or their fitted like all the Yankee fitted. And then you had, you know, you had rugged soul.

[Joe Crack]

On the block in that area was the first Flight Club.

[Ronnie Fieg]

Yeah, that was, but that was later.

[Joe Crack]

I'm talking about way later. But it's still, it's an honorable mention.

[Ronnie Fieg]

And the Maney used to work at David Z, ironically, the guy who started Flight Club.

[Joe Crack]

Wow.

[Ronnie Fieg]

You know, and then he went and then he ran a life, you know, Rivington Club. And then from there he went and opened up Fight club. Really, really smart guy and love what he brought. But he started that whole resell shit in the states. It's like pre stockx and all that.

[Joe Crack]

You already know when it's a real moment. You need a real bottle. That's why we rock with 1800 tequila. You heard me. These people been making tequila for 11 generations. That's right, 11. That's a legacy. That's OG status. OG they were the first to introducing their host. Set the standard before most of these brands even existed.

[Kiss]

And you could taste the difference.

[Becca]

For real.

[Kiss]

The 1800 Cristalino and Reposado is what we've been on lately. Smooth, clean, elevated, no burn, no rough edges. Just a premium pour that speaks for itself. You know, when it's something that's just built right, that's what this is.

[Joe Crack]

Real talk. That's just what it is. It's always around for the best nights to the wins, the celebrations, the remember that night story.

[Kiss]

Whether you're keeping it low key with the crew or you're pulling up to a big event, 1800 fits every setting. It ain't trying too hard. It's just that 1800 tequila, real legacy. Real smooth. That's the move.

[Joe Crack]

True, true, true.

[Ronnie Fieg]

One everything I work on, and every time I work on a show, I'm just trying to transfer over that feeling that I had for product pre Internet era. So, like, when people were coming into the store, they'd be interested in, you know, hiking boots, for example. They'd be like, all right, I'm looking for this or that. You show him the wall. And that person would try on six different brands and literally, you know, he's looking in the mirror, he's walking around. That doesn't happen today. And they'll pick their favorite product for their, you know, sense of individuality. And today it's like they're already hunting for what they know they want or they seen it and they're doing the me too game more than they're not. But, you know, those days, like, I'm trying to get people to feel for product what I have always felt for product. You know, that's my. That's my goal in working on anything. And I think the brands know that.

[Joe Crack]

You want to know what's crazy is everybody on this couch right now is addicted to fashion. And sometimes it's weird to me because you figure, like, you gotta drink water, you gotta eat, you gotta breathe to be alive. And when I go shopping, because I go shopping, I got a stylist shout out to T lover Terrell, and I love him, but I do a lot of my shopping myself. And when I go shopping, I see Asian people. I see all kind of people. Like, I just did chrome hard in Vegas. It was a lot of Asians. And I look at them and I said, man, we like, everybody just loves fashion and being fly. Like, has anybody ever dissected that? Like, you know, you're an alcoholic, you're a gambler, you're like, what the fuck? It's actually a problem, right? Like fashion.

[Ronnie Fieg]

I mean, in your world, you know, like in the hip hop world, fashion can be a driver for why people do what they do for, you know, for rappers to do what they do. You know, it's like that goes hand in hand. I mean, I've never seen.

[Joe Crack]

I used to hustle and rob people to buy sneakers and gear. Like, I really dead ass would sit on my corner risking my life so I could go to. We had a store called Jaime's. You don't know about Jaime's? Jaime's was in Prospect Avenue. Jaime's. That's even before Jew man by Fuente. And then Juman came. But you know the story about Juman in the Bronx and all that hosiery.

[Ronnie Fieg]

Yes, I do.

[Joe Crack]

And so you know whose uncle that is, right? Richie Akin.

[Ronnie Fieg]

Yeah.

[Becca]

A lot of people don't know that, though.

[Joe Crack]

Simon. His father was named Melvin. I went to both their friends. They taught us. You know, we own clothing stores our whole life, too. You know, we. But we learned from them. That's right. So Melvin would come to my store maybe three years ago when he was still alive, and cursed us out. They, you know, Simon and Melvin cursed us out. Yeah.

[Becca]

What was the grandmother's name we was up?

[Ronnie Fieg]

Rose.

[Kiss]

Rose.

[Becca]

She used to have money, remember?

[Joe Crack]

Yeah, but Rose had the fucking Holocaust numbers.

[Becca]

Oh, that's right.

[Joe Crack]

So you couldn't. You couldn't tell her you couldn't be a black Hispanic.

[Becca]

She used to sit up on the ladder with all the money in the lumberjack jacket. Am I lying?

[Joe Crack]

You try to be black. A Spanish talk shit to datling. I fucking Holocaust. Fuck you.

[Becca]

You suck enough.

[Joe Crack]

Like she wasn't. She'll be up there with a bat with a vest full of money. Every pot they taught us. So in that fashion, they would come to my store, like Melvin was at my store maybe three summers ago and cursed us out in front of everybody. It's fat motherfucker ain't shit. I told Joey everything he knows slow. You ain't this one. And I taught you how to fold the pants I dislike. And we loved it, you know what I'm saying? They would come and scream on us, and we'd be like, all right, you know, those.

[Ronnie Fieg]

That era raised me. That era of retail raised me. You know, like, you remember Active and Transit and like, all those different shops, like, that was the era where they, you know, they squeeze the juice out of the consumer, you know what I mean? Like, and not give back as much as they could in terms of the space, you know, like, so now you know.

[Joe Crack]

What do you mean by that?

[Ronnie Fieg]

So when I build, for example, like, a store. Yeah. When I build my store or space, I'm saying I'm building at like 1300, 1400 a foot. That's like on par with some of the luxury spaces or even more than some of the luxury spaces.

[Joe Crack]

I used to argue with them.

[Ronnie Fieg]

It used to be a no, no

[Joe Crack]

water dripping on the clothes. I'd be like, yo, why it ain't broke? No fix ain't broke. No fix.

[Kiss]

It. You making it. When you designing something, what you got in mind?

[Ronnie Fieg]

Like, what do I think about when I'm working on proper space?

[Kiss]

Like you said.

[Ronnie Fieg]

Oh, when I'm working On a space, some of the most, it depends on the city. So, like, the way that we're different from a lot of other brands is that they're. They have a cookie cutter identity. So, like, you walk into name a brand James purse, anywhere you walk into a James purse, it's the same exact identity. You know what I mean? It looks the same no matter which

[Joe Crack]

city you go to franchise.

[Ronnie Fieg]

So for us, yeah, for us, it's a lot different from that because every city we go to, like, the mood board becomes the city, and then all the materials and the colors and the palette become, like, complementary to the city that we enter.

[Joe Crack]

I was so proud of you. When I was in power Paris, and I seen the kids store in Paris, I was like. I was like, damn, my boy Ronnie out here in Paris, this Paris, it's.

[Ronnie Fieg]

And that store is really. That store is thriving, you know, and it's. It's. It's important to give, you know, that. That experience to the consumer or to the fan of the brand is so important for that person to come in and not have to worry about just product. It's. It's like. It's a vibe that we want to give, you know, that's why kith treats is in there or in sedal's in Paris, for example, or Ronnie's, which is that gourmet sandwich bar now that we have in l. A Crack. It's great.

[Becca]

Sandwiches banging.

[Joe Crack]

You know, I go to Nate now out there in my Jewish deli, out

[Ronnie Fieg]

listening to come see me.

[Joe Crack]

We got to see you next, Ronnie.

[Ronnie Fieg]

I have a wagyu pastrami sandwich, an Australian pastrami sandwich called the wagyu pronto. It's called Ronnie's pronto. It best sandwich I've ever had.

[Joe Crack]

One thing I know you do do good is that my ice creams.

[Ronnie Fieg]

Oh, hell, yeah.

[Joe Crack]

My ice creams is good.

[Kiss]

Entice you when you come in. Yo, you go, I'm like, yesterday I was in Williamsburg. The ice cream guy at the Kiss. I know you. I said, not today.

[Joe Crack]

You can get vegan.

[Kiss]

You can get vegan. You get.

[Joe Crack]

You can get vegan ice cream.

[Kiss]

Yeah, they got. They got it without.

[Joe Crack]

You know, I don't want to be rude. I know it's your interview, but we didn't really introduce Becca's, right. I gave him his flowers. Yeah, but we never said. We never said, like, Pekas is also like Ronnie. I grew up with Beccas, but Beckas played these dudes, and he really, really worked hard, and he's successful. But,

[Kiss]

yeah, from the bottom.

[Joe Crack]

No, no, no, no, no. He did everything like, you retail this and that in the music business, and he made a lot of artists. Could you tell the people who are some of the artists that you broke their music, meaning they were trying to be stars, and you took their music and, I mean, a lot of them became number one on earth.

[Becca]

Rihanna, Justin Bieber, you know, Rick Ross, Young Jeezy worked closely with Jay Z for a long time. Khaled's original albums were all through Def Jam Neo. The list goes on and on. Usher, Usher, Me, J, the Kiss. Fabulous. Yeah. You know what I mean?

[Joe Crack]

Fabulous.

[Becca]

Yeah.

[Joe Crack]

Then they could have used a couple more spins. These guys right here. Yup.

[Becca]

Think about kissing you guys that the spins are good, right? That's something I worked on with radio promotion for a long time. And me and Rodney, we became close like that about the music, but it's about longevity with culture and how you stay relevant, how you reinvent yourself over and over to be able to stay.

[Joe Crack]

Who is the Jehovah Witness program? Let me tell you something, Ronnie. I was a killer. Now, hold up, hold up. I was a promotions man that never got acknowledged as a promotion man. I used to wipe the boy, me promo tour. Me. Every station when I left, played that shit a hundred times. Like, I was going to the Jehovah Witness with a cross they had.

[Becca]

I think at one point, we want to give you a job.

[Joe Crack]

The promotion, dude, I walk in with the cross. Yo, my brother. Yo, I was walking. Yo, bro, I was brutalizing it. Why you think that Joe got laid back enough? You like, yo, I don't want to go. I was in San Francisco. I've been to radio stations that were burned in Chattanooga. I didn't give. And I did it 30 times. Like, I kept going, Joe, new album, new. You know, like, bro, I'm like, really? I put in them dudes. But, Becca, you really made a well help.

[Becca]

Well, I learned. I learned. I'm not gonna lie, when the first companies I ever worked for that taught me about how important radio was at Arista, right when we was in that big fight with Outkast and Jay Z, that shit was serious. When you was calling motherfuckers at the nighttime to get those extra spins to go number one.

[Joe Crack]

Oh, yeah. It's like a fight. It's a fight. It's like everybody's fighting. And then you got somebody on your ass and somebody came out with a record, and everybody's trying to go for number one.

[Becca]

And it's segregated. There's three A lot of people don't know that. Record industry segregated. There's urban music department, then there's a crossover music department, and then there's the

[Joe Crack]

pop music department, okay?

[Ronnie Fieg]

Now these guys, a national treasure every year. The stories I hear from

[Joe Crack]

treasure to all the boricuas out there, if you think that's segregated, try being Latino, trying to get played in Alabama and all that.

[Becca]

That is true.

[Joe Crack]

I remember I came on the phone, Big Pun passed and we. I wanted to put out 100%. And so, well, everybody here grew up with Puerto Ricans all day, so. But when you go to Chattanooga and all that, they never seen the Puerto Rican, so they're like, what are you singing? Oh, yeah, this. And I'm like, yo, we gonna put. That's the Puerto Rican national anthem. The Puerto Ricans don't know. I lost my asshole on that. Like, knowing.

[Ronnie Fieg]

There we go.

[Joe Crack]

Latino for your enjoyment. You sacrifice for your enjoyment. Just know I might have lost $2 million knowing. Going like, I'm on the radio call. Steve Rifkin is like, yo, don't say nothing, Joe. Ain't no fucking Puerto Ricans here. I'm hearing all this shit on the call and we ain't playing that shit. This, this, that. We ain't never met a Puerto Rican in our life. What's the girl with the fat ass? OJ Lo? That's the only one we ever see. Yo, my man, I was going into it, taking an L for the Latino culture, knowing I'm gonna lose $2 million. But I did this. Yeah, right. And it broke. It broke ice. But what's the crazy. Nah, nah, you can't even say the craziest shit.

[Becca]

I mean, I think I got the seven year statute of limitation. I've been out of the. I've been.

[Joe Crack]

So you could say, let me go take a sky, Rizzy. I gotta. I gotta take an old man picture.

[Kiss]

Today's show is brought to you by Hard Rock bet Florida's sports book. The NBA Finals are here and it's New York versus San Antonio. Brunson and New York are trying to end the 53 year drought, while Wimby and San Antonio are looking to kick off a new dynasty. This is it. However you see it playing out, head the Hard Rock BET and turn your pick into a payday. Stack your storylines into a same game parlay for a bigger payout and if you miss, tip off, no stress, you can live bet all game long. New users drop a five dollar bet and if it wins, you get $150 in bonus bets on top of your wins. Plus, Hard Rock Bed has new promos daily, so open the app right now to see what you've got today. Hey, Hard Rock Bet is live in New Jersey, Arizona, Ohio, Indiana, Tennessee, Virginia, Illinois, Colorado, Michigan and more states on the way. You don't have to be in Florida to join the party, baby. Download the Hard Rock Bet app today and let's get this party started.

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[Jeff T]

This is Jeff T from the Club five twenty podcast. Oh my goodness. Now this is a performance you do not want to miss. The Dell xps. Powered by Intel Core Ultra. It's got the sauce. We're talking speed, style, stamina, bam. And a long lasting battery life unheard of in this league. So whether you're using it for the next level, creativity, never ending productivity, or the entertainment that has you on the edge of your seat, this laptop is your mvp. Just look at the hustle. Is there anything you can't do? From the first second of the action all the way through the overtime, this thing is a powerhouse. The Dell xps built for those with all the right moves. Built for you. Find technology built to take your game

[Kiss]

up a [e-mail] xps.

[Joe Crack]

That guy knows me since we 14. Remember when I first did this show? He obviously ain't know what to expect and we going viral all over. I'm cap.

[Kiss]

You didn't fucking know what this? Nobody knew what to expect. Don't sit here and lie to the people. Kiss, we roll the dice and recede low. Don't act like you just said you're about to head trap.

[Joe Crack]

Hey, can I say something? I knew I was gonna tell some stories. I knew that we all knew. Okay, all right, so listen.

[Kiss]

We didn't know when it was gonna land.

[Joe Crack]

Like with me. No, but with me telling these stor I knew a lot of these stories sound outrageous and if you ain't there, you don't believe it. I got a phone call while they started calling me the cap king. I'm a liar, they making memes. And your man Ben guy set me up. He said, hey, you doing what you gotta do. Oh, shit. That's the witness mentality. He knew what I was doing. I was turning the bitch up. Touching the third. Oh, y' all don't like Lizzie? Glizzy's on the rocks. Let's go.

[Kiss]

Glizzy's on the rocks.

[Joe Crack]

Yo, you got a to get your artist record on radio. I'm trying to tell you he knew what I was doing. He called me, said, you doing what you gotta do. Keep going, baby. You all fire, baby. Doing it. He understood what was Going on. We had to, you know, exaggerate that.

[Kiss]

You should have warned me that.

[Becca]

Listen to me. I had to warn myself. And I'm gonna tell you how this is the truth. About 10 years ago, we were in City island at a restaurant, one of Jimmy's outdoor restaurant. And there's a group of guys that Joe grew up with. I don't know if I could say their name, but they all. Because they didn't rat on each other. They didn't go to jail for a long time. And the head guy is a friend of ours. So Joe's out there doing him just like he's here. We're outside, he's doing his shit on the table. So I asked the main guy, yo, tell me the truth, man, when he was younger, was he doing all that shit? And he looks me in my eyes and he goes, becca, he's not lying. Did he exaggerate a little bit as time went on? But he said, the fucking guy don't lie. And this guy was a top guy that 30 of his friends. Kingpin, Kingpin that didn't go to jail because nobody ratted.

[Joe Crack]

I get uncomfortable when they start telling the story. That's the truth, Joe, you used to. Nah, nah, not me. Yo, this. You remember the time

[Becca]

that was the least.

[Joe Crack]

Let's stop. Yo, but you knew what time it was. You hit me up and said, but let me ask you something. There's a lot of women in here behind the scenes. I don't want to say it, but there was all type of shit you had to do to get records played, right? It was like horny program directors. They want to go to the strip club, right? No bueno.

[Kiss]

Yeah, that was part of the thing, man. Every head record.

[Joe Crack]

But you gotta do it. You know, if you got a horny program director, you gotta take to the strip club and get him a dance, huh?

[Kiss]

All of that, you have to bring the DJs and get him.

[Becca]

Let me tell you how good we were. We took programmers, not only the magic city in Atlanta and ran that bitch upside down. We took the CFO of our company to the strip club. So he saw when we brought back the receipts what was going on.

[Joe Crack]

Oh, my God. Ok. We never had a corporate motherfucker up in there.

[Becca]

He said his name is Joe Barrino. He had the best time of his life. I'm gonna tell the names. I'm gonna tell the names.

[Joe Crack]

Yo, let me tell you something. I haven't been outside. I've been since COVID I've been home. You see Me doing my graffiti. You pull up on me to do my. I swear to God about. Terrell was in Atlanta the other day and he showed me a video of chicks on top. I forgot they do that. They on top of the ceiling shaking they ass back flipping. I'm like, what the fuck is that? Well, they still do that. He said, yo, this shit was crazy. I said, yo, what the fuck? This Magic City. And certain people have back entrances. Like you go up to your. That shit.

[Becca]

Young Jeezy. Young Jeezy really had Magic City on Smash.

[Joe Crack]

BMF and Young.

[Becca]

Yeah. They like when I through that era, like, I've never seen people hold like 100,000 and ones like big phones like rapping cellophane, walking around up and down. It's crazy. I wish me and Ronnie hung out a lot more back then.

[Joe Crack]

Let me tell you something, Ronnie. Them guys, one day, one day they threw a birthday party. I think it was Meech's birthday party, nigga. They hung tigers from the ceiling. Tigers in a cage with the tigers. Like the shit they were doing. Let me tell you. I tell them, and there's no disrespect. I do not believe Big Meech ever snitched in my life. I do not believe it. But when I tell you. I thought they was the feds, man. They was doing shit. Nobody. They pulling up on Monday, all black cars, Phantoms, Rolls Royce, drop top Porsches, this, this, that. Then they coming on Tuesday, all sky blue cars, Porsche, Lamborghinis, trucks this, this, that, Cullinans on Wednesday. Money, green, whips like. I'm like, yo, are these guys the feds are they twined? You go to Atlanta, World of bmf. Big ass fucking. You was all in that shit.

[Becca]

I was in it. I was in it because I think the craziest Big Meech thing was when we had finally gotten Young jeezy's record on Hot 1079 Atlanta. I don't know if you remember. Hot 179 was a programmer by the name Jerry Smokin Beat. He was the coolest thing I know. He was the man.

[Joe Crack]

Was that the guy you was conning with the Yankee?

[Becca]

No, that's the other guy with the autographed Derrick full of.

[Joe Crack]

The guy was a Yankee fan. Ronnie and the. You go in the office, you be like your guy Beck. I just got me Derek Jeterfucking Becca. I said, I know some Yankees too.

[Becca]

He had a fake joint on the way. He had the fake joint I caught. I called OG Juan yo called that. We get him on the three way. We got him the. We got him the autograph joint next week. That's all you gotta do to change people's lives, man.

[Ronnie Fieg]

You changed a lot of people's.

[Joe Crack]

So what happened with the BMF when you got him added?

[Becca]

So what happened was, I think, like a month before, when they first did Young Jeezy, before he signed the Def Jam, they put a helicopter over the107.9 summer jam and dropped, like, a million dollars cash.

[Joe Crack]

They did do that.

[Becca]

Yeah, they did that.

[Kiss]

Yes, yes.

[Becca]

They put a BMF helicopter over to Atlanta Summer Jam and dropped M6.

[Joe Crack]

Y' all got.

[Kiss]

What they call it, the.

[Becca]

What's it called?

[Kiss]

Hot 97 Birthday Bass Birthday Bash.

[Becca]

They did that.

[Ronnie Fieg]

Damn.

[Becca]

And because Young Jeezy was affiliated or signed to the Recorded, they said, yo, we couldn't do that. So we had to go back in, redo his record, reintroduce him, and then we got his record cracking. But then that's when BMF was in Miami. And your man Meech came up to me, said, how much you make? I said, I don't know. Probably at that time, like, maybe 150, 200 a year. He go, that's it? I said, well, you know, I'm a radio promo guy. Said, I got that in my pocket. So he pulls it out and he goes, yo, I need you to get my guy's record on the radio. What's the other guy, Blue Da Vinci?

[Joe Crack]

Yeah.

[Becca]

But then I was like, yo, bro, I can't take that. I said, I'm contractually buying it to Def Jam. I don't want to get caught up in that. You know what I'm saying? But in my mind, I knew God forbid something go bad. So I went back and get that 200 listen on that list.

[Kiss]

God damn.

[Ronnie Fieg]

He said, I got that in my pocket, though.

[Joe Crack]

You know, I started. Yo, Ronnie, I started in the streets, so I understand. Understood the law, Enrico and all that. They kept calling me Khaled, and all them was like, yo, these guys, the bmf, want to give you a whole lot of cash for you to do. I was like, nah, I'm okay, guys, by the way. It was like, yo. But they got it by the mountains, and they want to lean backs. Number one, they trying to get the feature, but stupid bag, I'm like, yo, I can't do it. The number kept going up, and they were relentless. I thought they was going to jail or they was the Feds or something. They stick up. Look, there's a girl And I might be talking too much, but in every hood or state or whatever, there's a girl that's like Ginger from Casino. She was just born beautiful. In Miami, they knew Trina was going to be the one from high school. I was in jail in Miami. They was telling me in high school, the NFL niggas was pulling up like, can I holla at Trina? They heard about him, right? So there's girls like that everywhere. There's a girl I knew, and she used to fuck with every kingpin you ever thought of in the history of men. You come in New York and you just mention the name. She had them lined up. She said she met them and they knew who she was because she's such a legend. And she said she went in the house and seen so much money in Atlanta that she ran to the airport and got the fuck out of there. She got scared. The girl who dates, her job is to date every kingpin ever live in the history of mankind. Walked in the crib and seen so much money that she got scared and ran to the airport. The. She's a bad bitch. What you want me to tell you? You know. You know these girls. Oh, you don't?

[Kiss]

I don't.

[Joe Crack]

There's a girl in every state. There's a girl in every state. Look, they accused that one girl getting homeboy to cartel murder. What's the men show? Some bad bitches dates niggas like that. And they followed her and lined them up. This is what you know, historically, we have always had this in the hood. I'm just telling you about the girl that, you know, everyone heard. I'll Po Boy George on the name. She ran the fuck out that crib. It was so much money in there. She was like, yo, let me just show you one of the cribs. It was mountain shit to the moon. She was like, oh, no. They're making a special jail for these guys. I'm out of here. And that's her specialty. Now, these guys, what these specialty was

[Kiss]

staying there, but she got out of there because she was scared.

[Joe Crack]

But you was all in that, right? You told me one day you went to sleep in the house and it was just machine guns and everything.

[Becca]

No, no. So me and Ashana, one year, Asana who worked. I worked.

[Joe Crack]

Shout out to Shawna.

[Kiss]

Shout out Ashana.

[Becca]

Shawna Air. She's marketing genius. So we have to fly LA Reeves like, yo, you gotta get on the plane and you gotta go to Atlanta. Young Jeezy's gonna meet with him to go over his project. So we get there, about 30 cars pick us up. Everybody's driving their own car. 30 black cars, Corvettes, Bimas, Benzes, everything. They pick us up at the airport. So then we go to a very affluent part of Georgia. Whatever's like the suburbs. So there's like four or five big houses in the cul de sac. One is, like a. One of the guys stayed for the Atlanta Hawks. One was a surgeon, and the other one was young Jeezy's house. Had to be, like, 25,000 square feet of house in the cul de sac. We get in there, there's no furniture. When I tell you there's not a piece of furniture in this whole luxury house whatsoever. There's mattresses all over the place. No mattress covers or nothing. And AR15s, machine guns, shotguns, all leaned up in the corner of every room in the joint. So we, like. Damn, we in the right crib. There's two heavyset, beautiful black women, maybe about £400 each.

[Joe Crack]

Oh, heavyset, big girls.

[Kiss]

That's a little bit more than heavyset.

[Ronnie Fieg]

Come on.

[Becca]

When I tell you.

[Joe Crack]

Was they wearing the fishnet?

[Jeff T]

Yeah.

[Becca]

No. They were cooking the best soul food we ever had in our lives, hands down. Like, they were there to cook for us. Ashanna's crying like she wants to go home. She's like, do you see all the guns around the house?

[Ronnie Fieg]

There's like.

[Becca]

There's no furniture and beds all over the place. I said, yeah, this is where we at. An hour later, young Jeezy comes down. We don't understand the word he's saying. Cause he was speaking so heavy, like, with a Southern accent. But that's where Asana and I saw him. He had a black shirt. He had the longest, biggest diamond chain I had ever seen with the snowman Shit. I think the piece total was 167 carrots. And then the diamond chain was how many of the carats. That's how Shawna got eth to make the snowman. Tee was off of that piece before the labs. Oh, there was no labs.

[Joe Crack]

Oh, there wasn't.

[Becca]

They were working different labs to get those diamonds.

[Joe Crack]

I'm from the era of we won't wear labs. Nobody. I got. In my family, we can't even talk about labs. Yeah, we don't. We can't do that, Ronnie. Not us.

[Ronnie Fieg]

Me. I'm just saying.

[Joe Crack]

I'm just saying, Ronnie, you just built the facility. Facility, man. Tell us about the place you built. I sent my guy James over there. He said, man, this place is so beautiful. The new one you built is like a members club.

[Ronnie Fieg]

It's called Kith Ivy. It's a health and wellness spa, paddle courts, gym, and then there's this beautiful dining room. So it's like the future. There's a lot of, a lot of memberships, A lot of membership clubs that opened up in New York. But a lot of them are competing against each other doing the same things. It's just basically like a restaurant that kind of turns into like a supper club. Turns into like, you know, kind of like a night out type of thing. But I wanted to take a different approach as I'm getting older and I'm. I'm looking at what people are gonna eventually do in the next three to five years. I think health and wellness is like, you see Kiss doing pull ups and shit, like inspiring me to be fit. You know what I mean? Like, my man is looking crazy like. And my point is that's where I think it's going. So I wanted to bring Erewhon, which is my favorite juice bar out of la, and everybody's favorite juice bar out of la. I wanted to bring them to New York and Giorgio Armani before he passed, I showed him the project and he loved it and he wanted to be a part of it. It's actually a Giorgio Armani spa in the space and I have an Erewhon juice bar and then the paddle courts. I do some creative work for Wilson for a long time. So Wilson to basketball and tennis more. They're heavy into racket sports and they're the number one player in Padel. So I wanted to bring them on board and work on. What got me excited about it was three years ago I went to Miami and I got introduced to the sport by a gentleman.

[Joe Crack]

Pickleball.

[Ronnie Fieg]

Pickle. Not pickleball. Paddle. So paddle is a relatively new sport in the States. But this guy, his name is Wayne Boych, he brought the sport. Wayne's my guy in Miami. He brought the sport over. So he, he was the first one in the States to really like build a court. And he was like flying in like pros to teach his friends so he could play with his friends and shit. And he built, he built an incredible, like a bunch of, a bunch of courts by the seaport. Right. Or it's called Seaplane. You know where that is.

[Becca]

Yeah.

[Ronnie Fieg]

So I was there for the season and my, my friend put me in touch with him. Actually my partner, Michael Carey put me in touch with Mike.

[Joe Crack]

Yo, this is Billy. He invented a sport. You hear this Kiss he brought in instructors and then made a league. He said it was a season.

[Ronnie Fieg]

It was crazy.

[Joe Crack]

It was flying down for the season. That's.

[Ronnie Fieg]

So I was there for the. I was in Miami for the season. I'm saying my wife is from out there, so when it gets cold, she likes to go out there. And this is like, when I had one girl. She was 2 years old at the time. Maya was 2. I was out there for the winter, and we were looking at opening Miami Design District at the time. So I was there also designing and building up the store. And I was playing paddle every day. And what I realized was that people that were coming in and playing, they didn't really know what to wear because you sweat a lot in the sport, so you're not wearing, like, tennis gear. It wasn't really, like, an identity for the sport. The only place it existed was in Miami at the time. It was, like, really small, but I saw the potential of what this was gonna do. So my idea was like, hey, like, maybe I can be a part of what the sport feels and looks like. Like, shape the identity of the sport, you know? So that's where the idea was birthed for Ivy and giving it the aesthetic of what Kith Ivy looks like. So people were playing in, like, vintage tees and basketball shorts to play paddle. And they didn't know what shoes to wear. It was so new that they didn't know where to turn to wear the product. So I was like, yo, if I could be a part of shaping what the sport looks like, that's really exciting to me. Cause it's new. So that's when I put the idea together of what the space would look like, what the apparel and the collection would look like. And Kith Ivy in my mind that day, became a brand, you know? And then I started building on it from there. It took a year to design the space, and then two years to physically build the space.

[Kiss]

Yo, bro.

[Becca]

And you like to eat food. The guy curated the whole menu itself. And when I tell you the fucking food is phenomenal, it's phenomenal.

[Joe Crack]

No, I'm coming. I'm telling him. I used to run into Ronnie in Miami Sandwich. Remember that?

[Becca]

Phenomenal.

[Joe Crack]

Remember sandwich?

[Ronnie Fieg]

They give you the squeeze bottle with the sandwich. And I mean, bro, sandwich.

[Joe Crack]

I used to run into Ronnie in sandwich shit here. I didn't even know he the boss. So one day I'm chilling with him. He's like, you know, I own Kiff. And I'm like, yo, I know you from fucking Atrium. He's like, nah, I'm the boss. I was like, wow. And to see you grow like us, you know, I was just saying in another episode that I can't even believe that I sit courtside at a Nick game. Cause we used to sit up a deck. I used to scalp tickets in Madison Square Garden. I always say a. A big prayer when I sit there. Like, I can't believe it. And so somebody like you, a local kid from Queens who actually took over the Knicks apparel.

[Ronnie Fieg]

That's crazy.

[Joe Crack]

How did that even happen? Like, just tell me how did you confront them or they confronted you? What. What happened?

[Ronnie Fieg]

Back. Back, like, seven years ago, they reached out to me to design their City Edition uniform. That was the. I don't know if you remember. It was. It was black with, like, a gradient token, and it said the City Never Sleeps. It was a City Never Sleeps jersey and short. So we designed the whole kit, and it was creating a new identity for a new team, and it was when the Knicks were not playing well. I've been a fucking Die Hard fan since day one, though. Like, die hard fan. Me and my dad both. When I first designed that jersey, I built a relationship at the time with this guy Andy, who introduced me to Jim.

[Joe Crack]

Love Andy.

[Ronnie Fieg]

Yeah, Andy's a good dude. And he introduced me to Jim. And I started working on the season, the next season's jersey, and Andy was like, yo. Like, I think that there's an opportunity here for us to do more. Like, we should connect and, like, kind of partner on the next level. Like, what's the next version of this? And I put together a plan for how kith could partner with the NBA to work on Nick's product and then have a space in the garden that would sell it. You know, we used the City Edition uniform and the concept of the uniform to kind of lead the way for the collection and the capsule that we would build every season. And then we did that every season since then and became the creative director of the Knicks. Like. Like, I think that was, like, three years ago. And I meet with the teams and they show me. I meet with their creative team. They're very talented. And, you know, I give. I give feedback on the aesthetic of what they look like visually, digitally, and some stuff in the garden collateral. So, like, some of the teas or the products that they make in the garden, but. But it's been. It's been an incredible partnership. I feel like when I first started working with them, it was hard to get team product on, like, beautiful garments. You know what I'm saying, so like, usually, like you'd buy a T shirt or like what people would consider fan merch and like a jersey or a T shirt or a sweatshirt. But nobody was really spending the time designing a collection the way you would if you were to design, like a real fashion collection, you know. So we applied the fabrics that we used for the Kith collection and like all of the. All of the work that we do, whether it's, you know, fabric development or construction, where you get the fabric from overseas. I work on. With 55 factories globally. So we work with. And mills.

[Joe Crack]

So you go and you feel it, Stuff like that.

[Ronnie Fieg]

Yeah. You work with different, like fabric mills? No, that's a good question. It's a good question. To understand where the fabrics come from. There are fabric mills, like factories. All they do is make fabric and the type of fabric. So there would be a mill, for example, that specializes in wovens like the shirt that you're wearing. And I'll see they'll show nylon.

[Joe Crack]

This.

[Ronnie Fieg]

Yeah, this ain't woven.

[Joe Crack]

But that was an excellent question I was about to ask you.

[Ronnie Fieg]

Still woven, by the way. Okay.

[Joe Crack]

Yeah, tell me it's nylon.

[Kiss]

Yeah.

[Ronnie Fieg]

No, I know, but I thought you.

[Joe Crack]

I'm thinking. You mean woven like the shit Chanel used to make all the time that they. What kind of.

[Ronnie Fieg]

No, that's like a. You're talking about like a knit.

[Joe Crack]

Like a knit. They the only ones who had that fabric in the world. And then other brand started getting it. How did that happen? How did they have that on lock? Yes, I'm asking, you know, I'm asking some real.

[Kiss]

Yeah, I mean, try to tell you cut the.

[Ronnie Fieg]

For every different type of fabric that you like. Like your denim shorts, for example.

[Joe Crack]

Let me see your hat. I mean, this is it with. Yeah, it's the Chanel hat.

[Becca]

I mean, we wouldn't think anything.

[Joe Crack]

Remember, they were the only one who had this. This fabric.

[Ronnie Fieg]

Yeah, yeah.

[Joe Crack]

How did they monopolize this? Now everybody got it, right?

[Ronnie Fieg]

I mean.

[Kiss]

Sorry.

[Joe Crack]

Sorry, man.

[Kiss]

I know it's inexpensive.

[Joe Crack]

I'm sorry. I don't mean it like that.

[Kiss]

Joe and jada show.com we got new merch, fresh off the presses. Go get it. B out of f joandjadenshow.com you can get these little cold for a T shirt with a hoodie tag.

[Joe Crack]

It's my favorite right there. I need an extra large [e-mail]. go there. Get it.

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[Colin Coward]

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[Jeff T]

This is Jeff t from the Club 520 podcast. Oh my goodness. Now this is a performance you do not want to miss. The Dell xps Powered by Intel Core Ultra. It's got the sauce. We're talking speed, style, stamina, bam. And a long lasting battery life unheard of in this league. So whether you're using it for the next level, creativity, never ending productivity, or the entertainment that has for you on the edge of your seat, this laptop is your mvp. Just look at the hustle. Is there anything you can't do? From the first second of the action all the way through the overtime, this thing is a powerhouse. The Dell XPS built For those with all the right moves. Built for you five technology built to

[Ronnie Fieg]

take your game up a notch at dale.com xps. Take your shorts, for example. Like your denim.

[Becca]

That is denim.

[Ronnie Fieg]

They'll be. That's done. I'm giving them a few fabric so he can't steer me in the other direction.

[Joe Crack]

You know what I mean?

[Ronnie Fieg]

So, like.

[Joe Crack]

Like, so I already just told myself, I'm not gonna stop you.

[Ronnie Fieg]

There's, like, a denim mill, right? So, like, they'll. They'll specialize maybe in other things too. But if they're. If there's a mill that specializes in denim, you're gonna see so many different types of denim and washes. So, like, the short that you're wearing, it starts off like a deeper indigo, like a dark blue. And then they wash it to that wash specifically. So the designer that's designing that short, they're saying, like, okay, they're telling the mill, I want to see a couple of washes in this variance. And they'll reference a photo or they'll reference a garment to that exact wash or to something similar. And then the mill will make you, like, ten different fabric looms. Or like, you know, they're giving you basically wash tubes of different washes, and you get to pick one, and then you design a pant or design a garment, and you send it in to a different factory after you buy the fabric from that factory. Or if it's a vertical factory, they could do both. They can make them. They can make the denim and also produce the short. But typically, we're buying. We're nominating. It's called nominating fabrics from 1mil and then shipping over that fabric to a factory that would construct the garment, right? So I don't know why we got into that, but very important, because it is.

[Joe Crack]

We see a guy from Queens that's doing.

[Ronnie Fieg]

I have no.

[Joe Crack]

I have no business clothing line doing all type of shit. And then, I don't know. I've never had an idea. I don't know. If you walk around the Philippines, Korea, and factories and walk up there and be like, I want that. I don't know.

[Ronnie Fieg]

You're not far off. The factories are all over the world.

[Joe Crack]

I'm thinking Frank Lucas paused. He ratted. But I'm saying, when he went over there and got that blue magic out there, right? Like, that's how I look at it when it comes to, like.

[Ronnie Fieg]

He paused. The ratting. I don't know. But no, it's not.

[Joe Crack]

You're not supposed to at any moment Big up a rat for nothing.

[Ronnie Fieg]

No, of course.

[Joe Crack]

But, you know, it was kind of, like, innovative when he went out there to get that Blue Magic, like, you know, coming from Harlem doing that. So what I'm saying to you is that. Okay, I get it. Why do you have a reason why Chanel had a lock on that fabric for?

[Ronnie Fieg]

I mean, that's.

[Joe Crack]

That.

[Ronnie Fieg]

That's their aesthetic. Like, they have a look to their specific weave that makes it their identity. You know what I'm saying? So, like, and. And it. They're not the only. They're not the only brand that can make it. It's not. I don't think it's proprietary. So other brands can go and do it. But typically, when you create an identity for. For the brand, other brands, they know they're going to be knocking you off when they put it out.

[Joe Crack]

Yeah.

[Ronnie Fieg]

Because it's so visually identifiable. You know what I'm saying?

[Joe Crack]

But that's a big problem we had in New York. Like, when something got hot, they'll just knock your shit off.

[Ronnie Fieg]

Like, the purple bape camo back when fucking Lil Wayne was wearing it. That was in every. You know. But what I'm trying to say is, like, nobody at that time, or still till today, I would say, was lending that lens of real fashion for team production. And the Knicks to me, like, that mark, the New York Knicks Mark, is to me, the most culturally relevant brand in the world in terms of a team. In terms of a team's ip. So my goal was to make that more of, like, a global presence and, like, have a global presence, because I have stores, obviously, in Japan and Korea and Paris and London and bring that NYX product to those parts of the world where they could start to see the Knicks as a brand and not only as a team.

[Joe Crack]

You know, when you go in there, do they know you're the boss in the store? London, you just pop up on a Sunday, don't tell nobody. You walk in, they know. Hey, Mr. Ronnie.

[Ronnie Fieg]

Yeah, yeah, of course. Yeah.

[Joe Crack]

I go in my store. They don't. We got Dominican girls. They don't know who the jefe is.

[Ronnie Fieg]

No.

[Joe Crack]

Swear to God, I walk in there, the bitch act like, they probably thought you were.

[Ronnie Fieg]

That's because they probably thought you were Becca's.

[Joe Crack]

Yo. One day, I had to tell one of the guys that I went in there, like, four or five times, and she was. I said, yo, you know I'm the boss, right? Like, no, I know you the hefe. I was like, damn, she don't even know I'm el jefe. Like, what's going on in this my

[Kiss]

juice bar and White Plains did.

[Becca]

The lady don't know.

[Joe Crack]

She don't know you're the boss. Better when they don't know you.

[Ronnie Fieg]

It's better.

[Kiss]

Oh, wait a minute. Give me the key to the bathroom. I'm paid. I'm the one who paid.

[Ronnie Fieg]

You got to be a paying customer to get a key to the bathroom. Kiss. Come on.

[Kiss]

But I don't like to go in there and drag my. I like being in boss.

[Joe Crack]

They don't know that.

[Kiss]

Crazy.

[Joe Crack]

How about stores? I could give you an idea while I'm giving the whole America a dip, but you could do a fucking TV show on stores. Not reality. A script it on stores. Then we got. We got one guy, his wife come in. She crazy Dominican, and she talked to big. She talked to a girl. Girl blacker than him. She goes. This and that. So I'm. I'm confused. She 1 billion percent. I would have bet my whole life the girl was black. She turned to my say, oh, your second to boss. I was like, oh, she Dominican too. I don't know what the going on, but she went up in there telling the girl, you know, the girl, she was like, yo, my husband's the manager here. You watch your fucking self. She went to every store on that block and introduced herself. She went to the pedicure store. Everywhere I am.

[Becca]

I know where you're going, though what you're saying with him is kind of ill because in spending so much time with him on these trips and seeing how his mind works and how he develops, each and every piece of the store that he puts his mind to is different. It's like an Architectural Digest type of thing that he can 1000% tell you something.

[Joe Crack]

My mentor passed away. His name was J.R. reininger. Super billionaire. He taught me a lot about business. And he would always say, everybody could start something, but they can't see it through. And so that's why I'm, like, so intrigued in your story, because. Because I know you're, like, from farm to table. You know what I'm saying?

[Kiss]

1800 reposado.

[Joe Crack]

Give me some reposado. 1800, please.

[Kiss]

Reposado this man, please.

[Joe Crack]

Perhaps some sort of. No, Perhaps a little heat. Farm's a little heat, yo. Congratulations. You're learning. I don't even brick my nipples is showing

[Becca]

through that fabric.

[Joe Crack]

Through that. Woven. Through that Woven. Yeah. Nip, y'. All right.

[Kiss]

If your nipples out of the episode.

[Becca]

Nipples on the table.

[Kiss]

Yeah, for all the real ones. Out there. We keeping it 1800.

[Joe Crack]

What new surprises we have coming from you soon. Cause you're always up to something. I don't know.

[Ronnie Fieg]

Actually, right behind me, I actually have a surprise for you. I brought something for you today. You know what I mean?

[Joe Crack]

What is this numbers in my pocket? You know, whenever Ronnie got a surprise, he never missed.

[Ronnie Fieg]

Thanks, man.

[Joe Crack]

One thing I can say about you, Ronnie, is you never miss. I've never seen nothing whack from Ronnie Kiff.

[Kiss]

Never ever.

[Joe Crack]

That is hard to say sometimes. You got your model over there. Becca season. Port of A. Y', all, what was. What's the shit with all the snow? Apple. Aspen. Yeah, Gift year.

[Becca]

He took us to the Japanese version of Aspen. You understand?

[Ronnie Fieg]

We went to nco.

[Becca]

Nco.

[Ronnie Fieg]

Yo, but every. Every time I see. I see Joey at the games, he's like, yo, your model, Pekas, he be getting that first.

[Joe Crack]

He get it first.

[Ronnie Fieg]

Like, yo, like, not for nothing though,

[Joe Crack]

he get it first, huh? Kiss. Kiss that. He get it. Beccas get it first. And it looks great on him.

[Ronnie Fieg]

It does, does.

[Becca]

Thank you.

[Joe Crack]

It looks great.

[Ronnie Fieg]

Yo, Pek is a fly, man.

[Becca]

It's vintage, by the way. You see, he. Ronnie didn't know I surprised him.

[Ronnie Fieg]

My man pulled up. I don't even remember that shirt. It's so old.

[Becca]

Gift set.

[Joe Crack]

Listen, the whole thing about Pekas is you're self, self made and you work for everything you got. Damn, I seen that. Wait, wait, wait.

[Ronnie Fieg]

So listen. Oh, listen, listen.

[Joe Crack]

Look at your man over here. Look, look, look, look. He another fiend. He want them sneakers bad.

[Ronnie Fieg]

There's two different shoes here. So me and you share the same love for this colorway, for the linens.

[Joe Crack]

Oh, yes. My favorite sneaker, right? Ever.

[Ronnie Fieg]

And I've seen you. I've seen you say that. And when I opened up the first south beach store, right, I put out the linen Air Force ones.

[Becca]

I brought them back.

[Joe Crack]

I remember I had Futura.

[Ronnie Fieg]

He did the artwork on that clear box. And then Futura did this piece for the window that was in the linen colorway. It was incredible. And you were there.

[Joe Crack]

I went in there.

[Ronnie Fieg]

You went in there, you picked them up. You had a combo about that. And this is by far my favorite. My favorite Air Force. So. So a lot of people don't know this. Last year we launched our first collection for kids. And it was. And you know kids, they go up to a boy 7. So it's really fair for. For kids and moms or. Or kids.

[Joe Crack]

Girls.

[Ronnie Fieg]

Women.

[Joe Crack]

Girls, yeah.

[Ronnie Fieg]

Up to a men's seven, which Is like a woman's eight and a half or nine. Be partnered with Nike on this, like, kid story. Because at the time when I was making this deal, my daughter, my first girl, Maya, she was young and I wanted to work on products for her that would be like, for her child, like for her entire childhood. I wanted to buy her full size run so she could grow into the shape, you know. So we worked on some of my favorite product and I wanted to see through her, you know, And I wanted to make a seated run and put the kids first instead of the adults getting it. And then I wanted to put the kids first so the kids got something the adults didn't. And then I made a seated run of 36 pairs per these products, these air Maxes, these air forces. I made 36 pairs for dads and moms to get seated so that their kids and their parents can fly together. But for my friends, you know, I wanted to keep something that was just for the kids so that the adults, like, let's say I'm a dad, right? I'm seeing this product that I can't get and it's ill.

[Joe Crack]

Happens to me all the time.

[Ronnie Fieg]

Because you say sometimes that girls get

[Joe Crack]

the best, girls get the best. Let's Spike Lee the new joints. He got his girls, right?

[Ronnie Fieg]

Can you imagine? Like, like he on this level. But you can't get them. So you get them for your kids.

[Joe Crack]

Kid.

[Ronnie Fieg]

You live through your kids. That was the concept behind, like making this partnership for kids. But we made 36 pairs for adults. And I know Father's Day is coming up.

[Joe Crack]

Oh, thank you. And our kids was like, good luck. We getting you some socks or some. Oh, yeah. How do you like toast with butter? Like, yeah.

[Ronnie Fieg]

So, yo, this is the.

[Joe Crack]

Oh, I ain't see that different kind of lips. Wow, I see that coming.

[Ronnie Fieg]

So this is the unlinen, right?

[Joe Crack]

Soft unlinen.

[Ronnie Fieg]

It's the unlinen.

[Joe Crack]

Oh, yo, Ronnie, you did it, man.

[Ronnie Fieg]

That's for you, Joey.

[Joe Crack]

What the. Yo, Ronnie.

[Ronnie Fieg]

And then hold on. And then for. And then for Arrow. And then for Kiss.

[Joe Crack]

Can I see it for a sec, though?

[Ronnie Fieg]

And then for Kiss.

[Joe Crack]

This. Wow.

[Kiss]

We did.

[Ronnie Fieg]

We did a linen. A linen 95.

[Joe Crack]

What is this numbers in your pocket? Oh, the. Wow.

[Becca]

I want to intern on this show once a month just to laugh. Come here, Mayor.

[Joe Crack]

Come here, Mayor. He's fire too, though. Mayor. The sneak impresario. How stupid. Those steps in the frame, yo. May is in the frame.

[Kiss]

Assess those, Mayor. Assess those.

[Joe Crack]

Let me see those. Those Nike ID we used to play with living colorways. We made a high top one. We made a bunch of different styles. Me and Joe used to mess around with them.

[Ronnie Fieg]

Bonnie, these are beautiful.

[Joe Crack]

Did you see?

[Ronnie Fieg]

Do you see?

[Joe Crack]

Look in the inside.

[Ronnie Fieg]

You ain't see.

[Joe Crack]

Look, look, look. Oh, man, N. You did it, brother. Congratulations. These are pheno.

[Ryan Seacrest]

Well, I did do.

[Kiss]

Well, I did do it with these on the inside.

[Ronnie Fieg]

But. But this is a different.

[Joe Crack]

Those are.

[Ronnie Fieg]

I know, but that's. But that's.

[Joe Crack]

But this is.

[Ronnie Fieg]

This is. This is.

[Joe Crack]

I'm sick right now. You're running cheers to those.

[Kiss]

Well, I got him and I'm mad

[Joe Crack]

as a sick Y. Never seen no like now. Come on.

[Kiss]

These are the kind of shits I just go downstairs and keep looking at like. Oh, man.

[Joe Crack]

1800, everybody. Let's go.

[Becca]

1800.

[Ronnie Fieg]

1800. That's crazy.

[Becca]

The tumble, the tumble.

[Joe Crack]

Leather on.

[Kiss]

Get the hefe a shot, man. Don't do that today. Let me hear this assessment, cuz. I. I know he know how to break it. Break that down. Let me.

[Joe Crack]

Big sick right now. Big sick right now. Yo, I'm telling her

[Kiss]

perhaps.

[Joe Crack]

Yo, get that one of the my fe right quick. He's dehydrated. Get my pit. Look at this says Kim. Have you ever seen this here?

[Ronnie Fieg]

Yo, cheers.

[Joe Crack]

Cheers.

[Kiss]

More fire. The. More success, more health, more creating.

[Joe Crack]

Thank you, man.

[Kiss]

More blessings.

[Becca]

Thank you.

[Ronnie Fieg]

And let me just. I want to speak to something. I don't care if this man ends up making it on the cut.

[Kiss]

This is gonna make.

[Ronnie Fieg]

Yo, I grew up like it's just some crazy because you say, you know, I can't believe I'm on the floor at a nick game, you know, like the first game I ever went to. David had had season. David Z. He had season tickets to the. To the Knicks. My first game I went to was a finals game against Houston. That was my first game in 94. I was 12. Ended up losing that game. But it was a big gap between then and the next time I was able to go to any game and where I would sit, you know what I'm saying? And now doing what I'm doing with the Knicks is far fetched and very unlikely. Growing up the way I did, I grew up in Jamaica's queens, close to 179th and Hillside.

[Joe Crack]

Shout out to Cardoza.

[Ronnie Fieg]

Shout out to Cardoza. Thanks for coming and doing that.

[Joe Crack]

You know, the coach is my man.

[Kiss]

I love coach.

[Joe Crack]

He won that.

[Kiss]

Coach called me all. Coach called me once a week.

[Ronnie Fieg]

100%. He's a. He's a G. That was Far fetched. But what's more far fetched than that is me sitting here. What's more far fetched than working with Nike? What's more far fetched than, you know, all these stores and everything that I'm able to do that I'm so blessed to be able to do is sitting here with you guys. That's. That's what's more far fetched because, you know, when John Blaze came out, like, I, I remember, like, I remember the feeling of where I was when, you know, when Kiss Again Goodbye came out, like that was that. That music raised me, you understand what I'm saying? So, like, the feeling that that gave me is a part of who I am. It's in my blood, you know what I'm saying?

[Joe Crack]

Oh, Bon.

[Ronnie Fieg]

And here's some questions for you.

[Joe Crack]

They usually do that. My guest.

[Ronnie Fieg]

How does it feel rapping now? How does it feel rapping after the show, after the success of this show and after being, you know, as a.

[Joe Crack]

I'm be honest with you, when you gravitate towards success, you know what I'm saying? When you're on a plane with Timothee Chalamet and Ben Stiller, you feeling like that and all this shit going on and you winning and we got number one shows and we're doing great financially.

[Kiss]

Oh, by the way.

[Joe Crack]

No, no, by the way. That's the main thing for me. The worst feeling for me is being broke 100%. And I went. That I went broke after being rich. So I know that stomach, you know, it's like a. You ever been in a bakery? My father was a baker, my uncle. No bakery. You ever see how dough is made? You ever see how dough is made? You know, they got a machine that go like this to the flour, to the dough. That's how your stomach feel when you go in the bank. Yo, the dough machine. If you a baker, you got a baker in your family. The dough machine. Your stomach goes like that when they rob you shit or you go broke. Let me tell you, I never want to feel that again. And when you got success and you getting money and you doing it at a high level, it brings that type of music, you know what I'm saying? And what's been happening a lot lately, right? So a lot of times you've been asking yourself, for real, because you like me, is this loyalty worth, right? So we live off of, you know, ts. The brand of TS is based off of loyalty. The code, man, it's like a domino. I dare you to hit the chef. He'll tell you. They all coming. The lady that work in the house will stab you on the kneecap on the way out. They all coming for ts, right? And so I've been so loyal to people. You know what happened to me? And I'm gonna tell you. Huh?

[Kiss]

That was a funny one.

[Joe Crack]

No, no, no, I'm saying I've been so loyal to people, you know what I mean, that finally it's in my face now, saying, yo, thank you. Like, the other day, I got thrown out of Cleveland. I bought courtside tickets. This is a real story. They threw me out of Cleveland. Mr. Dolan heard that shit and said, if we have a game five, I promise you, Joe, I'm gonna put the owner of Cleveland upper deck. He said, they don't do that to my brother. But he seen me for 30 years being loyal, and thank God I've been. I've been. Right now, this is a level. This is a layer. Think of a fucking. You ever been to Il Molinos, where they cut the fucking orange and a billion slices and shit? It's a layer of my life that's showing me, yo, you always been loyal, so I'm gonna stick by you. And here you.

[Ronnie Fieg]

I called you and told you that the other day, but I've experienced that with you, too. Cause when I called you for the kids, for the arts in my old high school, when they rebuild, you know, they were getting money to rebuild parts of the high school, and I called you to come in and perform for the kids, yo, you didn't even ask me anything.

[Joe Crack]

No, I can't.

[Ronnie Fieg]

You didn't even ask me a fucking question. When. And I was like, yo, it's in two weeks on a Thursday. You're like, I'm there.

[Joe Crack]

But let me tell you something, Ronnie. And pause. I don't want to suck you off like that, but when I tell you, whoa.

[Becca]

Who.

[Joe Crack]

Pause it to death.

[Becca]

Can you put a flag in his box?

[Ronnie Fieg]

Sneakers.

[Becca]

Put a flag in the box of his sneakers.

[Joe Crack]

Ronnie, when I call you, when I call you the Don Corleone of the Fashion, I mean it.

[Becca]

Yeah.

[Joe Crack]

When I say to you, this is John Coliani, the fashion, I mean it. I see you all start. That's my man. You know how. You know how they have brother man or Martin, that's your man from the Georgia. That's stupid crazy.

[Kiss]

Yo.

[Joe Crack]

Can we bleep that? I mean, we can play

[Kiss]

Leaving. You gotta leave it. That was crazy.

[Joe Crack]

I gotta leave it.

[Kiss]

That was insane.

[Joe Crack]

I gotta leave it.

[Kiss]

Gotta leave it.

[Joe Crack]

You got Ronnie. What I'm saying is you're the dawn of this man. We salute you brother.

[Kiss]

We salute you.

[Joe Crack]

Ain't very important to salute you everywhere, you know, because a lot of people, they take their compliments and they do it private. I don't like those guys who will compliment you privately but won't tell you in front of people one day like yo kids living in the world of

[Kiss]

that it'll suck as you.

[Joe Crack]

I don't do that. I see him in the middle or anywhere and I go, that's my anywhere I see him. I don't give a Wherever he's at, they're on color. They like must think he a gangster. Some they're like, yo Joe Crack be picking him up. Let's check this out. Out. This ain't that.

[Kiss]

That ain't this Dragon Kiss. Make some noise for our guest, Ronnie. Kiss forever, baby.

[Joe Crack]

You're right. Where's my air Ma?

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[Joe Crack]

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[Ronnie Fieg]

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[Joe Crack]

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[Joe Crack]

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[Ronnie Fieg]

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[Joe Crack]

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[Ronnie Fieg]

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[Joe Crack]

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[Ronnie Fieg]

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